Super Bowl 2015 Advertising: Viewer Attitudes and Spending Trends



The Super Bowl is almost here, and NBC has reportedly sold out of ad space at a record $4.5 million per 30 seconds. This article provides a quick look at some of the research that has emerged in the past few weeks surrounding the event, including advertiser spending and consumer attitudes to Super Bowl spots.

According to a recently-released survey from the NRF, slightly more than three-quarters (75.8%) of American adults will watch the Super Bowl this year, with this figure having slowly climbed from 69.7% back in 2007. Men (83.1%) are more likely to watch than women, although almost 7 in 10 women plan to watch. When sorting by age group, the survey results also show that youth are more likely to watch than their older counterparts, with 83.1% of 18-24-year-olds expecting to tune in versus 66.8% of adults aged 65 and older.

Viewers will be spending on food and beverages and other items for Super Bowl Sunday, at an estimated $77.88 per person, the highest figure going back at least as far as 2007 ($56.07).

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Friday, January 30th, 2015 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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