subscribers

Netflix Tops HBO In Paid U.S. Subscribers As Members Stream 5 Billion Hours Of Content In Q3 | TechCrunch

Today, Netflix posted its third-quarter earnings, with the streaming video provider exceeding analyst projections thanks to strong subscriber growth in which it added 1.3 million domestically. Netflix CEO Reed Hastings and CFO David Wells said in a letter to shareholders this afternoon that the c…

http://techcrunch.com/2013/10/21/netflix-tops-hbo-in-paid-u-s-subscribers-as-members-stream-5-billion-hours-of-content-in-q3/

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Tuesday, October 22nd, 2013 Uncategorized No Comments

Media Execs See OTT Video as Supplementing – Not Replacing – Pay TV

source: http://www.marketingcharts.com/wp/television/media-execs-see-ott-video-as-supplementing-not-replacing-pay-tv-36359/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

StreamingMedia-OTT-Challenge-to-Pay-TV-Sept2013Media industry executives feel that over-the-top (OTT) video services such as Netflix are more likely to lead to cord-shaving than cord-cutting behavior, according to [download page] a recent report from StreamingMedia.com. Among the 758 executives surveyed, 51% said they believe that consumers are responding to the emergence of pure OTT video services by cutting back on their pay-TV channel packages and supplementing them with OTT content. By comparison, 23% feel that consumers are responding by canceling their traditional pay-TV subscriptions in favor of OTT video.

Netflix subscribers themselves appear to hew more closely to the former view, at least when it comes to content consumption. Last year, a GfK study found Netflix users saying that their regular TV content consumption was unaffected by their subscription. In a more recent study, GfK discovered that a majority of Netflix users said that they watch less premium cable as a result of their subscription.

Interestingly, the StreamingMedia.com study finds that pay-TV operators are far less likely to believe that consumers will cut the cord due to the emergence of OTT video. Just 5% of pay-TV operators responding to the survey believe that’s the case, compared to 22% of technology vendors and 25% of content providers. Instead, pay-TV operators are more likely to believe that consumers are responding to OTT video by cutting back on channel packages.

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Tuesday, September 3rd, 2013 news No Comments

Pay-TV, Broadband Subs Moving in Opposite Directions

source: http://www.marketingcharts.com/wp/television/pay-tv-broadband-subs-moving-in-opposite-directions-36062/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

LRG-Pay-TV-Broadband-Subscription-Trends-in-Q2-Aug2013The pay-TV market is shrinking, while broadband subscriptions are picking up steam, according to a pair of reports from the Leichtman Research Group (LRG). LRG estimates that the top multichannel video providers, who represent around 94% of the market, shed a total of 344,318 subscribers during the second quarter, while the top broadband providers (many also doubling as pay-TV providers) added 294,304 subscriptions during the same period.

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Friday, August 23rd, 2013 news No Comments

drag2share: U.S. Mobile Carriers Just Had Their Worst Quarter Ever

source: http://feedproxy.google.com/~r/businessinsider/~3/8J31S-V-JiI/us-mobile-carriers-had-worst-quarter-ever-2013-8

screen shot 2013 08 13 at 9 58 43 am

Mobile Subscriber Growth In The U.S. Slows To A Standstill (Chetan Sharma)
Tech consulting firm Chetan Sharma just released a new report surveying the entire mobile market. One of the most interesting points was that U.S. mobile carriers only added 139,000 new subscribers last quarter, which amounts to their worst quarter is the history of the U.S. wireless industry


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Tuesday, August 13th, 2013 news No Comments

More News Reading Goes Mobile – eMarketer

source: http://www.emarketer.com/Article/More-News-Reading-Goes-Mobile/1010123

More than one in 10 print news subscribers to cancel their subscription in the next year

A substantial percentage of smartphone and tablet users consumed news on their devices in Q1 2013, according to polling by the Donald W. Reynolds Journalism Institute. The 35-to-44 age group showed the highest incidence of reading news on their smartphones, at 73% of users. But penetration rates for every other adult age group except those 65 and older were above 60%. Among the oldest smartphone users, the small screen size seemed to turn them off to news consumption; only 35% read the news on their phone.

Among tablet users, the figures were similar, with the percentage between 25 to 64 years old reading news on the devices hovering around 67%. Interestingly, those 65 and over were much more likely to read on the tablet compared with the smartphone, at 59%; bigger font seems to translate to older readership.

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Tuesday, August 13th, 2013 news No Comments

Source: http://www.businessinsider.com/social-commerce-and-retailer-benefits-2013-8

BII ecommerce conversions size

Overall usage on social media platforms is exploding. Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day.

Retailers and brands are increasingly focusing their attention on social commerce.

But many struggle with the question: how do you convert a “like,” a “tweet,” or “pin” into a sale? Is social media really going to be a source of dollars and foot traffic?

In a recent report from BI Intelligence, we look at successful examples of businesses and business models for generating commerce via social media-based strategies, analyze Pinterest’s success as a social commerce platform, look at Facebook’s potential as a social commerce contender, and we examine the numbers behind the social commerce conversion and order value gap. The report is supplemented by rich datasets on social commerce, and subscribers will also receive full access to BI Intelligence’s full library of hundreds of in-depth reports, charts and datasets — including up to date coverage on social commerce.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Here’s an overview of the converging trends that promise to transform social media into a viable commerce platform:

BII social mobile purchases

BII specialty retail social platforms

BII_PinterestInStoresCOTD_7_11_13

BII AOV comparisons

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Friday, August 2nd, 2013 charts No Comments

4 in 10 Netflix Subscribers Aged 30-44 Already Cut Pay TV

source: http://www.emarketer.com/Article/Will-Netflix-Subscribers-Keep-Their-Pay-TV-Services/1010054

Cord-cutting is typically associated with those in the youngest age bracket, and the survey found this to hold somewhat true. However, there was also a notable propensity to cut the cord among Netflix subscribers between 30 to 44 years old, with 41% having cut pay TV. Overall, this age group was more likely to subscribe to Netflix than 18- to 29-year-old respondents.

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Wednesday, July 24th, 2013 news No Comments

Will Netflix Subscribers Keep Their Pay TV Services

source: http://www.emarketer.com/Article/Will-Netflix-Subscribers-Keep-Their-Pay-TV-Services/1010054

One in five Netflix subscribers has canceled pay TV

Nearly three-quarters of Netflix subscribers in the US still kept their cable, satellite or telecom pay TV subscriptions, according to a June 2013 study from Cowen and Company. But another 20% reported having gotten rid of their pay TV subscription, raising questions about whether more Netflix subscribers could soon become cord-cutters.

Cord-cutting is typically associated with those in the youngest age bracket, and the survey found this to hold somewhat true. However, there was also a notable propensity to cut the cord among Netflix subscribers between 30 to 44 years old, with 41% having cut pay TV. Overall, this age group was more likely to subscribe to Netflix than 18- to 29-year-old respondents.

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Friday, July 19th, 2013 news No Comments

Verizon smartphone revenue up in Q2 2013, half of all 7.5 million activations were iPhones (updated)

Source: http://www.engadget.com/2013/07/18/verizon-quarterly-report-q2-2013/

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Verizon’s latest quarterly report reveals a carrier chugging along nicely, thank you very much. Total revenue (including wireless and wireline) is up slightly to $29.8 billion, while wireless service revenue on its own grew by 8.3 percent compared to the same quarter last year. Nearly a million (941,000) new retail postpaid customers joined the VZW brigade, some of whom may have been drawn to the carrier’s expanding LTE service, which is now available to 301 million Americans, as well as to new handsets like the Nokia Lumia 928 and possibly even the BlackBerry Q10 (or maybe not). In any case, those high-margin subscribers helped to increase profit by 14 percent — so long as you’re the kind of person who’s content to be guided by “non-GAAP consolidated adjusted earnings per share.” There’s also no sign of the pension-related issues that affected the company last quarter, which leaves this carrier high and dry, regardless of how smartphone saturation may be affecting others along the food chain.

Update: In its earnings call, Verizon added that 59 percent of traffic on its network is on 4G LTE, and 52 percent of its smartphone activations (around 3.8 million device activations) were iPhones.

Source: Verizon (PDF download)

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Thursday, July 18th, 2013 news No Comments

drag2share: Mobile Ad Spend Per Subscriber Is Very Low Globally

source: http://feedproxy.google.com/~r/businessinsider/~3/JysKo6CBkW8/mobile-ad-spend-per-subscriber-is-very-low-globally-2013-7

Mobile phones are taking up an ever greater share of consumer attention, but you wouldn’t know it looking at advertising expenditures.

According to a new report from IAB and IHS, significant portions of the world have yet to crack even $1 in mobile ad spending per mobile subscriber. Only North America has passed the $5 mark, at $9.20 of mobile ad spending per subscriber in 2012.

To be fair, mobile advertising is really only relevant on smartphones. Spending per subscriber will naturally be low in underpenetrated regions where many subscriptions are tied to feature phones with limited Internet access, and virtually no apps.

Smartphone owners, taken separately, will drive much higher per-capita ad spend rates. If we look at the U.S., for example, mobile ad spend was $3.4 billion in 2012 and there were 125.9 million smartphone subscribers at year-end, giving us spending of $27 per smartphone subscriber.

For comparison, T.V. advertising spend was $65 billion last year by one measure (other figures put it north of $70 billion), which translates to more than $200 in ad spending for every citizen of the U.S.

Of course, in terms of time-spend, TV still beats the smartphone handily, so some of that difference is simply a measure of where consumers place more of their attention. Mobile accounts for a 12% share of consumer media consumption in the U.S., while the TV takes a 42% share.

mobile ad spend by region


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Thursday, July 11th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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