superbowl ads

Superbowl Ads Already Aired Before Superbowl 46

Source: http://adage.com/article/special-report-super-bowl/super-bowl-commercials-released/232442/

AMERICAN HONDA MOTOR

Honda: 'Matthew's Day Off' Super Bowl spot
Honda: "Matthew's Day Off"
RPA , Santa Monica
Acura: 'Transactions' Super Bowl spot
Acura: "Transactions"
RP& , Santa Monica

AUDI OF AMERICA

Audi: 'Vampire Party' Super Bowl spot
Audi: "Vampire Party"
Venables , Bell & Partners, San Francisco

CAREERBUILDER

CareerBuilder: 'Business Trip'
CareerBuilder: "Business Trip"
In-house

CARS.COM

Cars.com: 'Neck'
Cars.com: "Neck"
DDB, Chicago

CENTURY 21

Century 21: 'Smarter. Bolder. Faster.'
Century 21: "Smarter. Bolder. Faster."
Red Tettemer & Partners, Philadelphia

COCA-COLA

Coca-Cola: 'The Catch'
Coca-Cola: "The Catch"
Wieden & Kennedy, Portland, Ore.
Coca-Cola: 'Superstition'
Coca-Cola: "Superstition"
Wieden & Kennedy, Portland, Ore.
Coca-Cola: 'Arggghhh'
Coca-Cola: "Arggghhh"
Wieden & Kennedy, Portland, Ore.

DANNON

Oikos Yogurt: 'The Tease'
Oikos Yogurt: "The Tease"
Poptent, Y&R

E-TRADE

E-Trade: 'Fatherhood'
E-Trade: "Fatherhood"
Grey, New York

GENERAL ELECTRIC

GE: 'Building Something Big in Louisville'
GE: "Building Something Big in Louisville"
BBDO , New York
GE: 'Power and Beer'
GE: "Power and Beer"
BBDO , New York

GENERAL MOTORS

Cadillac: 'Sneak Peek'
Cadillac: "Sneak Peek"
Fallon , Minneapolis
Chevy: 'Happy Grad'
Chevrolet: "Happy Grad"
(Consumer-Generated)
Chevy: 'Stunt Anthem'
Chevrolet: "Stunt Anthem"
Goodby , Silverstein and Partners
Silverado: '2012'
Silverado: "2012"
Goodby , Silverstein and Partners

GODADDY.COM

GoDaddy.co: 'Body Paint'
GoDaddy.co: "Body Paint"
In-house
GoDaddy.com: 'Cloud'
GoDaddy.com: "Cloud"
In-house

H&M

H&M.com: 'David Beckham'
H&M.com: "David Beckham"
In-house

HISTORY CHANNEL

History Channel: 'Swamp People: This Is Your Boss'
History Channel: "Swamp People: This Is Your Boss"
In-house

HYUNDAI

Hyundai: 'Think Fast'
Hyundai: "Think Fast"
Innocean
Hyundai: 'Cheetah'
Hyundai: "Cheetah"
Innocean

KIA MOTORS AMERICA

Kia: 'A Dream Car. For Real Life'
Kia: "A Dream Car. For Real Life"
David & Goliath, Los Angeles

PEPSICO

PepsiMax: 'Check-Out'
PepsiMax: "Check-Out"
TBWA /Chiat/Day
Pepsi: 'Kings Court'
Pepsi: "King's Court"
TBWA /Chiat/Day

SKECHERS

Skechers: 'Go Run'
Skechers: "Go Run"

TELEFLORA

Teleflora: 'Give and Receive'
Teleflora: "Give and Receive"
In-house

TOYOTA MOTOR SALES U.S.A.

<a href='http://adage.com/directory/toyota-motor-corp/286' class='directory_entry' title='Ad Age Directory'>Toyota Motor Corp.</a>: 'Reinvented'
Toyota : "Reinvented"
Saatchi & Saatchi, Los Angeles
Lexus: 'The Beast'
Lexus: "The Beast"
Attik, Team One

VOLKSWAGEN

Volkswagen : 'Dog Strikes Back'
Volkswagen : "Dog Strikes Back"
Deutsch , Los Angeles


Augustine Fou, PhD
646-867-0826 Google Voice

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Sunday, February 5th, 2012 news No Comments

Superbowl 44 Ads That Made It

Sadly only 2 made it on Google’s Hot Trends today (Day 1) after Superbowl 44. We may hit ZERO on Day 2.

Google Hot Trends

Twitter Trending

Last year, by Day 3, the advertisers who paid for Superbowl ads dropped off the Hot Trends list.

See The Ephemerality of Superbowl Halo http://bit.ly/bUZJb6

Yep, like I said, by Day 2 (Feb 9) the 2 that were on dropped off.  But Denny’s made the top 20 …

Feb 9 Hot Trends


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Monday, February 8th, 2010 digital No Comments

What viral videos look like; what non-viral videos look like — by the stats

The first 2 are viral videos – notice the shape of the “total views curve” (quick rise and approaches the max asymptotically). The last 2 videos are not viral, and supported by paid advertising and promotion. It is a straight line that grows steadily over time. The 2 examples of non-viral videos were chosen simply to have similar view counts as the first and second examples.

Viral video examples – notice the asymptotic curve towards the max on the total views chart.

Frozen Grand Central ImprovEverywhere viral video – 18 million views – added on Jan 31, 2009.  “Other/viral” gave it its first big boost and embedded views gave it another big push.
frozen-grand-central-improveverywhere-viral

No Pants Subway Ride ImprovEverywhere viral video – 9 million views – uploaded January 13, 2009; got onto YouTube homepage and got a major boost from it.

no-pants-subway-ride-improveverywhere-viral

NON-viral video examples – notice the straight line of the total views chart.

corbin-bleu-non-viral-video

ashley-tisdale-non-viral-video

Perfect example of NON-viral video that had help with paid media – in this case, GoDaddy supported these videos with costly Superbowl ads — which led to nice bumps-up in total views.

godaddy-viral-non-viral-videos

In the case of Smirnoff’s Tea Partay, it was not supported by paid media so it took longer to grow and the shape of the curve is a nice blend between the straight line of a non-viral video and the asymptotic line of a viral video.

tea-partay-partially-viral-video

Finally, blatant ads don’t go viral – Sony’s grand central product demo stunt. And even if they are discussed in dozens of blogs it is not enough to get past the first tipping point.

sony-grand-central-stunt-video

How the JKWedding Viral Video was A Manufactured Success

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Friday, July 31st, 2009 digital 1 Comment

Denny’s is still getting “social amplification”

denny’s spike in search volume after Superbowl ads, lasted only a few days, then back to normal

dennys1

compared to very steady stream for years

dennys-all-years

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Thursday, February 5th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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