stunt

These Are The Creepiest Groupon Deals Ever

Source: http://www.businessinsider.com/worst-groupon-deals-ever-2012-6

Groupon, Groupon towel, beach

Earlier this week, Groupon made the decision to ban “adult merchants” from its quick-deals site. This was after “morality” groups went crazy over the site’s special deals for tours of the Playboy Mansion and of a studio that specializes in torture porn.

But that’s just the tip of the weird-finds-on-Groupon iceberg. 

From quick deals on circumcisions (yes, really) to paying $100 to have a Groupon employee tuck you into bed, here are the most winning losers of Groupon.

It appears as if the most bizarre merchant on Groupon is Groupon itself. For a mere $1,000, Groupon will name your baby.

Granted it was a Father’s Day PR stunt.

Earlier this week, Groupon Chicago put up a deal in which you can pay $100 to have a Groupon employee tuck you into bed. And people bought it!

We understand the price tag for a fancy 13-night cruise, but why on earth add a signed DVD from a Leonardo DiCaprio IMPERSONATOR?

See the rest of the story at Business Insider

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Monday, June 11th, 2012 news No Comments

What viral videos look like; what non-viral videos look like — by the stats

The first 2 are viral videos – notice the shape of the “total views curve” (quick rise and approaches the max asymptotically). The last 2 videos are not viral, and supported by paid advertising and promotion. It is a straight line that grows steadily over time. The 2 examples of non-viral videos were chosen simply to have similar view counts as the first and second examples.

Viral video examples – notice the asymptotic curve towards the max on the total views chart.

Frozen Grand Central ImprovEverywhere viral video – 18 million views – added on Jan 31, 2009. ¬†“Other/viral” gave it its first big boost and embedded views gave it another big push.
frozen-grand-central-improveverywhere-viral

No Pants Subway Ride ImprovEverywhere viral video Р9 million views Рuploaded January 13, 2009; got onto YouTube homepage and got a major boost from it.

no-pants-subway-ride-improveverywhere-viral

NON-viral video examples – notice the straight line of the total views chart.

corbin-bleu-non-viral-video

ashley-tisdale-non-viral-video

Perfect example of NON-viral video that had help with paid media – in this case, GoDaddy supported these videos with costly Superbowl ads — which led to nice bumps-up in total views.

godaddy-viral-non-viral-videos

In the case of Smirnoff’s Tea Partay, it was not supported by paid media so it took longer to grow and the shape of the curve is a nice blend between the straight line of a non-viral video and the asymptotic line of a viral video.

tea-partay-partially-viral-video

Finally, blatant ads don’t go viral – Sony’s grand central product demo stunt. And even if they are discussed in dozens of blogs it is not enough to get past the first tipping point.

sony-grand-central-stunt-video

How the JKWedding Viral Video was A Manufactured Success

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Friday, July 31st, 2009 digital 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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