targeting
Microsoft Takes On Trolls In IE10 Ad Targeting Haters
Source: http://www.businessinsider.com/microsoft-ie10-ad-says-ie-sucks-2012-11
Microsoft has dropped another of its “Browser you loved to hate” commercials, in which the company admits — and confronts — the fact that a lot of people just don’t like Internet Explorer.
And it’s completely charming.
The company started the quirky campaign in March of this year with a commercial that suggested IE was the browser you used only to download another, better browser. That spot, from CP+B, featured a guy ignoring his up-for-it girlfriend while he tried to uninstall Explorer from this PC. (The joke, for non-nerds, is that you cannot uninstall Explorer from a Windows machine.)
In the new commercial, a basement dwelling geek — signified by a lava lamp, an ET doll, double screen setup, etc. — attempts to troll Microsoft by repeatedly leaving the message “IE SUCKS” on comment boards and Twitter.
The company responds by extolling IE10′s virtues, including “IE adopts an island of kittens and donates them to children everywhere!!!” Check it out:
SEE ALSO: Internet Explorer 10′s ‘Do Not Track’ Function Is NOT Located In Its Privacy Settings
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Source: Incentive Targeting
Display Media Buyers Favor Combined Contextual and Audience Targeting
94% of display media buying respondents to a Google and Forrester Consulting survey released in September 2012 currently combine contextual (i.e. targeting based on contextual category or contextual adjacency) and audience targeting. The primary reasons these respondents give for doing so are higher performance and greater accuracy than using one type of targeting alone. For [...]
Facebook Denies Targeting Users Based On Interests
Facebook denies targeting users based on their interests, but not everyone believes the company.
Amazon does a U-turn and will offer an ad-free Kindle Fire for a $15 premium.
Procter & Gamble: former client-side exec Judy Beaudry vents her fury against media rebates, an issue we told you about earlier this month.
Meet the 20 most influential marketing spenders, per Ad Age.
Cravendale has launched its new “cats with thumbs” video (above). We told you it was coming earlier this month.
LIONSGATE HAS PUT ITS $400 MILLION MEDIA ACCOUNT IN REVIEW: The incumbents are Initiative and Mindshare; Horizon will also compete, Ad Age says. “Hunger Games” and “Twilight” are among the titles on the business.
LendingTree picked a new creative shop, Merkley + Partners, and will break its first campaign in the spring. The New York shop beat McK! inney in Durham, N.C., and Anthem Worldwide in San Francisco for the business. Spending is ~$22 million.
MDC Partners’ credit rating was lowered by Standard & Poor’s from B+ to B, with the ratings service saying it expects the holding company’s debt level to remain high over the next 12 to 18 months.
Crispin Porter + Bogusky‘s chief digital officer Ivan Perez-Armendariz has some deep thoughts about Facebook and Google.
Previously on BI:
- Take Our Instagram Tour Inside The World’s Top Ad Agencies
- Peter Kim Leaves Dachis Group To Join R/GA
- Why Apple Wants To Kill The 2nd Biggest Mobile Ad Business On The Planet
- Here’s That Creepy Rape Fantasy Dress That J. Peterman Is Embarrassed About
- Here’s The Obama Promoted Tweet That Dropped The Second His Speech Ended
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights. 
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