superbowl

Superbowl Ads Already Aired Before Superbowl 46

Source: http://adage.com/article/special-report-super-bowl/super-bowl-commercials-released/232442/

AMERICAN HONDA MOTOR

american honda motor Superbowl Ads Already Aired Before Superbowl 46
Honda: "Matthew's Day Off"
RPA , Santa Monica
acura transactions Superbowl Ads Already Aired Before Superbowl 46
Acura: "Transactions"
RP& , Santa Monica

AUDI OF AMERICA

audi vampire party Superbowl Ads Already Aired Before Superbowl 46
Audi: "Vampire Party"
Venables , Bell & Partners, San Francisco

CAREERBUILDER

business trip Superbowl Ads Already Aired Before Superbowl 46
CareerBuilder: "Business Trip"
In-house

CARS.COM

cars neck Superbowl Ads Already Aired Before Superbowl 46
Cars.com: "Neck"
DDB, Chicago

CENTURY 21

sb12 century21 smarter bolder faster Superbowl Ads Already Aired Before Superbowl 46
Century 21: "Smarter. Bolder. Faster."
Red Tettemer & Partners, Philadelphia

COCA-COLA

cola the catch Superbowl Ads Already Aired Before Superbowl 46
Coca-Cola: "The Catch"
Wieden & Kennedy, Portland, Ore.
cola superstition Superbowl Ads Already Aired Before Superbowl 46
Coca-Cola: "Superstition"
Wieden & Kennedy, Portland, Ore.
sb12 coca cola Arggghhh Superbowl Ads Already Aired Before Superbowl 46
Coca-Cola: "Arggghhh"
Wieden & Kennedy, Portland, Ore.

DANNON

the tease Superbowl Ads Already Aired Before Superbowl 46
Oikos Yogurt: "The Tease"
Poptent, Y&R

E-TRADE

sb12 etrade fatherhood Superbowl Ads Already Aired Before Superbowl 46
E-Trade: "Fatherhood"
Grey, New York

GENERAL ELECTRIC

sb12 build something big Superbowl Ads Already Aired Before Superbowl 46
GE: "Building Something Big in Louisville"
BBDO , New York
sb12 power and beer Superbowl Ads Already Aired Before Superbowl 46
GE: "Power and Beer"
BBDO , New York

GENERAL MOTORS

sb12 cadillac sneak peek Superbowl Ads Already Aired Before Superbowl 46
Cadillac: "Sneak Peek"
Fallon , Minneapolis
gm happy grad Superbowl Ads Already Aired Before Superbowl 46
Chevrolet: "Happy Grad"
(Consumer-Generated)
gm stunts Superbowl Ads Already Aired Before Superbowl 46
Chevrolet: "Stunt Anthem"
Goodby , Silverstein and Partners
sb12 2012 silverado Superbowl Ads Already Aired Before Superbowl 46
Silverado: "2012"
Goodby , Silverstein and Partners

GODADDY.COM

body paint Superbowl Ads Already Aired Before Superbowl 46
GoDaddy.co: "Body Paint"
In-house
go daddy cloud Superbowl Ads Already Aired Before Superbowl 46
GoDaddy.com: "Cloud"
In-house

H&M

david beckham Superbowl Ads Already Aired Before Superbowl 46
H&M.com: "David Beckham"
In-house

HISTORY CHANNEL

sb12 history channel swamp people Superbowl Ads Already Aired Before Superbowl 46
History Channel: "Swamp People: This Is Your Boss"
In-house

HYUNDAI

think fast Superbowl Ads Already Aired Before Superbowl 46
Hyundai: "Think Fast"
Innocean
cheetah Superbowl Ads Already Aired Before Superbowl 46
Hyundai: "Cheetah"
Innocean

KIA MOTORS AMERICA

kia optima spot Superbowl Ads Already Aired Before Superbowl 46
Kia: "A Dream Car. For Real Life"
David & Goliath, Los Angeles

PEPSICO

pepsimax check out Superbowl Ads Already Aired Before Superbowl 46
PepsiMax: "Check-Out"
TBWA /Chiat/Day
sb12 pepsi kings court Superbowl Ads Already Aired Before Superbowl 46
Pepsi: "King's Court"
TBWA /Chiat/Day

SKECHERS

sb12 skechers go run Superbowl Ads Already Aired Before Superbowl 46
Skechers: "Go Run"

TELEFLORA

teleflora give and receive Superbowl Ads Already Aired Before Superbowl 46
Teleflora: "Give and Receive"
In-house

TOYOTA MOTOR SALES U.S.A.

toyota reinvented Superbowl Ads Already Aired Before Superbowl 46
Toyota : "Reinvented"
Saatchi & Saatchi, Los Angeles
lexus the beast Superbowl Ads Already Aired Before Superbowl 46
Lexus: "The Beast"
Attik, Team One

VOLKSWAGEN

vw beatle Superbowl Ads Already Aired Before Superbowl 46
Volkswagen : "Dog Strikes Back"
Deutsch , Los Angeles


Augustine Fou, PhD
646-867-0826 Google Voice

btn viewmy 160x25 Superbowl Ads Already Aired Before Superbowl 46

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Sunday, February 5th, 2012 news No Comments

The Most Popular Twitter Hashtags of 2011 [Twitter]

Source: http://gizmodo.com/5865096/the-most-popular-twitter-hashtags-of-2011

medium 27eb2943069f18743cd429430dacf70c The Most Popular Twitter Hashtags of 2011 [Twitter]Sure you could say that Twitter has devolved into a chaotic mess filled with #AreWeSeriouslyTweetingThisLongHashtag and Bieber freaks, but it’s still boss at figuring out what’s going on at this very second. So taking a look back at the past year, what were the most popular Twitter moments in 2011? It gets a little weird.

It either speaks to my growing uncoolness or Twitter’s tween explosion that I have no idea what channel Pretty Little Liars is on, why Raven Symone is more popular than Natalie Portman on the actress list and how the Sony NGP a more talked about topic than the iPhone and Android. What is going on?!

My favorite list though, has to be the most popular food and drink items of 2011:

McLobster
Fried Kool-Aid
Starbucks Trenta
Devassa Beer
Guinness
BBQ
Mac & Cheese

We’re all so fat it is glorious. Anyway, here are the most popular Twitter hashtags of 2011:

#egypt
#tigerblood
#threewordstoliveby
#idontunderstandwhy
#japan
#improudtosay
#superbowl
#jan25

Hey egypt, japan, jan25 and even tigerblood and superbowl sum up the year fairly well! Good job tweeple. But #improudtosay, #idontunderstandwhy #threewordstoliveby managed to make the top freaking hashtags of the year. Let’s do better in 2012 Twitter. [">Twitter]

medium 9253bac5894ea18662a54ad397054f14 The Most Popular Twitter Hashtags of 2011 [Twitter]


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Monday, December 5th, 2011 news No Comments

Popular Posts – Week Ending March 19, 2010.

HP Mini 311 Nvidia ION Netbook Hackintosh’ed

Facebook advertising metrics and benchmarks

What is Web 3.0? Characteristics of Web 3.0

social media benchmarks

Samsung 52 inch HDTV $9.99 at BestBuy – purchase receipt below (6:21a eastern time August 12, 2009)

1024-bit RSA encryption cracked by carefully starving CPU of electricity

How to manufacture a viral video sensation and make viral profits – Post 2 of 2

What can search volume tell you?

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Tuesday, March 23rd, 2010 digital No Comments

Evian baby viral video has much higher ROI than Etrade baby superbowl ad

The Evian baby viral ad (red spike) got almost as much search volume as eTrade’s Superbowl ad of 2009 (blue spike). But Evian paid millions less by skipping the expense of airing the video on traditional media; instead they just posted it to YouTube for free. But notice that in both cases the effect was ephemeral (not long lasting) — notice the narrowness of the spike. Interest in the viral video also subsided quickly. But at least Evian didn’t waste millions on producing and airing it — thus achieving a massively larger ROI than Etrade who paid to make the ads and then air it at great expense on the Superbowl for the last 3 years.

etrade baby vs evian baby Evian baby viral video has much higher ROI than Etrade baby superbowl ad

Etrade Baby Ad

Evian Baby Viral Video

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Wednesday, February 24th, 2010 analytics, Branding No Comments

Superbowl 44 Ads That Made It

Sadly only 2 made it on Google’s Hot Trends today (Day 1) after Superbowl 44. We may hit ZERO on Day 2.

Google Hot Trends Superbowl 44 Ads That Made It

Twitter Trending Superbowl 44 Ads That Made It

Last year, by Day 3, the advertisers who paid for Superbowl ads dropped off the Hot Trends list.

See The Ephemerality of Superbowl Halo http://bit.ly/bUZJb6

Yep, like I said, by Day 2 (Feb 9) the 2 that were on dropped off.  But Denny’s made the top 20 …

Feb 9 Hot Trends Superbowl 44 Ads That Made It


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Monday, February 8th, 2010 digital No Comments

The Grand Unified Theory of Marketing(tm) – Digital String Theory

UPDATED:  September 21, 2011.

Most people use the term integrated marketing now and it has come to mean loose “integration” or interrelationships between marketing channels, like putting a web address on a TV ad, a QR code on a print ad, etc.

I am adding the following slide called “Unified Marketing – ecosystem of touchpoints” to put forth the concept of unified marketing.  This starts by putting the customer in the “middle” and wrapping their purchase funnel around them. Then we add the 3 concentric circles: 1) on-site, 2) off-site, and 3) third party to represent the types of channels at the disposal of the marketer/advertiser.

Then all tactics can be plotted on this single, unified marketing chart to reveal whether there are any gaps (not enough activity) or redundancies (too much spend).

Unified Marketing – ecosystem of touchpoints

Additional Reading:  Digital is a Philosophy

 

ORIGINAL POST

Just as physicists and mathematicians have been searching for the grand unified theory of the universe, I have been looking for a way to tie together the disparate disciplines of marketing and advertising, a way to correlate metrics from different industries that interrelate with marketing (e.g. market research, Nielsen, etc.), a way to put all past theories in context and perspective (Michael Porter’s Five Forces, Net Promoter, etc.), and a way to explain marketing successes and failures — all in one.

My method is the scientific method – which is simply put doing experiments and making observations that either support or refute hypotheses.

A grand unified theory will also need to be able to take into account phenomena such as social networks, etc. What are the organizing principles of such; what is the value?

Why now?

Using digital tools — such as search volume trends — we can start to correlate marketing spend effectiveness across different forms of media and also different advertising and marketing techniques.  The example below compares eTrade and @Drobo. What is most embarrassing is that eTrade, a well known brand from the first dot-com heyday, spent lots of money creating and airing TV ads which it hoped would go viral. They even paid for Superbowl ads for the last 2 years to promote the “eTrade talking babies” as you see from the 2 spikes in search volume during February of 2008 and 2009.  However, when compared to Drobo (a startup company that developed a very easily upgradeable back up hard drive array), it is shocking to note that Drobo spent NOTHING on advertising and relied entirely on word of mouth and an awesome product. And their search volume is not only larger than eTrade but also sustainably larger despite zero advertising and media cost.  The “totals” even suggest that the volume under the curve of Drobo is 8X (EIGHT TIMES) that of eTrade.

So if you consider that eTrade spent millions of dollars to create the TV ads and even more millions of dollars to air them on TV in order to drive interest, demand, and hopefully new customers, then Drobo can be considered to have gotten the equivalent of 8X more dollars in advertising and media – for FREE using techniques and channels other than TV advertising. So what does that say about the relative value of TV advertising compared to these other, newer techniques?

etrade drobo search volume The Grand Unified Theory of Marketing(tm)   Digital String Theory

godaddy vs megan fox

megan fox godaddy search volume The Grand Unified Theory of Marketing(tm)   Digital String Theory

grand unified theory of marketing The Grand Unified Theory of Marketing(tm)   Digital String Theory

Grand Unified Theory of Marketing - Digital String Theory

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Thursday, October 29th, 2009 digital strategy No Comments

What viral videos look like; what non-viral videos look like — by the stats

The first 2 are viral videos – notice the shape of the “total views curve” (quick rise and approaches the max asymptotically). The last 2 videos are not viral, and supported by paid advertising and promotion. It is a straight line that grows steadily over time. The 2 examples of non-viral videos were chosen simply to have similar view counts as the first and second examples.

Viral video examples – notice the asymptotic curve towards the max on the total views chart.

Frozen Grand Central ImprovEverywhere viral video – 18 million views – added on Jan 31, 2009.  ”Other/viral” gave it its first big boost and embedded views gave it another big push.
frozen grand central improveverywhere viral What viral videos look like; what non viral videos look like    by the stats

No Pants Subway Ride ImprovEverywhere viral video – 9 million views – uploaded January 13, 2009; got onto YouTube homepage and got a major boost from it.

no pants subway ride improveverywhere viral What viral videos look like; what non viral videos look like    by the stats

NON-viral video examples – notice the straight line of the total views chart.

corbin bleu non viral video What viral videos look like; what non viral videos look like    by the stats

ashley tisdale non viral video What viral videos look like; what non viral videos look like    by the stats

Perfect example of NON-viral video that had help with paid media – in this case, GoDaddy supported these videos with costly Superbowl ads — which led to nice bumps-up in total views.

godaddy viral non viral videos1 What viral videos look like; what non viral videos look like    by the stats

In the case of Smirnoff’s Tea Partay, it was not supported by paid media so it took longer to grow and the shape of the curve is a nice blend between the straight line of a non-viral video and the asymptotic line of a viral video.

tea partay partially viral video What viral videos look like; what non viral videos look like    by the stats

Finally, blatant ads don’t go viral – Sony’s grand central product demo stunt. And even if they are discussed in dozens of blogs it is not enough to get past the first tipping point.

sony grand central stunt video What viral videos look like; what non viral videos look like    by the stats

How the JKWedding Viral Video was A Manufactured Success

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Friday, July 31st, 2009 digital 1 Comment

Lift in search volume indicates that customers …

… saw the ad, recalled it, and thought it relevant enough at the time to make the effort to take action — search for more information about it (beyond the tidbit of info contained in the 30 second ad, print ad, radio spot, or banner ad).

But traditional ads are still very very costly and inefficient due to the extremely large media cost.

For example, at the extreme cost of a Superbowl ad, the following advertisers were able to drive fleeting (short-lived) lift in search volume: godaddy, etrade, sobe lifewater, dennys.

godaddy search volume Lift in search volume indicates that customers ...

etrade baby search volume Lift in search volume indicates that customers ...

sobe lifewater search volume Lift in search volume indicates that customers ...

dennys superbowl search volume Lift in search volume indicates that customers ...

related: http://go-digital.net/blog/2009/03/lift-in-search-due-to-paid-tv-advertising/

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Wednesday, July 15th, 2009 digital 1 Comment

lift in search due to paid TV advertising

List of 2009 Superbowl spots on AdAge.com

http://adage.com/superbowl09/article?article_id=134136

Lift in search is a great indicator of interest. Modern consumers may be inspired by TV ads, but they usually go online to do more research for themselves, to inform their own purchase decision. The following examples show the lift in search after Superbowl commercials or for launch of products like Subway Footlongs. The use of unique, made-up words makes it easier to detect lift in search (see related post: made up words are great for tracking buzz and search volume ). There is now a correlation between offline paid advertising and online behaviors of modern consumers that can be tracked and ultimately related to sales.

What is harder to do is track lift in search from smaller TV media buys or from terms which are generic — e.g. American Express OPEN, Proctor & Gamble’s TAG (men’s deoorant), etc. And furthermore, people may or may not remember the brand name itself and may type in a more general search query — e.g. “talking baby” instead of” e-Trade” or “dancing lizards” instead of “SoBe LifeWater.” And most people usually forget to type in special URLs specified in the ads. So the opportunity is to 1) use made-up words which can be used to detect lift in search and 2) search-optimize around other more generic terms that people may search for if they remembered the ad, but did not remember the brand name itself.

key learnings include:

1. only the superbowl TV ads generates enough awareness to drive lift in search volume detectable above the noise or normal levels

2. made up words are useful in correlating paid advertising and subsequent online actions (e.g. search) because most users forget or are too lazy to type special URLs

3. is is always better to have real analytics from the site to see when paid campaigns hit; site analytics will also reveal more information about users including demographic information, what they are looking for, and even whether they “convert” to a sale or a desired action — like print off a coupon, etc.

Notice the January spikes for several of the examples below — these are their Superbowl ads in action. But also notice how sharp the spikes are — most of them go back to prior levels within 1 – 3 days (see related post: the ephemerality of the Superbowl halo )

Source: Google Insights for Search

footlongs lift in search due to paid TV advertising

jackinthebox lift in search due to paid TV advertising

dennys lift in search due to paid TV advertising

ecoimagination lift in search due to paid TV advertising

godaddy1 lift in search due to paid TV advertising

lifewater lift in search due to paid TV advertising

drinkability lift in search due to paid TV advertising

etrade lift in search due to paid TV advertising

cash4gold lift in search due to paid TV advertising

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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