target

More Kin Dirt Surfaces

Source: http://gizmodo.com/5581704/more-kin-dirt-surfaces

If people had talked this much about Kin while it was still alive, it might have stood a chance. Oh well! The battle continues to rage over who gets the write the final chapter in Kin’s history.

Mini-Microsoft has been a prime staging ground for these kinds of comments, with accusations aplenty being flung back and forth by current and former Microsoft employees. A sampling from today’s batch shows that Andy Lees is again a popular target:

All I can say as a former Windows Mobile employee who is now working for a competitor in the phone space is that this is good news for the rest of us. [...] Personally I quit because of the frustrating management and autocratic decision style of Terry Myerson and Andrew Lees. The only exec in the team myself and other folks respcted was Tom Gibbons who is now sidelined. Lees and Myerson don’t know consumer products or phones. Gibbons at least knows consumer product development. We often talk about how Andrew Lees still has a job but Microsoft’s loss is a gain for the rest of us.

And that the folks at Danger, acquired by Microsoft to help bring Kin to life, were confounded by the sudden perceived incompetence around them:

You are correct, the remaining Danger team was not professional nor did we show off the amazing stuff we had that made Danger such a great place. But the reason for that was our collective disbelief that we were working in such a screwed up place. Yes, we took long lunches and we sat in conference rooms and went on coffee breaks and the conversations always went something like this…”Can you believe that want us to do this?” Or “Did you hear that IM was cut, YouTube was cut? The App store was cut?” “Can you believe how mismanaged this place is?” “Why is this place to dysfunctional??”

Please understand that we went from being a high functioning, extremely passionate and driven organization to a dysfunctional organization where decisions were made by politics rather than logic.

So: we get it. All is not right with Microsoft’s corporate culture, which may spell trouble for Windows Phone 7. But in the meantime, can’t we just let sleeping Kins lie? [Mini Microsoft]

Tags: accusations, amazing stuff, Andrew Lees, Andy Lees, app, batch, battle, being, chance, chapter, coffee, coffee breaks, competitor, conference, consumer, conversations, Danger, decision, development, dirt surfaces, disbelief, driven organization, dysfunctional, employee, exec, flung, functioning, Gain, gibbons, ground, history, history mini, incompetence, job, Kin, life, LOSS, management, microsoft, microsoft employees, mini, Mobile, mobile employee, myerson, news, organization, phone, place, Product, reason, rest, sampling, something, Source, space, staging, store, stuff, style, target, team, Terry Myerson, today, Tom Gibbons, Windows, YouTube

Wednesday, July 7th, 2010 Uncategorized No Comments

On Facebook, A Wal-Mart Employee Is More Valuable Than A Goldman Sachs Employee

Source: http://www.businessinsider.com/chart-of-the-day-facebook-ads-2010-6

In the real world, using salary as a measure, a Goldman Sachs staffer is worth much more than a Wal-Mart employee. An average Goldman Sachs employee is paid a bonus of $500,000, while the average Wal-Mart employee salary is $20,000.

On Facebook, the opposite is true. In the eyes of an advertiser, a Wal-Mart employee is worth nearly twice as much as a Goldman employee, according to Facebook’s suggested advertising bid prices.

Kim-Mai Cutler at VentureBeat looked at Facebook’s suggested advertiser bid price on per category basis. What she found is pretty interesting.

As you can see in this chart, the most expensive company to target is Facebook. The next most expensive is Wal-Mart. Goldman and Bain employees are duking it out for the cheapest.

Follow the Chart Of The Day on Twitter: www.twitter.com/chartoftheday

Join the conversation about this story »

Monday, July 5th, 2010 news 1 Comment

The Ten Commandments of Modern Marketing

Thou shalt not target customers with messages they don’t want.
Thou shalt be truthful.
Thou shalt respect your customers.
Thou shalt make it easy for people to find you.
Thou shalt be useful.
Thou shalt make it easy for people to pass along.
Thou shalt measure and optimize.
Thou shalt listen to customers.
Thou shalt remove any organizational barriers to speedy, collaborative innovation.
Thou shalt not do brand-ing.

Thanks for all the retweets!

WSI_ComandixI’m not Moses, but here’s The Ten Commandments of Modern Marketing http://ow.ly/TQuh

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SuzzicksRT @AnnaMariaVirzi: How true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027

acfouThou Shalt Not Target Customers (even with #BehavioralTargeting): Ten Commandments of Modern Marketing #marketing – http://bit.ly/8U3iI6

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GreeneMarketRT @acfou: Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6

MoniqueElwellexcellent reading: Augustine Fou Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing http://htxt.it/E3ut

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jessweissAll communications must be relevant, respectful, etc. @sarahebourne @andylarrimore The 10 Commandments of Modern Marketing http://ow.ly/TLCI

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acfouThou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6

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pamdyerColumn: Modern marketing must focus on today’s consumers http://bit.ly/8g3EGJ 10 commandments for marketing in 2010

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shannonholatoRT @cmo4hire: Read 10 Commandments of Modern Marketing, #10 No Brand-ing http://www.clickz.com/3636027

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MetaResponse10 Marketing Tips; http://bit.ly/5MWrLr

shiraadattoBrilliant as always! RT @acfou Ten Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6

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acfouTen Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6

gmcdanielGood #marketing advice. Thanks for sharing! RT @Intouchsol: The 10 Commandments of Modern Marketing- from @ClickZ http://bit.ly/6f3F5d

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HartHootonMarketing and #SocialMedia tips from Augustine Fou | RT @acfou: Ten Commandments of Modern Marketing #marketing – http://bit.ly/8U3iI6

Tags: acfou, acfouThou, advertiser, advertisers, advertising, andylarrimore, AnnaMariaVirzi, AnnaMariaVirziHow, audiences, banner ad, BehavioralTargeting, Bergh, berteloot, best buy, brand, Brand-ing, business, cell phone, click, ClickZ, collaboration, collaborative innovation, com, ComandixI, commandment, Commandments, consumer, consumers, content, decision, Dell, demographics, den, development, equipment ads, fashion magazines, feature, feedback, firestorm, focus, fonstuinstra, Fou, gardening equipment, GetPushingRT, GranerCreative, horacemitchell, IdeaStorm, indicator, indie, information, innovation, interaction, interest, Jan, jan van den, jevedebe, kryptonite bike lock, lead, LEGO, list, make, making, MarComNetworkRT, marketing, marketing marketing, mass media, matt, mcgowanRT, measure, minivan, Modern, modern marketing, Moses, MyStarbucksIdea, online, optimize, organizational barriers, output, PDMAffiliates, pedrogomezGreat, performance, person, preneurThe, print, process, Product, publicity, radio, Read, Relative, reputation, respect, search, Shalt, someone, something, Starbucks, stone, stuff, SuzzicksRT, target, telecommunications company, TemplateZonepretty, term, Thou, time, tombutlin, U.S., van, van den bergh, Vanessa, variables, volume, way, Web, web pages, Wendy, WSI

Thursday, January 7th, 2010 Uncategorized No Comments

Branding is still a useful activity? Reach and frequency is still a useful metric?

Source: http://community.microsoftadvertising.com/blogs/analytics/archive/2009/07/06/getting-back-to-basics-why-web-advertising-needs-traditional-media-metrics.aspx

Getting Back to Basics – Why Web Advertising Needs Traditional Media Metrics

posted Mon, Jul 06 2009

by Young Bean Song MSFT

Trying to build a brand marketing campaign without traditional target reach and Gross Rating Points (GRP) estimates is like trying to diet without the concept of calories. The analogy of dieting and advertising works on many levels.

continue reading Young Bean Song…

My response…

RE: “Patty Wakeling, an industry veteran who leads Unilever’s Global Media Insights Group, recently reminded me that in today’s retail environment, the choice between the branded versus the generic option are separated by less than an inch on the shelf. It was a sobering reminder of the power of branding, and why so many companies are willing to spend so much to build their brand equity.” But in the case of Whole Foods’ own store brand, 365, many people perceive it to be better than branded options (or at least equivalent). So they tend to choose to buy the 365 product instead. In other cases, what used to be brand equity/value is now perceived as an undesirable premium. Take another example — the rise and popularity of Trader Joe’s where 80% of the products sold are house brands. Consumers care about the product and its quality and value; consumers no longer care (as much) about the brand that is slapped on the package if the contents inside suck.

A brand used to be a mark or symbol burned onto a cow’s butt to signify what ranch it came from. And if people knew the ranch had a good reputation for raising healthy cows, they would buy the cow. The brand helped simplify the purchase decision. These days, advertisers carefully manicure “brand messages” and shout them at target consumers using various one-way channels such as TV, print, radio, and banner ads. But like Scott Cook, Intuit, said, “A brand is no longer wht we tell the consumer its – its what the consumers tell each other it is.” So branding as we know it (advertisers shouting claims at target customers) is less relevant or even unwanted entirely by modern consumers. And brand equity, which used to be a large, fungible item on the balance sheet (technically known as “good will”) may be far less valuable today. Consumers don’t just take the advertisers’ word for it; they will do their own research and buy what is actually valuable and useful.

Companies that actually develop useful and valueable products or services that consistently deliver on their promise — Apple, Drobo, Zappos, JetBlue, etc. — can even cut out their brand advertsing entirely because their brand IS their consistent delivery on the promise of value and usefulness. For example, has Apple EVER claimed they have awesome design and are easy to use? NEVER! But their products consistently deliver on those 2 attributes. So that’s how modern users would describe Apple’s brand to their friends.

A “brand” is earned over time. “Branding” is no longer a useful activity (and furthermore it is damned expensive — media costs — and ineffective — because it is the advertiser making claims that modern consumers don’t believe, assuming they saw the ad in the first place).

From AdAge — people buying private label, generics, or store brands (quality of which are pretty comparable to name brands)

Private Labels winning the battle of the brands
http://adage.com/article?article_id=134791

What do you think?

Tags: advertising, advertising works, analogy, analytics, Apple EVER, Basics, Bean, blogs, brand, brand equity, brand marketing, brand messages, calories, Campaign, case, choice, concept, cow, diet, dieting, environment, equity, equity value, estimates, example, Foods, Global, global media, Gross, gross rating points, Group, GRP, house brands, inch, industry, industry veteran, Joe, Jul, marketing, marketing campaign, Media, media metrics, metrics, Mon, MSFT, option, Patty Wakeling, power, private labels, Product, promise, purchase decision, quality, ranch, Rating, reach, reading, reminder, response, retail environment, Scott Cook, shelf, Song, store, target, target consumers, today, trader joe, Traditional, traditional target, Unilever, value, value consumers, veteran, Web, web advertising, whole foods, Young

Wednesday, July 8th, 2009 Uncategorized 3 Comments

social amplification

in a budget-constrained environment, the best thing an advertiser can do is shift more attention (notice, I didn’t say money) to social marketing and stimulate social actions among target users and customers. While paid media used to just get people to some place (like a website), social marketing is about stimulating social actions — so the people actually do something — share, rate, comment, recommend, etc. These actions lead to an accumulation of value over time such that future visitors will get the benefit of all of the actions that went before (e.g. I only watch the highest rated or most viewed videos on YouTube; I don’t have to wade through and find the good stuff myself). Furthermore, social actions are free to the advertiser — think “advocacy.” When real people carry the message forward to their friends, it is free amplification for the advertiser — social amplification.

Tags: accumulation, advertiser, advocacy, amplification, attention, benefit, budget, digital strategy, environment, good stuff, marketing, message, money, notice, place, rate, real people, share, share rate, shift, social actions, social amplification, social marketing, something, stuff, target, target users, thing, time, value, website, WOM amplification rate, YouTube

Thursday, February 5th, 2009 Uncategorized No Comments

Brand Gravity attracts new customers and keeps current ones in orbit

If you think of your brand as the accumulated reputation in the eyes of your customers then you understand that some brands (a very few) have brand gravity — gravitational pull that attracts new customers and keeps current customers in “orbit.” Other brands which resort to shouting messages at target consumers have no gravitational pull; instead they fling unwanted debris (ad messages) at planetary passers-by. But instead of being attracted to the brand, these passers-by do everything they can to avoid getting hit by the debris.

Tags: ad messages, brand, brand gravity, debris, everything, fling, gravitational pull, gravity, orbit, pull, reputation, target, target consumers, unwanted debris

Thursday, January 8th, 2009 Branding 2 Comments

http://twitter.com/acfou
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More Kin Dirt Surfaces

On Facebook, A Wal-Mart Employee Is More Valuable Than A Goldman Sachs Employee

Brand Gravity attracts new customers and keeps current ones in orbit

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Thou shalt not target customers with messages they don’t want.

Thou shalt be truthful.

Thou shalt respect your customers.

Thou shalt make it easy for people to find you.

Thou shalt be useful.

Thou shalt make it easy for people to pass along.

Thou shalt measure and optimize.

Thou shalt listen to customers.

Thou shalt remove any organizational barriers to speedy, collaborative innovation.

Thou shalt not do brand-ing.

Source: http://community.microsoftadvertising.com/blogs/analytics/archive/2009/07/06/getting-back-to-basics-why-web-advertising-needs-traditional-media-metrics.aspx

Getting Back to Basics – Why Web Advertising Needs Traditional Media Metrics

posted Mon, Jul 06 2009

by Young Bean Song MSFT

Trying to build a brand marketing campaign without traditional target reach and Gross Rating Points (GRP) estimates is like trying to diet without the concept of calories. The analogy of dieting and advertising works on many levels.

My response…

A “brand” is earned over time. “Branding” is no longer a useful activity (and furthermore it is damned expensive — media costs — and ineffective — because it is the advertiser making claims that modern consumers don’t believe, assuming they saw the ad in the first place).

From AdAge — people buying private label, generics, or store brands (quality of which are pretty comparable to name brands)

Private Labels winning the battle of the brands http://adage.com/article?article_id=134791

About Me

Tags

Popular Posts

Recent Posts

Meta

Pages

Archives

Favorite Sites

Private Labels winning the battle of the brands
http://adage.com/article?article_id=134791