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How Are Google’s Product Listing Ads Performing?

source: http://www.emarketer.com/Article/How-Googles-Product-Listing-Ads-Performing/1010185

Costs of PLAs starting to rise

Google’s Product Listing Ads (PLAs), which are enhanced search ads that include features such as price and image, received significant attention from marketers during the 2012 holiday season, according to a Marin Software study of advertisers who had made paid search buys through the Marin platform.

However, since December 2012, PLAs’ share of search ads has declined. In July 2013, 1.05% of text ads worldwide were PLAs, compared to 1.22% just two months earlier. This is likely to change as the 2013 holiday shopping season kicks into gear, and retailers increasingly opt for richer search ads.

While there has been some falloff in advertiser interest in the ads, the outlook for PLAs is good given that the ads do seem to garner higher clickthrough rates (CTRs) every month. In July 2013, the average CTR of these ads reached 1.66%, up from 1.00% in January 2012. The study specifically called out mobile shopping as a prime contributor to these increased clicks.

Costs per click are reaching progressively higher, though, up to $1.59 in July 2013, compared to $1.04 in July 2012. Rising prices may be encouraging advertisers to be more strategic in their PLA buys.

Comparing the share of clicks on PLAs vs. text ads, Marin Software found that while July saw a slight dropoff in clicks on the enhanced search ads, the overall trend seems to be toward more PLA clicks. PLAs took a 2.21% share of clicks in July 2013, still nearly double the 1.15% share PLAs garnered in th! e previous July.

The holiday shopping season seems to be when the greatest percentage of spending outlays go toward PLAs compared with text ads.

The percentage spent on PLAs remained below 2% between January through October 2012, and then jumped during the November and December 2012 shopping season. After the holidays, the share devoted to PLAs came down considerably but still stayed above 2%, and reached 303% in June 2013.

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Wednesday, September 4th, 2013 news No Comments

Google Product Listing Ad CTRs on the Upswing, Outperforming Text Ads

source: http://www.marketingcharts.com/wp/topics/e-commerce/google-product-listing-ad-ctrs-on-the-upswing-outperforming-text-ads-36237/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Marin-Google-PLA-CTR-Trends-Aug2013Retailers, attracted by lower costs-per-click (CPCs) and higher click-through rates (CTRs), are diverting more paid search dollars from text ads to product listing ads (PLAs), says Marin Software [download page] in a new report. The study, which focuses on advertisers and agencies spending more than $100,000 per month on paid search (and is thus skewed towards larger retailers), finds that PLA CTRs have been steadily rising for several months, having increased by 19% year-over-year in July.

CTRs have been higher for PLAs than for standard text ads since November 2012, according to the study, with the 21% gap in June and July the highest yet.

After showing a marked increase in the latter stages of 2012, the share of PLA impressions compared to text ads leveled off early this year before dropping again in June and July. Despite that, Marin believes that the indexed share of PLA impressions versus text ads will increase again now that Google has expanded the ads to mobile devices.

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Tuesday, August 27th, 2013 news No Comments

In H2 2012, Google Shopping Proved More Cost Effective Than Amazon Product Ads

Source: http://www.marketingcharts.com/wp/topics/e-commerce/in-h2-2012-google-shopping-proved-more-cost-effective-than-amazon-product-ads-27260/

Recent research has shown Google Product Listing Ads (PLAs) to outperform text ads, and new data from CPC Strategy demonstrates that since moving to PLAs, Google Shopping has performed far better when compared to Amazon Product Ads. In the second half of 2012 (H2), Google Shopping proved 32.8% more cost-effective for advertisers than Amazon Product […]

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Monday, February 25th, 2013 news No Comments

Facebook Has 126 Million Mobile-Only Users

Source: https://intelligence.businessinsider.com/welcome

An increasing number of Facebook’s users are coming online exclusively through mobile devices. According to the company’s latest financial statements, the number of mobile-only Facebook users rose to 126 million at the end of the third quarter, up from 102 million a quarter prior.

Mobile-only users also account for a larger share of new mobile users. Mobile-only users were 39 percent of new mobile users added in the quarter, up from 35 percent in the second quarter.

Expect the proportion of mobile-only new users to keep rising, for two reasons: the growth of smartphones in the developing world, and increased access to Facebook through feature phones.

As Quartz reported, Facebook joined with carriers to roll out a text-only version on feature phones worldwide. Facebook Zero allows consumers to access Facebook without incurring data charges.

Facebook’s next billion users will likely include a substantial number of mobile-only consumers, raising the stakes on mobile monetization efforts. In terms of Facebook Zero, mobile advertising is not the most likely avenue to monetization. Text ads would be difficult to integrate. Also, audiences on feature phones aren’t likely to entice major brands. As Quartz points out, other strategies might include commerce or micropayments.

Facebook Mobile-Only

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Friday, October 26th, 2012 news No Comments

Facebook Has 126 Million Mobile-Only Users

Source: https://intelligence.businessinsider.com/welcome

An increasing number of Facebook’s users are coming online exclusively through mobile devices. According to the company’s latest financial statements, the number of mobile-only Facebook users rose to 126 million at the end of the third quarter, up from 102 million a quarter prior.

Mobile-only users also account for a larger share of new mobile users. Mobile-only users were 39 percent of new mobile users added in the quarter, up from 35 percent in the second quarter.

Expect the proportion of mobile-only new users to keep rising, for two reasons: the growth of smartphones in the developing world, and increased access to Facebook through feature phones.

As Quartz reported, Facebook joined with carriers to roll out a text-only version on feature phones worldwide. Facebook Zero allows consumers to access Facebook without incurring data charges.

Facebook’s next billion users will likely include a substantial number of mobile-only consumers, raising the stakes on mobile monetization efforts. In terms of Facebook Zero, mobile advertising is not the most likely avenue to monetization. Text ads would be difficult to integrate. Also, audiences on feature phones aren’t likely to entice major brands. As Quartz points out, other strategies might include commerce or micropayments.

Facebook Mobile-Only

Please follow BI Intelligence on Twitter.

Join the conversation about this story »

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Friday, October 26th, 2012 news No Comments

Facebook Has 126 Million Mobile-Only Users

Source: https://intelligence.businessinsider.com/welcome

An increasing number of Facebook’s users are coming online exclusively through mobile devices. According to the company’s latest financial statements, the number of mobile-only Facebook users rose to 126 million at the end of the third quarter, up from 102 million a quarter prior.

Mobile-only users also account for a larger share of new mobile users. Mobile-only users were 39 percent of new mobile users added in the quarter, up from 35 percent in the second quarter.

Expect the proportion of mobile-only new users to keep rising, for two reasons: the growth of smartphones in the developing world, and increased access to Facebook through feature phones.

As Quartz reported, Facebook joined with carriers to roll out a text-only version on feature phones worldwide. Facebook Zero allows consumers to access Facebook without incurring data charges.

Facebook’s next billion users will likely include a substantial number of mobile-only consumers, raising the stakes on mobile monetization efforts. In terms of Facebook Zero, mobile advertising is not the most likely avenue to monetization. Text ads would be difficult to integrate. Also, audiences on feature phones aren’t likely to entice major brands. As Quartz points out, other strategies might include commerce or micropayments.

Facebook Mobile-Only

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Join the conversation about this story »

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Friday, October 26th, 2012 news No Comments

Google Blimp Ads! Awesome!!! Google Adwords On A Giant Screen

launches in May!!  gotta get some before they are gone Рclick here to sign up http://www.google.com/adwords/blimpads/

talk about awesome branding opportunity

google blimpads - 2011 April Fools

large advertising for small text ads

blimpAds by google

It is April 1, 2011, folks

Google is also hiring autocompleters – sign up right away
google autocompleters april fools #aprilfools

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Friday, April 1st, 2011 Branding, digital, integrated marketing No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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