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Marissa Mayer’s Yahoo Copies Instagram With New Flickr App (YHOO)

Source: http://www.businessinsider.com/marissa-mayer-copies-instagram-with-new-flickr-app-2012-12

flickr ios app

Yahoo just totally revamped its Flickr app for iOS with Instagram-like filters. 

Yahoo hadn’t updated the app since last year, so new Flickr fits in quite nicely with Yahoo CEO Marissa Mayer’s commitment to a mobile-first strategy.

The new app features a simpler sign-up process, 16 camera filters and full groups capabilities, which used to only be available on Flickr.com. 

Unlike Instagram, Flickr provides support for Twitter, in addition to Facebook, Tumblr, and email. 

Earlier this week, Instagram pulled the plug on Twitter, making it no longer possible to view Instagram photos in your Twitter stream.

SEE ALSO: Why In The World Should Instagram Allow Twitter To Scrape Its Photos?

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Wednesday, December 12th, 2012 news No Comments

There’s A New Tool For Brands To Launch Instagram Campaigns

Source: http://www.businessinsider.com/new-tool-for-brands-instagram-campaigns-2012-9

Liz Eswein Instagram

With 100 million (and counting) registered users on Instagram and 5 billion photos shared, brands are clamoring to find new ways to engage with users on — not to mention monetize — the new social media platform. 

This comes in many forms, from companies creating a new Instagram persona to them integrating the photo stream site onto their actual company websites. Urban Outfitters owned Free People, for example, uses Instagrammers who post shots in the retailers’ jeans as models on the company website.

In the same vein, VenueSeen launched a management and CRM tool that that allows brands to run Instagram campaigns that integrate onto their company websites.

The tool aggregates photos that have been labeled with a specific hashtag and brings them to a company’s campaign page. Instagrammers can then claim their photograph and collect prizes, coupons, and other incentives the company have put in place. This allows for easy company/consumer interaction and gives brands customer contact information.

The price for a campaign can range from under $1000 a month to tens of thousands, depending on the scope and reach of the project,” CEO Brian Zuercher told Business Insider.

VenueSeen originally was a social media management and monitoring tool that helped brands identify fans based on hashtags, check-ins, comme! nts, and location-specific photos on Instagram and FourSquare. It worked with The Columbus Zoo, Macaroni Grill and other restaurants and vendors.

It now has an Instagram specific campaign tool. “The question was, how do we get to the next level and see Instagram as a monetization strategy,” CEO Brian Zuercher explained.

Warrior, a New Balance owned company that sells Lacrosse equipment, was the first brand to use VenueSeen for an Instagram campaign.

See the rest of the story at Business Insider

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Sunday, September 23rd, 2012 news No Comments

Smart TV Box Maker Roku Raises $45 Million Round Led By News Corp And BSkyB

Source: http://www.businessinsider.com/roku-raises-45-million-from-news-corporation-bskyb-2012-7

roku ceo anthony wood

Roku, the company that makes web-connected TV boxes, announced Wednesday night that it raised a $45 million investment round led by News Corporation, BSkyB, Menlo Ventures, and Globespan Capital Partners.

Roku’s devices let you stream content from popular services such as Hulu, Netflix, HBO GO, and Pandora to your TV. The company plans to release a “Streaming Stick” in the fall that packs all of Roku’s features into a device that’s slightly larger than a USB thumb drive. (It’ll plug into a special HDMI port in some TVs.)

In the announcement, Roku says it’ll use the new cash to market its products in other countries and develop new hardware.

Roku currently offers four different boxes that start as low as $50. The top-of-the-line model costs $100.

With two big-name media companies now backing Roku, it’s very likely the company will be able to get some exclusive content not found on other streaming devices.

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Thursday, July 26th, 2012 news No Comments

Facebook Just Opened The Door To A Social Commerce Function That Could Be MASSIVE (FB)

Source: http://www.businessinsider.com/facebook-just-opened-the-door-to-a-social-commerce-function-that-could-be-massive-2012-7

girl facebook likes thumbs up

Facebook has created an option within its OpenGraph source code for social commerce that, in addition to allowing users to create a “Want” button, allows users to indicate that they bought something in the same way that they can “like” video or news articles, according to blogger Tom Waddington.

Poking around in Facebook’s OpenGraph code, he found options for a “product.purchased” option along with the aforementioned “Want” button. Waddington says:

The source code from the stream story gives a few more clues as to Facebook’s strategy for products. The Want/Unwant action link even includes ‘socialcommerce’

It’s clear that Facebook are working on a new OpenGraph representation of products.

It appears that product wants and purchases will be accessible similar to other user actions – music, news and video.

Here’s a screengrab of what it might look like:

facebook social commerce

As we explained earlier, a “Want” button coupled with some sort of social commerce action would be sort of Holy Grail for advertisers who currently do not have a way of figuring our users’ shopping desires on Facebook.

Related:

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Friday, July 6th, 2012 news No Comments

Why Windows Phone 8 Means The Blackberry Is Doomed

Source: http://arstechnica.com/information-technology/2012/06/why-windows-phone-8-means-the-blackberry-is-doomed/

As Microsoft Corporate VP for Windows Phone Terry Myerson and others from Microsoft and Nokia took the stage at the Windows Phone Summit in San Francisco, it’s certain that there were nervous eyes watching the video stream from somewhere in Waterloo, Ontario.

While Microsoft is clearly targeting Google and Apple as its primary competitors with the Windows 8 phone features announced today, the company that has the most to lose with Microsoft’s full entrance into the enterprise mobile business is Research in Motion. Now in fourth place behind Android, iOS, and Symbian in market share, and with Microsoft starting to catch up, RIM was laying off thousands of employees just as Microsoft announced the enterprise-readiness of its next phone OS. And regardless of how rapidly enterprises embrace Windows Phone 8, Microsoft’s other mobile moves could deliver a knockout blow to RIM’s dominance of the enterprise.

Click here to read more >>

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Thursday, June 21st, 2012 news No Comments

Google Completely Dominates Mobile Search

Google has effectively monopolized the mobile search market. Google’s mobile search market share was 96.9 percent in May, according to Global StatCounter. For comparison, Google’s U.S. desktop search share was 66.7 percent last month, according to comScore (and probably even higher overseas).

Given that Google is the default search engine on iOS and Android—which represent around 80 percent of the global smartphone market—its dominance is not surprising, but it also provides some insight into the mobile ad market.

The majority of mobile ad revenues come from search, which is really just an extension of the desktop. Many assume that mobile will be a huge new revenue stream for companies like Google, but advertisers may just be shifting their resources to meet changing consumer behaviors.

Mobile Search Market Share

 

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Friday, June 15th, 2012 news No Comments

More Movies Will Be Streamed Than Watched On Disc In 2012

Source: http://techcrunch.com/2012/03/25/report-more-movies-will-be-streamed-than-watched-on-disc-in-2012/

shutterstock_54463903

Pop the champagne and up the bandwidth, because 2012 is the year we finally do away with discs. According to a Bloomberg report on IHS Screen Digest, more viewers will stream movies than watch them on disc, an inflection point that can only mean the relatively quick demise of high-density optical media. Streaming will increase to 3.4 billion titles this year, up from 1.4 billion. Blu-ray and DVD consumption will top out at 2.4 billion.

The study also found that Amazon on Netflix accounted for 94% of all paid movie consumption online

In a hilarious aside, the author of the IHS report, Dan Cryan, noted: “But the transition is likely to take time: almost nine years after the launch of the iTunes Store, CDs are still a vital part of the music business.” He clearly meant to write “of the music business in 2001.”

Arguably there are still plenty of people around the world buying DVDs and CDs but Blu-Ray is ready to hit a brick wall. Why invest in HD movies in optical form when you can get the same quality in a download on your newish smart TV or with a lower-end set-top box. The developing world is definitely still mostly optical, but as broadband speeds increase that could quickly change. Considering most big movies appear in digital form – legally or illegally – shortly after release, it definitely takes the bloom off the release window rose to pick up a DVD months after the movie closed.

[Image: Dedyukhin Dmitry /Shutterstock]


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Sunday, March 25th, 2012 Uncategorized No Comments

DirecTv iPad App Lets You Stream Video Anywhere

Source: http://gizmodo.com/5895343/directv-ipad-app-updated-to-let-you-stream-video-anywhere

 

Previously, DirecTV subscribers could use their iPad as some sorta pseudo TV because the app could stream Live TV while you were on your home Wi-Fi network. Now the app’s been updated to be even better: you can watch some content anywhere, even if you’re not at home.

It’s not a huge list of content providers yet but anywhere you get a Wi-Fi or 3G or 4G connection, you can stream content from HBO, Cinemax, Encore, Starz, Sony Movie Channel and DirecTV’s Audience Network. It’s a little interesting since if you were an HBO or Cinemax subscriber, you could just use the HBO GO or MAX GO apps to get their content but hey, any streaming content that’s not tying you to just inside your home for subscribers is always good. [Solid Signal via 9to5Mac]

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Wednesday, March 21st, 2012 news No Comments

Source: http://gizmodo.com/5891762/why-sony-music-unlimited-offering-offline-playback-is-so-awesome

Why Sony Music Unlimited Offering Offline Playback Is So AwesomeSony Music Unlimited, the all-you-can-hear music subscription service that represents Sony’s answer to Spotify, MOG, Rhapsody and so on, added a crucial new feature to its Android app on Thursday: the ability to store music on an Android smartphone or tablet so that music fans can play it back without using a WiFi or wireless data connection.

We say “crucial” for a number of reasons – among them that cellphone providers are capping the amount of data you can stream each month (here’s how AT&T’s “unlimited” plans stack up, for example). Offline playback is also key for planes, subways, highways, and other places people like to listen to music but have a hard time streaming it. It also saves your battery, because the music only has to travel from your phone’s or tablet’s local memory to your earphones, instead of through your phone’s power-hungry WiFi or cellular radio.

In essence, it lets you take full advantage of the economics of a streaming service without sacrificing the convenience of downloads.

Evolver.fm asked Sony Entertainment Network vice president and general manager of global digital video and music services Michael Aragon why Sony Music Unlimited added the feature; he responded:

Our initial focus for the Music Unlimited service was to use our advantages of having great ‘living room’ products such as the PlayStation 3 and Bravia Internet Connected TVs to create a great in-home music experience. We accomplished that – evident by our one-million-plus active user base. However, we always knew that music mobility is a key part of our consumers’ lives and that having music available when they are not connected – on planes, on road trips – is an important part of the experience. So, in response to our customers’ wishes for offline playback, we wanted to make sure we came out with this feature as quickly as possible.

Sony Music Unlimited streams music to the home devices he mentions, as well as the Sony Music Unlimited app for Android and Android tablets, all from the same account, free for up to 30 days. The update that adds this offline playback feature rolls out today.

Why Sony Music Unlimited Offering Offline Playback Is So Awesome Evolver.fm observes, tracks and analyzes the music apps scene, with the belief that it’s crucial to how humans experience music, and how that experience is evolving.

Image: Netfalls – Remy Musser / Shutterstock

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Friday, March 9th, 2012 news No Comments

Source: http://lifehacker.com/5882209/five-best-ways-to-stream-live-tv

Five Best Ways to Stream Live TV Whether you’re looking for a way to catch the big game this weekend when you’re away from your living room, or you just like to catch live television when you’re trapped somewhere without either cable or a television, you have plenty of options to help you catch a broadcast on your mobile phone or your computer. Here’s a look at five of the best ways to tune in when you’re on the go.

Earlier in the week we asked how you tune into live television that you’re subscribed to on your mobile device or when you’re not in front of the big screen. You responded, and now we’re back to take a look at the top five, based on your nominations.

Photo by IK’s World Trip.

Five Best Ways to Stream Live TV

Orb/Orb Live

When you need to stream audio or video around the house, to your mobile device, or across the globe when you’re away from home, Orb can certainly deliver. We mentioned Orb several times, and it’s still a great way to stream your media from your computer to other devices in your home, or, if you’re willing to pay for an Orb appliance to connect to your cable box or HTPC, stream live TV or recorded TV to any other device on or off of your home network. Orb supports video up to 720p, and gives you the flexibility to watch live sports, prime time TV shows, or anything else that’s currently airing in your living room on your mobile phone, tablet, or laptop over Wi-Fi, 3G, or 4G when you can’t be in the living room to enjoy it. Pricing varies depending on whether you need hardware (between $79-$99 for the set-top box) to connect to your TV and home network, or you already have a TV tuner in your HTPC (the Orb Live and Orb Caster software are both free, but the mobile apps are $9.99.)


Five Best Ways to Stream Live TV

Slingbox

Where other live TV streaming solutions offer complexity, Slingbox offers elegant simplicity. The Slingbox from Sling Media is a set-top box that connects to your TV and your cable or satellite receiver that makes it easy for you to effectively log in to your TV at home and watch live TV on your computer or mobile device as though you were sitting in front of your TV. You can change channels, browse TV listings, and even set your home DVR to record TV that you won’t make it home in time to watch. The Slingbox comes in two flavors, the Slingbox Solo and the Slingbox Pro-HD (which predictably supports HD and additional devices connected to it) and will set you back $179.99 to $299.99 (not including extended support options). You’ll also need to drop $29.99 for the SlingPlayer app to control your Slingbox from your smartphone or tablet, but the price buys you one of the most feature-rich and hassle-free live TV streaming solutions on the market.


Five Best Ways to Stream Live TV

EyeTV

Elgato’s EyeTV line of TV tuners and live TV software were, for a long time, the only option for Mac users who were looking for an easy way to use their Macs as TV tuners or HTPCs. They’re not the only options anymore, but they’re certainly one of the best, and if you plug a TV source in to an EyeTV and then the EyeTV into your Mac via USB, you want watch live TV right there on your computer screen. Combine an EyeTV tuner or DVR with the EyeTV app on your mobile device, and you can stream live or pre-recorded TV on your mobile device when you’re out of the house. The EyeTV app will set you back $4.99 in the iTunes App Store for any iOS device, and the tuners vary in price from $99 to $199 depending on whether you need a DTV tuner, a DTV and HD tuner, a tuner with a DVR inside, or a Wi-Fi enabled tuner that can wirelessly stream TV to other devices in your home.


Five Best Ways to Stream Live TV

Vulkano Flow Box

The Vulkano Flow may not be one of the most well known set-top tuners on the market, but it’s definitely one of the most powerful. For $99.99, the Vulkano Flow is an easy to install and set up device that connects to your cable or satellite tuner, supports HD video, and your home network to allow you to wirelessly watch live TV on your iOS or Android device on your home network or when you’re away via 3G or 4G. You get complete control over your home TV, so you can switch channels, browse a built-in programming guide (that you don’t have to pay extra to view), and even connect to other video inputs like a DVR or HTPC and control that as well. Vulkano offers desktop players for Mac OS and Windows (Free), and mobile players for iOS, Android, and BlackBerry ($12.99.)


Five Best Ways to Stream Live TV

Hauppage WinTV

Hauppage is an old name in TV tuners, and the company is still going strong by offering a range of products to HTPC enthusiasts who want to build their own devices to stream, save, and watch live and recorded television and to people who would rather buy a set-top box to handle the streaming for them. Those of you who nominated the WinTV mentioned that you can easily install a WinTV tuner in your HTPC and download the WinTV application on your HTPC and iOS or Android device to stream TV from your HTPC to your device. Pricing varies depending on which tuner you’d like, whether you want HD video, and whether you want an internal or USB tuner to install at all or you’d just prefer a set-top box like the Hauppage Broadway ($199), but the WinTV Extend app you’ll need to stream from your Tuner will set you back $9.95, and the mobile apps are free (although they only support Wi-Fi.)


Now that you’ve seen the top five, it’s time to put them to an all out vote for the winner.

What’s The Best Method to Stream Live TV?

Honorable mentions this week go out to streaming TV sites like Justin.tv, which many of you said you use to stream your own TV shows to the web so you can catch them when you’re away from home, and to The NFL’s website, which many of you noted is indeed streaming the big game on their own. Finally, since we mentioned that the Department of Homeland Security had shut down FirstRowSports‘ primary domain, many of you made note of the fact that the site is still up and running on a different URL.

Have a favorite method that didn’t get the nominations needed to make the top five? Want to make a case for it, or for your favorite of the nominees above? Sound off in the comments below.

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Sunday, February 5th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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