taps

Here’s The REAL Error Rate For ‘Fat Finger’ Clicks

Source: http://www.businessinsider.com/error-rate-for-mobile-ad-fat-finger-clicks-2012-10

3d iphone

Up to 50% of the impressions served on a static mobile banner ads are from accidental clicks or “fat finger” taps, according to GoldSpot Media‘s “Fat Finger Report.”

Accidental clicks or “fat finger” clicks are taps on mobile banner ads that happen after less than two seconds of engagement. That is, if a user closes the app or website within two seconds of clicking the ad then it is considered accidental.

GoldSpot Media, a digital ad management platform for online and mobile advertising, aggregated this data by analyzing millions of static and rich media banner impressions for campaigns delivered in Q3 2012, which used the GoldSpot ad platform.

GoldSpot also found that “fat fingers” are three times more likely to accidentally tap static banner ads than they are to click rich media banners. This is because static banner ads “appear to be part of the content, and may be tapped by the user unintentionally.” Whereas the 3D and animated qualities of Rich media are easier to differentiate from the app or website content.

Accidental Clicks on Rich Media Banner Ads vs. Static Banner Ads

Accidental Clicks on Mobile Ads

 

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Friday, October 26th, 2012 news No Comments

Microsoft cuts touchscreen lag to 1ms, makes other panels look silly (video)

Source: http://www.engadget.com/2012/03/10/microsoft-cuts-touchscreen-lag-to-1ms/

Microsoft

Have you ever noticed that there is a serious amount of lag between when you move your finger on a touchscreen and when it actually registers that input? Perhaps you haven’t, but most panels and controllers out there suffer from about a 100ms delay. For taps and slow swipes that’s not an issue but, as you wing your finger around the screen faster and faster (say, while quickly doodling in a painting app), the lag becomes quite apparent. The powerful minds over at Microsoft Research have figured out a way to get that delay down to a measly 1ms. Of course, there’s no guarantee this tech will ever make it into a product, and the video after the break shows little more than a glowing box following a finger. Still, it’s always enjoyable to see where we are now versus where we could be.

Continue reading Microsoft cuts touchscreen lag to 1ms, makes other panels look silly (video)

Microsoft cuts touchscreen lag to 1ms, makes other panels look silly (video) originally appeared on Engadget on Sat, 10 Mar 2012 05:04:00 EDT. Please see our terms for use of feeds.

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Saturday, March 10th, 2012 news No Comments

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