What’s ten times more popular than the Super Bowl? YouTube, apparently. According to the YouTube blog, more than a billion folks visit the streaming site every month — and not just views, but unique users. The announcement didn’t touch on specifics, but it did provide some fun numbers to put the terrifyingly huge total into context, noting that it would take ten Super Bowl audiences to match its monthly viewership. Almost half of all internet users visit YouTube each month, the team writes, and the numbers would peg the site as the third largest country in the world if traffic numbers could be given statehood. Suddenly, PSY’s billion view milestone makes a bit more sense.
Louisiana residents probably won’t be too pleased to hear the following news, which, for them, won’t really be a change of pace at all. According to a team at the very not-real-sounding Vermont Complex Systems Center and based on what is surely a totally objective and not-at-all arbitrary analysis of tweets, Louisiana is understandably (Katrina, blacking out the Super Bowl, being notoriously obese) the saddest state while Hawaii (sunshine, pineapple, knowing they bestowed Manti Te’o unto the world) is the happiest.
To find these purported emotional extremities of the US, the researchers analyzed each tweet for its happiness content based on the positive words, such as beauty and love, and negative words, such as boo and lied, that were used. In addition to whether or not a tweet contained “happy” or “sad” words, the extent to which a city used certain words more or less than the national average also played a role in its rating. For instance, Napa’s relatively low use of the (sad) word “bitches” directly contributed to its status as the happiest and least-derogatory-towards-women city in the country. Conversely, Beaumont’s markedly high use of the (sad) word “shit” played a role in its status as the US’s most depressing and profane place to live.
Of course, this study does leave a considerable amount of room for error. It in no way takes into account the context surrounding the indicator words. For instance, a tweet declaring “Damn, look at these fine bitches” might very well be marked as sad when, in fact, it’s a joyful declaration of aesthetic appreciation. Still, the authors are able to note that their data correlates with other (still probably highly subjective) measures of happiness as conducted by Gallup.
Even if potentially woefully inaccurate, it is, nonetheless, a fun little study that, depending on your city, can either validate your current emotional state or send you into existential crisis as you question the very happiness you thought you had, everyone in Louisiana. Enjoy.
An elderly couple sits on a bench overlooking a snowy park. The woman looks up at her partner, lovingly, and he returns the glance with a grin. The piano music swells, and they go back to observing the park. This is, of course, an ad for porn.
The ad, submitted by popular porno purveyor PornHub to run in this year’s Super Bowl, was rejected by CBS and won’t run. Not for any xxxtreme content, obviously; it’s more that it would be an ad that directed millions and millions of happy football-viewing families to a hardcore porno site with animated bodily everythings right there on its landing page. Still, the ad is pretty damn cute and charmingly subversive. Pornhub’s got a poll up to see if users think it should air (page is SFW, URL and overall site very much not), but it’s probably gotten its money’s worth already. And given us the most adorable porn promotion ever in the process. [Pornhub via BetaBeat]
Let’s begin with a little story.
A couple of years ago I was at a conference where GE and their agency, BBDO, made a presentation of their new “Imagination” campaign.
After showing some nice TV spots and explaining that they’d spent $300 million on media over the last year, they proudly declared that brand awareness had increased substantially.
This generated polite applause.