string
Source: http://gizmodo.com/5883585/google-wallets-pin-system-has-been-cracked-but-dont-panic-just-yet
The security PIN system that Google Wallet users have to enter to verify transactions has been compromised. Thankfully, the chances of your wallet being used against you is relatively low—assuming you haven’t rooted your phone, that is.
Since Wallet saves your PIN in an encrypted file on the phone itself, rather than the secured NFC chip, if your phone falls into the wrong hands, that person could lift your PIN file from the phone and simply crack it using brute force. From there, he’d have access to—and use of—your Wallet account.
Security firm, Zvelo, discovered and reported the issue to Google, but because Wallet’s security architecture, the change will require a fundamental rejiggering of the security protocols. Man, talk about an oversight. According to Zvelo,
The lynch-pin, however, was that within the PIN information section was a long integer “salt” and a SHA256 hex encoded string “hash”. Knowing that the PIN can only be a 4-digit numeric value, it dawned on us that a brute-force attack would only require calculating, at most, 10,000 SHA256 hashes…This completely negates all of the security of this mobile phone payment system.
So, if you are rooted, be sure to take some additional security steps to protect yourself like activating the lock screen, disabling the USB debugging option in settings, and enabling full-disk encryption. Or maybe not losing your phone in the first place. [Zvelo via Android Central via The Verge]
Tags: account, account security, additional security, android, architecture, attack, brute force attack, Central, Change, chip, digit, encryption, file, firm, force, full disk encryption, google, hash, hex, information, information section, integer, issue, long integer, Low, Man, mdash, NFC, numeric value, option, oversight, payment, person, phone, PIN, pin system, place, salt, screen, section, security, security architecture, security firm, security pin, security protocols, security steps, SHA, string, system, talk, Thankfully, USB, use, value, Verge, wallet, wallets, wrong hands, Zvelo
Thursday, February 9th, 2012
Uncategorized
Source: http://gizmodo.com/5883585/google-wallets-pin-system-has-been-cracked-but-dont-panic-just-yet
The security PIN system that Google Wallet users have to enter to verify transactions has been compromised. Thankfully, the chances of your wallet being used against you is relatively low—assuming you haven’t rooted your phone, that is.
Since Wallet saves your PIN in an encrypted file on the phone itself, rather than the secured NFC chip, if your phone falls into the wrong hands, that person could lift your PIN file from the phone and simply crack it using brute force. From there, he’d have access to—and use of—your Wallet account.
Security firm, Zvelo, discovered and reported the issue to Google, but because Wallet’s security architecture, the change will require a fundamental rejiggering of the security protocols. Man, talk about an oversight. According to Zvelo,
The lynch-pin, however, was that within the PIN information section was a long integer “salt” and a SHA256 hex encoded string “hash”. Knowing that the PIN can only be a 4-digit numeric value, it dawned on us that a brute-force attack would only require calculating, at most, 10,000 SHA256 hashes…This completely negates all of the security of this mobile phone payment system.
So, if you are rooted, be sure to take some additional security steps to protect yourself like activating the lock screen, disabling the USB debugging option in settings, and enabling full-disk encryption. Or maybe not losing your phone in the first place. [Zvelo via Android Central via The Verge]
Tags: account, account security, android, architecture, attack, brute force attack, Central, Change, chip, digit, encryption, file, firm, force, full disk encryption, google, hash, hex, information, integer, issue, long integer, Low, Man, mdash, NFC, numeric value, option, oversight, payment, person, phone, PIN, pin system, place, salt, screen, section, security, security architecture, security pin, security protocols, security steps, SHA, string, system, talk, Thankfully, USB, use, value, Verge, wallet, Zvelo
Thursday, February 9th, 2012
Uncategorized
Type the following User Agent String according to the screen shots for Chrome and Safari
Mozilla/5.0(iPad; U; CPU iPhone OS 3_2 like Mac OS X; en-us) AppleWebKit/531.21.10 (KHTML, like Gecko) Version/4.0.4 Mobile/7B314 Safari/531.21.10
For Safari (see screenshots below)
Go to Prefrences -> Advanced Tab
– make sure “Show Develop menu in menu bar” is checked
Go to Develop -> User Agent -> Other
– in the popup window, copy and paste the User Agent string from above and click OK
Log into Gmail — voila
For Chrome
Go to Windows Start Menu -> Run -> Type “cmd” and click enter to get to a command line window
– from your current directory you need to cd (change directory) into the directory where your chrome installation resides; for example C:\Documents and Settings\[YOUR NAME]\Local Settings\Application Data\Google\Chrome\Application>
– once in this directory, you type chrome.exe -user-agent=”Mozilla/5.0(iPad; U; CPU iPhone OS 3_2 like Mac OS X; en-us) AppleWebKit/531.21.10 (KHTML, like Gecko) Version/4.0.4 Mobile/7B314 Safari/531.21.10″
– once the application launches, log into Gmail — voila
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UPDATED: March 2014
UPDATED: September 21, 2011
Most people use the term integrated marketing now and it has come to mean loose “integration” or interrelationships between marketing channels, like putting a web address on a TV ad, a QR code on a print ad, etc.
I am adding the following slide called “Unified Marketing – ecosystem of touchpoints” to put forth the concept of unified marketing. This starts by putting the customer in the “middle” and wrapping their purchase funnel around them. Then we add the 3 concentric circles: 1) on-site, 2) off-site, and 3) third party to represent the types of channels at the disposal of the marketer/advertiser.
Then all tactics can be plotted on this single, unified marketing chart to reveal whether there are any gaps (not enough activity) or redundancies (too much spend).
Unified Marketing – ecosystem of touchpoints
Additional Reading: Digital is a Philosophy
ORIGINAL POST
Just as physicists and mathematicians have been searching for the grand unified theory of the universe, I have been looking for a way to tie together the disparate disciplines of marketing and advertising, a way to correlate metrics from different industries that interrelate with marketing (e.g. market research, Nielsen, etc.), a way to put all past theories in context and perspective (Michael Porter’s Five Forces, Net Promoter, etc.), and a way to explain marketing successes and failures — all in one.
My method is the scientific method – which is simply put doing experiments and making observations that either support or refute hypotheses.
A grand unified theory will also need to be able to take into account phenomena such as social networks, etc. What are the organizing principles of such; what is the value?
Why now?
Using digital tools — such as search volume trends — we can start to correlate marketing spend effectiveness across different forms of media and also different advertising and marketing techniques. The example below compares eTrade and @Drobo. What is most embarrassing is that eTrade, a well known brand from the first dot-com heyday, spent lots of money creating and airing TV ads which it hoped would go viral. They even paid for Superbowl ads for the last 2 years to promote the “eTrade talking babies” as you see from the 2 spikes in search volume during February of 2008 and 2009. However, when compared to Drobo (a startup company that developed a very easily upgradeable back up hard drive array), it is shocking to note that Drobo spent NOTHING on advertising and relied entirely on word of mouth and an awesome product. And their search volume is not only larger than eTrade but also sustainably larger despite zero advertising and media cost. The “totals” even suggest that the volume under the curve of Drobo is 8X (EIGHT TIMES) that of eTrade.
So if you consider that eTrade spent millions of dollars to create the TV ads and even more millions of dollars to air them on TV in order to drive interest, demand, and hopefully new customers, then Drobo can be considered to have gotten the equivalent of 8X more dollars in advertising and media – for FREE using techniques and channels other than TV advertising. So what does that say about the relative value of TV advertising compared to these other, newer techniques?
godaddy vs megan fox
Grand Unified Theory of Marketing – Digital String Theory
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From the Associated Press
- 12:28 AM EST, December 19, 2008
Looking to beef up your mojo this holiday season?
Burger King Corp. may have just the thing. The home of the Whopper has launched a new men’s body spray called “Flame.” The company describes the spray as “the scent of seduction with a hint of flame-broiled meat.”
The fragrance is on sale at New York City retailer Ricky’s NYC in stores and online for a limited time for $3.99.
Burger King is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend.
The marketing ploy is the latest in a string of viral ad campaigns by the company.
Source: http://www.courant.com/entertainment/la-on-burgerking19-2008dec19,0,5172867.story
Tags: ad campaigns, animal, animal fur, Associated, body, body spray, Burger, burger king, character, company, company source, Corp, December, EST, fireside, Flame, fragrance, fur, hint, holiday, holiday season, home, King, limited time, marketing, meat, mojo, new men, New York City, NYC, online, photo, ploy, Press, Product, retailer, Ricky, sale, scent, season, seduction, site, spray, string, thing, time, viral marketing, Web, Whopper, whopper virgins
