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Pew’s 2010 Mobile Access survey shows more people are doing more things on their phones

Source: http://www.engadget.com/2010/07/08/pews-2010-mobile-access-survey-shows-more-people-are-doing-more/

Pew's 2010 Mobile Access survey shows more people doing more things on their phones

As smartphones continue to extend their pocket-swelling domination of the mobile market, it should come as no surprise that people are less worried about talking and more concerned with doing other stuff on their handsets than ever before. But, still, if you want some hard numbers to make you feel better about making such conclusions, the Pew Research Center‘s 2010 Mobile Access survey has ‘em. Compared to April of last year, 76% of people take pictures with their phones, up from 66%, and over a third play games, up from about a quarter. A third of people now play music on their phones, compared to 21% in 2009, but the biggest jump is in recording video: 34% vs. 19% before. Given the number of new movie-capturing phones released over the past year, it’s easy to see why. So, no shocking numbers here, but sadly there’s no indication of the one usage statistic we think might actually be falling: making calls.

Pew’s 2010 Mobile Access survey shows more people are doing more things on their phones originally appeared on Engadget on Thu, 08 Jul 2010 08:31:00 EDT. Please see our terms for use of feeds.

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Friday, July 9th, 2010 news No Comments

More Kin Dirt Surfaces

Source: http://gizmodo.com/5581704/more-kin-dirt-surfaces

More Kin Dirt SurfacesIf people had talked this much about Kin while it was still alive, it might have stood a chance. Oh well! The battle continues to rage over who gets the write the final chapter in Kin’s history.

Mini-Microsoft has been a prime staging ground for these kinds of comments, with accusations aplenty being flung back and forth by current and former Microsoft employees. A sampling from today’s batch shows that Andy Lees is again a popular target:

All I can say as a former Windows Mobile employee who is now working for a competitor in the phone space is that this is good news for the rest of us. [...] Personally I quit because of the frustrating management and autocratic decision style of Terry Myerson and Andrew Lees. The only exec in the team myself and other folks respcted was Tom Gibbons who is now sidelined. Lees and Myerson don’t know consumer products or phones. Gibbons at least knows consumer product development. We often talk about how Andrew Lees still has a job but Microsoft’s loss is a gain for the rest of us.

And that the folks at Danger, acquired by Microsoft to help bring Kin to life, were confounded by the sudden perceived incompetence around them:

You are correct, the remaining Danger team was not professional nor did we show off the amazing stuff we had that made Danger such a great place. But the reason for that was our collective disbelief that we were working in such a screwed up place. Yes, we took long lunches and we sat in conference rooms and went on coffee breaks and the conversations always went something like this…”Can you believe that want us to do this?” Or “Did you hear that IM was cut, YouTube was cut? The App store was cut?” “Can you believe how mismanaged this place is?” “Why is this place to dysfunctional??”

Please understand that we went from being a high functioning, extremely passionate and driven organization to a dysfunctional organization where decisions were made by politics rather than logic.

So: we get it. All is not right with Microsoft’s corporate culture, which may spell trouble for Windows Phone 7. But in the meantime, can’t we just let sleeping Kins lie? [Mini Microsoft]

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Wednesday, July 7th, 2010 Uncategorized No Comments

What do I see? Utter, Unfathomable Inefficiency – that is retail as we know it

Have a look at the 2 pictures below taken at a mall-attached large chain retailer.  Not a SINGLE customer in the store.  Practically every rack had a red and white sale sign on it.  Look at the multiple sizes of each item that have to be made available.

Now consider this.

What is the probability of someone walking through the store to this location, finding an article of clothing that is subjectively pleasing and desirable enough for the person to pick it up and consider the price. Consider if this is a nice to have or need to have item. Further consider the price and whether it is higher or lower than the clearing price — the price at which the user (in that particular user’s mind) thinks it is a good deal and decides to buy it. What is known is the quantity of work needed to inventory, merchandise, display all the products. What is not known very well is the probability of a sale for any or all of the items in the store.

Further consider the redundant inventory of similar (or the same) generic products — redundant because multiple stores attached to the same mall carry pretty much the same generic stuff. Even brand names provide little differentiation or value add. And celebrity designers and endorsers such as Kimora, Cindy, Kathy, or even Jaclyn Smith don’t help. The entire Kimora section was just as deserted as the second photo in this bunch.

IMG00051 20100628 1721 What do I see? Utter, Unfathomable Inefficiency   that is retail as we know it

IMG00052 20100628 1722 What do I see? Utter, Unfathomable Inefficiency   that is retail as we know it

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Thursday, July 1st, 2010 integrated marketing 1 Comment

Free #FAIL – another example where “free” does not work

Duane Reade grand opening of a store — had guys offering free coffee — from a BACKPACK dispenser!  Let’s just say Duane Reade is not known for its coffee. And even if people stopped for coffee, they didn’t even get the person to enter the store.  Anyway, I am sure all of this was thought through when the marketing campaign was planned.

IMG00027 20100607 0800 Free #FAIL   another example where free does not work

When planning a marketing campaign, ask the hard (or easy) questions — what does the brand stand for? Does the marketing program reinforce the brand? Does it drive desirable actions (like people actually going into the store, not to mention drives sales). And definitely don’t do stuff that will make people go “huh?” and then run away even faster.

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Monday, June 7th, 2010 marketing 1 Comment

YouTube Quietly Adds Movie and TV Show Rentals From 99 Cents

Source: http://gizmodo.com/5522756/youtube-quietly-adds-movie-and-tv-show-rentals-from-99-cents

YouTube Quietly Adds Movie and TV Show Rentals From 99 CentsAfter tinkering with movie rentals in January, YouTube’s added a bunch of movies and TV episodes you actually want to see. We’re not just talking art-house Sundance Film Festival flicks—now, you can get a bit of anime too.

There’s still nothing particularly mainstream on the YouTube store, with indie films, Bollywood stuff and documentaries mostly on offer, viewable for 48 hours after renting. They cost between 99 cents and $4, with payments made via Google Check-Out.

It’s a worthy competitor to iTunes and the various gaming consoles that offer downloads, but I think it’s obvious to all that YouTube still needs to strike some deals with movie studios to get some decent stuff up on the site. What happened to the WSJ’s reports last year that Lion’s Gate, Sony and Warner Bros were in negotiations with Google, eh? [ReadWriteWeb via TechRadar]

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Friday, April 23rd, 2010 news 1 Comment

This Is Why that Amazing NASA Earth Image Looked So Familiar

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/Y-HwSNlxHLo/this-is-why-that-amazing-nasa-earth-image-looked-so-familiar

500x 2222523486 fcc9118fdf o This Is Why that Amazing NASA Earth Image Looked So FamiliarAfter publishing the The Most Accurate, Highest Resolution Earth View to Date, it got extremely popular: The day after, countless newspapers and blogs worldwide reposted the story. NASA wrote to us, surprised. Why? Because everyone already knew about it:

500x iphone hacks This Is Why that Amazing NASA Earth Image Looked So Familiar

Yes, the Blue Marble is the iPhone’s default screen, which have been seen by millions of iPhone owners and by everyone who has read about the iPhone since 2007. In fact, the image has been public since 2002:

From: *************** <***********@nasa.gov>

Mr. Diaz

Hello. I am the photo editor for the Public Affairs Office at NASA’s Goddard Space Flight Center.

We were happy to see you featured our Blue Marble image on your website last week.

http://gizmodo.com/5478787/the-most-accurate-highest-resolution-earth-view-to-date#comments

We also featured it on our Flickr page but it has really taken off on the web. We had over 500,000 hits in the last two days alone.

Given that this is an image from 2002 I’m just curious what prompted you to post it on your site? Or did you pick it up from someplace other than our site? I see at the bottom it says “NASA via Twitter”

Really, I’m just curious because it’s gotten so much play over that few days.

Thank you for your interest in our work.

Take care,
Rebecca

The reason? Because it’s a beautiful image, that’s all. One that makes you marvel at the beauty of our planet, and how tiny and insignificant we are, but also how unique and rare. [Gizmodo—Thanks to John Hermann for telling me about the obvious]

Don’t forget to check NASA Goddard’s Flickr page. They keep posting really cool stuff.

 This Is Why that Amazing NASA Earth Image Looked So Familiar

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Friday, March 5th, 2010 Uncategorized No Comments

The iPod Touch Is This Generation’s Tamagotchi

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/SM6HjEBs9Ok/the-ipod-touch-is-this-generations-tamagotchi

500x screencap 2010 02 25 at 3.17.35 pm 01 The iPod Touch Is This Generations TamagotchiAll these wonderful things we’re learning today, from data! First, we find out that Android is a guy thing. Now, we discover that the iPod Touch shares more demographics with glittering vampires than smartphones. iPod Touch: Kid stuff.

The age distribution makes a lot of sense, especially with the direct available comparison of the iPhone: the iPod Touch is a good gift, a plausible purchase, and a good investment for a young person right now. An iPhone with a $70-a-month minimum contract is a tougher sell, either to parents, or to kids mostly supported by their parents.

And these kids don’t just buy different gadgets than adults—they use them differently, too. For example, they looooove apps:500x screencap 2010 02 25 at 3.16.48 pm The iPod Touch Is This Generations Tamagotchi
But they’re stingy little bastards, these kids: 500x screencap 2010 02 25 at 3.17.09 pm The iPod Touch Is This Generations Tamagotchi
Buying an app can be tough without a credit card, so again, this isn’t shocking. But it does poke a little hole in the idea of the iPod Touch as a massive moneymaker for Apple. Hardware sales are tremendous and highly profitable, sure, but once the devices are in users’ soft little baby hands, they don’t keep raking it in like the iPhone does. [AdMob]

 The iPod Touch Is This Generations Tamagotchi

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Thursday, February 25th, 2010 Uncategorized No Comments

The Ten Commandments of Modern Marketing

The Ten Commandments of Modern Marketing

  1. Thou shalt not target customers with messages they don’t want.

  2. Thou shalt be truthful.

  3. Thou shalt respect your customers.

  4. Thou shalt make it easy for people to find you.

  5. Thou shalt be useful.

  6. Thou shalt make it easy for people to pass along.

  7. Thou shalt measure and optimize.

  8. Thou shalt listen to customers.

  9. Thou shalt remove any organizational barriers to speedy, collaborative innovation.

  10. Thou shalt not do brand-ing.

Thanks for all the retweets!

WSI_ComandixI’m not Moses, but here’s The Ten Commandments of Modern Marketing http://ow.ly/TQuh

iamdanmoriartyThis is awesome – the 10 commandments of modern marketing http://bit.ly/7l8aBw – All very true, but especially #9!

tombutlin10 Commandments of modern marketing http://bit.ly/8MNo8g by @acfou. It doesn’t get clearer than this.

SuzzicksRT @AnnaMariaVirzi: How true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027

acfouThou Shalt Not Target Customers (even with #BehavioralTargeting): Ten Commandments of Modern Marketing #marketing – http://bit.ly/8U3iI6

matt_mcgowanRT @AnnaMariaVirzi: How true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027

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AnnaMariaVirziHow true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027

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TemplateZonepretty solid guidelines – maybe someone should carve them into stone tablets! http://bit.ly/6f3F5d

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GreeneMarketRT @acfou: Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6

MoniqueElwellexcellent reading: Augustine Fou Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing http://htxt.it/E3ut

PeteHealyAugustine Fou’s “10 Commandments of Modern Marketing” @acfou http://j.mp/5MWrLr #in

jessweissAll communications must be relevant, respectful, etc. @sarahebourne @andylarrimore The 10 Commandments of Modern Marketing http://ow.ly/TLCI

sarahebourneTrue! RT @andylarrimore I think I will revise these slightly to the 10 Commandments of Web Content – http://ow.ly/TI0V

blakeandwhite10 Commandments of Modern Marketing – from @ClickZ. Great list, @acfou! http://bit.ly/5MWrLr

TachmanRT @PDMAffiliates 10 Modern Marketing Commandments: http://bit.ly/5MWrLr #advertising

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BrandojoRT @acfou: Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6

acfouThou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6

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pamdyerColumn: Modern marketing must focus on today’s consumers http://bit.ly/8g3EGJ 10 commandments for marketing in 2010

TaiKolenkoAn awesome article on Modern Marketing! I like the comment, “the sun is setting on the era of big “push” advertising.” http://bit.ly/5MWrLr

KFinneganThe 10 Commandments of Modern Marketing – http://bit.ly/90GhVq

DistribionDMRT @AdLocal: Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027

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shannonholatoRT @cmo4hire: Read 10 Commandments of Modern Marketing, #10 No Brand-ing :) http://www.clickz.com/3636027

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shiraadattoBrilliant as always! RT @acfou Ten Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6

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acfouTen Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6

gmcdanielGood #marketing advice. Thanks for sharing! RT @Intouchsol: The 10 Commandments of Modern Marketing- from @ClickZ http://bit.ly/6f3F5d

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RoyMorejon10 Commandments of Modern Marketing – http://zi.ma/86997a

acfouHappy 2010! Ten Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6

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Thursday, January 7th, 2010 Uncategorized No Comments

Facebook is going down – pageviews, average stay, pages per visit – why?

From the Compete charts below, it is clear that Facebook is seeing a decline in pageviews, average stay, and pages per visit.  But why?

I know that I have reduced the time I spend on Facebook and I have also reduced the number of messages and other social actions as well.  And I have deleted virtually all of my personal and family photos and will not upload any more. These may be the first signs of a waning of Facebook due to a number of factors.

I can’t get my stuff back out

For example, Facebook has stated that it will not participate in OpenSocial because they do not want people to be able to export their content, conversations, photos, etc, out of Facebook and use on another social network. I am concerned that I will not be able to retrieve or back up content which I believe is mine. I like to have control over my family photos, conversations with friends, etc. I am willing to accept as a “cost” of using the Facebook system the fact that they know who my friends are.  But I am less willing or unwilling to continue putting my content where I cannot get it back, in its entirety.  (Google Docs, for example, just launched a feature where you can back up everything back out of Google Docs into Microsoft Office formats).

Ads in the stream, erosion of trust

A second issue mentioned in a previous post is the increase in advertising on Facebook and also the more unscrupulous practice of injecting ads “into the stream” — ads masquerading as status updates. These are harmful to the overall trust built up in the community and I have un-friended quite a few people whose accounts were clearly used to promote events, products, etc.

Ad-effectiveness sucks

From a prior post – http://bit.ly/EhiW9 – Facebook advertising metric are absolutely abysmal. They keep trying to sell advertisers on the hundreds of billions of pageviews they throw off. But advertisers are getting smarter and more and more of them will buy ads on a cost-per-click basis (instead of CPM, cost per thousand impressions basis).  This means that the ad revenues that Facebook enjoyed from gross INefficiencies will be decimated.


facebook pageviews Facebook is going down   pageviews, average stay, pages per visit   why?

facebook average stay Facebook is going down   pageviews, average stay, pages per visit   why?

facebook pages per visit Facebook is going down   pageviews, average stay, pages per visit   why?

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Friday, October 30th, 2009 Uncategorized No Comments