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Research Reveals That Tablets Are Used More Like PCs Than Like Smartphones
Source: https://intelligence.businessinsider.com/welcome
The Internet Advertising Bureau and ABI Research recently released a presentation about mobile activities and advertising. The data is the result of a survey of over 550 U.S. smartphone and tablet owners, which is not totally comprehensive but gives a pretty good window into consumer mobile behavior.
The biggest takeaway: tablets are much more like small personal computers than smartphones are. People use their tablets much more frequently at home, are more receptive to ads, and are more likely to buy big ticket items from them.
Here are some important insights from the report.
People with smartphones are connected to each other and the world all the time. Smartphone users frequently send email, view social networking sites, and surf the web even while they’re performing other tasks.
Rates of “companion TV activity” are high for both smartphones (almost 50%) and tablets (over 60%), confirming that they are being used as second (or third) screens. This could pave the way for interesting advertising and promotional scenarios.
Devices are used as a fun distraction at home. Gaming was one of the most popular activities on smartphones and tablets while users are engaged in “other home leisure activities.”
A slight majority of mobile device owners read the mobile editions of newspapers and magazines, but there are a surprisingly high numbers that still stick with print:
Tablet use is more concentrated in the home, where users are probably more likely to watch videos, read, or shop. Less than half of tablet users employ their devices outside the home.
Tablets are a far more desirable advertising platform than smartphones. A little under half of smartphone owners have never even come across an ad in the past 3 months, and tablet owners are more likely to encounter them on a frequent basis.
Tablet owners are much more likely to react to the ads they do see. For instance, tablet owners are more than twice as likely to make a purchase after seeing an ad than smartphone owners.
Tablet owners spend more money on their devices too. Tablets owners are about twice as likely to spend anything at all and 50 percent more spent in excess of $20 a week than smartphone owners.
Download the Excel spreadheet used to make the charts here→
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American Airlines Strips Man Of Unlimited Flight Pass After Racking Up 36 Million Miles
Now bankrupt American Airlines used to offer an incredible — and pricey — perk. Until 2004, $500,000 could buy a lifetime first class travel ticket for any route.
But, according to The Daily Mail, one man is having it revoked after amassing 36 million miles and costing American nearly $1 million a year.
Jack Vroom (yes, that is his real, hilarious name), bought the pass in 1989 and has taken advantage ever since.
He has flown far and wide, sometimes for just a few hours. He took a trip to Milan just to grab a motorcycle exhaust and has gone to London for a quick shopping trip.
One of Mr. Vroom’s more frequent trips was to take a sheet of silver to Gudalajara, Mexico to have belt buckles made. And while his son was in college, he’d fly 2,000 miles every weekend to watch him play football.
But he also helped people. The pass came with a companion seat, so one thing he did with it was fly home AIDS victims so they could stay with their families.
American has deemed that Mr. Vroom’s use of the pass has violated the terms they set forth, which means they can revoke it.
Even with the current financial issues, American expects to continue honoring the passes held by other customers. Mr. Vroom says he believes there are 40 in the world.
Now check out a fast private plane >
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American Airlines Strips Man Of Unlimited Flight Pass After Racking Up 36 Million Miles
Now bankrupt American Airlines used to offer an incredible — and pricey — perk. Until 2004, $500,000 could buy a lifetime first class travel ticket for any route.
But, according to The Daily Mail, one man is having it revoked after amassing 36 million miles and costing American nearly $1 million a year.
Jack Vroom (yes, that is his real, hilarious name), bought the pass in 1989 and has taken advantage ever since.
He has flown far and wide, sometimes for just a few hours. He took a trip to Milan just to grab a motorcycle exhaust and has gone to London for a quick shopping trip.
One of Mr. Vroom’s more frequent trips was to take a sheet of silver to Gudalajara, Mexico to have belt buckles made. And while his son was in college, he’d fly 2,000 miles every weekend to watch him play football.
But he also helped people. The pass came with a companion seat, so one thing he did with it was fly home AIDS victims so they could stay with their families.
American has deemed that Mr. Vroom’s use of the pass has violated the terms they set forth, which means they can revoke it.
Even with the current financial issues, American expects to continue honoring the passes held by other customers. Mr. Vroom says he believes there are 40 in the world.
Now check out a fast private plane >
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Eventbrite unveils At The Door Card reader, turns iPads into ticketing terminals
Source: http://www.engadget.com/2012/03/20/eventbrite-unveils-at-the-door-card-reader-turns-ipads-into-tic/
Square may see the iPad to as an excellent retail tool, but Eventbrite thinks Apple’s tablet a box office boon, which is why it created the At The Door app and card reader solution. Eventbrite’s a self-service ticketing platform and its new dongle, which connects via Apple’s 30-pin connector, lets indie event promoters take reader-encrypted credit card payments with any iPad. Meanwhile, the app lets you see on-site and online ticket sales, keep track of customer contact info and balance the books as well. Plus, any payments taken through the app are service fee-free, meaning users only pay for credit card processing. Not only that, you can wirelessly print tickets and receipts via a compatible printer (should you be willing to buy one), too. But before you go planning your personal Woodstock, perhaps you’d like to know how much this ticketing bonanza costs? Well, the app’s free and the reader’s 10 bucks, with Eventbrite handing out 10 dollar account credits in return for those who jump on the bandwagon. If that sounds like something your into, hit the PR after the break for more info or pick one up from the source below.
Continue reading Eventbrite unveils At The Door Card reader, turns iPads into ticketing terminals
Eventbrite unveils At The Door Card reader, turns iPads into ticketing terminals originally appeared on Engadget on Tue, 20 Mar 2012 23:39:00 EDT. Please see our terms for use of feeds.
Amazon Appears To Be Inflating The List Prices Of Some Discounted Items (AMZN)
You know how when you shop on Amazon there is a price and a then a “list price” which is usually much higher?
The effect is that you feel like you’re getting a big discount shopping on Amazon.
It turns out Amazon might be publishing list prices that are too high.
Mouse Print first noticed the problem with an array of general consumer products such as Kraft’s Mac & Cheese and a 100-count box of Splenda.
As if this afternoon, most of these prices have been fixed, except for a ton of pet food items.
Take for example the dog treats you see above. The retail value of one Merrick Flossies is approximately $4, making a 50-count supply valued at no more than $200. Yet Amazon claims the list price stands at a whopping $422.89, more than doubled what it should cost.
Click here to see more examples of Amazon’s wacky prices >
We tried to contact Amazon for comments, but did not receive a response.
The incident reminds us of last year when Amazon listed a seemingly normal book about flies for $23,698,655.93. Biologist Michael Eisen blogged about the unrealistic selling price, and documented how Amazon’s price for the book The Making of a Fly constantly went up day after another.
Here’s what happened: A professor required this book for a class and students naturally flocked to Amazon to purchase the text. Eventually, only two sellers still had the product available.
Because the book quickly became an exclusive, hot ticket item, Amazon’s algorithm for retailers to competitively price their product catapulted the retail value to more than $23 million.
We’re not sure if this is the same situation with the pet food offerings on the site, but it seems hard to believe the world is running out of doggie treats.
Deli Cat Dry Cat Food
Ok, we know having pets can be expensive but you can’t fool us, Amazon.
Higgins Celestial Blend Bird Food
Who can resist 89 percent off retail list price? Only ten left in stock!
Redbarn Filled Bone – Peanut Butter
Dog foods are getting so fancy these days, but at $6.70, the bone’s a steal.
Jeremy Lin Is Causing Knicks Ticket Prices To Skyrocket
Source: http://www.businessinsider.com/chart-jeremy-lin-knicks-ticket-prices-skyrocket-2012-2
We have already seen what Jeremy Lin’s popularity means on a world-wide scale. But there has also been a huge impact at the local level. And one of those factors is the cost of going to see the Knicks play.
Courtesy of SeatGeek.com, is a look at how prices for last night’s game between the New York Knicks and Sacramento Kings on the secondary-market changed over the last week. In the six days leading up to the game, prices rose 245%.
So if you were hoping to see the Lincredible Circus, it is going to cost ya…
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The Popularity Of Linsanity Has Surpassed Tebowmania
Source: http://www.businessinsider.com/sports-chart-linsanity-has-surpassed-tebowmania-2012-2
If you want to get a sense of how popular Jeremy Lin has become in just a few days, check out this chart that measures the popularity of search terms on the internet.
In the last few days, Lin has surpassed even Tim Tebow in terms of internet popularity. And while it is the off-season for Tebow, consider that he made all the media rounds last week at the Super Bowl. And also notice that as Lin’s popularity is growing, Tebow’s numbers also peaked momentarily. This is likely due to comparisons between the two underdog athletes…
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Sell Your Book in the iBookstore and Apple Won’t Let You Sell It Anywhere Else [IBooks]
Selling a book with Apple’s iBook Author program is now a one-way ticket to Apple being the only place you can sell the book. Maybe selling your book on iBooks isn’t such a great deal after all.
Dan Wineman of Venomous Porridge went to publish his first book from within the iBooks Author application when he was met with a curious notice. Once a book is made available for sale in the iBookstore, it can only be sold through that venue.
A quick look at the iBooks Author EULA reconfirms the dialog box’s diabolical message:
(ii) if your Work is provided for a fee (including as part of any subscription-based product or service), you may only distribute the Work through Apple and such distribution is subject to the following limitations and conditions: (a) you will be required to enter into a separate written agreement with Apple (or an Apple affiliate or subsidiary) before any commercial distribution of your Work may take place; and (b) Apple may determine for any reason and in its sole discretion not to select your Work for distribution.
Ugh, the worst part is that you never agree to anything when you install the application. The EULA never appears when you install. Apparently, you implicitly agree to the EULA simply by using the software. If you’ve worked for weeks on a book only to discover you can’t sell it anywhere else once you publish it to the iBookstore, you’re gonna be pissed.
Apple is jumping into the world of publishing here. If you had a deal with Random House to sell your book, you wouldn’t be able to have Penguin Publishing also sell it. These deals, however, are transparent. The restrictions don’t just appear as you prepare to submit your manuscript. Apple is assuming rights over your content in the worst possible way. [Venomous Porridge]
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You Probably Can’t Tell the Difference Between This and a Theater Projector [Video]
Sony’s 4K projector was first announced last year, but they have the thing on display at CES this year. After getting to zone out in a pitch black room where the projector blasted the new Spider Man trailer at full resolution on a 182-inch screen, I’m sold on the idea.
What makes 4K exciting for the home is that it provides a sharp image for large display sizes. 1080p video is great on a 60-inch TV, but it’s not quite as amazing when you try to project a 100-inch image on a wall. But 4K is made for screens exceeding 100 inches. So how did it look? While watching the trailer, I swore I had just paid $75 for a movie ticket and a small popcorn.
Colors were rich and bright. Nothing was washed out. Small details, like wrinkles on people’s faces or textures on a building were sharply defined. I go watch movies because I love the large screen experience. If I had one of these things, I probably wouldn’t go to the movies anymore.
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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1 in 3 Viewers Despises Television And Wants To See It Die
Source: http://www.businessinsider.com/poll-results-1-in-3-viewers-despises-television-and-wants-to-see-it-die-2011-12
We recently polled Business Insider readers on their attitudes to paying for cable and satellite TV, and we asked for your comments on the future of television itself.
The survey was prompted by the news that a generation of “cord-nevers” and “cord-cutters” is forming — young people who don’t want to pay for cable TV because their laptops and mobile devices provide plenty of free video.
By late Friday, 910 votes had been cast and the result was overwhelming:
Here are the full results:
(The live poll is still open, incidentally.) Obviously, the poll is biased: It’s a self-selecting audience of people who are already getting their news from the web.
Meet the “cord-haters”
Having said that, it indicates that “cord-nevers” may not be the TV industry’s main problem. Rather, judging by the comment boards underneath both the poll and the original story about the death of TV, it is the “cord-haters”: People who actively despise traditional television with its clutter of irrelevant advertising and brainless programming. They are overjoyed that the web now offers an alternative way to watch shows and movies at a fraction of the cost.
The Credit Suisse report identified new technology as the culprit that is now eating TV’s business. But as far as B.I. readers are concerned, it’s not just about the ease of watching movies on an iPad. Rather, it’s that they find TV to be of such low quality that they just don’t want to watch any more of it. Only now has new technology allowed them to watch shows and movies without all of TV’s baggage, such as paying for 500 channels when you really only watch about 10.
Here are some comments from the cord-haters (more here):
Steven: The thing I hate about TV is you only watch a couple stations 99% of the time, but you pay for 150+ stations.
dargoola: This year I cut most of the digital premium channels with on demand add-ons because I never have time to watch them.
There’s a core Of TV channels I watch but it’s shrinking. I’m getting more of my news from the Internet, i blog a lot, and spend more time socially on the net. But TV is still it for the pure pleasure of vegging out and being entertained.
realchuck: I’ve stopped paying some 5 years ago. I installed a ‘seedbox’ with a friendly 3rd-world country hosting provider and just leech torrents (automatically). It costs me some $50 per month including unlimited traffic. So I get TV-shows on the next day, auto-downloaded, and any blu-ray movie – also on the next day. I don’t have to respect any delays imposed by the assholes in the industry.
flubber: TV will fail because of the parent companies and advertisers. How many infomercials do we need?
How many times do they need to cut to commercial during a football game? Quite frankly I do not watch a lot of TV anymore because the amount of real content being aired is a joke and the amount of commercials is just downright insulting. I download everything or watch it on the net.
Dean Wormer: The traditional TV folks are stuck. But they think this is about Netflix, Hulu etc. It’s not. Their product stinks. It’s been this way for years and its getting worse. Hulu is just methadone to get you off the crack pipe.
Krissy: Let us be real here, most regular network TV on now is pure unadulterated shite.
iWonder: Cable isn’t what it used to be. I had cable primarily for channels like Discovery, Science and History but now it seems those networks are being overrun by the same trash programming that took over the big networks a decade ago. Cable isn’t worth it now, 150+ channels and nothing worth watching, that’s why I’m done with it.
jasno: I abandoned broadcast TV because of the incessant commercials. Even on the discovery channel it’s too much. Worse, the commercials are pretty much never for anything that I might possibly buy. For example, I am never going to buy a Chevy Silverado pickup, or any truck, but I have been subjected to about 97,391 commercials for pickup trucks.
Some readers defended TV, saying it still played a useful role in their lives:
rusty syringe: Gave it up for awhile but came back this year. Direct TV’s free Sunday Ticket offer was to good to pass up.
As with most guys I know, if it weren’t for ESPN, NFL, and NBA I wouldn’t get cable. Sports is all I watch on TV.
Frank Castle: I’ve tried all the streaming services and the image quality is crap. With Comcast I have a crystal clear 1080 signal with Dolby digital sound. I have no desire to gather everyone around the laptop to view a show. All these services also are geared to the solo viewer. What do you do when Mom wants to watch HGTV, I’m watching a game, the kids have on disney channel. Your telling me running all those sevices seperately is going to be cheaper then another cable connection?
SEE ALSO: The Facebook Advertising Hall Of Fame: Here’s Who Is Nailing It On The Social Network
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