takeaways

Only 37% of Online Adults Believe They Can Use the Internet Anonymously

source: http://www.marketingcharts.com/wp/uncategorized/only-37-of-online-adults-believe-they-can-use-the-internet-anonymously-36485/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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This year, half of the survey’s respondents said they worry about how much information is available about them on the internet, up from 33% in September 2009. Those worries appear to be well-founded: many respondents said that their photos (66%), birth dates (50%), email addresses (46%) and employer information (44%) are available online. Those numbers were significantly higher for 18-29-year-olds, among whom 90% say their photos are available online.

Online Americans are taking steps to protect themselves, though. 64% have cleared cookies and browser history, 41% have deleted or edited something they had posted in the past, and an equal 41% have set their browser to disable or turn off cookies. 18-29-year-olds – whose information appears to be most readily available online – are also most likely to have taken these steps.

So who are they trying to avoid? Among the 55% who have taken steps to hide from specific people or organizations, hackers or criminals (33%) were the most commonly cited, followed by advertisers (28%), certain friends (19%) and people from their past (19%).

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Friday, September 6th, 2013 news No Comments

drag2share: CHART: How Many Friends See Your Facebook Posts? The Debate’s Over, It’s 35%

source: http://feedproxy.google.com/~r/businessinsider/~3/6ZWEaMIrFiE/35-percent-of-friends-see-your-facebook-posts-2013-8

BII facebook friends reach

In our view, these are the most important takeaways from the study, published in April:

  1. The actual audiences for user posts on Facebook are larger than anyone might assume them to be.
  2. A post’s visibility is positively correlated with comments and likes on the post.
  3. A small core of followers seem to be responsible for the lion’s share of activity around user posts: 95% of the users in the one month study had less than 40 friends who liked their posts and 18 who commented.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Friday, August 9th, 2013 news No Comments

‘99% Of Sales Come From People Who Don’t Interact With Ads’

Source: http://www.businessinsider.com/facebook-99-of-sales-come-from-people-who-dont-interact-with-ads-2012-10

facebook money

Facebook is trying to close the loop between ad exposure on the social network and real-life buying habits. 

For years, it has been difficult to prove that someone seeing an ad on Facebook (or anywhere else for that matter) became more likely to buy the product.

Brad Smallwood, Facebook’s director of Monetization Analytics, expanded on what the social network’s new partnership with Datalogix means for marketers at the IAB Mixx Conference during Advertising Week.

The partnership will allow Facebook clients to match user data with Datalogix sales data, and draw conclusions about whether ads on Facebook actually increased purchases. (Datalogix purchased data on 70 million American households.)

“The outcomes that happen in the grocery store, at the car dealership,” Smallwood said of the initiative that “for the first time ever that draws that elusive straight line from ad exposure to purchase.”

One overall takeaway from the data — which Smallwood said doesn’t identify consumers by name — is clear: Unless you’re dealing with a specific type of campaign (i.e. direct online sales) the answer isn’t direct response or clicks.

According to Smallwood, “99 percent of sales come from people who don’t interact with ads. They consume the message and then when they go to the store they purchase.”

Other important takeaways include:

  • Of Facebook’s study that measured 50 campaigns, 70 percent saw a 3x greater return on ad spend, and 49 percent saw a 5x or greater return on ad spend.
  • “Reach is a crucial driver,” Smallwood! said. A nd digital campaigns that managed to find the proper reach were 70 percent more effective at driving purchases than ROI.
  • Smallwood said that marketers see a 40 percent increase in ROI by finding the “optimal frequency point.” He compared finding the frequency “sweet spot” in social to other platforms: “In TV you don’t want to send 50 impressions to one person, but you also don’t want to send one.”

Although some privacy groups are asking the FTC to investigate whether this partnership violates consumers’ privacy, Smallwood portrayed the new initiative as a “move away from the models that don’t maximize.”

“We at Facebook are dedicated to help you understand stuff like that.”

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Monday, October 1st, 2012 news No Comments

Healthcare Is The Hottest Sector For Startup Funding

Source: https://intelligence.businessinsider.com/welcome


Business Insider Intelligence is a new research and analysis service for real-time insight and intelligence about the Internet industry. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

Healthcare took the largest percentage share of angel funding last year with 33.8 percent of funding dollars, according to a new report by Silicon Valley Bank. The internet, broadly defined, had the second largest share with 27.2 percent of funding dollars. However, as a percentage of deals completed, the Internet led with 33.8 percent followed by healthcare with 24.1 percent

There are several takeaways from the findings:

  • Many people (including some very influential investors) vew healthcare as a staid industry ripe for disruption;
  • Generally speaking, it costs more money to get a healthcare company off the ground than a web startup;
  • Early stage investors are very bullish: the median angel round was up 40 percent from 2010.

Click here to read our note on how the way companies are getting financed is completely changing →

Angel Funding By Sector

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Tuesday, March 27th, 2012 news No Comments

AMD reveals its 2012-2013 roadmap, promises 28nm chips across the board by 2013

Source: http://www.engadget.com/2012/02/02/amd-2012-2013-roadmap-APUs-galore/

AMD pulls back the kimono, reveals impending 2013 APU invasion
Ready for a bevy of more exotic-sounding codenames from AMD? Well, have a seat, as the maker of everyone’s favorite APUs just revealed its roadmap extending through 2013. And folks, it’s quite the doozy. But before we delve into its technical intricacies (which you’ll find tucked after the break), we’ll begin with some general takeaways. Per CEO Rory Read, 2012 and 2013 are “all about execution,” with the company girding itself for the the next “inflection point” where it’ll excel. The key to this strategy, as he describes it, is to continue marching towards a full-SoC design that will cover a host of devices running the gamut from mainstream laptops to tablets and so-called Ultrathins, the company’s forthcoming answer to Intel’s Ultrabook onslaught.

During its announcement, timed to coincide with AMD’s annual financial analyst day, the company also stressed its unique position wedged between Chipzilla and makers of ARM chips. Ask Read and he’ll tell you that’s a key advantage f! or AMD, that its CPU and GPU IP will bring more value through a better overall experience in the market. That’s a strategy less obsessed with raw specs and sheer speed and more focused on a holistic package. Senior VP Lisa Su said AMD will aggressively enter the tablet arena this year in a big way, reiterating that AMD-based Windows 8 slates are indeed en route, though she stopped short of giving an ETA. Finally, the company’s renewing its focus in the server market, as it seeks to cut a larger slice of the cloud computing pie. That’s AMD’s 2012 / 2013 plans in a nutshell, but if you’re the kind of person who likes a few technical specifics (and who doesn’t, really?) meet us after the break for a peek at what’s in store.

Continue reading AMD reveals its 2012-2013 roadmap, promises 28nm chips across the board by 2013

AMD reveals its 2012-2013 roadmap, promises 28nm chips across the board by 2013 originally appeared on Engadget on Thu, 02 Feb 2012 14:54:00 EDT. Please see our terms for use of feeds.

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Thursday, February 2nd, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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