In digital marketing, the third screen is often seen as the “holy grail” since it is a device that most users have with them 24/7. However, that doesn’t mean advertisers have the right to “spam” people at all hours with messages, no matter how targeted.
Slideshare on The Third Screen
Dollar stores are booming in a struggling economy, and one of the big boys of the industry is doing so well it’s planning another period of explosive growth, reports Gail Hoffer and Drug Store News.
It will open 625 stores and hire around 6,000 employees over the course of 2012. The discount chain already has about 9,800 stores spread across 38 states, and some of the new stores will be in previously unoccupied states California and Massachusetts.
Dollar General has adopted an aggressive growth strategy since the start of the recession. This marks the third straight year it has opened hundreds of new locations, and the chain has created more than 21,000 jobs since 2009.
It’s not all about the economy though. Dollar General had to be smart in its expansion strategy too — after all, Walmart is its biggest competitor, and the world’s largest retailer has had similar success recently.
It thrives on hitting markets that Walmart hasn’t taken over, such as small towns that can’t support one of Walmart’s massive big box stores. It also competes with the other big dollar store chains, like Family Dollar. The hybrid concept — somewhere between a giant discounter and a small dollar store — has worked admirably.
Plus, while dollar store marketing plays a significant role in getting people through its doors, Dollar General is actually also a clear leader in price over both Walmart and its dollar store compatriots.
- You Won’t Believe The Crazy Burgers McDonald’s Just Released In Japan
- How To Create The Perfect Tagline For Your Business
- This Incredibly Patriotic Website From Philip Morris Is A Sly Marketing Move
The survey was prompted by the news that a generation of “cord-nevers” and “cord-cutters” is forming — young people who don’t want to pay for cable TV because their laptops and mobile devices provide plenty of free video.
By late Friday, 910 votes had been cast and the result was overwhelming:
- One third of you (307) said you had already given up pay TV and were not going back.
- Only 94 voters said they paid for basic cable.
- Another 103 owned up to buying premium TV service.
- Those low numbers were equalled by the 95 voters who said they could not ever imagine watching regular TV again.
Here are the full results:
(The live poll is still open, incidentally.) Obviously, the poll is biased: It’s a self-selecting audience of people who are already getting their news from the web.
Meet the “cord-haters”
Having said that, it indicates that “cord-nevers” may not be the TV industry’s main problem. Rather, judging by the comment boards underneath both the poll and the original story about the death of TV, it is the “cord-haters”: People who actively despise traditional television with its clutter of irrelevant advertising and brainless programming. They are overjoyed that the web now offers an alternative way to watch shows and movies at a fraction of the cost.
The Credit Suisse report identified new technology as the culprit that is now eating TV’s business. But as far as B.I. readers are concerned, it’s not just about the ease of watching movies on an iPad. Rather, it’s that they find TV to be of such low quality that they just don’t want to watch any more of it. Only now has new technology allowed them to watch shows and movies without all of TV’s baggage, such as paying for 500 channels when you really only watch about 10.
Steven: The thing I hate about TV is you only watch a couple stations 99% of the time, but you pay for 150+ stations.
dargoola: This year I cut most of the digital premium channels with on demand add-ons because I never have time to watch them.
There’s a core Of TV channels I watch but it’s shrinking. I’m getting more of my news from the Internet, i blog a lot, and spend more time socially on the net. But TV is still it for the pure pleasure of vegging out and being entertained.
realchuck: I’ve stopped paying some 5 years ago. I installed a ‘seedbox’ with a friendly 3rd-world country hosting provider and just leech torrents (automatically). It costs me some $50 per month including unlimited traffic. So I get TV-shows on the next day, auto-downloaded, and any blu-ray movie – also on the next day. I don’t have to respect any delays imposed by the assholes in the industry.
flubber: TV will fail because of the parent companies and advertisers. How many infomercials do we need?
How many times do they need to cut to commercial during a football game? Quite frankly I do not watch a lot of TV anymore because the amount of real content being aired is a joke and the amount of commercials is just downright insulting. I download everything or watch it on the net.
Dean Wormer: The traditional TV folks are stuck. But they think this is about Netflix, Hulu etc. It’s not. Their product stinks. It’s been this way for years and its getting worse. Hulu is just methadone to get you off the crack pipe.
Krissy: Let us be real here, most regular network TV on now is pure unadulterated shite.
iWonder: Cable isn’t what it used to be. I had cable primarily for channels like Discovery, Science and History but now it seems those networks are being overrun by the same trash programming that took over the big networks a decade ago. Cable isn’t worth it now, 150+ channels and nothing worth watching, that’s why I’m done with it.
jasno: I abandoned broadcast TV because of the incessant commercials. Even on the discovery channel it’s too much. Worse, the commercials are pretty much never for anything that I might possibly buy. For example, I am never going to buy a Chevy Silverado pickup, or any truck, but I have been subjected to about 97,391 commercials for pickup trucks.
Some readers defended TV, saying it still played a useful role in their lives:
rusty syringe: Gave it up for awhile but came back this year. Direct TV’s free Sunday Ticket offer was to good to pass up.
Frank Castle: I’ve tried all the streaming services and the image quality is crap. With Comcast I have a crystal clear 1080 signal with Dolby digital sound. I have no desire to gather everyone around the laptop to view a show. All these services also are geared to the solo viewer. What do you do when Mom wants to watch HGTV, I’m watching a game, the kids have on disney channel. Your telling me running all those sevices seperately is going to be cheaper then another cable connection?
- POLL: We Want To Know If You’ve Stopped Paying For TV
- The O.B. Tampon Company Will Now Apologize To You Personally
- Welcome To Business Insider’s New Advertising Channel
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- The JKWeddingDance video was real; the viral effect was MANUFACTURED - Post 1 of 2
- Try On New Glasses in Warby Parker's Virtual Booth
- Marketing Costs Normalized to CPM Basis for Comparison
- Coke vs Pepsi vs Dr Pepper
- Samsung 52 inch HDTV $9.99 at BestBuy - purchase receipt below (6:21a eastern time August 12, 2009)
- Facebook Is Running Out Of Time To Figure Out Its Mobile Advertising Strategy (FB)
- What is Web 3.0? Characteristics of Web 3.0
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- October 2015 (2)
- September 2015 (7)
- August 2015 (6)
- July 2015 (2)
- June 2015 (5)
- May 2015 (4)
- April 2015 (32)
- March 2015 (57)
- February 2015 (79)
- January 2015 (86)
- December 2014 (69)
- November 2014 (98)
- October 2014 (150)
- September 2014 (109)
- August 2014 (44)
- July 2014 (92)
- June 2014 (118)
- May 2014 (173)
- April 2014 (130)
- March 2014 (247)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (93)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (13)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)