Ahead of Google’s Android event on the 29th there’s additional confirmation of a storage upgrade for the Nexus 7, as 32GB units have now been spotted on shelves at US retailers. Seemingly dead-set on matching the LG E960 “Mako” Nexus G for the title of worst-kept secret, we’ve received this photo of a tag for the new unit at a Sam’s Club (with a placeholder price). Reports on Android Central and The Verge also mention hardware spotted at Staples locations, with one person actually succeeding in buying one. All of that follows a listing on the Staples website and one Japanese buyer apparently receiving one early by accident. According to the tags and receipts, the new units are scheduled to go on sale the same day as the Android event, and at the same $249 price of the current 16GB model. Now that the alleged Sony Nexus phone has been exposed as a fake we don’t know if there will be any surprises left, but if you want to buy anything from Google’s brand then patience (or at least shopping around) is probably your best strategy.
32GB Nexus 7 tablets appear at ret! ail with $249 price tag, October 29th street date originally appeared on Engadget on Fri, 19 Oct 2012 18:35:00 EDT. Please see our terms for use of feeds.
Facebook wants you to check out your local 7-Eleven. Or Dunkin Donuts. Or Starbucks.
Pages for specific locations have seen a major pickup in activity on the social network in recent months.
That’s apparently the result of a deliberate shift in the algorithms Facebook uses to determine what to show users, according to Rob Reed, CEO of Momentfeed, a Santa Monica, Calif.-based provider of location-based marketing services.
In the past, those algorithms have generally favored the main brand page.
In other words, Facebook really wants you to see when your friends like the Starbucks down the street, as opposed to the Starbucks brand overall.
Facebook would not comment on whether it had changed is algorithm to favor local pages. But the evidence is dramatic. Data provided to Business Insider by Momentfeed show an unusual pattern in “likes” received by locations of Dunkin Donuts and 7-Eleven.
At the beginning of the year, both companies saw almost no likes to their locations. Likes started rising sharply in March, followed by a dramatic drop, then another steady rise.
Joergen Aaboe, Momentfeed’s director of marketing, said the drop was likely a sign of Facebook’s “algorithm tweaks.”
Facebook Places, the social network’s location-based feature, has struggled to gain wide traction since it was introduced nearly two years ago. With the growth of smartphone usage, though, local advertising has soared in importance. And Facebook is desperate to show off its potential in mobile advertising.
For brands with multiple retail locations, this could mean a major shift in Facebook strategy. Instead of trying to accumulate likes for one master brand page, they’ll need to worry about hundreds or thousands of local pages.
Here’s the data:
Some of the world’s most beautiful and historic places are in some of the most difficult to visit locations. If globetrekking isn’t in your budget, take a desktop vacation instead with the Google World Wonders Project and view beautiful places like the Toshodai-ji Temple in Japan, the Royal Botanic Gardens of Kew in the UK, or the old town of Ouro Preto in Brazil.
The World Wonders Project uses Google’s Street View technology to take you on virtual tours of some of the world’s most historically significant places. With destinations in North and South America, Europe, Asia, and Australia, you can browse areas of interest by selecting a continent or a theme from the menus at the top of the page, by clicking through the photo carousel in the center, or even by clicking and dragging the globe at the bottom until you see something you like. Then, just click “explore this site now” to take a Street View-powered walking tour.
The links on the right side of the page will give you more information about the location, related videos and other walkthroughs, and even photos and 3D models of the location so you can see more detail. It’s definitely not as good as going and experiencing some of these beautiful places on your own, but if you’re stuck at your desk, it may be the next best thing. Best of all, if you have a Panoramio account, you can even contribute some of your own photos, if you ever do visit.
Hit the link below to give it a try, and check out this related video for a fun behind the scenes look at how all of these images were captured. Have you been to any of these places yourself, or did we inspire you to pack your bags? Let us know where you’ve been in the comments below.
Google has already been taking us to exotic locations through Street View, but now it’s hoping to enshrine the most famous places on Earth through the World Wonders Project, one car (or trike) at a time. A total of 132 sites, ranging from natural landmarks like Yosemite to much more synthetic constructions like the Leaning Tower of Pisa, have both an on-the-ground view as well as 3D renderings, videos and loads of history from UNESCO and the World Monuments Fund, among others. The educational bent is so conspicuous that Google is offering up some of the content in downloadable bundles for schools along with the usual web-based look. All of it promises a much more fascinating, hands-on approach than a dry textbook, and it’s a unique way of bringing encyclopedic knowledge to an era of Chromebooks and the cloud.
Google World Wonders Project takes you to Earth’s treasures in glorious Street View vision (video) originally appeared on Engadget on Fri, 01 Jun 2012 02:01:00 EDT. Please see our terms f or use of feeds.
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Google released solid financial results last week, meeting expectations on revenue and beating street consensus on the bottom line. However, tucked away in the earnings call was a troubling statistic: cost-per-click growth slumped 12 percent year-over-year. This follows an 8 percent drop in CPC in the prior quarter.
The drop is probably the result of a surge in mobile search queries with the growth of smartphones and tablets. While Google reportedly has an ~90 percent share of the mobile search market, mobile CPC is much lower. Conventional wisdom holds that they will eventually catch up, but we argue in a new note that this is not necessarily the case.
This is because Google’s revenue is determined by advertisers’ ROI, not the number of clicks on search ads. In other words, unless consumers start purchasing more goods because of their mobile devices, CPCs won’t rise.
There’s fascinating disconnect between which advertisers the media thinks did well on last night’s Super Bowl and what the research says was effective.
But it didn’t even show up in the Ace Metrix Top 10. Ace Metrix measures a panel of 500 consumers who watch ads and rate them for effectiveness. That research says Doritos’ sling baby ad won the night.
It was also a big night for dogs. Volkswagen’s much anticipated follow-up to its little Darth Vader spot from last year used an obese dog getting in shape to gets its revenge on a VW it wanted to chase down the street (and then somehow ended up in the Star Wars cantina scene).
Skechers used a dog — Mr. Quiggly — in a greyhound race.
As did Bud Light, whose appeal with Weego, a rescue dog, was heartwarming.
So did Doritos, in another comedic appeal revolving around the whole Dogs v. Cats war.
Chase ran an ad that for the life of me I can’t recall even though I am paid to remember these things. And TaxACT’s ad, featuring a kid who urinates in a swmming pool, was disgusting.
Later today — much later — we’ll take a look at how B.I.’s readers judged the ads with the results of our Super Bowl ad readers’ poll. Vote early, and often!
- VOTE HERE: For The Best And Worst Super Bowl Ads
- SUPER BOWL ADS LIVE BLOG: Instant Reaction From Our Man With The Nachos!
- Here Are All Of This Year’s Super Bowl Ads
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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