surveys

drag2share: Moto X, And Why Google Bought Motorola Mobility

source: http://feedproxy.google.com/~r/businessinsider/~3/YbP9Q6sqLis/moto-x-and-google-2013-8

motorola moto X back and camera

Moto X, And Why Google Bought Motorola Mobility (Wired)
Motorola’s new flagship handset, Moto X, debuted on August 1st. Wired surveys Google’s two-year journey from the acquisition of Motorola Mobility to the launch of this smartphone. The Moto X is the pioneering device that Google hopes will enhance its hardware portfolio


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Friday, August 2nd, 2013 news No Comments

Showroomers and Price Elasticity: Intriguing Results Suggest Impact of Free Shipping

source: http://www.marketingcharts.com/wp/topics/e-commerce/showroomers-and-price-elasticity-intriguing-results-suggest-impact-of-free-shipping-35311/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

parago-Showrooming-Price-Elasticity-July2013A new “Shopper Showrooming Study” [pdf] study from parago contains a host of “core” statistics related to showrooming (58% of smartphones owners do it! It’s growing quickly!), but it’s perhaps best to leave aside exact percentages as surveys often turn up different results. (Here’s a roundup of some data on showrooming behavior – and here’s one study that argues that it’s over-hyped). The more intriguing snippets of the parago study come in the discussion of price elasticity and in some of the behaviors of low- and high-income respondents that appear on the surface to be counter-intuitive.

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Friday, July 26th, 2013 news No Comments

Native Ads Seen Outperforming Banner Ads Across Several Measures

IPGSharethrough-Native-and-Banner-Ads-Compared-May2013
A study pitting native ads against banner ads has found the former attracting more attention and generating more lift. The study, conducted by IPG Media Lab and Sharethrough, leveraged both eye tracking technology and surveys to come to its conclusions, using leading brands across travel, CPG and entertainment verticals as test cases. Among the findings, consumers were 25% more likely to see native ads than banner ads (25% vs. 20%), looking at the native ads 52% more frequently (4.1 times per session, compared to 2.7). Notably, consumers looked at native ads at a slightly higher rate than the original editorial content, spending almost the same amount of time doing so.

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Monday, May 6th, 2013 news No Comments

Native Ads Seen Outperforming Banner Ads Across Several Measures

Source: http://www.marketingcharts.com/wp/topics/branding/native-ads-seen-outperforming-banner-ads-across-several-measures-29298/

A study pitting native ads against banner ads has found the former attracting more attention and generating more lift. The study, conducted by IPG Media Lab and Sharethrough, leveraged both eye tracking technology and surveys to come to its conclusions, using leading brands across travel, CPG and entertainment verticals as test cases. Among the findings, […]

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Monday, May 6th, 2013 news No Comments

More Small Biz Owners Say They Find LinkedIn, Twitter, YouTube Effective

Source: http://www.marketingcharts.com/wp/direct/more-small-biz-owners-say-they-find-linkedin-twitter-youtube-effective-28106/

Small business owners are increasingly finding social media platforms other than Facebook to be effective marketing vehicles for their organizations, per results from a new Constant Contact survey. Among the 8 in 10 respondents surveyed in December 2012 using social media for marketing (a notably higher proportion than other surveys such as this one have […]

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Friday, March 29th, 2013 news No Comments

AdAge: Web-Tracking Research Emerging From Surveys’ Shadow

As Social-Media Continues to Grow, Marketers Place More Emphasis on Listening to Consumers

BATAVIA, Ohio (AdAge.com) — Replacing “asking” with “listening” has been a hot topic at market-research conferences for the past couple of years. But now some researchers are finally doing more than talking — they’re taking steps toward replacing surveys with web tracking.

FULL ARTICLE

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Wednesday, April 7th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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