In the past year, we’ve seen three quarters of the top 100 brands establish active profiles on Google+ and their customers have followers. These brands now have 20.9 million fans which is a growth of 9400% since December 2011 when only 222,000 followed them collectively.
But this growth isn’t that widespread across the hundred. In fact, the top ten brands on Google+ account for four out of five followers (78% of the total top 100 fans) which is 16.3 million followers. Four out of ten of these are big automotive brands including BMW, Mercedes-Benz, Nissan and Porsche, who are definitely taking advantage of the visual nature of Google+ (click on the image to the left to enlarge).
In the last year, there’s also been a marked improvement of Google+ pages showing in – surprise, surprise – Google search results from 0% to 20% in 2012. Obviously the marked improvement in followers and results have been due to major brand adoption and 25% of the top 100 integrating Google+ into their home page.
Youtube on the other hand, is continuing to grow into the brand space, slowly shedding itself of the rapid association with cat videos. 87% of the top brands have their own YouTube channel and collectively the top 100 have had over 3.15 billion views of their videos.
As you can see in the chart above, Red Bull, Google and Apple lead other brands in terms of subscribers and as YouTube makes the move to paid subscriptions, we’re sure to see even more broadcasters and brands follow.
Are you surprised by the numbers? What do you see happening with Google+ and YouTube and big brands in the coming year?
How effective is video advertising on the web? Conversion rates for regular web ads can be tiny — 1 percent or less.
But recent research suggests that once consumers start watching video ads — especially videos that include product demonstrations — purchase conversion rates can skyrocket.
More than half of consumers feel more confident in their purchases after watching an online video, and 66 percent who watch videos more than once will eventually purchase something, according to stats compiled by eMarketer.
“Fully 85% of those polled said they would watch a video that educated them about a product they were interested in for at least 1 minute. However, the percentage of customers willing to spend a minute watching a video that specifically lacked a demonstration dropped to 65 percent,” eMarketer wrote.
It’s no surprise where viewers are seeing these ads. YouTube, obviously, is the most-watched source of product videos.
But Facebook — not traditionally known as a video medium — is a huge source of product demo videos, too.
According to a May 2012 survey by Google and Compete
LinkedIn recently released a series of posts showing the desks and workspaces of some of the world’s most successful people. Some, like T.Boone Pickens, who’s had the same desk since the 80s, or Sequoia Capital’s Michael Moritz, who keeps a small bottle of whiskey at his “for the bad surprise,”
The story that’s terrorized Apple’s stock for the past month is iPhone demand is weak.
Apple reportedly cut orders with suppliers in Asia for iPhone screens and other components. While there are many theories about why Apple cut its order, the most popular seems to be that iPhone demand is weak.
And yet, something about it doesn’t make sense.
Analysts have quietly raised holiday quarter iPhone estimates. Why do that if demand is tanking? Shaw Wu of Sterne Agee said today that demand is “robust.”
Analysts could be wrong, but here’s another piece of evidence in their favor. ChangeWave surveyed 4,061 people in North America about their interest in smartphones. 50% of them said they plan to buy an iPhone in the next 90 days, which is right in line with Apple’s previous demand after a big iPhone launch.
If demand was truly crumbling as some would have you believe, would this chart look like this?
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One surprise finding of our big research report, “The Secret Lives of Teens” is that kids aged 12-17 have very little use for Twitter.
A majority of them text and check Facebook everyday, but look how few use Twitter during an average 24-hours:
Seriously, the “never” us it:
So what gives? Is this a horrible sign for Twitter?
One theory we’ve been kicking around: One reason it appears teens hate Twitter, is that what they actually hate is news (they never read it online) and Twitter’s best use is as a news-delivery service.
For more surprising data, see…
One of our favorite indicators to watch is the Citi Economic Surprise Index, as it measures the latest economic data against expectations.
Anyway, it’s been plunging.