How NOT to design a web page

a great technique to use to see if your website design is too cluttered or busy is to shrink it down to a thumbnail (like below).  You will quickly see that your eye is trying to find something to focus on in each case.  If you can’t find the thing to focus on, then you need to go back and simplify the design. Only in rare and specific circumstances should your site deliberately have multiple points of focus.  Even then, there should be a sequential order to what the user is led to see.


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Tuesday, September 8th, 2009 digital 3 Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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