surprise

What Internet Users Like to Share on Social Media Sites

source: http://www.marketingcharts.com/wp/online/what-internet-users-like-to-share-on-social-media-sites-36804/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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Beyond pictures, the study finds that opinions, status updates regarding one’s activities, and links to articles (each at 26%) are most likely to be shared.

That suggests that the social media buffs surveyed late last year by SocialToaster were pretty much on point in their judgment that pictures and links are most likely to be shared.

The Ipsos survey also indicates that a significant proportion of internet users are sharing other types of content on social media, including:

  • Something they like or recommend, such as products, services, movies, and books (25%);
  • News items (22%);
  • Links to other websites (21%);
  • Reposts from other people’s social media posts (21%);
  • Status updates of what they’re feeling (19%);
  • Video clips (19%);
  • Plans for future activities, trips, and plans (9%); and
  • Other types of content (10%).

Who’s Most Likely to Share?

While 7 in 10 overall claim to share content, some demographic groups are more likely to engage in this behavior than others. Respondents aged under 35 are most likely to share (81%), a completely unsurprising result. Still, about 7 in 10 online users aged 35-49 said they had shared content on social media site! s during ! the past month, as did a majority 55% of respondents aged 50-64.

Also unsurprising: women (74%) were more likely than men (69%) to have shared some type of content during the past month. (Ipsos had also found sharing activity to be greater among youth and women in a previous study.)

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Thursday, September 19th, 2013 news No Comments

drag2share: Google+ Is The Fourth Most-Used Smartphone App

source: http://feedproxy.google.com/~r/businessinsider/~3/pqjz4ZfvAOs/google-smartphone-app-popularity-2013-9

Google+ Is The Fourth Most-Used Smartphone App (GlobalWebIndex)
It’s no surprise that Google Maps is the most popular mobile app, used by 54% of the global smartphone population last month, according to a recent survey by GlobalWebIndex. However, the mobile apps for YouTube and Google+ were used by 35% and 30% of smartphone users respectively, which means that Google owns three of the four most widely used apps on smartphones.

Advertisers want visibility across platforms and across verticals. No company does that better than Google — which has the top location and video apps, and the second most popular social media app.

BII The app World small


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Thursday, September 5th, 2013 news No Comments

Havas CEO Thinks Surprise Omnicom-Publicis Merger Might Be Bad For Clients And Staff

Source: http://www.businessinsider.com/havas-ceo-thinks-surprise-omnicom-publicis-merger-might-be-bad-for-clients-and-staff-2013-7

David Jones Havas

Earlier today, rivals Publicis Groupe and Omnicom announced a surprise merger that makes the new entity the biggest holding company in the world. Now totaling $23 billion in revenues, the newly minted Publicis Omnicom Groupe surpasses WPP, which used to be number one.

But some ad execs are questioning if the new partnership will actually hurt staff and clients.

Havas CEO David Jones said in a statement, “I’m not sure this is in the best interests of their clients or their talent. Clients today want us to be faster, more agile, more nimble and more entrepreneurial, not bigger and more bureaucratic and more complex.”

And can it be more agile at such a large scale? Particularly “in a world where digital and technology have made scale irrelevant.”

Jones continued, “Our business is very simple – it’s about clients and talented employees – and as I said, I’m not sure this move is good for either of them.”

But Omnicom CEO John Wren said at the press conference today that “anyone who is concerned about any of this should not be.”

 

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Sunday, July 28th, 2013 news No Comments

The RIAA Just Got Insanely Fast at Censoring Links From Google

Source: http://gizmodo.com/the-riaa-just-got-insanely-fast-at-censoring-links-from-685317383

The RIAA Just Got Insanely Fast at Censoring Links From Google

It should come as no surprise that the RIAA, of all organizations, plays particularly fast and loose with its DMCA takedown requests. But thanks to a ridiculous blitz, the RIAA just had its 25 millionth link removed from Google search results. And it’s not slowing down.

According to TorrentFreak the RIAA hit its 20 million link milestone just last May, a number that took a whole year to reach. Now, the RIAA’s racked up an additional five million in a mere six weeks. To pull that off, the RIAA has to be doling out those DMCA requests more than twice as fast as it was just months ago.

Even with this new, blistering pace, the RIAA is only the second most takedown-happy organization Google has to deal with. Number one is the Indian-based anti-piracy organization Degban which is ahead with an all-time score of around 28 mil. Still, it looks like the RIAA is running faster all the time, and at this rate they’ll be number one in no time. We’ll have to just wait and see if this magically solves piracy. [TorrentFreak]

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Sunday, July 7th, 2013 news No Comments

CHART OF THE DAY: How Do People Really Use Their iPhones And iPads?

Source: http://www.businessinsider.com/chart-of-the-day-how-people-use-ios-devices-2013-6

When and how do people use their iPhones and iPads?

This probably won’t come as a surprise, but gaming eats up the most time on people’s iOS devices. Here’s the breakdown using data from Flurry Analytics, as compiled by BI Intelligence.

 

average time spent in ios devices chart of the day

 

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Friday, June 14th, 2013 news No Comments

Top 100 brands see huge growth in Google+ and YouTube in 2012

Source: http://econsultancy.com/us/blog/62071-top-100-brands-see-huge-growth-in-google-and-youtube-in-2012

In the past year, we’ve seen three quarters of the top 100 brands establish active profiles on Google+ and their customers have followers. These brands now have 20.9 million fans which is a growth of 9400% since December 2011 when only 222,000 followed them collectively.

But this growth isn’t that widespread across the hundred. In fact, the top ten brands on Google+ account for four out of five followers (78% of the total top 100 fans) which is 16.3 million followers. Four out of ten of these are big automotive brands including BMW, Mercedes-Benz, Nissan and Porsche, who are definitely taking advantage of the visual nature of Google+ (click on the image to the left to enlarge).

In the last year, there’s also been a marked improvement of Google+ pages showing in – surprise, surprise – Google search results from 0% to 20% in 2012. Obviously the marked improvement in followers and results have been due to major brand adoption and 25% of the top 100 integrating Google+ into their home page.

Youtube on the other hand, is continuing to grow into the brand space, slowly shedding itself of the rapid association with cat videos. 87% of the top brands have their own YouTube channel and collectively the top 100 have had over 3.15 billion views of their videos.

As you can see in the chart above, Red Bull, Google and Apple lead other brands in terms of subscribers and as YouTube makes the move to paid subscriptions, we’re sure to see even more broadcasters and brands follow.

Are you surprised by the numbers? What do you see happening with Google+ and YouTube and big brands in the coming year?

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Saturday, February 9th, 2013 news No Comments

iPhone up to 36 percent of US phone share in December, Android stayed put

Source: http://www.engadget.com/2013/02/07/comscore-iphone-up-to-36-percent-of-us-phone-share-in-december/

ComScore Android's US phone share stayed put in December, iPhone up to 36 percent

There’s been indications that Apple staged something of a comeback in the US during the fourth quarter, owing partly to an iPhone 5-related spike. ComScore’s smartphone share data for December appears to bear that out. It estimates that the Apple claimed a 36.3 percent slice of the American market in the last month of 2012: that’s a noticeable boost from 35 percent in November, and two points up since the iPhone 5’s September arrival. Android remained on top at 53.4 percent, but it was once again unusually static, edging down from highs earlier in the year. Other platforms took their usual blows, although there’s no doubt some hopes for revival.

Just don’t anticipate looking for overall cellphone market share. ComScore has switched to focusing on smartphones, and it’s telling a different story than we’ve seen in the past. When only smartphones count, Samsung’s December share left it in second place, at 21 percent — still an increase over prior months, but not as large as Apple’s 36.3 percent. The biggest surprise is LG’s rise to 7.1 percent and fifth place, quite possibly due to the Optimus G and Nexus 4. Enough shifted that the market may be even less recognizable in 2013, for better or worse.

Source: ComScore

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Thursday, February 7th, 2013 digital No Comments

Online Shoppers Love Video Ads More Than Any Other Type Of Ad

Source: http://www.businessinsider.com/online-shoppers-love-video-ads-2013-1

chart

How effective is video advertising on the web? Conversion rates for regular web ads can be tiny — 1 percent or less.

But recent research suggests that once consumers start watching video ads — especially videos that include product demonstrations — purchase conversion rates can skyrocket.

More than half of consumers feel more confident in their purchases after watching an online video, and 66 percent who watch videos more than once will eventually purchase something, according to stats compiled by eMarketer.

“Fully 85% of those polled said they would watch a video that educated them about a product they were interested in for at least 1 minute. However, the percentage of customers willing to spend a minute watching a video that specifically lacked a demonstration dropped to 65 percent,” eMarketer wrote.

chartIt’s no surprise where viewers are seeing these ads. YouTube, obviously, is the most-watched source of product videos.

But Facebook — not traditionally known as a video medium — is a huge source of product demo videos, too.

According to a May 2012 survey by Google and Compete

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Monday, February 4th, 2013 digital No Comments

Why IDEO Makes Its Employees Switch Desks Once A Week

Source: http://www.businessinsider.com/why-ideo-makes-its-employees-switch-desks-once-a-week-2013-1

Tim Brown desk

LinkedIn recently released a series of posts showing the desks and workspaces of some of the world’s most successful people. Some, like T.Boone Pickens, who’s had the same desk since the 80s, or Sequoia Capital’s Michael Moritz, who keeps a small bottle of whiskey at his “for the bad surprise,”

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Wednesday, January 30th, 2013 news No Comments

CHART OF THE DAY: Surprise! iPhone Demand Is Fine (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-iphone-5-demand-2013-1

The story that’s terrorized Apple’s stock for the past month is iPhone demand is weak.

Apple reportedly cut orders with suppliers in Asia for iPhone screens and other components. While there are many theories about why Apple cut its order, the most popular seems to be that iPhone demand is weak.

And yet, something about it doesn’t make sense.

Analysts have quietly raised holiday quarter iPhone estimates. Why do that if demand is tanking? Shaw Wu of Sterne Agee said today that demand is “robust.”

Analysts could be wrong, but here’s another piece of evidence in their favor. ChangeWave surveyed 4,061 people in North America about their interest in smartphones. 50% of them said they plan to buy an iPhone in the next 90 days, which is right in line with Apple’s previous demand after a big iPhone launch.

If demand was truly crumbling as some would have you believe, would this chart look like this?

chart of the day, iphone 5 demand, january 2013

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Tuesday, January 22nd, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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