time period

Pre-Rolls Seeing Lower Completion – but Higher Click Rates – on Mobiles

source: http://www.marketingcharts.com/wp/interactive/pre-rolls-seeing-lower-completion-but-higher-click-rates-on-mobiles-36442/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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The study also looks at mobile views by day of the week and time of day, with some intriguing results (all data limited to the US):

  • The highest share of weekly mobile video ad views in the US was reserved for Thursdays (17%), followed by Fridays (15.3%), Saturdays (16.7%), and Sundays (14.9%), such that about half of views took place between Thursday and Saturday;
  • Saturday accounted for a leading 22.4% of weekly views on Apple devices;
  • Completion rates averaged 52.2% on the weekend versus 44.4% on weekdays;
  • About one-quarter of daily tablet video ad views occur between 8PM and midnight;
  • Smartphone video ad views decline slightly during those hours, but that’s a function of the behavior of iPhone users, as Android phone users actually watch 33.9% of their daily video ads during that time period.

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Friday, September 6th, 2013 news No Comments

Source: http://gizmodo.com/5890188/show-off-your-savvy-investments-with-stock-market-performance-jewelry

Show Off Your Savvy Investments With Stock Market Performance JewelryIf you’ve recently made a particularly profitable stock investment and want to show it off, Paul Kweton has created a line of jewelry that turns a boring stock performance chart into fashionable wrist adornments.

His Embrace-Stock pieces are made with the assistance of Shapeways’ 3D printing service, and are available in two and three stock versions for $12.55 and $12.18 respectively. (I’m not sure why the more complicated version is the cheaper of the two.) All you need to do is choose the stocks, the time period, and software does the rest, creating a unique design that doesn’t even require you giving a cut to a smarmy investor. [Paul Kweton via Notcot]

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Sunday, March 4th, 2012 news No Comments

The numbers vary depending on who you ask or whose data you use

Bing search volume continues to drop despite tons of ads and cheating — redirecting traffic from live.com, msn.com, microsoft.com, and windows search (see also – http://bit.ly/7qDBEz) .

January 13, 2010

The Nielsen Company today reported December 2009 data for the top U.S. Search Providers.

MegaView Search data – including total searches, unique searchers, search share, and all other search figures – cannot be trended with search results prior to October 2009 due to recent methodology changes.

search-volumes-comparison

Searches represent the total number of queries conducted at the provider. Example:  An estimated 6.7 billion search queries were conducted at Google Search, representing 67.3 percent of all search queries conducted during the given time period.

versus Oct 2009 numbers from hitwise

experian-hitwise-percentage-us-searches-leading-search-engine-provider-september-2009

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Wednesday, January 13th, 2010 analytics No Comments

behavioral targeting works only in the brief research period leading up to the purchase

targeting based on a picture of their intent – by seeing what sites they visit; but this is limited to the time period relatively near the time of purchase – the length of time depends on the product (longer research period for larger ticket items)

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Thursday, July 30th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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