Etsy’s CEO Chad Dickerson recently announced a big company milestone.
Last year, the company’s community generated more than $525 million in sales. This year the community is on track to crush that number.
It’s already passed $500 million in sales.
That figure also gives you an idea of what Etsy is making. Etsy takes a 3.5% cut of every sale and 20 cents for every posted item.
Since February, Etsy’s also started processing payments for some of its shops through a program called Direct Checkout. On payments, it takes a 3% cut plus 25 cents per transaction. Since February, it’s processed $50 million in payments.
That means Etsy has generated more than $20 million this year, and the holiday season hasn’t even struck yet.
On Thursday, it announced a new gift-card program which will require Etsy shop owners to sign up for Direct Checkout, and it’s also offering free payment-processing through the end of September to encourage its use. That may hit transaction fees in the short term, but in the long term, if more Etsy shop owners adopt Direct Checkout, it will substantially increase the money Etsy makes from each sale. (Etsy says Direct Checkout benefits shop owners because customers spend more on average when the feature is enabled.)
Brooklyn-based Etsy has more than 300 employees, 800,000 active merchants and more than 40 million monthly visitors.
Kraft Foods Inc. reported Thursday that its second-quarter profit rose 5 percent as higher prices helped offset pressure from commodity costs and currency exchanges rates. The company said that it continues to see strong demand for its power brands such as Oreo and Kraft Macaroni and Cheese. However, the company is still feeling the pinch of the tough global economy and said that its gum and candy business in Spain, France and Greece suffered during the period as teenagers there struggled financially.
Kraft CEO Irene Rosenfeld discussed the matter further with analysts in a conference call.
QUESTION: Your results have obviously been very resilient through the first half of the year but you did highlight more difficult macro-conditions during the second quarter. You spoke to gum and candy in southern Europe. Could you go into detail on what you’re seeing in key markets and where on the margins may be becoming a bit more difficult outside of southern Europe? And if you look at market share in aggregate across your categories, are you still comfortable you’re gaining share?
RESPONSE: Again, I feel very good about our performance in Europe. … As I mentioned in my remarks, we still are still growing share in 14 of 17 countries so we’re feeling quite good about our performance across the continent including the U.K.
The challenge really has been southern Europe and there it has been disproportionately a gum category. But our four categories are doing exceptionally well across the landscape there. … We’ve got some exciting new campaigns in support of Cadbury dairy milk as well as Milka and some terrific innovation in the pipeline that I’ve talked about a couple times on this call, all of which together are helping to fuel our strong performance. I expect that that will continue as we exit the year, despite the challenging macroeconomic conditions.
Compared to many TV streaming services, Hulu is a mature technology, created five years ago by some of TV’s biggest players. Now, the New York Times suggests it’s coming of age—and that events this week will see it truly become a network TV challenger.
The Times reports that, this Thursday, Hulu will pitch advertisers on its new, original programming. That might not sound like a big deal, but it is in fact an annual ritual called “upfronts”—usually reserved for cable channels and network broadcasters.
The fact that Hulu is sidling up alongside the big players of the TV world is a huge milestone for online TV. In the same week, Hulu will also announce that it now has more than two million subscribers for its $8-a-month Hulu Plus service.
So, Hulu’s first piece of original programming, Battleground, wasn’t great. And, sure, the firm has to put up with its parental companies feuding most of the time. But that doesn’t seem to matter too much when Hulu is pitching at the same meetings as the biggest national TV providers. [New York Times]
Sony Music Unlimited, the all-you-can-hear music subscription service that represents Sony’s answer to Spotify, MOG, Rhapsody and so on, added a crucial new feature to its Android app on Thursday: the ability to store music on an Android smartphone or tablet so that music fans can play it back without using a WiFi or wireless data connection.
We say “crucial” for a number of reasons – among them that cellphone providers are capping the amount of data you can stream each month (here’s how AT&T’s “unlimited” plans stack up, for example). Offline playback is also key for planes, subways, highways, and other places people like to listen to music but have a hard time streaming it. It also saves your battery, because the music only has to travel from your phone’s or tablet’s local memory to your earphones, instead of through your phone’s power-hungry WiFi or cellular radio.
In essence, it lets you take full advantage of the economics of a streaming service without sacrificing the convenience of downloads.
Our initial focus for the Music Unlimited service was to use our advantages of having great ‘living room’ products such as the PlayStation 3 and Bravia Internet Connected TVs to create a great in-home music experience. We accomplished that – evident by our one-million-plus active user base. However, we always knew that music mobility is a key part of our consumers’ lives and that having music available when they are not connected – on planes, on road trips – is an important part of the experience. So, in response to our customers’ wishes for offline playback, we wanted to make sure we came out with this feature as quickly as possible.
Sony Music Unlimited streams music to the home devices he mentions, as well as the Sony Music Unlimited app for Android and Android tablets, all from the same account, free for up to 30 days. The update that adds this offline playback feature rolls out today.
Image: Netfalls – Remy Musser / Shutterstock
A raid on suspected militants in the West Bank was cancelled yesterday after an Israeli soldier updated his Facebook status to read “On Wednesday we clean up Qatanah, and on Thursday, god willing, we come home.” The solider has since, unsurprisingly, been relieved of combat duty for being a moron. He’ll also spend 10 days in prison for his update.
Trying to educate soldiers on the importance of not leaking classified info to Facebook, the Israel Defense Forces have started putting up new posters in bases:
In posters placed on military bases, a mock Facebook page shows the images of Iranian President Mahmoud Ahmadinejad, Syrian President Bashar Assad and Hezbollah leader Sheik Hassan Nasrallah. Below their pictures – and Facebook “friend requests” – reads the slogan: “You think that everyone is your friend?”
I really want to see one of those posters. Anyone in the IDF want to send us a picture? My email address is below. I won’t post it on Facebook, promise. [NY Times]
Enjoy unlimited travel with our All-You-Can-Jet Pass! For just $599* you can take JetBlue anywhere you like, as often as you like, from September 8 to October 8, 2009. Use your All-You-Can-Jet Pass for business, for pleasure, to visit your favorite cities or to meet with a client. You might as well just do it all! With more than 50 cities to choose from, and for just $599, it’s a deal you can’t pass up.
About the Pass
- $599 for a month of unlimited travel, any available seat
- Domestic taxes and fees included
- International and Puerto Rico taxes and fees not included
- On sale through Friday, August 21, 2009, or while supplies last
- Travel Dates: Tuesday, September 8, 2009 through Thursday, October 8, 2009
- Each flight must be booked no later than 11:59 p.m. MDT three days prior to the flight’s scheduled departure.
- Nonrefundable/nontransferable/no name changes permitted
- Customers who already have a flight booked during the pass travel period can pay the difference to upgrade to the pass by calling 1-800-JETBLUE (538-2583), prompt 4.
- Each All-You-Can-Jet Pass is eligible for 35 TrueBlue points. Flights booked on the pass are not available for additional TrueBlue points.
To purchase an All-You-Can-Jet Pass:
Call 1-800-JETBLUE (538-2583), option 4. You do not have to be a TrueBlue member at the time of purchase, but a TrueBlue number is required to book all flights.To join TrueBlue, click here; it’s free.
To book flights with your All-You-Can-Jet Pass:
- Before calling to reserve your flight, please visit jetblue.com to check availability and select flight times.
- Call 1-800-JETBLUE (538-2583), prompt 4.
- Provide your pass number which is your original reservation number.
- Provide your TrueBlue number.
- You may only book one flight per city per day; if a violation of this policy is found, JetBlue will honor only the last booking made and cancel the customer’s other bookings from that city on that day.
- Each flight must be booked no later than 11:59 p.m. MDT three days prior to the flight’s scheduled departure.
- You can change/cancel flights for no fee with three (3) or more days notice; changes or cancellations to flight bookings made after 11:59 p.m. MDT three days prior to the flight’s scheduled departure will be charged standard JetBlue change/cancel fees.
To change or cancel All-You-Can-Jet Pass travel:
- Greater than three (3) days before a flight: $0 change/cancellation fees
- Less than three (3) days before a flight: JetBlue’s standard change/cancel fees apply
In the case of a no-show, the customer’s pass will be placed on hold, any reserved pass flights will be canceled, and no new flight segments wil be able to be booked until the customer pays a $100 no-show penalty.
*Other important restrictions apply. For complete details, please read the Full Terms and Conditions.
18,000+ clicks in 4 hours
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Marketing Costs Normalized to CPM Basis for Comparison
- Coke vs Pepsi vs Dr Pepper
- On Sept. 15, Google Will Make A Massive Bet Against Apple's iPhone 6 Strategy (GOOG, AAPL)
- Why Urban Outfitters Keeps Selling Offensive Clothing
- Here's Why Alibaba Is Becoming A Huge Threat To Amazon And eBay
- Tim Cook Ripped Apart Google's Business Model In Two Paragraphs (AAPL)
- US CMOs Report No Growth in Use, Influence of Marketing Analytics
- The Uber effect: how San Francisco's cab use dropped 65-percent
- Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- September 2014 (77)
- August 2014 (44)
- July 2014 (92)
- June 2014 (118)
- May 2014 (173)
- April 2014 (130)
- March 2014 (247)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (94)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (13)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)