Thinks

Half Of The American Public Thinks Facebook Is A Passing Fad

Source: http://www.businessinsider.com/chart-of-the-day-facebook-popularity-2012-5

Despite the fact that Facebook has 900 million users, almost half of people think it’s a passing fad.

CNBC and the AP surveyed 1,003 Americans about Facebook and found 46% think it will fade away. Amusingly, only 31% of the people surveyed think it’s a bad investment.

chart of the day, facebook popularity, may 2012

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Wednesday, May 16th, 2012 news No Comments

The 2012 Academy Awards In Charts And Data

Source: http://www.businessinsider.com/the-oscars-for-quants-the-2012-academy-awards-in-charts-and-data-2012-2


oscar charts

Sure, The Artist did well at the Academy Awards. But what does that really mean, statistically?

As usual, our friends at AddThis, a company that provides social media sharing tools for web publishers, tracked their network of 11 million sites and 1.2 billion unique users per month to find out which Oscar events really drove chatter among consumers.

The data show that the real Oscar winners were the iPad, Pinterest, Sacha Baron Cohen and Twitter. Losers included Ryan Seacrest, Facebook and Billy Crystal.

 

This was the background chatter in the weeks prior to the Oscars. Note that ‘Hugo’ dominates.

Demian Bichir peaked when he was nominated for a SAG award for ‘Better Life.’ But interest faded. More people were interested in George Clooney than Jean Dujardin of ‘The Artist’ in the week before the Oscars.

Prior to the show, the people’s choice for Best Actress was Viola Davis, not Meryl Streep.

See the rest of the story at Business Insider

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Tuesday, February 28th, 2012 news No Comments

Twitter Thinks BeachMint Would Make An Interesting Acquisition

Source: http://www.businessinsider.com/twitter-thinks-beachmint-would-make-an-interesting-acquisition-2012-2


BeachmintJosh Berman Diego BerdakinTwitter’s corporate development director Mike Brown told a panel at Vator Splash that BeachMint, a service that lets customers buy products picked by celebrities, would be an interesting one for Twitter to buy next. 

Brown said that while celebrities make Twitter what it is, the celebrities are not paid to produce content.

“We are lucky they share content and say crazy things,” Brown said, because they make Twitter interesting to read.

Right now, celebrities tweet for free because of the exposure they get in real-time. They also get paid by brands to endorse products in various venues — including on Twitter.

Brown’s comments suggest that the company is at least thinking about getting more directly involved in those kinds of transactions.

Brown made his comments after ScaleVP’s Sharon Wienbar talked at length about Beachmint, an investment her firm made early on. For the celebrity connection to work, it has to feel authentic for social commerce.

See also: Facebook Reorg May Pave The Way For More Acquisitions

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Friday, February 3rd, 2012 news No Comments

Apple’s REAL Earnings Expectations (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-apples-real-earnings-expectations-2012-1

Apple consistently releases comically low guidance, then obliterates it. For the last six quarters, Apple has beaten its guided EPS by 38%, and revenue by 16%.

If the trend holds, Apple will report $12.86 in EPS, and $42.9 billion in revenue. That would blow away the Street’s expectation of $10.07 EPS, and $38.76 billion.

chart of the day, apple guidance vs. earnings eps, jan 23 2012

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Tuesday, January 24th, 2012 news No Comments

American Apparel’s Profits Are Getting Clipped Thanks To Groupon (APP)

Source: http://www.businessinsider.com/american-apparel-groupon-2012-1


american apparel

Just when it looked like things were starting to look up for cash-strapped American Apparel, profits are reportedly getting shaved.

Why?

Groupon.

From The New York Post‘s James Covert:

The hipster clothing chain racked up impressive sales gains during the holidays, but profits were squeezed hard as it took steep discounts, including those from a barrage of Groupon offers nationwide, sources told The Post.

American Apparel rang up millions of dollars in the fourth quarter selling cardigans, corduroys and sexy leggings through the daily deals site — a heap of bargains amounting to a “small but material” percentage of the company’s $157 million in total sales during the period, said one source briefed on the company’s finances.

The controversial clothing company has been struggling to turnaround its operations.

Read more at NYPost.com >
 
SEE ALSO: Here’s What American Apparel Thinks The Holidays Should Look Like >

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Wednesday, January 11th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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