thing
Source: http://gizmodo.com/5582559/osmos-for-ipad-ambient-gaming-tailor+made-for-the-tablet
When the iPad was unveiled and I started to imagine the types of games a 9″ touch screen might engender, I envisioned gorgeous, intuitive and, above all, immersive experiences. Osmos for iPad is one of the best I’ve found yet.
The game, which is adapted from a well-regarded PC version and costs $5 in the App Store, puts you in control of a tiny blue organism, a mote, which you direct around the screen, growing in size as you absorb the smaller blobs around you. Of course, all sorts of challenges, including bigger motes trying to absorb you, complicate that mission.
But what’s really special about Osmos is the experience of controlling that game play. Tapping behind your mote scoots him around the screen, predictably, but at any time you can pinch to zoom in or out, allowing you to navigate a tight passage or survey the level at a distance. Additionally, you can swipe with one finger to alter time—drag left and all the motes slow to a crawl, drag right and they shoot around like bouncy balls. Different speeds and levels of zoom have situations in which they’re uniquely useful, and these elegant controls are the perfect complement to the game’s polished visuals.
Osmos teaches you these gestures in early levels, but after that there’s little instruction. You’re given a basic goal and left to your own devices to go about achieving it. Depending on your style, the game play can be rambunctious or meditative, and often it’s both in the course of one level.
There’s not a huge variation in the game play, admittedly, and it’s so engrossing that I imagine most players will zip through the Odyssey track pretty quickly (there’s an arcade mode that lets you play levels one at a time, too). But in some ways this simplicity is the game’s biggest asset, because it allows for a remarkable cohesiveness between all of its elements, from game play and visual style down to the soundtrack and menus. It’s not only a “the whole is greater than the sum of its parts” type thing; here, the whole is so dazzlingly packaged that you don’t really think of the “parts” as parts at all.
For me, Osmos on the iPad is an experience first and a game second, and it uses the iPad to achieve game play that would be impossible—or, at least, not nearly as compelling—on any other platform. At its best, the iPad isn’t just an app machine or a gaming device but a portal into some other environment all together, and I hope that developers will follow Osmos’ lead and strive not just to adapt familiar gaming experiences to the tablet but to create new ones for it entirely. [iTunes]
Tags: all sorts, app, arcade, arcade mode, asset, blobs, bouncy, bouncy balls, cohesiveness, complement, control, course, crawl, device, distance, engender, environment, experience, finger, game, game play, gaming, gestures, goal, instruction, iPad, level, machine, mdash, mission, mode, mote, motes, Odyssey, organism, Osmos, passage, Platform, play, Portal, right, screen, simplicity, size, soundtrack, Source, store, style, sum, swipe, Tapping, thing, time, Touch, touch screen, track, type, types of games, variation, version, visual style, visuals, whole
Source: http://gizmodo.com/5576453/youtube-gets-it-will-allow-ad-skipping
There’s nothing worse than watching a 30-second ad to watch some 30-second clip of something the world inevitably finds funnier than you do. Google/YouTube are acknowledging this phenomenon of the consumer psyche and will introduce an ad-skip button this year.
The idea is as simple as this: If an advertiser’s commercial isn’t captivating enough to watch in its own right, it’ll be skipped by viewers. If viewers don’t watch the ad, Google doesn’t charge the advertiser.
Now I know what you’re thinking: Why would anyone watch an ad voluntarily? See exhibit A, the lead video in which the god of the infomercial, Ron Popeil, does his thing. The only way that 9-minute clip could be more captivating is to put ANOTHER 9-minute Ron Popeil clip in front of it.
This skippable ad model will inevitably lead to better ads—at least in terms of catering the online attention span—and, for those of us* with the libidinal fortitude to turn a blind eye on GoDaddy-esque BOOBIES BOOBIES BOOBIES teasers, a lot more free time. [WSJ via Fast Company]
* OK, maybe I don’t skip every such commercial. But I only** watch them to be educated enough to write about them on Giz.
** This is a flat-out fabrication***.
*** What sort of monster have I become?
Tags: advertiser, ANOTHER, Anyone, attention, attention span, blind eye, BOOBIES, button, Clip, commercial, company, consumer, esque, exhibit, eye, fabrication, Fast, fortitude, free time, front, funnier, Giz, God, GoDaddy-esque, google, idea, infomercial, libidinal, lot, mdash, minute, model, monster, nothing, online, phenomenon, psyche, right, Ron Popeil, something, sort, Source, span, thing, time, video, Watch, way, World, WSJ, year, YouTube
Source: http://www.engadget.com/2010/06/24/symbian-3-reviewed-in-exquisite-and-ruthless-detail-by-eldar-mur/

No folks, those mythical N8 review units still aren’t on our doorsteps, but we can offer you the next best thing: a thorough (we mean thorough) overview of the Symbian^3 environment that will be front and center on Nokia’s next great phone. Eldar Murtazin of mobile-review reports on everything from the sophisticated handling of contacts and caller ID pictures, through the noticeable speed improvements, past the limited utility of online widgets that display only two lines at a time, beyond the “weak spot” web browser, and all the way to Symbian’s unhealthy habit of “clinging to continuity.” It’s an enlightening read, which pulls no punches with its conclusion: Symbian^3 is an evolutionary step up from S60 5th edition, which brings nothing new to the market and offers no comparative advantages. Strong words from Eldar, paricularly when he doesn’t disclose what build of the OS he’s using; his rationale, however, is that his analysis relates to overarching design decisions and ignores software bugs and version-specific foibles. Make of that what you will.
[Thanks, scotsboyuk]
Symbian^3 reviewed in exquisite and ruthless detail by Eldar Murtazin originally appeared on Engadget on Thu, 24 Jun 2010 06:15:00 EDT. Please see our terms for use of feeds.
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Tags: analysis, browser, caller, caller id, Center, comparative advantages, conclusion, continuity, design, design decisions, detail, display, doorsteps, Edition, EDT, Eldar, email, Engadget, environment, everything, evolutionary step, foibles, front, habit, handling, Jun, market, Murtazin, nbsp, Nokia, nothing, online, overview, Permalink, phone, punches, rationale, Read, review, scotsboyuk, software, software bugs, Source, speed, speed improvements, Spot, step, Symbian, thing, Thu, time, unhealthy habit, use, utility, way, weak spot, Web, web browser, widgets
Source: http://lifehacker.com/5559357/iphone-vs-android-showdown-which-phone-is-best-for-power-users
The newest iPhone comes out in two weeks; the Android OS continues to deploy on better and better hardware; and both operating systems roll out exciting new features and innovations with each release. So which deserves your hard-earned cash?
A Starting Point
You can evaluate iPhone and Android devices from countless angles,[1] so rather than pretend that we’ve got the One True Comparison, it only seems appropriate to highlight that we’re not necessarily your average user. For more specifics on how we judge these devices, read this footnote.
For our purposes, we’re measuring each phone OS against 20 features we care about most, declaring a winner (or a tie) for each category, and adding it all up. The extent to which our measurements match up with what you most care about may vary, but we suspect that many of you share similar values when it comes to your smartphone.
Note: The table below indicates the device we think “wins” each category. A happy Android means we think Android is better in that category; an Apple means iPhone outperforms Android; categories with both an Android and Apple are ties.
![Which Phone Is Best for Power Users? [Showdown] iPhone vs. Android Showdown: Which Phone Is Best for Power Users?](http://cache.gawkerassets.com/assets/images/17/2010/06/500x_iPhone-versus-Android.jpg)
Artwork by Adam Dachis
Below, we’ve broken down the categories above and explained whey we chose the winners as we did.
Ease of Use; Winner: iPhone ![Which Phone Is Best for Power Users? [Showdown] AppleLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AppleLogoIcon1.png)
Android has come a long way in a short time, but from an ease-of-use perspective, the iPhone wins out. You can pick up any iPhone and quickly, easily understand what’s going on. It’s got one main button on the front of the device, and everything you do consists of tapping app icons from the home screen. Android devices have several buttons on the front of the device that perform a variety of functions, and once you unlock the screen (and depending on which Android device you have), you’re confronted with many different possible home screens and ways of doing things from those home screens.
Openness; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
We really like that the Android operating system open source, but what’s more important to most end users is openness in terms of what you can run on these devices. The operating systems themselves are clearly important, but one thing’s abundantly clear: the applications make the phone. And while Google has yet to get in hot water for rejecting apps based on anti-competitive fear or censorship, Apple’s has. A lot.
Battery Life; Winner: iPhone ![Which Phone Is Best for Power Users? [Showdown] AppleLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AppleLogoIcon1.png)
Apple has taken battery life extremely seriously in their careful development of the iPhone, and it’s shown. While Android devices get a kitchen-sink’s worth of features that you may consider to be a fair tradeoff for battery life, there’s little question that the iPhone’s battery life outlasts that of most Android devices. Battery performance definitely varies from Android handset to Android handset (the recently released EVO is taking big hits for its poor battery performance), but the iPhone’s battery performance—particularly the new iPhone’s performance—generally outlasts Android’s.
Multitasking; Tie
![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
It’s a big deal that the iPhone is finally getting some multitasking support in iOS4, and while it’s still not as true of multitasking as Android users enjoy, the tradeoff in terms off battery life improvements is important enough that, overall, we’d consider multitasking to be a wash.
Software Keyboard; Winner: iPhone ![Which Phone Is Best for Power Users? [Showdown] AppleLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AppleLogoIcon1.png)
If you talk to anyone who’s used both the iPhone and Android with some frequency, the general consensus is that the iPhone’s software keyboard is a good deal better than Android’s default keyboard. That’s unfortunate for Android users, but the consolation is that you can install any custom keyboard as your default keyboard on Android, and we’ve seen some solid keyboard alternatives. Still, the advantage, if only by virtue of being better out of the box, goes to the iPhone.
System-Wide Search; Tie
![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
Apple’s implementation of Spotlight on the iPhone searches contacts, media, email, applications, notes, and calendar. Android searches most of that (but notably not email), but also integrates with auto-suggest web searches; it also lets other applications plug into it, so the more supported apps you install, the more robust the universal search becomes.
Notification system; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
This may seem like a silly thing to care too much about, but the iPhone’s modal notification system is particularly user un-friendly, especially for a device as friendly as the iPhone. You have to act on a notification, and you can only see one notification at a time before the next one dismisses the previous one entirely. Android’s brilliant pull-down window shade notification tray, on the other hand, is a beautiful thing that could make any iPhone owner jealous.
Voice-to-Text; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
Nearly every text field on an Android device can be filled with a few words from your mouth, and it works surprisingly well. You can respond to emails by voice, send long text messages by voice while you’re walking around Target, respond to your editor’s IMs while you’re at a graduation ceremony, and so on, as long as you’re comfortable talking to your phone (it is a phone, so you should be). Apart from voice-to-text in third party apps, iOS doesn’t support voice-to-text at all.
Syncing; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
iPhones can be incredible standalone devices, but they’re surprisingly old-fashioned when it comes to syncing, requiring users to plug into their computers and connect to iTunes to do all sorts of syncing and activating that could be more conveniently done wirelessly. Android phones support pretty great over-the-air syncing with your Google account, so much so that if you were to lose your previous Android phone, simply entering your Google account into a new one can get you up and running with a usable phone in a jiffy.
Non-Google Sync; Winner: iPhone ![Which Phone Is Best for Power Users? [Showdown] AppleLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AppleLogoIcon1.png)
Android’s great at syncing seamlessly with Google’s servers, but it’s not so keen on syncing with other popular sources of data—like, say, Outlook, Address Book, or iTunes. If you’re a heavy user of any of those applications, the iPhone is the easiest option.
Tethering; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
The cost of tethering on Android devices varies depending on the provider, but so far the Android tethering situation is better off than what AT&T is offering on the iPhone. In the States, AT&T will charge you $20/month just for the privilege of tethering your iPhone’s data connection to a computer—despite the fact that you’re already paying for a metered data plan. The situation isn’t necessarily much better across the Android-sphere (Sprint is also planning to charge for tethering on the EVO, for example), but currently most Android carriers are sticking with “unlimited” plans, versus AT&T/iPhone’s 2GB limit. It’s still a close race on this point, but Android edges ahead with the ability to turn your handset into a Wi-Fi hotspot that can deliver wireless to you and seven of your closest friends.
Release and Update Consistency; Winner: iPhone ![Which Phone Is Best for Power Users? [Showdown] AppleLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AppleLogoIcon1.png)
These days, your mobile OS is just as important (if not more) than mobile hardware, and Apple has set the consumer expectation to expect that their device will receive new feature updates even if it isn’t the latest phone. To that end, it’s extremely easy to keep track of what’s going on in the iPhone ecosystem. Apple releases one new phone a year, and one major update each year. When an update rolls out, every phone receives the update at the same time (unless it’s particularly old; the original iPhone won’t upgrade to iOS4, for example). In contrast, Android runs on a lot of different devices, and when Google pushes out a new update, there’s no telling when or if it’s going to make its way to your phone. In the future Google is planning to change to yearly Android updates similar to iPhone OS updates, which will likely help this situation, but in the meantime, it’s a source of frustration for Android users.
Apps; Tie
![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
A lot of people may disagree on this assessment, given that Apple’s App Store has around four times the number of applications the Android Market does, but there’s also a lot of crap in the App Store, and at this point, most popular, mission-critical applications have been developed for both the iPhone and Android. What’s more, some potentially very popular applications end up locked out of the App Store for, if we’re being generous, arbitrary reasons. At the end of the day, it may be a big deal that your must-have application X is missing from the Android Market/App Store, and those may end up to be dealbreakers for you, but overall we’d call them pretty even.
Web browsing; Tie
![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
The iPhone’s Mobile Safari browser, while not without its faults, is a very nice, very usable mobile browser. Android’s browser, while not as smooth an operator as Safari, supports (or can support) Flash. The extent to which that matters to you may vary, but it’s big enough that we’re considering it a tie.
Gaming; Winner: iPhone ![Which Phone Is Best for Power Users? [Showdown] AppleLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AppleLogoIcon1.png)
We’re frugal productivity nerds at Lifehacker, so we don’t really care all that much about gaming. And while the number of solid gaming options available in the Android Market continue to grow, it’s still not on par with what’s available for the iPhone.
Music Player; Winner: iPhone ![Which Phone Is Best for Power Users? [Showdown] AppleLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AppleLogoIcon1.png)
Android may do a lot of things well, but one arena where its users regularly voice complaint is with its default media player. Where the iPhone comes with a very solid iPod app, most Android users quickly go looking for alternative players. Google is hyping over-the-internet streaming of all your music from your desktop computer eventually, but until we see something great there, the iPhone still wins out.
Free Turn-by-Turn Navigation; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
After the Google Voice debacle from last year, it’s looking less and less likely that Google will ever develop another new app for the iPhone. Unfortunately, that means that extremely cool applications like Google Maps Navigation, Google’s free turn-by-turn GPS application, will never make it to the iPhone, and so far there isn’t anything as good for the iPhone that’s also free. The iPhone does have its share of solid for-a-price GPS utilities in the App Store (and some decent inexpensive-to-free options), but Maps Navigation is built into Android and outshines the iPhone’s free alternatives.
Integration with Google Apps; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
If you rely on Google tools like Gmail, Google Contacts, Google Calendar, and the like, Android just does it better. The iPhone’s still no slouch, and can sync over-the-air with Contacts, Calendar, and even does Gmail push for instant new message notifications, but if you’re a serious Google or even just Gmail user, the iPhone doesn’t stack up to Android.
Google Voice; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
It may seem absurd to make this a separate point of comparison from Google Apps, but Voice is a very phone-centric app with potentially huge influence over how you use your phone. Apple had the option to approve a Google Voice app for the iPhone and completely blew it. And since we really love Google Voice, it only makes Android look that much more attractive.
Customizable; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
You may be able to add a wallpaper to your iPhone desktop when iOS4 rolls out, but beyond that, there’s not much you can do to tweak your iPhone to exactly how you like it—without jailbreaking, that is. In comparison, Android devices are Mr. Potato Heads of customizability.
Overall Score: Android: 13; iPhone: 11 ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
Clearly our scorecard is extremely subjective, so take this evaluation with a grain of salt, and consider how important the features we listed (and maybe those we didn’t list) are to you and come up with your own assessment. If your priorities are similar to ours, you’re likely looking at an Android for your next purchase. Frankly, it feels a little like a draw overall. (My ideal would be Android running on the iPhone 4, which is actually possible, eventually.)
In fact, in our recent poll on the subject, 66 percent of Lifehacker readers said they prefer Android; 30 percent prefer the iPhone, and 4 percent preferred neither. Whichever end of the spectrum you fall on, we’d love to hear more about what’s driving your decision in the comments.
Why just Android and iPhone? The iPhone and Android operating systems are not the only mobile OSes on the block, but they’re what we’re focusing on in this post. It’s cool if you’re really into Windows Mobile/Phone 7 or webOS. For the purpose of this post, we’re focusing on what we consider to be the most popular options among our readers. [
go back up]
How we judge: We consider ourselves power users who care about things like openness, user control, and customizability; we also care about ease of use, high quality design, and quality hardware. For better or worse (usually worse), these qualities often end up at odds with one another in the current smartphone market, but they make up the measuring stick against which we’re evaluating these devices.
It’s also probably worth noting that, Android OS and hardware aside, we’re big fans of several of Google’s services, and so some of those play an important role in some of the categories above. It may not seem fair to Apple and the iPhone to do so, but in most instances (like Google Voice), Apple had the opportunity to accept Google-focused applications to the App Store.
Finally, the state of Android devices can be somewhat confusing because they’re released by different carriers and on lots of different hardware. We tried to strike a balance between acknowledging faults on some of the worst incarnations of Android hardware while also keeping in mind the best. To the extent that older iPhones aren’t up to snuff compared to the new iPhone, we’ve done the same thing in discussing the iPhone. [go back up]
Adam Pash is the editor of Lifehacker; you can read more of his stuff here at Lifehacker and follow him on Twitter.
Tags: account, amp, android, angles, app, apple, application, Artwork, browser, computer, device, email, end, example, extent, field, footnote, gaming, google, hand, home screens, innovations, iOS, iPhone, lot, market, mdash, measurements, modal, mouth, music, navigation, new features, Notification, number, openness, operating systems, owner, perspective, phone, player, point, power users, Safari, search, shade, short time, situation, specifics, store, system, text, thing, Tie, ties, time, tmpPost, tray, true comparison, update, user, voice, Voice-to, Web, window, Winner, year
A made-up word “retina display” had every major blog and news outlet scrambling to help explain what it was. Nearly 1.1 Million search results in 19 hours. It was covered on every evening news; look closely at the thousands of related news articles, etc. And all the major, powerful sites like Gizmodo, MacRumors, Engadget, etc. covered the event. Similarly 1.2 million search results on the “one more thing” feature — video calling on the iPhone called FaceTime. All entirely free primetime coverage — talk about the tens of millions of impressions achieved with NO media cost — they can definitely used the money saved to ensure Steve Job’s next keynote will have sufficient WiFi bandwidth for all those live blogging the event.
Look at the following graph of relative search volume. The spike in search volume for All-You-Can-Jet (in red) is about 4X higher than the orange line (Footlongs). And the blue line for “retina display” is 8X. Consider the cost of the paid TV media campaign supporting Subway’s Footlongs compared to the cost savings of the social media launch of JetBlue’s All-You-Can-Jet Pass and the no cost media for Apple.

Of course, not all companies will achieve the same mass coverage, but the techniques for product launches can be the same. Footlongs is an expensive paid media campaign by Subway and note how low the orange line is compared to the TWO no-cost launches.
And one more graph that shows Drobo plus 2 social media success stories — Groupon and FourSquare that even blow away Apple’s retina display — all for FREE.


Other notable examples of using made-up word advertising include JetBlue’s All-you-Can-Jet Pass and Subway’s Footlongs. Further details about JetBlue’s launch of the All-You-Can-Jet Pass is here – http://go-digital.net/blog/2009/08/jetblue-all-you-can-jet-pass/

Earlier unfiltered results on Google within 10 hours of launch — there are 3.9 Million results which will be de-duped overnight.

Day 1 Stats – page 1 position 3 in 44.6 million results

Tags: 1 million, 2-way video call, advertising, All, All-you, All-You-Can-Jet, apple, bandwidth, blog, blogging, blow, Campaign, Can, can jet, cost, course, coverage, day, display, Drobo, Engadget, evening, event, face time, facetime, feature, footlongs, FourSquare, FREE, Gizmodo, google, graph, groupon, impressions, iPhone, iphone 4, iphone4, Jet, jetblue, keynote, launch, line, liveblogging, MacRumors, made-up word, made-up word advertising, made-up word marketing, madeup word, mass, media campaign, Million, money, nbsp, news, news articles, news outlet, no media cost, note, Orange, orange line, outlet, Pass, primetime, Product, product launches, related news, relative search, retina, retina display, retinal display, search, search volume, spike, Steve Job, Steve Jobs keynote, Subway, subway footlongs, success, talk, tens, thing, tv media, video, video calling, volume, WiFi, word, X Consider, You
AWARENESS
2010 – 87% awareness
2009 – 24% awareness
2008 – 5% awareness
USAGE
2010
- 1,500 million pageviews per month (71 pageviews per month avg)
- 162 million visits per month (8 visits per month avg)
- 21 million unique visitors per month
Arbitron Figures
2010 – 7% active users (use at least once per month)
2009 – 2% active users
Source: http://www.digidaydaily.com/stories/digital-content-today-arbitron-posts-twitter-numbers
Digital Content Today: Arbitron Posts Twitter Numbers
Media usage tracking company is reporting some surprising numbers on Twitter usage. According to a report in RadioInk, a webinar fromArbitron/Edison Research revealed that 87% of Americans are now aware of Twitter, up from 24% in 2009 and just 5% when the question was first asked, in 2008. But in looking at how many Americans are active users of Twitter — defined as using the service at least once a month — that figure came in at 7%, or about 17 million people, up from 2% in 2009.
Those are huge numbers to be sure, but less that what the blogosphere and assumed ubiquity of Twitter actually seems to be. Edison VP/Strategy & Marketing Tom Webster said awareness of Twitter has soared over a very short period. Webster compared Twitter usage to that of Facebook, the “10-ton gorilla” of social networking, with about six times as many users as Twitter although awareness of the services is roughly equal, and said, “Given that awareness per se is not a constraint, I think the smartest thing you can say about this particular graph is that Twitter has yet to articulate its value to mainstream Americans.”
Arbiron/Edson says that 18% of active Twitter users access the service several times a day and 15 % report they use it at least once a day, while 22% say they’re on Twitter at least once a month. But more than half — 53% — of active Twitter users don’t post tweets themselves and are instead, Webster said, “driven to go there as consumers of broadcast content.”
Other data:
• About 51 % of active Twitter users are white, 24% are African American — about twice the percentage of African Americans in the general population. The study speculated that African Americans may use Twitter more “conversationally” than other users.
• About 19% saying they’re “among the first” to buy or try new products, compared to 10 % of the population as a whole. 25% say they buy or try products before others, but not first.
• They’re also inclined to access the Internet from several locations, and 63% access social networking from a mobile phone, compared to 35 % of all social-network users. And for Twitter users, Webster said, SMS is “pretty much like oxygen”: 92% use SMS, and 73% text multiple times a day.
• About 42% of monthly Twitter users say they use the service to learn about products and services, and 41% use it to post their own opinions about products, while 31 % seek others’ opinions.
Active Twitter users report spending four hours a day online, compared to about two hours for the general population. But, Webster noted, “the other media here aren’t proportionately lower.” Twitterers spend two hours, 41 minutes a day with radio, compared to two hours, five minutes for the general population, and they spend three hours, 22 minutes with TV, compared to three hours, 25 minutes.
Tags: access, African, American, amp, Arbiron, Arbitron, Avg, awareness, blogosphere, broadcast, broadcast content, company, constraint, content, day, digital, digital content, Edison, Edson, Facebook, figure, fromArbitron, gorilla, graph, half, Internet, mainstream, mainstream americans, marketing, Media, million unique visitors, month, networking, pageviews, percentage, period, population, question, RadioInk, report, research, service, several times, short period, six times, SMS, social networking, strategy, Study, thing, today, Tom Webster, TON, twitter, ubiquity, usage, use, value, vp, webinar, Webster, whole
Source: http://www.engadget.com/2010/04/08/android-market-gets-9-000-new-apps-in-march-world-domination-ca/
Wanna know what exponential growth looks like? Try following Android’s progress over the past few months and you’ll be treated to plenty of rapidly ascending charts. This latest one from AndroLib is no different, illustrating as it does the ever-increasing influx of new games and applications for Google’s mobile platform. Developers must clearly believe Android’s growing market share is only going to keep expanding, as last month saw their most productive output yet, with a sweet 9,308 new additions to the Market. Naturally, the same proviso applies as with Apple’s inflated App Store numbers — quantity does not guarantee quality — but what we’re witnessing is surely the solidification of Android as a legitimate and fully fledged member of the smartphone OS upper echelon. And that can only be a good thing.
Android Market gets 9,000 new apps in March, world domination can’t be far behind originally appeared on Engadget on Thu, 08 Apr 2010 06:56:00 EST. Please see our terms for use of feeds.
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Source: http://gizmodo.com/5511650/ipad-apps-by-the-numbers-a-whole-lot-of-games
It’s still very, very early in the world of iPad-specific apps, with less than 2,500 of them in the store compared to 150,000+ iPhone apps. But so far? It’s totally dominated by games.
App store analysts Distimo did a rundown of what you’ll find in the iPad app store, and a full third of them are games. The next closest category is “entertainment,” which clocks in at 11%, followed by “education” at 8.6%.
That seems like a whole lot of game playing and being entertained, but that proportion is even more heavy for iPhone apps, where a full 70% of apps fall into those two categories.
But with devs just getting the actual hardware into their hands a few days ago, we’re clearly just seeing the very beginning of the iPad apps craze. And depending on how people decide the want to use this thing, we could see even more games pop up or we could see the store balanced out with more content-based or productivity apps. But really, the smart money is on games, games, games. [Distimo via TechCrunch]
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/SM6HjEBs9Ok/the-ipod-touch-is-this-generations-tamagotchi
All these wonderful things we’re learning today, from data! First, we find out that Android is a guy thing. Now, we discover that the iPod Touch shares more demographics with glittering vampires than smartphones. iPod Touch: Kid stuff.
The age distribution makes a lot of sense, especially with the direct available comparison of the iPhone: the iPod Touch is a good gift, a plausible purchase, and a good investment for a young person right now. An iPhone with a $70-a-month minimum contract is a tougher sell, either to parents, or to kids mostly supported by their parents.
And these kids don’t just buy different gadgets than adults—they use them differently, too. For example, they looooove apps:
But they’re stingy little bastards, these kids: 
Buying an app can be tough without a credit card, so again, this isn’t shocking. But it does poke a little hole in the idea of the iPod Touch as a massive moneymaker for Apple. Hardware sales are tremendous and highly profitable, sure, but once the devices are in users’ soft little baby hands, they don’t keep raking it in like the iPhone does. [AdMob]

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