Television
Here’s The Staggering Sum ‘American Idol’ Gets Each Season From Advertisers
For eight of its 12 seasons, Fox’s American Idol has been the most-watched show on television, and has demanded massive ad prices because of it.
Adweek’s Anthony Crupi breaks down the numbers. Only when you know exactly how much money Fox is making from Idol does all the media attention paid to the show start to make sense:
All told, last year’s flight of Idol episodes generated a TV-high $836.4 million in ad revenue. According to Kantar Media, that was about $100 million more than what the show raked in during Season 10.
This just an amateur singing contest, after all. And yet it commands the better part of $1 billion a season in ad fees. Idol brings in that money because of its massive audience. In some seasons, it was more widely watched than the NFL:
- Idol is averaging 13.3 million viewers per episode this year, season 12.
- In Season 5, it delivered 30.3 million viewers.
- 30-second ad prices in the final 16 episodes of Season 11 averaged out at $491,781 each.
- This year, as ratings for the still-huge show have shrunk, ads are going for $350,000 apiece.
YouTube Offers Millions Of Dollars In Ad Discounts To Attract New Advertisers
Source: http://www.businessinsider.com/youtube-offers-millions-in-ad-discounts-2013-4
The minimum bid for a YouTube advertising package dropped from more than $10 million to just $1 million in an attempt to ad steal dollars from television budgets, AdAge reports.
Ads on YouTube, those sponsored clips that play before you get to watch most videos, have typically posed huge up-front costs to advertisers vying for the space.
While advertisers used to spend eight-figures on Original Channel advertising packages for specific genres — Ad Age notes that one music package for space before high-profile music videos sold for $62 million — they now only have to shell out a fraction of the price.
“Last year we were rigid,” YouTube sales chief Lucas Watson said. ”We got a few big advertisers with huge checks.” Now, he says, YouTube is breaking ad packages down into “more manageable chunks.”
This will open the ad medium to a wider variety of advertisers. Companies that have previously advertised only on TV might soon expand to YouTube
Mobile Apps Are Challenging TV In A Way The Web Never Did
Source: http://www.businessinsider.com/mobile-apps-television-time-spent-2012-12
A new study by Flurry, a mobile-analytics company, shows that usage of mobile apps is rapidly catching up with television.
Flurry CEO Simon Khalaf reports that the company has tracked a total of a trillion “events”—actions inside apps like finishing a game level or making a restaurant reservation. Those numbers have grown exponentially in the past two years.
All those taps and swipes translate to a significant amount of usage.
In the US, time spent on the Web has stagnated at 70 minutes per day. Television watching has grown slightly, from 162 minutes to 168 minutes. But app usage has almost doubled from 66 minutes to 127 minutes a day. At current growth rates, it should catch up with television within a year.
This isn’t necessarily bad for television content producers, Khalaf notes, who are increasingly adapting their shows to be watched alongside a tablet or smartphone—the “second screen” phenomenon.
“We believe that, with the introduction of connected TVs, TV shows will behave like apps,” he writes.
Flurry’s results match what other observers are saying, like Kleiner Perkins Internet expert Mary Meeker.
But as Peter Kafka of AllThingsD points out, the explosion of mobile usage doe! sn’t nec essarily mean a mobile-ad bonanza.
And since we’re not getting more hours in the day, it’s pretty clear that the increased usage of apps must be happening simultaneously with other activities—like, yes, watching television.
SEE ALSO: Mary Meeker’s Latest Must-Read Presentation On The State Of The Web
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Source: http://gizmodo.com/5953002/this-no+name-chinese-company-could-kick-sonys-4k-ass
There’s little doubt Sony’s monstrous 84-inch 4k TV will be a high resolution atom bomb of a TV. There’s also no doubt it costs $25,000, about as much as an actual atom bomb. Hisense is selling a 4k unit for under $6,000. Do the math.
Major, major caveat: Hisense’s XT880 is 50 inches, whereas Sony’s 4k offering is 84. Thirty four inches is a lot of inches, and could account for the price disparity—and maybe preclude as huge a rift between Hisense’s as-of-yet-not-priced 65-inch 4k set and Sony’s closest equivalent.
Close up. Derp.
Second major caveat: 4k might not make sense at 50 inches. If you’re sitting far enough away, odds are you probably can’t notice the pixels in your 1080p television. But for those in smaller spaces, where the screen door effect pops up, Hisense will give you a (relatively) cheap way to never, ever notice pixels again, thanks to the fact that the company manufactures its own panel straight outta China, cutting out middle men. And indeed, smushing my face right up against the panel yielded not a single discernable pixel. There was some flicker at certain angles, and what looked like compression artifacts along image edges, but that could just as well be attributed to the source material.
SUPER CLOSE. WAY CLOSE THAN YOU WILL EVER ACTUALLY BE TO A TV.
We’ll see more from Hisense at CES, but in the mean time, don’t panic: there might actually be a way for you to afford the next great leap in HDTV.
Source: http://gizmodo.com/5939360/twitter-is-using-your-browsing-history-to-target-ads
Twitter just announced that its letting advertisers create better, more targeted advertisements so you’ll actually see stuff you care about in your Twitter feed. It’s the way the Internet works in 2012—ads already know your tastes.
Twitter uses a variety of signals to determine what a Twitter user likes such as who you’re following and which content you click on. Here’s what they’ll now be doing for advertisements:
There are two flavors of interest targeting. For broader reach, you can target more than 350 interest categories, ranging from Education to Home and Garden to Investing to Soccer, as shown in the screenshot below. As an example, if you were promoting a new animated film about dogs, you could select Animation (under Movies and Television), Cartoons (under Hobbies and Interests), and Dogs (under Pets).
If you want to target more precise sets of users, you can create custom segments by specifying certain @usernames that are relevant to the product, event or initiative you are looking to promote. Custom segments let you reach users with similar interests to that @username’s followers; they do not let you specifically target the followers of that @username. If you’re promoting your indie band’s next tour, you can create a custom audience by adding @usernames of related bands, thus targeting users with the same taste in music.
It’s obviously not the worst thing in the world to have ads you might care about in your Twitter feed but it’s sort of eerie (like in Gmail) to see that ads know so much about you and your habits. YEAH I LIKE CAT VIDEOS, DOESN’T MEAN I WANT TO BUY PURINA ONE CAT FOOD. [Twitter]
Update: Article has been corrected to clarify that Twitter does not use your browsing history in advertisers’ targeted ads.
Source: http://gizmodo.com/5939360/twitter-is-using-your-browsing-history-to-target-ads
Twitter just announced that its letting advertisers create better, more targeted advertisements so you’ll actually see stuff you care about in your Twitter feed. It’s the way the Internet works in 2012—ads already know your tastes.
Twitter uses a variety of signals to determine what a Twitter user likes such as who you’re following and which content you click on. Here’s what they’ll now be doing for advertisements:
There are two flavors of interest targeting. For broader reach, you can target more than 350 interest categories, ranging from Education to Home and Garden to Investing to Soccer, as shown in the screenshot below. As an example, if you were promoting a new animated film about dogs, you could select Animation (under Movies and Television), Cartoons (under Hobbies and Interests), and Dogs (under Pets).
If you want to target more precise sets of users, you can create custom segments by specifying certain @usernames that are relevant to the product, event or initiative you are looking to promote. Custom segments let you reach users with similar interests to that @username’s followers; they do not let you specifically target the followers of that @username. If you’re promoting your indie band’s next tour, you can create a custom audience by adding @usernames of related bands, thus targeting users with the same taste in music.
It’s obviously not the worst thing in the world to have ads you might care about in your Twitter feed but it’s sort of eerie (like in Gmail) to see that ads know so much about you and your habits. YEAH I LIKE CAT VIDEOS, DOESN’T MEAN I WANT TO BUY PURINA ONE CAT FOOD. [Twitter]
Update: Article has been corrected to clarify that Twitter does not use your browsing history in advertisers’ targeted ads.
Luxury Ad Dollars Moving From TV to Online Video
Source: http://www.marketingcharts.com/television/luxury-ad-dollars-moving-from-tv-to-online-video-23067/
Luxury brands plan to ramp up spending on online video and rich media at the expense of traditional media (e.g., magazine and TV ads), per findings [pdf] from an August 2012 study by Martini Media, in partnership with Digiday. Some 14% of agency respondents described the amount of money their luxury clients will shift from [...]
Amazon Opening TV and Movie Development Center
Source: http://gizmodo.com/5928173/amazon-opening-tv-and-movie-development-center-in-london
We’ve known for some time that Amazon is planning to make original TV content. But now Bezos and co have announced that Amazon is turning its back on the US, instead choosing to develop a center in London to spearhead its move into media.
The Telegraph reports that the Seattle-based firm has named London “the obvious choice” for the new “digital media development” center, because “Britain has led the way in pioneering on-demand services which allow users to rent films and television over the internet.”
Amazon has announced today that it’s taking over an eight-story, 47,000 square foot office near Barbican tube station, in the heart of London. Speaking to the Telegraph, Paula Byrne, the center’s managing director, explained:
“I wouldn’t underplay the value that the UK has brought to this sector. When you look at the specialist skills that are available here, it is the obvious place to come… Innovation is part of the Amazon DNA and we are creating a centre of excellence to design and develop the next generation of TV and film services for a wide range of digital devices.”
Amazon currently owns two London-based on-demand media services—LoveFilm and Pushbutton—and the staff from those are excepted to move in to the new building right away. From there, who knows what direction Amazon will head in. [Telegraph]
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Olympic Fans Asked to Stop Tweeting So Much
Source: http://gizmodo.com/5929971/olympics-fans-asked-to-kindly-stop-tweeting-so-damn-much
That’s the basic message from the International Olympic Committee, which Reuters reports has asked viewers of outdoor races to cool it a little with with social media. The reason? A surge of tweets during yesterday’s cycling road race made competent television coverage nearly impossible:
Organizers fear the same fate awaits the men’s and women’s marathon and the triathlon, unless live viewers refrain themselves from tweeting unless it’s “urgent,” which honestly there’s no such thing as an urgent tweet, right? That’s silly.
Anyways! The most likely outcome is that people will continue to tweet, and signals will continue to take a hit, and we’ll all continue to have a good laugh about how far behind our infrastructure is from where we need it to be in an age of real-time everything. [Reuters]
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