tailspin

drag2share: Users Dont Pay to Download They Just Stream

source: http://feedproxy.google.com/~r/businessinsider/~3/TMIC3t2MfKY/how-business-insider-employees-listen-to-music-2013-8

Paying to download: End of an era?

The advent of the iPod, and with it iTunes, is generally credited with ushering in a new era of music consumption, as well as pulling the music industry out of its Napster-induced tailspin.

But our survey suggests that era may already be waning: the majority of BI’ers say they hardly ever, or never, pay to download music anymore.

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Friday, August 16th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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