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drag2share: Google Shopping Express intros new mobile app, expands Bay Area service

source: http://www.engadget.com/2013/09/25/google-shopping-express-app-expansion/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi

DNP Google Shopping Express intros new mobile app, expands Bay Area service

Google began testing its new same-day delivery service, Shopping Express, with a limited trial for San Francisco customers back in March, and it’s apparently proven successful enough for an expansion. Starting today, residents of the greater Bay Area — from San Francisco to San Jose — can streamline their to-do list by having local stores deliver straight to their doors. Included on the list of participating retailers are national giants like Target, Toys R Us, Walgreens, Staples and Whole Foods (just to name a few), though some smaller businesses will also take part. The service is also expanding to mobile phones, as Google is launching a new Shopping Express app for both Android and iOS devices; with it, you can search for items, browse different stores and place orders from your phone. For more information, check out the source link below.


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Wednesday, September 25th, 2013 news No Comments

drag2share: RTB Or Real-Time Bidding Is The Future Of Digital And Mobile Advertising

source: http://feedproxy.google.com/~r/businessinsider/~3/46rBvt5ebIg/rtb-or-real-time-bidding-is-the-future-2013-9

BII_RTB_CTRsReal-time bidding is a kind of automated or programmatic buying of advertising placements.

It is to digital advertising what high-frequency trading is to Wall Street. It involves computerized, algorithm-driven trading that allows for quick buying of ad impressions according to pre-set parameters. Recently, Twitter is the latest tech company to enter the RTB race with this month’s acquisition of MoPub, an ad exchange with a real-time bidding platform.

On the desktop, programmatic or automated buying of display ads has already made huge inroads. Its advocates say that it has led to a more transparent and efficient digital ad market. But it is in mobile where programmatic buying may make the most difference. That’s because smartphones are advertising platforms that we carry in our pockets, and with RTB that means marketers can reach us in real-time, and target potential customers according to location and context.


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Friday, September 13th, 2013 news No Comments

Millions Of Android Users Vulnerable To Security Breaches

Source: http://www.businessinsider.com/android-security-vulnerability-2013-8

Android Phones

Millions of Android smartphone users are susceptible to security vulnerabilities such as viruses and malware, according to an internal bulletin prepared by the Department of Homeland Security and the FBI.

The July 23 bulletin, obtained by the website Public Intelligence, reveals that Android — as the most widely used mobile OS — continues to be the target of attacks due to “its market share and open source architecture.”

“44 percent of Android users are still using version 2.3.3 through 2.3.7 — known as Gingerbread — which were released in 2011 and have a number of security vulnerabilities that were fixed in later versions,” the bulletin reads.

Android leads the smartphone market, with roughly 80% global market share. While more popular in the consumer, rather than the public sector, the bulletin warns that software needs to be kept up-to-date as more federal, state, and local authorities use Android.

The bulletin describes some of the threats if the OS isn’t updated to the latest, and more secure software. These include viruses that send out text messages without the user’s knowledge, and “rootkits,” which are able to log user locations and passwords.

The current 4.3 version of Android, known as Jelly Bean, is considered much safer — with a built-in feature that allows users to scan installed apps for signs of malicious or dirty code, according to Phandroid.

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Monday, August 26th, 2013 Uncategorized No Comments

drag2share: If You Thought NSA Spying Was Bad, You Should See What The DEA Is Doing

source: http://feedproxy.google.com/~r/businessinsider/~3/tHWoihICY0M/the-dea-spying-scandal-is-bad-2013-8

dea

John Shiffman and Kristina Cooke of Reuters report that a secretive Drug Enforcement Administration (DEA) unit is handing out “intelligence intercepts, wiretaps, informants and a massive database of telephone records to authorities across the nation to help them launch criminal investigations of Americans,” and then lying about how the investigations begin.

Nancy Gertner, a Harvard Law School professor who served as a federal judge from 1994 to 2011, and other experts told Reuters that the program sounds more troubling than the NSA’s bulk collection of domestic phone calls because it doesn’t target terrorists — instead, it targets common American criminals, primarily drug dealers, while potentially violating the defendants’ Constitutional right to a fair trial.

Furthermore, the NSA collects data to store and analyze it while the DEA program leads to convictions and jail sentences.

“It is one thing to create special rules for national security,” Gertner said. “Ordinary crime is entirely different. It sounds like they are phonying up investigations.”

The DEA Special Operations Division (SOD), a unit compris! ed of me mbers of the FBI, CIA, NSA, Internal Revenue Service and the Department of Homeland Security, performs what’s called “parallel construction,” which involves disguising how an investigation began.


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Monday, August 5th, 2013 news No Comments

drag2share: The Most Popular Apps Right Now (FB, AAPL)

source: http://feedproxy.google.com/~r/businessinsider/~3/oXnoCPBVvwc/chart-of-the-day-facebooks-incredible-popularity-on-smartphones-2013-7

It’s not exactly news that Facebook is popular, but a new survey of smartphone and tablet users by Consumer Intelligence Research Partners (CIRP), shows just how popular it is.

CIRP asked users to list the three apps they use most frequently. This chart shows the percentage of respondents listing each app amongst their most frequently used.

As you can see, Facebook blows away the competition.

There are some surprises on this list. Swagbucks is one of the most popular, and we’ve never heard of it. It’s site that gives you digital currency for installing a toolbar and using the web. The digital currency can be used for real stuff like Target gift cards.

A non-surprise surprise on the list is Candy Crush Saga. This app just came out of nowhere to be massively popular. One of our writers describes her $127 a week addiction to the app here.

cotd apps


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Wednesday, July 31st, 2013 news No Comments

Raytheon’s Riot could make online stalking more efficient for governments (video)

Source: http://www.engadget.com/2013/02/11/raytheon-riot-software-online-spying/

Raytheon's Riot could make online stalking more efficient for governments (video)

When Raytheon isn’t busy building a railgun or tinkering with exoskeletons, it apparently spends some time coding software to help keep tabs on what folks are doing online. The Guardian got ahold of a video from 2010 that reveals a Raytheon employee demoing such software with the moniker Rapid Information Overlay Technology, or Riot for short. Instead of sifting through streams of tweets and Foursquare checkins to figure out a person’s haunts and schedule, Riot collates data for users and displays it in everything from maps (saved in .kml files) and charts. Riot is even savvy enough to pull out location information saved in the exif data of photos posted online. One visualization feature in the program arranges a target’s info in a spider web-like view and highlights connections between them and people they’ve communicated with online.

According to The Guardian, Raytheon shared the Riot tech with the US government and “industry” organizations in 2010 through a research and development initiative that aimed to build a national security system that could analyze “trillions of entities” online. Raytheon says it hasn’t sold the software to any clients, but we think this is a fine reminder that your friends, family and secret admirers may not be the only ones interested in your tweets and check-ins. Head past the jump to catch a video of Riot in action.

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Source: The Guardian

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Tuesday, February 12th, 2013 news No Comments

See The Entire Hyper-Local Marketing Business Collapsed Into One Intense M&A Target Graphic

Source: http://www.businessinsider.com/see-the-entire-hyper-local-marketing-business-collapsed-into-one-intense-ma-target-graphic-2012-12

There are a LOT of hyper-local marketing companies in business right now. Everyone knows Groupon and LivingSocial, of course. And Facebook and Google also have local offer businesses.

But there are also tons of smaller ones, and sub-units tucked into larger businesses — like AOL’s Patch and MSNBC’s EveryBlock.

Some of the businesses are publishers of local information (Patch, and YP, for instance). And others are hyper-local marketing businesses like Groupon or The Weather Channel. Google, of course is both. They all have one thing in common: They’re in the business of helping local businesses advertise themselves to local customers.

We decided to try and display them all in a chart based on size, and whether they are likely to acquire, or be acquired, by other companies. (With all due respect to LUMA Partners, let’s call this an InsiderScape.)

The result suggests that the business has organized itself into two types of companies: a small set of large, acquisitive players; and a large set of small, non-acquisitive players. (There are very few large players that don’t have acquisition histories, and very few small players that are scaling up via leveraged acquisitions.)

Crucially, this huge number of companies are all doing essentially the same thing — digitally connecting local businesses with their consumers. That suggests this is a commodity environment in which companies are likely to experience severe downward pressure on their ability command prices from merchants. And that means consolidation, through M&A, is likely.

Check it out, and let us know if we got anything wrong:

hyper-local graphic

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Wednesday, December 12th, 2012 news No Comments

Target Unsuspecting Consumers

Notice the use of Best Buy in the URLs; if consumers don't look carefully or realize that is not the real Best Buy, they could easily be victims of scams, phishing, or worse. 
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Monday, November 5th, 2012 news No Comments

Early Shoppers Prefer Mass Merchants

Source: http://blog.compete.com/2012/11/01/early-shoppers-prefer-mass-merchants/

Holiday Shopping

Image from: Holiday Shopping / Shutterstock

As we reach the end of October, more consumers are focusing their sights on December.  As of October 21, about half the consumers surveyed in the Compete Holiday Intelligence™ survey had already begun shopping for the holidays, up 5 percent in 2 weeks.  In fact, almost 1 out of 10 consumers had already finished half of their holiday shopping.

What percent, if any, of your holiday shopping have you already completed?
While more consumers got into the holiday spirit last week, they did not favor any one particular category.  Shopping was up across almost all product categories.  One of the most noticeable changes that occurred over the past few weeks was the decrease in gift card shopping and the increase in photo gift shopping.  Perhaps consumers shop for generic stocking stuffers early and are now focusing on more personalized gifts.

Why types of products did you buy last week as part of your holiday shopping?

Mass merchants continue to be the preferred destination for early holiday shoppers.  Both in store and online shopping at these retailers increased last week compared to the first week of October.    It is interesting to note that while Walmart in store purchases increased more than Target in store purchases, the opposite is true online.  Target.com purchasing increased 150 percent whereas Walmart.com shopping only increased 58 percent.

Which retailers did you purchase from last week as part of your holiday shopping?

The Compete Holiday Intelligence™ survey is your source for holiday insights.  Be sure to check back in the coming months as we continue to track consumer shopping.

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Monday, November 5th, 2012 news No Comments

It Seems That Target Is Still Being Haunted By A Donation It Made More Than Two Years Ago

Source: http://feedproxy.google.com/~r/businessinsider/~3/bWwNmtwA7GE/target-brand-perception-2012-10

bullseye target

Back in 2010, the retailer made a controversial — and much publicized — $150,000 donation to MN Forward, which then supported a gubernatorial candidate who was anti-gay marriage. It resulted in calls for a national boycott.

Consumer recommendation levels have been steadily dropping ever since, according to brand perception firm YouGov.

[Target’s] customer loyalty seems to be still haunted,” writes YouGov BrandIndex SVP and managing director Ted Marzilli.

Marzilli explains:

“Once the political donation news broke in July 2010 and became a political flashpoint, the two brands took different paths: while Amazon went on to climb modestly from 53 to its current 56 score, Target’s score fell for more than three months, from 53 down to 44 at the end of October. Since that bottom point, Target’s highest recommend score was 50 in February 2011, but it is currently at 46.”

Here’s a chart of Target and Amazon on the YouGov BrandIndex:

target

NOW SEE: The Mega-Trends That Are Changing Retail Forever >

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Wednesday, October 10th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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