35% of American adults often or sometimes watch streaming video through a subscription service such as Netflix of Hulu Plus, according to new survey results from Harris Interactive. For what it’s worth (and the comparison is a curious one), the same survey question finds that 23% of adults buy magazines at a physical place of purchase (such as a newsstand or bookstore) with that regularity. Comparisons aside, the researchers examine what streamers’ viewing habits look like, and whether channel surfing is a part of their behavior.
According to the results, streamed videos have a short amount of time to make an impact. Among those who sometimes or often watch streaming video through a subscription service:
- 70% agreed that they’re very picky about what they watch through a subscription streaming service;
- About 1 in 4 only give a video a few minutes to catch their interest before deciding whether to stop or continue watching, and another one-third only go one-quarter of the way before making their decision;
- 6 in 10 agree that checking out the beginnings of several videos is “the new channel surfing;”
Pandora reported total mobile revenue growth of 92% year-over-year, according to the company’s earnings released last week.
That puts Pandora’s mobile revenue at $116 million, almost 72% of total revenue, up significantly from a 65% share last quarter.
More than ever, Pandora is a mobile-first company, and its efforts to build a media business around mobile advertising make it a bellwether for the industry.
In the recent past, Pandora seemed to be struggling to monetize mobile effectively.
The company even saw its RPM rate, the amount of revenue it could command for a thousand advertisements, decline in recent quarters.
But this past quarter it accomplished a 180-degree performance turnaround.
Pandora’s RPM rate jumped 52% compared to the same quarter last year, and 39% compared to the prior quarter.
Pandora executives have attributed the impressive mobile numbers to app improvements and bulked-up efforts to sell locally targeted ads.
Pandora has improved its ad revenue picture enough that it now feels confident lifting its 40-hour-per-month listening cap for free mobile users, despite the increased content licensing costs that will bring.
The end of the 40-hour cap could also be seen as a preemptive defensive tactic against the expected September launch of Apple’s iTunes radio streaming service.
Internet users in the Nordic countries—Denmark, Finland, Norway and Sweden—are quickly developing a taste for online movie subscriptions and purchases. Across these four nations, visits to websites offering films and other video content for sale leapt 190% between June 2012 and June 2013, according to comScore Media Metrix.
In mid-2013, Denmark boasted the largest number of web users in the region going to retail movie sites—some 700,000, according to comScore, and nearly double the number a year earlier. But the smallest markets, Finland and Norway, demonstrated the most remarkable growth during the year, with traffic to such sites up 271% and 981%, respectively.
The arrival of Netflix seems to have given the market a major push. Its launch in October 2012 offered an estimated 10 million broadband homes in the region direct access to movies and TV shows from US, European and national broadcasters and film studios. Subscribers can also watch Netflix content on a range of other web-enabled devices, such as smart TVs, Blu-ray players, tablets and smartphones. By June 2013, Netflix reached 1.5 million internet users in the Nordics, comScore reported.
The “Netflix effect” is evident in Sweden, for example. Mediavision noted that 500,000 Swedish households had a subscription to a web TV or streaming service in March 2013, three times more than before Netflix entered the market. According to Mediavision, this rapid growth was “primarily driven by Netflix.” The “MMS Trend & Te! ma” report prepared by Mediamätning i Skandinavien estimated that 645,000 people in Sweden ages 9 to 99 had access to Netflix content in Q1 2013—making it the leading VOD service in the country.
Music licensors didn’t waste any time in characterizing Pandora’s acquisition of an FM radio station as an underhanded attempt to cheat performers out of royalties, but the rhetoric has now hit the courtroom, as Broadcast Music Inc. has filed a lawsuit against the streaming service in the New York federal system. Key to the action — which casts Pandora’s move as “an open and brazen effort to artificially drive down its license fees” — BMI asks for a blanket determination of licensing rates for all music broadcast by Pandora. According to BMI logic, the lower royalty rates that terrestrial providers enjoy shouldn’t apply to the online segment of Pandora’s business. As the flip side to that argument, however, Pandora argues that it deserves equal footing with online competitors such as Clear Channel’s iHeartRadio service, which pays the terrestrial rates. It’s a murky decision, for sure. Hopefully the judge has a good supply of Advil.
- Privacy and Terms of Service Changes on Instagram Effective January 16, 2013, Instagram is updating its Privacy and Terms of Service documents. The new policies, which can be read on their blog, addresses sharing user information as a part of Facebook and new spam/abuse policies. The biggest change, found in the ‘Rights’ section of the new Terms of Service, gives Instagram the right to use your photos and profile information in ads without compensation. [Instagram Blog]
- Facebook to Launch Its Own Snapchat Competitor App Facebook is prepping to launch a service that will go head-to-head with Snapchat, a popular app that lets users send photos and short videos to one another—which are then automatically deleted after a brief increment of time. Facebook’s as-yet unnamed application will be, much like its Messenger and Camera apps, entirely self-contained and separate from the main Facebook app. Look for its release before the year’s end. [AllThingsD]
- New Rhapsody for iPad and iPad Mini: the Fastest, Most Visually-Stunning Rhapsody Experience Yet Premium music streaming service Rhapsody has released a new iPad app. Built for the ground up for the tablet with a visual-heavy interface, the Rhapsody app comes with a free 30-day trial for those looking to give it a shot. [Rhapsody Blog]
If you’d wanted to watch Aereo’s unique antenna-to-internet TV streaming until today, you had to tune in from an iOS device or Roku box. That’s not a lot of choice for placeshifting, is it? A fresh update to the company’s streaming service has widened the choices considerably for New Yorkers to include all the major browsers on Macs and Windows PCs. As long as you’re using a recent version of Chrome, Firefox, Internet Explorer, Opera or Safari, you can catch up on Ion or Telemundo while you’re checking email. About the only restrictions left are the continued lack of Android support and occasional lawsuits from traditionalist broadcasters.
Aereo opens its streaming TV to Mac and Windows web browsers originally appeared on Engadget on Wed, 17 Oct 2012 21:40:00 EDT. Please see our terms for use of feeds.
As it stands now, Amazon proudly declares that it offers “more than 17,000 movies and television shows.”
But Amazon arrived at that number by counting every episode in a television series as a “show.”
For example, 24 counts as 192 shows.
Power Rangers and all its offshoots constitute 715 shows in the streaming library, or 4.2% of the whole.
For some more accurate numbers, Fast Company says there are closer to 1,745 movies and 150 television series available through Amazon streaming service.
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Sony Music Unlimited, the all-you-can-hear music subscription service that represents Sony’s answer to Spotify, MOG, Rhapsody and so on, added a crucial new feature to its Android app on Thursday: the ability to store music on an Android smartphone or tablet so that music fans can play it back without using a WiFi or wireless data connection.
We say “crucial” for a number of reasons – among them that cellphone providers are capping the amount of data you can stream each month (here’s how AT&T’s “unlimited” plans stack up, for example). Offline playback is also key for planes, subways, highways, and other places people like to listen to music but have a hard time streaming it. It also saves your battery, because the music only has to travel from your phone’s or tablet’s local memory to your earphones, instead of through your phone’s power-hungry WiFi or cellular radio.
In essence, it lets you take full advantage of the economics of a streaming service without sacrificing the convenience of downloads.
Our initial focus for the Music Unlimited service was to use our advantages of having great ‘living room’ products such as the PlayStation 3 and Bravia Internet Connected TVs to create a great in-home music experience. We accomplished that – evident by our one-million-plus active user base. However, we always knew that music mobility is a key part of our consumers’ lives and that having music available when they are not connected – on planes, on road trips – is an important part of the experience. So, in response to our customers’ wishes for offline playback, we wanted to make sure we came out with this feature as quickly as possible.
Sony Music Unlimited streams music to the home devices he mentions, as well as the Sony Music Unlimited app for Android and Android tablets, all from the same account, free for up to 30 days. The update that adds this offline playback feature rolls out today.
Image: Netfalls – Remy Musser / Shutterstock
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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