thieves

Source: http://gizmodo.com/5922947/the-only-way-to-lock-your-new-retina-macbook-pro-is-to-make-it-fatter-uglier-and-heavier-with-plastic

The Only Way to Lock Your New Retina MacBook Pro Is to Make It Fatter, Uglier and Heavier with PlasticThat svelte, pixel-dense MacBook Pro with Retina Display sure is a beaut, ain’t she? Yep, that’s what everyone thinks. Especially thieves. But without a Kensington Security Slot, how oh how will you be able to lock your more than two thousand dollar investment? With ugly, horrible plastic.

It’s the only way. Well, it’s the only way right now as MacLock is the first company to introduce a laptop lock for the new MBP that’s… an inelegant solution, to say the least. The way the lock works is you have to add “an extremely lightweight security skin” to the base of your MBP which if you don’t understand Marketingspeak means “a horrifying plastic layer gets permanently plastered on your beautiful MacBook”. MacLock says the bottom piece, made of polymer, actually improves the cooling of your laptop. Again, Marketingspeak translation: we know this is awful but at least it won’t burn your nuts off. Then a security cable is attached to the plastic laptop condom and then you can pretend you’re safe (when you’re really not) by attaching it to your coffee cup or something.

Yeah, it sucks that Apple didn’t include a Kensington Security Slot with the new MBP (or MBAs, for that matter) but you don’t want to compound that problem by making the new MBP more awful. That’s like solving a problem by creating another one. [MacLocks via 9to5Mac]

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Monday, July 2nd, 2012 Uncategorized No Comments

RIM’s Twitter Campaign Goes Horribly Wrong #BeBold

Source: http://www.businessinsider.com/rims-twitter-campaign-goes-horribly-wrong-bebold-2012-1


RIM’s latest marketing campaign is based around a squad of cartoon characters called the Bold Team, accompanied by the #BeBold hashtag on Twitter. It wasn’t a good idea.

Why? Because the campaign is blowing up in RIM’s face. Spectacularly.

The vague hashtag, plus the cheesiness of the cartoon characters, prompted the masses to hijack #BeBold. So now, just one week after McDonald’s reminded marketers everywhere how NOT to do a Twitter campaign, RIM makes the same mistake. It’s getting ripped on by its own hashtag (via Gizmodo).

Take a look at what people are tweeting. It entirely consists of folks railing on either the cartoon, or the company as a whole:

rim twitter bebold

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Tuesday, January 31st, 2012 news No Comments

SOPA and PIPA Have Been Pulled (For Now) [Sopa]

Source: http://lifehacker.com/5877993/sopa-and-pipa-have-been-pulled-for-now

SOPA and PIPA Have Been Pulled (For Now)After Wednesday’s all-day protest of SOPA and PIPA, the bills that want to censor your internet, both bills have been shelved for further consideration, and will not be voted on as scheduled. Rep. Lamar Smith, the sponsor of SOPA, said he’s still committed to fighting piracy, but that this legislation isn’t the way to do it:

I have heard from the critics and I take seriously their concerns regarding proposed legislation to address the problem of online piracy. It is clear that we need to revisit the approach on how best to address the problem of foreign thieves that steal and sell American inventions and products.

The Committee will continue work with copyright owners, Internet companies, financial institutions to develop proposals that combat online piracy and protect America’s intellectual property. We welcome input from all organizations and individuals who have an honest difference of opinion about how best to address this widespread problem. The Committee remains committed to finding a solution to the problem of online piracy that protects American intellectual property and innovation.

We’re hesitant to say the bill is “dead”, but after the events of this week it’s unlikely we’ll see SOPA and PIPA come to a vote in their current form. This probably isn’t the last we’ve seen of anti-piracy legislation, of course, and future bills could be just as dangerous. There are still things you can do to help, and while this is a victory, it isn’t a permanent one, so we wouldn’t get too comfortable just yet. Hit the link to read more.

Photo by Aspect3D (Shutterstock).

Statement from Chairman Smith on Senate Delay of Vote on PROTECT IP Act | US House of Representatives Committee on the Judiciary via Ars Technica


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Sunday, January 22nd, 2012 news No Comments

Fraudsters Now Using 3D Printers To Make Authentic Looking ATM Skimmers [Scams]

Source: http://gizmodo.com/5866491/fraudsters-now-using-3d-printers-to-make-authentic-looking-atm-skimmers

Fraudsters Now Using 3D Printers To Make Authentic Looking ATM SkimmersWhat looks like the card slot from a Chase Bank ATM is actually a sophisticated card skimmer removed from a branch in West Hills, California. And police believe a 3D printer may have been used to create it.

Those green bulbous card slots that were supposed to make it very difficult for a card skimmer to be attached to an ATM have turned out to be just a minor inconvenience for sophisticated thieves. Investigators believe this skimmer—which perfectly fits over the ATM’s regular slot— was created from a mould that came from a 3D printer. Which means those behind this particular ATM scheme had some very expensive tools at their disposal.

Fraudsters Now Using 3D Printers To Make Authentic Looking ATM SkimmersIn addition to being a perfect replica of the ATM’s standard card slot, this skimmer incorporates a small pinhole camera that starts recording the PIN pad whenever a card is inserted. On the underside is a series of holes that investigators believe allowed the thieves to download data and footage, but the complex electronics on the inside may have been salvaged from a cellphone, giving this skimmer wireless connectivity. So in the future, like in many situations, make sure you take a good look at the hardware before you stick your thing in the slot. [KrebsonSecurity via BoingBoing]


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Friday, December 9th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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