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Google’s Flagship Android Tablet Is Now $130 Cheaper Than The iPad Mini (GOOG)

Source: http://www.businessinsider.com/google-lowers-price-on-16gb-nexus-7-2012-10

google nexus 7 widgets and apps

Google’s flagship tablet the Nexus 7 tablet is even cheaper today.

While the 8GB and 16GB tablets are currently listed as, “coming soon” in Google’s Play Store, there is wide speculation that Google will drop the price on the 16GB version.

TechCrunch reports that the 16GB model of the 7-inch tablet will now retail for $199, $130 cheaper than the 16GB iPad mini.

It appears that Office Depot spilled the news about the prices. Office Depot is also currently displaying the new 32GB version of the Nexus 7 for $249.

We’re unsure what Google plans to do with its 8GB Nexus 7, which was formerly available for $199. There has been some talk that it’ll drop to $99.

Google was supposed to announce the availability of the new 32GB version today at an Android event in New York City, but that was cancelled due to Hurricane Sandy.

 

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Monday, October 29th, 2012 news No Comments

Source: http://gizmodo.com/5884415/travelling-in-modern-china-requires-serious-secret-agent-skills

Travelling in Modern Day China Requires Cold War Era Secret Agent SkillsIf Kenneth G. Lieberthal were anything but a China expert at the Brookings institution, his travelling-in-China security procedures would read like the product of a paranoid mind that watched too many spy movies as a kid:

He leaves his cellphone and laptop at home and instead brings “loaner” devices, which he erases before he leaves the United States and wipes clean the minute he returns. In China, he disables Bluetooth and Wi-Fi, never lets his phone out of his sight and, in meetings, not only turns off his phone but also removes the battery, for fear his microphone could be turned on remotely. He connects to the Internet only through an encrypted, password-protected channel, and copies and pastes his password from a USB thumb drive. He never types in a password directly, because, he said, “the Chinese are very good at installing key-logging software on your laptop.”

Talk about overkill, right? Well he’s not alone. The Times reports that these seemingly paranoid precautions are par for the course for just about anyone with valuable information including government officials, researchers, and even normal businessmen who do business in China.

But what about the rest of us? I may not have any valuable state secrets or research that needs protecting but that doesn’t mean I want the Chinese government snooping on my internetting when I visit my grandparents (especially when the consequences can be so severe). In the past, I’ve relied on a combination of VPNs, TOR, and password-protecting everything I can, but now it sounds like even that isn’t enough. Or maybe it’s totally overkill given my general unimportance in the grand scheme of things. Dear readers, I ask you, how much security is enough when it comes to the average person on vacation? [NY Times]

Image credit: Shutterstock/Rynio Productions

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Sunday, February 12th, 2012 Uncategorized No Comments

What Makes Us Spend On Valentine’s Day?

Source: http://www.businessinsider.com/infographic-these-things-make-people-spend-the-most-on-valentines-day-2012-2


 J. Lo’s love may not cost a thing — but she’s probably not your Valentine.

In our latest infographic, we break down the dollars behind Valentine’s Day romance: how much are people spending on flowers, candy, greeting cards and sparkly baubles? What should you buy for your Valentine this year? And what’s going on with Virginia Beach?

Pre-order a bouquet, chill a bottle of champers and start building your candy stash. VDay is on its way.

Click image to see a larger version.

Valentine's Day

This post originally appeared at HR Block’s Block Talk Blog.

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Wednesday, February 8th, 2012 Uncategorized No Comments

We Love Facebook Because It Tricks Us Into Thinking We’re Doing Something Important [Science]

Source: http://gizmodo.com/5883160/study-we-love-facebook-because-it-tricks-us-into-thinking-were-doing-something-important

Study: We Love Facebook Because It Tricks Us Into Thinking We're Doing Something ImportantWhen you’re perusing your Facebook account, your brain might be fooling you into thinking you’re doing something incredibly creative and productive that will improve your life. If only that were true!

Scientists in Milan and at M.I.T. examined the various physiological states of 30 people using Facebook compared to when they were relaxing looking at natural panoramas or taking a math test. They measured physical and psychological responses including breathing rate, brain activation, and pupil dilation, and found that only while looking at Facebook (not while looking at nature pics or doing math), the study subjects were transported into a “core flow state,” which is that thing that people often call, simply, flow. It’s what you might experience when you’re practicing an instrument, or if you’re writing and feeling like everything is just, well, flowing. Mihaly Csikszentmihalyi describes it wonderfully in this TED talk.

We already know Facebook is harder to resist than cigarettes and alcohol. So it’s not all that surprising that Facebook is enjoyable. Cocaine is enjoyable! But like an addictive drug, the results suggest the social network might have a sinister effect: Facebook makes you think you’re being productive when really you’re probably just telling everyone how delicious your lunch was and discovering that your best friend’s cousin’s baby just ate squash.

That’s why perhaps it’s important to keep in mind what Harvard’s Daniel Gulati said: over time, Facebook is making us miserable. Everyone is a shiny happy person on Facebook. Very few people share their insecurities, misgivings, evenings spent alone in the fetal position. And if you experience any of that you might feel very much alone if your visiting Facebook often. In which case maybe consider playing your favorite instrument, hanging out with your kids, working on that novel, or doing something else that leads to actual flow. [Cyberpsychology, Behavior, and Social Networking]

Image: Shutterstock/PressureUA

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Tuesday, February 7th, 2012 Uncategorized No Comments

Source: http://gizmodo.com/5882869/even-after-shutting-down-limewire-cant-catch-a-break

Even After Shutting Down, LimeWire Can't Catch a BreakLimeWire has been kaput as a file-sharing service since October but that hasn’t stopped its legal woes. Now, after settling with the RIAA to the tune of $105 million, the MPAA and a host of indie music labels have filed lawsuits against the company as well. Talk about beating a dead horse.

Six studios—Twentieth Century Fox, Viacom, Comedy Partners, Disney, Paramount Pictures, and Warner Brothers—have filed suit, citing the court’s summary judgement in the RIAA case as basis for their claims. In that case, the court concluded that LimeWire “intentionally encouraged direct infringement.” Now, the court will have to decide LimeWire’s culpability in the illicit trade of movies and TV shows as well.

In addition, a group of independent record labels are arguing that, because of the same summary judgement, that they too are owed $105 million. There’s no word yet on how much the MPAA is asking for in damages, but if its anything near what it enjoy threatening the common user with, LimeWire’s going to need to find some deeper pockets. [Hollywood Reporter via Techdirt]

Image: Pakhnyushcha / Shutterstock

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Monday, February 6th, 2012 Uncategorized No Comments

Google Blimp Ads! Awesome!!! Google Adwords On A Giant Screen

launches in May!!  gotta get some before they are gone – click here to sign up http://www.google.com/adwords/blimpads/

talk about awesome branding opportunity

google blimpads - 2011 April Fools

large advertising for small text ads

blimpAds by google

It is April 1, 2011, folks

Google is also hiring autocompleters – sign up right away
google autocompleters april fools #aprilfools

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Friday, April 1st, 2011 Branding, digital, integrated marketing No Comments

Made-Up Word Advertising — “Retina Display” — is how Apple Launches New Products

A made-up word “retina display” had every major blog and news outlet scrambling to help explain what it was. Nearly 1.1 Million search results in 19 hours. It was covered on every evening news; look closely at the thousands of related news articles, etc.  And all the major, powerful sites like Gizmodo, MacRumors, Engadget, etc. covered the event.  Similarly 1.2 million search results on the “one more thing” feature — video calling on the iPhone called FaceTime. All entirely free primetime coverage — talk about the tens of millions of impressions achieved with NO media cost — they can definitely used the money saved to ensure Steve Job’s next keynote will have sufficient WiFi bandwidth for all those live blogging the event.

Look at the following graph of relative search volume. The spike in search volume for All-You-Can-Jet (in red) is about 4X higher than the orange line (Footlongs). And the blue line for “retina display”  is 8X. Consider the cost of the paid TV media campaign supporting Subway’s Footlongs compared to the cost savings of the social media launch of JetBlue’s All-You-Can-Jet Pass and the no cost media for Apple.

Of course, not all companies will achieve the same mass coverage, but the techniques for product launches can be the same. Footlongs is an expensive paid media campaign by Subway and note how low the orange line is compared to the TWO no-cost launches.

And one more graph that shows Drobo plus 2 social media success stories — Groupon and FourSquare that even blow away Apple’s retina display — all for FREE.

Other notable examples of using made-up word advertising include JetBlue’s All-you-Can-Jet Pass and Subway’s Footlongs. Further details about JetBlue’s launch of the All-You-Can-Jet Pass is here – http://go-digital.net/blog/2009/08/jetblue-all-you-can-jet-pass/

Earlier unfiltered results on Google within 10 hours of launch — there are 3.9 Million results which will be de-duped overnight.

Day 1 Stats – page 1 position 3 in 44.6 million results

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Tuesday, June 8th, 2010 Branding, integrated marketing 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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