survey
US Tablet Owner Demographics as of September 2013
source: http://www.marketingcharts.com/wp/online/us-tablet-owner-demographics-as-of-september-2013-37557/
35% of Americans aged 16 and older now own a tablet, says the Pew Research Center’s Internet & American Life Project, citing results from a survey [pdf] conducted between July and September. While that figure represents a large increase from 25% in November of last year, it’s only a marginal increase from a May Pew study, in which it found 34% of adults aged 18 and over to own a tablet. As with the previous study, this latest research covers the demographics of tablet owners, but with a couple of extra pieces of data.
Pew says that its latest survey contained enough English-speaking Asian-American respondents to allow them to be included as a separate, statistically-significant sample. And the results are certainly interesting: 50% of Asian-Americans aged 16 and over reported owning a tablet, far above the corresponding rates for Hispanics (37%), whites (35%), and blacks (29%).
Given that this latest survey looked at Americans aged 16 and up, rather than the prior survey’s 18+ range, it also contains some data concerning smartphone ownership among 16-17-year-olds. This group also claims high rates of tablet ownership: at 46% penetration, it’s above all other age groups in the study, with the 30-49 demo next (44%), followed by the 18-29 (37%), 50-64 (31%) and 65+ (18%) groups.
Unsurprisingly given the earlier research, there remains a large disparity in tablet ownership when sorting by education attainment and household income. Looking first at education, the survey reveals that 21% of respondents with no high school diploma own a tablet, with that figure rising all the way to 49% among those with a college degree. As for household income (HHI) level, adoption is at 22% for those with less than $30,000 per year, climbing to 65% among those with H! HI of at ! least $150k.
1 in 3 Online Consumers Want to Interact With TV Shows Via a Second Screen
Verizon has released new data from its “Borderless Lifestyle Survey,” exploring consumer attitudes to an always-connected lifestyle. Of the many findings, attitudes towards real-time interaction with TV shows prove particularly interesting, as emerging technologies provide another potential activity for so-called “second screeners.” Specifically, 35% of respondents indicated an interest in real-time games and challenges with […]
42% Of Windows Users Plan To Switch To Apple
Source: http://www.businessinsider.com/windows-users-plan-to-switch-to-apple-2012-11
Anti-virus company Avast conducted a survey of Windows-based PC users the day before Windows 8 was released.
The results were devastating for Microsoft and non-Apple PC makers.
They were excellent, meanwhile, for Apple.
Byron Acohido wrote up the results for USA Today and filmed a short video with charts. You can watch that here. In the meantime, here are the key points:
- The survey covered 135,000 Windows users split across three versions of the operating system: Windows 7, Windows Vista, and Windows XP.
- Only a very small percentage of users–9%–said they were going to accelerate a purchase of a new computer because of Windows 8.
- Overall, 16% of those surveyed said they planned to buy a new computer
- Of these folks, a staggering 42% said they plan to buy an Apple product–either a Mac or an iPad (see chart above)
- Most of the Apple buyers (30% of the total buyers) planned to buy an iPad, suggesting that some of these planned purchases are motivated by the desire to buy a tablet. (Maybe Microsoft can save some of these with strong sales of the Surface.)
- The rest of the switchers, 12%, planned to buy a Mac.
Last week, it was reported that Windows 8 sales are off to a weak start.
That’s not surprising, given the results of this survey.
And the most ominous part of the survey is the implication that nearly a third of those w! ho plan to buy a new computer plan to buy an iPad. Some of these purchases may be supplemental–the PC owners may keep their PCs–but they won’t do anything to help the Wintel PC business.
As tech guru Jean-Louis Gassee points out in his weekly note, the survey also suggests that Windows 8 has created a huge opportunity for Apple to convert a lot more Windows users to Apple products.
SEE ALSO: Windows 8 Sales Are Well Below Microsoft’s Expectations
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Video Streaming Has Plenty Of Headroom In Tablet Market
Source: https://intelligence.businessinsider.com/welcome
Netflix’s video streaming service already counts 36% of U.S. tablet owners as subscribers, according to a recent Morgan Stanley study.
The bank’s AlphaWise survey of over 1,100 tablet owners also found that over 40% of respondents said they never had Netflix. That translates to over 27 million U.S. tablet owners who have never subscribed and could be targeted for further growth. Also, 19% of the tablet owners said they had cancelled their Netflix, and 3% said they switched to Amazon’s Prime Instant Video service.
Two years after the iPad’s launch, sizable opportunities still abound in the tablet market, even in a fairly exploited niche like video. Morgan Stanley’s survey also reveals how new entrants like Prime Instant Video, introduced in early 2011, can quickly begin to nip at the heels of market leaders. Subscription video exploiting more narrow subjects (performing arts or sports, for example) will likely also find room to grow.
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Less Than 2 in 10 Facebook Users Willing To Pay For Promoted Posts
Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/EVzpim8svXE/
An overwhelming 83.6% of users are unwilling to pay to use Facebook’s promoted posts feature that guarantees an important post is seen by friends, according to Sterne Agee in October 2012 survey results. Another 11.5% would pay $1 or less, and only 1.2% would pay more than $5, suggesting that Facebook faces an uphill battle […]
The Real Reason Everyone Quits Is Their Paycheck
In recent years, companies have had trouble retaining employees — especially the Gen Y workers who are more apt to move from one opportunity to the next.
Now we know why.
Last year, the top reason workers quit their jobs was to seek higher pay somewhere else, according to a survey conducted by PayScale.
And this trend has been steadily rising for the past three years.
The survey says that larger companies are more likely to lose their employees than smaller ones, yet they are also the ones more willing to award their employees through bonuses.
The graph below shows that the information, media and telecommunications industry offers the most types of bonuses — and individual incentive programs are also the most common.
Payscale’s survey defines a small company as one with less than 100 employees, a medium-sized one as a firm with 100-to-1,000 employees and a large-sized one as anything larger than that.
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CMOs Prioritize Digital Presence
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August 24, 2012
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CMOs are seeing big sales growth in international markets, with revenue from Korea (75%), China (51.5%), and Brazil (49.7%) all increasing markedly over the past 12 months, according to [pdf] the latest CMO Survey from Duke University’s Fuqua School of Business, released in August 2012. A separate survey of CMOs from Limelight Networks finds 9 in 10 reporting moderate or significant improvement in site engagement, lead generation, or revenue after implementing websites with regional content.
Overall, CMOs responding to the Duke University survey said that sales revenue from the leading international markets had grown by an average of 23.7% over the past 12 months.
We’re Checking Our Phones All The Time
Source: http://www.businessinsider.com/chart-of-the-day-were-checking-our-phones-all-the-time-2012-7
This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.
Are you constantly checking your phone for new emails, even before and after work? Even from bed?
You’re not alone. According to a survey of 1,000 working Americans by Good Technology, a firm which helps companies manage mobile devices, more than 6% of people check their phones for email for the first time before 5:00 a.m. (orange chart), and nearly 19% check them for the last time after 11:00 p.m. (blue chart.)
Looks like we’re all a little bit like Business Insider editor Joe Weisenthal, who’s always trying to stay ahead of the 24-hour news cycle.
Is Fragmentation Making Android Developers Jump Ship
Source: http://gizmodo.com/5895166/is-fragmentation-making-android-devs-jump-ship
Android proponents frequently argue that the open-source ecosystem with tons of devices has far more potential than Apple’s two device walled-garden. Think of the possibilities! Well, a new study indicates that all that potential is scaring many would-be developers away because they don’t know which version of Android to write for.
The Register reports that interest in creating apps for Android tablets and smartphones is declining. The application development platform Appcelerator conducts quarterly surveys of its users asking them who is “very interested” in each operating system. While the total percentage of developers interested in Android continues to rise slightly, it’s basically stagnating compared to the skyrocketing interest in iOS. Nearly 90% of developers favor iOS while less than 80% are interested in Android smartphones and only 64% are interested in Android tablets. According to the study:
We observed relatively minor shifts in developer interest around iOS, Android, Microsoft, and others from last year’s fourth quarter survey. However, when we look at the trend line over the past year some interesting patterns emerge. In Q1 2011 Android was nearly neck-and-neck with iOS in terms of developer interest. Among developers, Android in both tablet form and smartphone, held almost as much interest as iPads and iPhones. In the past year, developer Begun to wane, not significantly from quarter to quarter, but noticeably enough to create the above trend line over the course of the year. We believe this is mostly due to the fragmentation Android continues to experience and that Google seems unable to curtail, and the continued success of Apple’s iPhone and iPad. This fragmentation, coupled with iPads continuing to outsell all Android tablets combined, has swayed developers increasingly towards iOS and away from Android.
The problem is the number of concurrent iterations of Android, which remain current amongst the multitude of Android devices out there. Developers can count on most iOS users to update to the latest version of the operating system, while Android users are on everything from Froyo to Gingerbread to Ice Cream Sandwich.
This is far from a death-blow to Android. The number of users continues to increase, but it is interesting to see some of the adverse consequences come to light. Also interesting? Eight percent of developers are interested in creating apps for WebOS—just slightly fewer than those interested in the Blackberry Playbook. [Appcelerator via The Register]
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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