targeting

Microsoft Takes On Trolls In IE10 Ad Targeting Haters

Source: http://www.businessinsider.com/microsoft-ie10-ad-says-ie-sucks-2012-11

hater

Microsoft has dropped another of its “Browser you loved to hate” commercials, in which the company admits — and confronts — the fact that a lot of people just don’t like Internet Explorer.

And it’s completely charming.

The company started the quirky campaign in March of this year with a commercial that suggested IE was the browser you used only to download another, better browser. That spot, from CP+B, featured a guy ignoring his up-for-it girlfriend while he tried to uninstall Explorer from this PC. (The joke, for non-nerds, is that you cannot uninstall Explorer from a Windows machine.)

In the new commercial, a basement dwelling geek — signified by a lava lamp, an ET doll, double screen setup, etc. — attempts to troll Microsoft by repeatedly leaving the message “IE SUCKS” on comment boards and Twitter.

The company responds by extolling IE10’s virtues, including “IE adopts an island of kittens and donates them to children everywhere!!!” Check it out:

SEE ALSO: Internet Explorer 10’s ‘Do Not Track’ Function Is NOT Located In Its Privacy Settings

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Friday, November 30th, 2012 news No Comments

Google acquires coupon-focused Incentive Targeting for undisclosed sum

Source: http://www.engadget.com/2012/11/28/google-acquires-coupon-focused-incentive-targeting-for-undisclos/

Google acquires couponfocused Incentive Targeting for undisclosed sum

Google is no stranger to the business of discounts and special offers, but it looks like it’s decided to reach outside the company to further bolster its offerings. The company confirmed today that it has acquired the Cambridge, Massachusetts-based marketing firm Incentive Targeting for an undisclosed sum. While not offering too much in the way of specifics, Google said in a statement that “we look forward to working with Incentive Targeting in our ongoing efforts to help consumers save time and money and enable retailers deliver relevant discounts to the right customers.” For its part, Incentive Targeting has said that it “set out to do for retail couponing what Google had done for online advertising: make it simple, relevant, measurable, and effective,” and to that end it has developed a variety of tools for retailers and manufacturers alike, all designed to deliver coupons and discounts in a more targeting manner. You can find the company’s full statement on its website.

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Via: TechCrunch

Source: Incentive Targeting

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Wednesday, November 28th, 2012 news No Comments

Display Media Buyers Favor Combined Contextual and Audience Targeting

Source: http://www.marketingcharts.com/wp/direct/display-media-buyers-favor-combined-contextual-and-audience-targeting-23528/

94% of display media buying respondents to a Google and Forrester Consulting survey released in September 2012 currently combine contextual (i.e. targeting based on contextual category or contextual adjacency) and audience targeting. The primary reasons these respondents give for doing so are higher performance and greater accuracy than using one type of targeting alone. For […]

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Monday, September 24th, 2012 news No Comments

Facebook Denies Targeting Users Based On Interests

Source: http://www.businessinsider.com/facebook-denies-targeting-users-based-on-interests–todays-ad-brief-2012-9

Facebook denies targeting users based on their interests, but not everyone believes the company.

Amazon does a U-turn and will offer an ad-free Kindle Fire for a $15 premium.

Procter & Gamble: former client-side exec Judy Beaudry vents her fury against media rebates, an issue we told you about earlier this month.

Meet the 20 most influential marketing spenders, per Ad Age.

Cravendale has launched its new “cats with thumbs” video (above). We told you it was coming earlier this month.

LIONSGATE HAS PUT ITS $400 MILLION MEDIA ACCOUNT IN REVIEW: The incumbents are Initiative and Mindshare; Horizon will also compete, Ad Age says. “Hunger Games” and “Twilight” are among the titles on the business.

LendingTree picked a new creative shop, Merkley + Partners, and will break its first campaign in the spring. The New York shop beat McK! inney in Durham, N.C., and Anthem Worldwide in San Francisco for the business. Spending is ~$22 million.

MDC Partners’ credit rating was lowered by Standard & Poor’s from B+ to B, with the ratings service saying it expects the holding company’s debt level to remain high over the next 12 to 18 months.

Crispin Porter + Bogusky‘s chief digital officer Ivan Perez-Armendariz has some deep thoughts about Facebook and Google.

Previously on BI:

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Monday, September 10th, 2012 news No Comments

Creepy – Dynamically Targeting Display Ads Based on Items and Pages Viewed

The 3 business projectors I viewed yesterday on NewEgg.com and the one I added to my shopping cart to check the “special” price now appear in a display ad on news site The Guardian.

Where’s “the line?”  When will consumers rise up and say enough is enough and stop allowing advertisers to buy and sell their personal information without their permission for the sake of “targeting” them with more ads.

See also – The Power of Social Media: The Voice of the Consumer Expressed Rapidly and Vigorously Through Social Media. 

 

targeting based on products viewed

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Tuesday, April 3rd, 2012 display advertising, trends No Comments

Ad Targeting Gone Horribly Wrong

Just because the content contains certain words doesn’t mean targeting ads based on those words will work.
Toyota supermarket crash video
Toyota ad appears as Camry hits supermarket doors in this video. (Florida Highway Patrol/ April 14, 2012)
Inline image 2

 

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Monday, February 27th, 2012 analytics, news, statistics No Comments

Groupon Buys eCommerce Data Targeting Startup (And Angelpad Alumnus) Adku

Source: http://techcrunch.com/2012/02/06/groupon-buys-ecommerce-data-targeting-startup-adku/

Screen Shot 2012-02-06 at 1.22.09 PM

I love the smell of acquisitions in the morning! We’ve just heard that Groupon has acquired Adku, a stealth startup that uses big data in order to personalize the online shopping experience for people visiting eCommerce sites like eBay, Amazon and Zappos.

The company built their personalized targeting technology in three months, and have basically been in stealth since they launched at the Angelpad Demo day a year and a half ago. Adku is backed by Greylock Partners, Battery Ventures and True Ventures in addition to being an Angelpad startup.

Although CEO Ajit Varma and several members of the six person team are former Googlers, from what I’m hearing this wasn’t a talent acquisition or acqhire but a team + technology play  – with a price beyond $10 million. Varma would not disclose what the team will be working on when they get to Groupon.

While it’s not clear what the technology will be applied to, the acquisition makes sense on a lot of levels, especially because a personalized experience is where most of eCommerce is headed. Greylock VC David Thacker now runs product for Groupon, so that couldn’t have  hurt either.

Wrote Varma in a blog post, “We started talking to Groupon to bring our technology to more customers and quickly realized that we wanted to be a deeper part of a company that people love and is empowering merchants and customers in a way that’s never been done before.”

Stay tuned!

OK @adku (three former Google engineers) is a company that Techcrunch will slobber over. Dynamic content. Interesting company.—
Robert Scoble (@Scobleizer) November 11, 2010


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Monday, February 6th, 2012 news No Comments

ClickZ articles by Augustine Fou, PhD

Dr. Augustine Fou is Group Chief Digital Officer of Omnicom’s Healthcare Consultancy Group. He has nearly 15 years of digital strategy consulting experience and is an expert in data mining, analytics, and consumer insights research, with specific knowledge in the consumer payments, packaged goods, food/beverage, retail/apparel, and healthcare sectors.

Dr. Fou has provided strategic counsel on the use and integration of online marketing to clients such as AT&T, IBM, Intel, ExxonMobil, MasterCard, Unilever, Pepsi, DrPepper, Frito Lay, Taco Bell. KFC. Atari, Conde Nast, Hachette Filipacchi, Victoria’s Secret, Liz Claiborne, and others. He has served as expert witness on online payments for the Federal Reserve Bank of New York, and advised government agencies such as the Norwegian Trade Counsel, the Gouvernement du Quebec, Invest in Sweden Agency, and the Canadian Consulate.

Dr. Fou is an Adjunct Professor at New York University in the Integrated Marketing Department of the School for Continuing and Professional Studies. He also writes a monthly column for ClickZ’s Experts Columns on Integrated Marketing and is a frequent speaker and panelist at online and advertising industry conferences.

He started his career with McKinsey & Company and recently served as SVP, Digital Lead at McCann/MRM Worldwide. Dr. Fou completed his PhD at MIT at the age of 23 in the Department of Materials Science and Chemical Engineering.

Recent articles by Augustine Fou

The 22 Immutable Laws of Marketing No Longer Apply, Part 3
Debunking the laws of singularity, unpredictability, success, failure, hype, acceleration, and resources. Last in a three part (3 comments) Apr 1, 2010

The 22 Immutable Laws of Marketing No Longer Apply, Part 2
Why the laws of duality, the opposite, and others no longer hold true. Second in a three-part (1 comments) Mar 4, 2010

The 22 Immutable Laws of Marketing No Longer Apply
The game has changed as the balance of power shifts away from advertisers to the very people they used to target. First in a three part (14 comments) Feb 4, 2010

10 Commandments of Modern Marketing
A list of the 10 rules every marketer should follow to meet consumer needs in (18 comments) Jan 7, 2010

Is Believing in Behavioral Targeting Like Believing in Santa?
Should we have grown out of our naïve belief in behavioral (25 comments) Dec 17, 2009

What’s Wrong With the Net Promoter Score
Three reasons why the Net Promoter score is a waste of (19 comments) Nov 19, 2009

How to Do Social Marketing in Heavily Regulated Industries
Financial services, pharmaceutical, and healthcare are ripe for social marketing. Here’s (11 comments) Oct 22, 2009

A New Definition of ‘Digital’
Defining ‘digital’ as the collection of habits and expectations of today’s consumers — and what that means to (7 comments) Sep 24, 2009

Metrics, Metrics Everywhere
Thanks to social networks and digital tools, metrics can provide relevant marketing research in real time and reveal new business (3 comments) Aug 27, 2009

Branding Today: Why It’s Ineffective, Irrelevant, Irritating, and Impotent
Brands must act on real-time consumer feedback to continuously develop awesome (51 comments) Jul 31, 2009

Advertising Does Not Create Demand, But…
It may help fulfill demand. Understand the (18 comments) Jul 2, 2009

Consumers Have Changed, So Should Advertisers
Five ways that consumers have irreversibly altered their expectations online and (7 comments) Jun 4, 2009

Social Media Benchmarks: Realities and Myths
Benchmarks to avoid and others to embrace. (5 comments) May 7, 2009

The ROI for Social Media Is Zero
If social marketing’s done right, the potential ROI could be infinite. Five tips to get you (51 comments) Apr 9, 2009

How to Use Search to Calculate the ROI of Awareness Advertising
Planning an awareness campaign in TV or other media? Advertisers can now correlate money spent on that campaign to a lift in sales — and estimate the return on (4 comments) Mar 12, 2009

Social Intensity: A New Measure for Campaign Success?
A look at two metrics that online marketers should pay attention to today. And they are not frequency and (4 comments) Feb 11, 2009

Beyond Targeting in the Age of the Modern Consumer
Three tips for using “missing link” marketing to solve targeting’s Jan 15, 2009

Experiential Marketing
Consumers are savvy and informed; they won’t just take your word on a product. Experiencing the product is more important than (1 comments) Dec 18, 2008

Search Improves All Marketing Aspects
Search is much more than just an opportunity for marketers to push out another Nov 20, 2008

Social Commerce: In Friends We Trust
How to integrate social networks into your marketing (1 comments) Nov 6, 2008

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Sunday, April 4th, 2010 digital No Comments

last-ad accounting, last-ad-attribution model

Why the Click Is the Wrong Metric for Online (Display) Ads

http://adage.com/digital/article?article_id=134787

There is a whole ruckus around ad networks getting too little credit for helping to drive customers’ awareness and clicks for advertisers. In the past, ad networks wanted to claim credit for type-ins (people going to an advertiser’s site by typing the URL instead of clicking on an ad). They called this “view through” and the ad networks wanted these to be attributed to their showing the ad somewhere on their network.

Now they claim that getting credit for only the last-ad is not enough — the ad the user actually clicked on to get to the advertiser’s site, the one that can actually be tracked and properly attributed.

What’s at stake is the relatively large piece of “direct” or referrer-less traffic. Analytics packages can only assign these to type-ins or bookmarks since there was no referring site to attribute them to, let alone ad creative version, etc.

But while there is demonstrable lift in click rates when display ads and search ads are running at the same time — i.e. they reinforce and complement each other — it does not mean that ad networks can or should claim credit for the lift. After all, advertising running on another network COULD also cause a lift in results of ads running on another network if they are run simultaneously.

So the bottom line is if the click or the visit is not directly attributable, it should not be attributed.

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Monday, February 23rd, 2009 display advertising No Comments

missing link clusters

a new way to identify customers who are “like minded” — instead of traditional targeting which relies on demographics, behaviour and psychograhics to create “personas” of target customers, we start with search queries, blog comments, forum questions to identify missing links of customers – the bits of information they need to make an informed purchase decision. Then if we see that thousands of people have the same missing link, then they are a cluster to which the same bit of advertising (the answer to the missing link) would be immensely useful.

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Wednesday, January 28th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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