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32GB Nexus 7 tablets appear at retail with $249 price tag, October 29th street date

Source: http://www.engadget.com/2012/10/19/32gb-nexus-7-249-oct-29th-leak/

32GB Nexus 7 tablets appear at retail with $249 price tag, October 29th street date

Ahead of Google’s Android event on the 29th there’s additional confirmation of a storage upgrade for the Nexus 7, as 32GB units have now been spotted on shelves at US retailers. Seemingly dead-set on matching the LG E960 “Mako” Nexus G for the title of worst-kept secret, we’ve received this photo of a tag for the new unit at a Sam’s Club (with a placeholder price). Reports on Android Central and The Verge also mention hardware spotted at Staples locations, with one person actually succeeding in buying one. All of that follows a listing on the Staples website and one Japanese buyer apparently receiving one early by accident. According to the tags and receipts, the new units are scheduled to go on sale the same day as the Android event, and at the same $249 price of the current 16GB model. Now that the alleged Sony Nexus phone has been exposed as a fake we don’t know if there will be any surprises left, but if you want to buy anything from Google’s brand then patience (or at least shopping around) is probably your best strategy.

[Thanks, Adam]

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32GB Nexus 7 tablets appear at ret! ail with $249 price tag, October 29th street date originally appeared on Engadget on Fri, 19 Oct 2012 18:35:00 EDT. Please see our terms for use of feeds.

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Saturday, October 20th, 2012 news No Comments

Suddenly, Facebook Is Playing Up Your Local 7-Eleven (FB)

Source: http://www.businessinsider.com/facebook-featuring-local-check-ins-2012-6

7-eleven

Facebook wants you to check out your local 7-Eleven. Or Dunkin Donuts. Or Starbucks.

Pages for specific locations have seen a major pickup in activity on the social network in recent months.

That’s apparently the result of a deliberate shift in the algorithms Facebook uses to determine what to show users, according to Rob Reed, CEO of Momentfeed, a Santa Monica, Calif.-based provider of location-based marketing services.

In the past, those algorithms have generally favored the main brand page.

In other words, Facebook really wants you to see when your friends like the Starbucks down the street, as opposed to the Starbucks brand overall.

Facebook would not comment on whether it had changed is algorithm to favor local pages. But the evidence is dramatic. Data provided to Business Insider by Momentfeed show an unusual pattern in “likes” received by locations of Dunkin Donuts and 7-Eleven.

At the beginning of the year, both companies saw almost no likes to their locations. Likes started rising sharply in March, followed by a dramatic drop, then another steady rise.

Joergen Aaboe, Momentfeed’s director of marketing, said the drop was likely a sign of Facebook’s “algorithm tweaks.”

Facebook Places, the social network’s location-based feature, has struggled to gain wide traction since it was introduced nearly two years ago. With the growth of smartphone usage, though, local advertising has soared in importance. And Facebook is desperate to show off its potential in mobile advertising.

For brands with multiple retail locations, this could mean a major shift in Facebook strategy. Instead of trying to accumulate likes for one master brand page, they’ll need to worry about hundreds or thousands of local pages.

Here’s the data:

Dunkin Donuts likes via Momentfeed

7-Eleven likes data via Momentfeed

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Monday, June 25th, 2012 news No Comments

Source: http://lifehacker.com/5920461/the-google-world-wonders-project-shows-you-the-world-from-street-level

Some of the world’s most beautiful and historic places are in some of the most difficult to visit locations. If globetrekking isn’t in your budget, take a desktop vacation instead with the Google World Wonders Project and view beautiful places like the Toshodai-ji Temple in Japan, the Royal Botanic Gardens of Kew in the UK, or the old town of Ouro Preto in Brazil.

The World Wonders Project uses Google’s Street View technology to take you on virtual tours of some of the world’s most historically significant places. With destinations in North and South America, Europe, Asia, and Australia, you can browse areas of interest by selecting a continent or a theme from the menus at the top of the page, by clicking through the photo carousel in the center, or even by clicking and dragging the globe at the bottom until you see something you like. Then, just click “explore this site now” to take a Street View-powered walking tour.

The links on the right side of the page will give you more information about the location, related videos and other walkthroughs, and even photos and 3D models of the location so you can see more detail. It’s definitely not as good as going and experiencing some of these beautiful places on your own, but if you’re stuck at your desk, it may be the next best thing. Best of all, if you have a Panoramio account, you can even contribute some of your own photos, if you ever do visit.

Hit the link below to give it a try, and check out this related video for a fun behind the scenes look at how all of these images were captured. Have you been to any of these places yourself, or did we inspire you to pack your bags? Let us know where you’ve been in the comments below.

Google World Wonders Project | via Tekzilla Daily

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Sunday, June 24th, 2012 Uncategorized No Comments

Google World Wonders Project takes you to Earth’s treasures in glorious Street View vision (video)

Source: http://www.engadget.com/2012/06/01/google-world-wonders-project/

Image

Google has already been taking us to exotic locations through Street View, but now it’s hoping to enshrine the most famous places on Earth through the World Wonders Project, one car (or trike) at a time. A total of 132 sites, ranging from natural landmarks like Yosemite to much more synthetic constructions like the Leaning Tower of Pisa, have both an on-the-ground view as well as 3D renderings, videos and loads of history from UNESCO and the World Monuments Fund, among others. The educational bent is so conspicuous that Google is offering up some of the content in downloadable bundles for schools along with the usual web-based look. All of it promises a much more fascinating, hands-on approach than a dry textbook, and it’s a unique way of bringing encyclopedic knowledge to an era of Chromebooks and the cloud.

Continue reading Google World Wonders Project takes you to Earth’s treasures in glorious Street View vision (video)

Google World Wonders Project takes you to Earth’s treasures in glorious Street View vision (video) originally appeared on Engadget on Fri, 01 Jun 2012 02:01:00 EDT. Please see our terms f or use of feeds.

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Friday, June 1st, 2012 news No Comments

Google’s CPC Growth Slumps

Source: http://www.businessinsider.com/googles-cpc-slump-2012-4

Business Insider Intelligence is a new research and analysis service for real-time insight and intelligence about the Internet industry. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

Google released solid financial results last week, meeting expectations on revenue and beating street consensus on the bottom line. However, tucked away in the earnings call was a troubling statistic: cost-per-click growth slumped 12 percent year-over-year. This follows an 8 percent drop in CPC in the prior quarter.

The drop is probably the result of a surge in mobile search queries with the growth of smartphones and tablets. While Google reportedly has an ~90 percent share of the mobile search market, mobile CPC is much lower. Conventional wisdom holds that they will eventually catch up, but we argue in a new note that this is not necessarily the case.

This is because Google’s revenue is determined by advertisers’ ROI, not the number of clicks on search ads. In other words, unless consumers start purchasing more goods because of their mobile devices, CPCs won’t rise.

Click here to read our note on Google’s quarterly results →

Google CPC Growth

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Monday, April 16th, 2012 news No Comments

Here Are The Winners And Losers

Source: http://www.businessinsider.com/super-bowl-ads-2012-here-are-the-winners-and-losers-2012-2


clint eastwood

There’s fascinating disconnect between which advertisers the media thinks did well on last night’s Super Bowl and what the research says was effective.

To hear the business press tell it, Clint Eastwood’s “Halftime in America” spot rocked the house. It was indeed a great spot from a creative point of view.

But it didn’t even show up in the Ace Metrix Top 10. Ace Metrix measures a panel of 500 consumers who watch ads and rate them for effectiveness. That research says Doritos’ sling baby ad won the night.

It was also a big night for dogs. Volkswagen’s much anticipated follow-up to its little Darth Vader spot from last year used an obese dog getting in shape to gets its revenge on a VW it wanted to chase down the street (and then somehow ended up in the Star Wars cantina scene).

Skechers used a dog — Mr. Quiggly — in a greyhound race.

As did Bud Light, whose appeal with Weego, a rescue dog, was heartwarming.

So did Doritos, in another comedic appeal revolving around the whole Dogs v. Cats war.

There weren’t any total disasters — last year both Groupon and HomeAway had to apologize for their ads — but there were some failures in the sense that clients ads bored people or went unnoticed.

Chase ran an ad that for the life of me I can’t recall even though I am paid to remember these things. And TaxACT’s ad, featuring a kid who urinates in a swmming pool, was disgusting.

Later today — much later — we’ll take a look at how B.I.’s readers judged the ads with the results of our Super Bowl ad readers’ poll. Vote early, and often!

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Monday, February 6th, 2012 news No Comments

This ‘SHCOOL X-ING’ Sign Has Been Posted Outside A New York School For Months

Source: http://www.businessinsider.com/this-shcool-x-ing-sign-has-been-posted-outside-a-new-york-school-for-months-2012-1


School Crossing

There are many signs that America’s schools are crappy — and now, thanks to a spelling gaffe outside a Lower East Side high school, we are seeing that trend physically manifest itself on the sidewalks of New York City.

Yesterday, The Lo-Down’s Erin Rodriguez spotted a crossing sign outside Marta Valle High School incorrectly spelled “SHCOOL X-NG.”

Jennifer Bain and Jeane Macintosh of The New York Post picked up the story about the embarrassing spelling error, which has apparently gone unnoticed by school officials for months. 

The Post says Marte Valle officials could not be reached, but a spokesman from the Department of Transportation told the publication that the error was made by a utility provider—not the city—after construction was done on the street over the summer.  

The DOT says it is now working on correcting the mistake. 

Don’t miss: What’s Wrong With Education In America?

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Tuesday, January 24th, 2012 news No Comments

Encrypting Your Hard Drive No Longer Works Against Federal Prosecution [Law]

Source: http://gizmodo.com/5878709/encrypting-your-hard-drive-no-longer-works-against-federal-prosecution

Encrypting Your Hard Drive No Longer Works Against Federal ProsecutionSometimes common “street smarts” fail you. Like when you ask the guy who’s selling you drugs if he’s a cop. Or when you encrypt your hard drive and refuse to unlock it for prosecutors while citing the self-incriminating clause of the Fifth Amendment.

A federal court judge has just ruled that being forced to decrypt one’s hard drive during prosecution does not violate the defendants’s Fifth Amendment rights. The ruling stems from a case against Ramona Fricosu, who is charged with mortgage fraud. She has refused to decrypt the contents of her hard drive arguing that doing so would require her to essentially testify against herself.

Nuh-uh, said judge Robert Blackburn, citing an earlier ruling against one Sebastien Boucher. In that case, the courts decided that, while Boucher’s encryption password was certainly protected, the information on his drive could be considered evidence in the case and was therefore not subject to the same liberties.

“I find and conclude that the Fifth Amendment is not implicated by requiring production of the unencrypted contents of the Toshiba Satellite M305 laptop computer,” Blackburn wrote in his opinion today. He also cited the All Writs Act, a 1789 statute, could be invoked as well to force Fricosu’s compliance.

Friscosu has until February 21 to comply or face contempt of court charges. Geez, it’s getting to the point that your secrets are better left on microfilm in pumpkin patches rather than on your hard drive. [CNet via The Verge]

Image – Tatiana Popova / Shutterstock


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Tuesday, January 24th, 2012 news No Comments

Apple’s REAL Earnings Expectations (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-apples-real-earnings-expectations-2012-1

Apple consistently releases comically low guidance, then obliterates it. For the last six quarters, Apple has beaten its guided EPS by 38%, and revenue by 16%.

If the trend holds, Apple will report $12.86 in EPS, and $42.9 billion in revenue. That would blow away the Street’s expectation of $10.07 EPS, and $38.76 billion.

chart of the day, apple guidance vs. earnings eps, jan 23 2012

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Tuesday, January 24th, 2012 news No Comments

Monster and Beats Electronics discontinue partnership, audiophiles rejoice

Source: http://www.engadget.com/2012/01/12/monster-and-beats-electronics-discontinue-partnership-/

Color us surprised, but word on the street is that Monster and Beats By Dr. Dre are soon going to be a thing of the past. After years of pumping out fashion-forward, bass and treble pumping headphones that (debatably) changed the landscape of personal audio products — and spawned a slew of imitators — both companies have reportedly decided not to renew their five-year contract. Businessweek notes that two sources have confirmed that disagreements over “revenue share” and “who deserved the most credit for the line’s success” stemmed the decision between the companies — not surprisingly, Beats Electronics wanted more of both.

In the the followup, Monster will pump eight new headphone lineups featuring due out this year, Monster is also noted to have brought in 60% of its own revenue from Beats by Dre, and now plans to shift its focus on older demographics, such as executive types, which the brand never exactly catered to. Notably, Businessweek also states that Beats Electronics will retain to the rights to the headphone’s iconic design, sound-signature and branding. Considering Beats’ partnerships reign far with companies like HP and HTC, things probably won’t be all doom and gloom for the company — but the amount of time left to pick up your very own JustBeats likely just got slim. Hit up the source link below for more details.

Monster and Beats Electronics discontinue partnership, audiophiles rejoice originally appeared on Engadget on Thu, 12 Jan 2012 20:04:00 EDT. Please see our terms for use of feeds.

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Friday, January 13th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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