thesaurus

A Look at Smartphone Search

Source: http://blog.compete.com/2011/10/21/picking-blackberries-online-a-look-at-smartphone-search/

Lasse Kristensen/Shutterstock

I once owned a Blackberry.  I liked BBM, that blinking red light and being able to tell everyone that my messages were “encrypted.” That was until I owned an iPhone. Now we have all heard the debate, Mac or PC, iPhone or Blackberry, Firefox or Internet Explorer… everyone has their reasons and I have mine.

Each phone has their unique features, but no matter which device is actually better, people are continuing to buy Smartphones.

Looking on compete.com I searched the keyword “smartphone”. My search showed that the top 25 search referrals are:

Sites referred to by smartphone from 07/19/2011 – 10/17/2011 Industry Category Volume Paid Share Natural Share Avg. Site Referrals
11 wikipedia.org Dictionary/Thesaurus/Encyclopedia 1.46% 0.00% 100.00% 198,529,152
12 facebook.com Personal Networking 1.44% 0.00% 100.00% 525,556,662
13 toptenreviews.com Mass Merchant and Department Store 1.37% 0.00% 100.00% 873,586
14 blackberry.com OEMs 1.32% 28.75% 71.25% 889,982
15 youtube.com Videos 1.13% 245,958,844
16 wirefly.com Wireless Agent 1.12% 100.00% 0.00% 679,820
17 walmart.com Mass Merchant and Department Store 1.09% 16,755,011
18 zdnet.com Technology 1.08% 0.00% 100.00% 573,968
19 samsung.com OEMs 1.08% 1,247,624
20 apple.com Electronics 0.88% 100.00% 0.00% 11,020,105

Looking at the top 25 search referrals we find that Blackberry.com sees more visitors searching for smartphones, than Apple.com does. Apple.com has 100% paid search referrals for the keyword “smartphone” and Blackberry.com has 28.75% paid search referrals.

Looking at Average Site Referrals we see that Apple.com sees approximately 11 thousand site referrals and Blackberry.com sees approximately 900 thousand.

With such a large number of people searching for smartphones, the competition is as fierce as ever.

Looking at Average Stay and Pages/Visit for Apple.com we can see that people stay on the site for about 6 minutes and look at about 5 pages.

Looking at Average Stay and Pages/Visit for Blackberry.com we can see that the average stay is higher at about 8 minutes and look at about 7 pages.

Are people spending more time on Blackberry.com because there are more options? Do people know what product they want when visiting apple.com spending less time?

While I love my iPhone and have retired my Blackberry, Smartphones are the smartest option for people who want to be connected wherever they are.


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Friday, October 28th, 2011 news No Comments

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    Contextual Help Bubble – Dictionary, Thesaurus, Wikipedia, Amazon, Google Translate, Clip2Send

    Dead simple, handy tool for adding contextual help to any web page or entire site. It is installed on this blog — so go ahead and select something with your mouse.

    Then you can choose to look up the word(s) on the dictionary, thesaurus, wikipedia, or amazon. Or you can translate it, clip 2 send it, or Google it.

    Install on any webpage or blog by way of 1 line of code:

    <script src=”http://64.202.162.213/bubble/bubble.js“></script>

    Select any text, contextual bubble appears, click Wikipedia to get more information about the selected text

    contextual-bubble-wikipedia-1contextual-bubble-wikipedia-2

    When more than 5 words are selected, other options are grayed out and clip2send is the link to click to send the selected part of the page via email. Type in the email address; the subject line is autofilled, but editable; the source URL is automatically cited.

    contextual-bubble-clip2send-1contextual-bubble-clip2send-2

    Select text, contextual bubble appears, click Amazon link to bring up results on Amazon.  For example if you select the words Samsung LED HDTV and then use the contextual bubble to choose Amazon, it will bring you to the page and execute the search for you using the words you selected.

    contextual-bubble-amazon-1contextual-bubble-amazon-2

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    Sunday, August 23rd, 2009 digital No Comments

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