surprise
Source: http://econsultancy.com/us/blog/62071-top-100-brands-see-huge-growth-in-google-and-youtube-in-2012
In the past year, we’ve seen three quarters of the top 100 brands establish active profiles on Google+ and their customers have followers. These brands now have 20.9 million fans which is a growth of 9400% since December 2011 when only 222,000 followed them collectively.
But this growth isn’t that widespread across the hundred. In fact, the top ten brands on Google+ account for four out of five followers (78% of the total top 100 fans) which is 16.3 million followers. Four out of ten of these are big automotive brands including BMW, Mercedes-Benz, Nissan and Porsche, who are definitely taking advantage of the visual nature of Google+ (click on the image to the left to enlarge).
In the last year, there’s also been a marked improvement of Google+ pages showing in – surprise, surprise – Google search results from 0% to 20% in 2012. Obviously the marked improvement in followers and results have been due to major brand adoption and 25% of the top 100 integrating Google+ into their home page.
Youtube on the other hand, is continuing to grow into the brand space, slowly shedding itself of the rapid association with cat videos. 87% of the top brands have their own YouTube channel and collectively the top 100 have had over 3.15 billion views of their videos.

As you can see in the chart above, Red Bull, Google and Apple lead other brands in terms of subscribers and as YouTube makes the move to paid subscriptions, we’re sure to see even more broadcasters and brands follow.
Are you surprised by the numbers? What do you see happening with Google+ and YouTube and big brands in the coming year?
Tags: adoption, apple, broadcasters, followers, google, mercedes benz, Nissan, porsche, profiles, red bull, subscribers, subscriptions, surprise, three quarters, visual nature, YouTube
Source: http://www.engadget.com/2013/02/07/comscore-iphone-up-to-36-percent-of-us-phone-share-in-december/

There’s been indications that Apple staged something of a comeback in the US during the fourth quarter, owing partly to an iPhone 5-related spike. ComScore’s smartphone share data for December appears to bear that out. It estimates that the Apple claimed a 36.3 percent slice of the American market in the last month of 2012: that’s a noticeable boost from 35 percent in November, and two points up since the iPhone 5′s September arrival. Android remained on top at 53.4 percent, but it was once again unusually static, edging down from highs earlier in the year. Other platforms took their usual blows, although there’s no doubt some hopes for revival.
Just don’t anticipate looking for overall cellphone market share. ComScore has switched to focusing on smartphones, and it’s telling a different story than we’ve seen in the past. When only smartphones count, Samsung’s December share left it in second place, at 21 percent — still an increase over prior months, but not as large as Apple’s 36.3 percent. The biggest surprise is LG’s rise to 7.1 percent and fifth place, quite possibly due to the Optimus G and Nexus 4. Enough shifted that the market may be even less recognizable in 2013, for better or worse.
Source: ComScore
Tags: android, apple, ComScore, different story, fourth quarter, iPhone, iphone 5, market share, Nexus, no doubt, phone share, platforms, revival, Samsung, share data, smartphones, spike, surprise
Source: http://www.businessinsider.com/online-shoppers-love-video-ads-2013-1

How effective is video advertising on the web? Conversion rates for regular web ads can be tiny — 1 percent or less.
But recent research suggests that once consumers start watching video ads — especially videos that include product demonstrations — purchase conversion rates can skyrocket.
More than half of consumers feel more confident in their purchases after watching an online video, and 66 percent who watch videos more than once will eventually purchase something, according to stats compiled by eMarketer.
“Fully 85% of those polled said they would watch a video that educated them about a product they were interested in for at least 1 minute. However, the percentage of customers willing to spend a minute watching a video that specifically lacked a demonstration dropped to 65 percent,” eMarketer wrote.
It’s no surprise where viewers are seeing these ads. YouTube, obviously, is the most-watched source of product videos.
But Facebook — not traditionally known as a video medium — is a huge source of product demo videos, too.
According to a May 2012 survey by Google and Compete
Tags: advertising on the web, consumers, conversion rates, Demonstration, google, online shoppers, product demo, product demonstrations, surprise, video ads, video advertising, web ads
Source: http://www.businessinsider.com/why-ideo-makes-its-employees-switch-desks-once-a-week-2013-1

LinkedIn recently released a series of posts showing the desks and workspaces of some of the world’s most successful people. Some, like T.Boone Pickens, who’s had the same desk since the 80s, or Sequoia Capital’s Michael Moritz, who keeps a small bottle of whiskey at his “for the bad surprise,”
Tags: desk, desks, ideo, michael moritz, sequoia capital, surprise, t boone pickens, whiskey, workspaces
Source: http://www.businessinsider.com/chart-of-the-day-iphone-5-demand-2013-1
The story that’s terrorized Apple’s stock for the past month is iPhone demand is weak.
Apple reportedly cut orders with suppliers in Asia for iPhone screens and other components. While there are many theories about why Apple cut its order, the most popular seems to be that iPhone demand is weak.
And yet, something about it doesn’t make sense.
Analysts have quietly raised holiday quarter iPhone estimates. Why do that if demand is tanking? Shaw Wu of Sterne Agee said today that demand is “robust.”
Analysts could be wrong, but here’s another piece of evidence in their favor. ChangeWave surveyed 4,061 people in North America about their interest in smartphones. 50% of them said they plan to buy an iPhone in the next 90 days, which is right in line with Apple’s previous demand after a big iPhone launch.
If demand was truly crumbling as some would have you believe, would this chart look like this?

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Tags: apple, Asia, holiday quarter, iPhone, launch, North America, screens, shaw, sterne agee, stock, surprise
Source: http://feedproxy.google.com/~r/businessinsider/~3/SQvuDM88UaA/teens-hate-twitter-2012-7
One surprise finding of our big research report, “The Secret Lives of Teens” is that kids aged 12-17 have very little use for Twitter.
A majority of them text and check Facebook everyday, but look how few use Twitter during an average 24-hours:

Seriously, the “never” us it:
So what gives? Is this a horrible sign for Twitter?
Maybe not.
One theory we’ve been kicking around: One reason it appears teens hate Twitter, is that what they actually hate is news (they never read it online) and Twitter’s best use is as a news-delivery service.
For more surprising data, see…
The Secret Lives Of Teenagers Online: A Full Report From Business Insider >
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Tags: business insider, finding, Full, google, Insider, nbsp, news delivery service, online, reason, secret lives, Seriously, story, surprise, teenagers, theory, twitter, use
Source: http://www.businessinsider.com/one-of-the-best-predictors-of-the-stock-market-is-in-freefall-2012-5
One of our favorite indicators to watch is the Citi Economic Surprise Index, as it measures the latest economic data against expectations.
Anyway, it’s been plunging.
This chart from Scotty Barber, via Cullen Roche, shows not just hte plunge in the index (blue line) but how nicely it anticipates forward equity performance (yellow line).

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Tags: economic data, equity, Facebook, Freefall, game, hte, Join, line, money, money game, plunge, roche, stock, stock market, surprise, twitter
Source: http://www.businessinsider.com/all-those-e-mails-from-pinterest-are-very-good-for-this-guy-2012-3

SendGrid has sent 30 billion e-mails in the three years it’s been in business — and none of them are spam.
SendGrid is an e-mail cloud service hired by Pinterest, Foursquare, Hootsuite, Spotify, job sites, daily deal sites and many other companies.
About 40,000 Web applications use SendGrid, says its CEO — and Boulder startup icon — Jim Franklin. And none of it is spam because users sign up these e-mails, such as job openings, friend requests and the like.
Franklin says it even coaches its customers on how to do e-mail so people don’t report it as spam.
“One person sending e-mail to another is easy. But an app sending out e-mail is hard. E-mail is a problem for developers,” explains Franklin.
So it’s no surprise that SendGrid is growing at 10% annually — it now sends out more than 3 billion emails per month – and it recently landed Microsoft Azure as a partner. SendGrid will now be the default e-mail service for any app using Microsoft’s cloud, Franklin says. New Azure developers qualify for 25,000 free e-mails a month.
The company is one of the shining stars of the blossoming Boulder startup scene. It began in Boulder’s TechStars accelerator program in 2009 and has boomed from there. It recently landed raised $21 million in Series B funding in January — for a total of $27 million raised so far
As SendGrid uses Rackspace, Web apps that also use Rackspace qualify for 40,000 free e-mails per month.
All who know SendGrid are expecting an IPO in as little three years. One of its VCs, Bessemer Venture Partners, has done over 100 IPOs, notes Franklin. That’s if the company doesn’t accept an acquisition offer before then, says Franklin.
And if you’re interested in one of the 30 job openings at the company, you might also want to know that the company motto is the 4H’s: Honest, hungry, humble, happy.
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I have a Sony laptop computer. It is less than a year old. It was not cheap. I bought the best components, memory and hardware components options available including 3-year in home support.
A couple of months ago the monitor developed a problem (a line of dead pixels down the entire length of the screen). I knew it was a hardware failure because I run a dual monitor setup and the line did not appear on the second screen.
I ignored that problem because it was relatively minor. However a hard drive failure cannot be ignored.
Unfortunately I experienced a hard drive failure at the beginning of January and was dead in the water. I could not boot.
Please follow this chain of events (Mac users, please try not to laugh too loudly).
My Sony Support Experience
- I called Sony support and told them of my problems. They told me my computer was out of warranty even though it was less than a year old and under standard warranty. I told them I had a 3 year warranty. They told me I they had no record of it but gave me another Sony phone number to call to verify my warranty.
- I suggested that rather than me hang up and dial Sony, that Sony should dial Sony and verify my service contract. The technical rep said that was not possible.
- I called the service number at Sony the tech rep gave me and that service rep verified my date of purchase as less than a year old. The service rep also gave me my 3-year in-home service contract number.
- I called back Sony technical support and gave them my service contract number. The technical rep said they could not find that service contact and would not help me. The tech rep told me to call back the service rep and get the right number.
- I called back up the service rep, and I did indeed have the right number. The service rep agreed to call the tech rep and stay on the line to verify the number. Apparently service can call technicians but not vice-versa. Some of these calls took 20 minutes.
- The service rep informed the technical rep of my purchase date of the service contract (less than a year old), and that it was for 3-years. At that point the tech rep agreed to help me. The service rep hung up.
- The tech rep then took my serial number and other information but said before he could schedule a service call he needed a copy of my receipt. I did not have a copy of my receipt. Given the Sony service rep verified my purchase date and 3 year service contract I failed to understand why I need a written receipt. As you might expect I was quite upset and talking rather loudly at this point.
- The service rep said he needed to know whether the computer was to be repaired under the service contract or the 1-year standard warranty. As you might imagine I did not see why any of this mattered as my date of purchase was confirmed by Sony as was my 3-year warranty.
- Well this mattered to the technician who demanded a receipt. The technician gave me a Sony website in which I could look up my order and get a receipt. I said “If I can go to a website on Sony and look up my order, why can’t you?”
- As you can probably guess from what has transpired so far, the tech rep could not do that. It was now late in the day and I had company over and a backup PC was working but without a lot of programs I frequently use and need. I waited overnight to get the receipt.
- The next day I attempted to get a receipt but the website URL the tech rep gave me was invalid.
- Once again I called the service contract rep and that person gave me the right address. I said why don’t you look up my purchase day and get it to the tech but this time the service rep was uncooperative.
- I go to the Sony website and find my order. I print out my order and fax it to the tech rep. I call the tech rep number and the tech informs me he has scheduled a service call and someone would call me shortly to arrange a time within three days.
- I was suspicious of that claim, so the next day I called up the service rep who indeed verified the tech rep did not schedule a service call.
- The service rep put in the order noting they had received my fax and that everything was in order.
- I was told I would get a call within 3 days. I was actually shocked to get a call the next day but the pleasant surprise quickly ended on news they had to order parts and I would get a another call within 3 days when the parts would be ready.
- Two days later the parts arrive and I get a call and schedule a time.
- The rep brings out another monitor and another hard drive.
- The monitor is bad. It has a line of dead pixels in a different spot.
- The tech rep installs the hard drive and leaves me with a set of install disks.
- One might think that the on-site technician might actually load the disks they delivered but one would be wrong. These guys are 100% without a doubt strictly hardware only. They do not load disks. Even ones they hand deliver.
- It is late in the evening and once again I had company. The next day I run the setup disks and get an I-O error. I cannot tell what is wrong.
- I call Sony and they suspect another hard drive problem and tell me someone will call me within three days to schedule an appointment.
- I am screaming at the top of my lungs at this point as I have had it. The rep agrees to do nothing but schedule another call. I ask for his supervisor and an transferred to a “national customer relations specialist” NCRS.
- I ask the NCRS to send me a new computer. He tells me that the computer I have is no longer available. That was a direct lie because in advance (in expectation of lies) I had gone on the Sony website and could order the exact computer I already had.
- I informed the NCRS that the computer was still orderable and he said he did not have the authority to do what I asked. If a national customer relations person does not have that authority, one has to wonder “Do they have ANY authority?”
- I asked to be transferred to his superior and was put on hold. His superior (and the NCRS refused to tell me the title of that person) would not take my call but whoever that person was did tell the NCRS that if the next delivery did not work they would pro-rate a refund.
- I demanded to talk to the NCRS superior but the NCRS would not comply.
- At that point I had had enough. I had been without my computer for 11 days and had loaded trial versions of software I use on another computer to get by, but I was still running in limited mode in a number of ways.
- I do an online search for computer repair for my city at 4:30 PM. The first two places did not answer the phone or had a messages they were closed. The owner of a third local repair shop in Barrington Illinois did answer the phone. He was open until 7:00PM and Barrington is only a half hour away.
- He agreed to look at my computer. I brought in my computer, the install DVDs Sony gave me, and an external hard drive backup I had of my computer. He took one look at the install disks and said “this one is bad” (it had a discolored spot on the DVD). He changed the bios on my machine to boot to an external DVD drive and fortunately the external drive was able to read the install disks. It was now going on 8:00PM and the owner had stayed an hour past closing to help me but the configuration was only 70% done.
- The owner had to go but the next day when I called in, he had reset my drive to the original Sony state, removed all the Sony bloatware including Norton. He loaded all my personal files from an external hard drive I brought in. Above and beyond the call of duty, he found every ICON on my computer and went out and loaded trial versions of every software program I had.
- Now that is service. I had my Microsoft Office Key as well as keys to the other programs I use. I had no idea how to configure my POP account at SBC on to my Microsoft Exchange account but he did that off the top of his head. By accident, I found someone (a business owner) who not only understands computers but someone who also understands the value of a customer.
- Five days later (two over the weekend) Sony did come by and replace my monitor. It might have been done sooner but I was out of town on Friday.
Moral of the Story
- Have file backups. I did.
- Don’t count on Sony
- I have had bad experiences with Dell as well so don’t count on Dell or any other mass producer either.
- Instead find a local computer shop that understands computers and the value of a customer.
If you live in NW Illinois, the place I found that helped me is
BarringtonComputer. The owner is Richard Zatek.
By the way, I left out one interesting detail.
Barrington Computer has the ability to access a computer remotely. Zatek gave me a way to see what was happening remotely to my computer. When I checked on it at midnight (from my backup machine at home), Zatek was also dialed into my computer and we exchanged messages right on my computer remotely using notepad, at midnight. We could see what each other was typing. That is pretty cool as well as exceptional service.
One good thing came out of this. I am pleased to have found someone who knows computers and also understands the value of a customer. Sony sure doesn’t.
Addendum I received many emails regarding this post. Here is one from attorney “BR” who says …
Dear Mish,
I’m a big fan of your site and it is pretty much required reading for me most days. I read your account of your travails with “Big Corporate Customer service” with great empathy. I encountered a very similar experience two years ago getting a burner part replaced on my natural gas hot water heater. It took six weeks, 7 separate “house calls,” at least 15 different phone calls, and nearly being divorced before the problem was rectified. And it was a parts problem for which the company had issued a “recall,” so it wasn’t a unique or unexpected problem.
I’ve become convinced that this type of customer “service” is viewed as being a “feature” and not a “bug.” And it crosses all lines of products and services, but especially those covered by “warranties.” They are actively discouraging you from insisting on your right to the free repairs and other services for which you have already paid when you purchased your warranty. In my judgment it represents a calculated effort by corporate types to maximize the profits they obtain under extended warranty agreements. It really is a form of fraud.
Lesson learned is that while P.C. stands for piece of crap, warranties are worth even less.
Very truly yours,
BR
Addendum Two
I received many comments about the poor quality of consumer products. I failed to mention a possible remedy.
I asked the store owner if he custom built computers and he said it would not be cost-effective. After all, he still would be using components straight from China.
Instead he said, never buy a computer from a normal retail store or through the “consumer division” of a PC maker. Sony only has a a consumer divi! sion. HP and Dell have business divisions.
Unfortunately, that may not mean support will be much better, but rather the components will likely be of a higher quality. Large businesses might buy hundreds of computers or more at once. To get repeat business, the computers need to be more durable and have no built-in bloatware (trial software and other garbage).
Addendum Three
I received many emails like this from Mac users but here is one from a person at VMC Consulting Corporation with a email address at Microsoft.
Reading your recent “Horrific Experiences” post, I just want to make a friendly suggestion.
Next time you want the best Windows machine money can buy, get a Mac.
No kidding.
The Mac is the best Windows machine you can buy, and the support is fantastic. I don’t know where you live, but if it’s a major city, I bet there’s an Apple store nearby.
You can either use “Boot Camp” and run entirely in Windows, or you can be booted into the Mac OSX, and run Windows inside of Parallels, which is a fantastic Virtualization program.
Cheers,
David
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