time
Top 7 Reasons Why Mobile Ads Don’t Work — Study by Dartmouth Univ
source: http://www.adweek.com/news/technology/top-7-reasons-why-mobile-ads-dont-work-153202

A Dartmouth researcher’s study sheds light on the mobile Web and app users who don’t click on ads. On a high level from the study, here are the top seven reasons they steer clear of the ads on smartphones and tablets (with some Adweek commentary thrown in).
1. The screen is too small, per 72 percent of survey participants. Mobile marketers everywhere will want to bang their heads against the wall over that one. And for tablet marketers, the researcher believes most respondents were thinking of their smartphone usage more so than their time on an iPad or Nexus 7.
2. People are just too busy for ads, according to 70 percent surveyed. You mean on-the-go consumers don’t have time to kill? No shocker here, either—outside maybe actually not being No. 1.
3. After tapping an ad and going to the landing page, 69 percent of respondents hate it that they cannot easily return to the content they were reading or watching. This interfacing problem can probably be successfully addressed by technologists, can’t it?
<st! rong>4. Too hard to get online with cell phones, said 60 percent. There’s a 3G joke in here somewhere.
5. Per 54 percent, it’s too frustrating when mobile consumption is interrupted. From TV to T-Mobile, some things never change.
6. Ads take too long to load, stated 53 percent. Once again, this one seems fixable long-term on a technological level and can probably be creatively circumvented in the meantime.
7. Consumers are just not in the mood for ads, said 42 percent. Fantastic marketing content could change this attitude, couldn’t it?
At the same time, Praveen Kopalle, the Dartmouth marketing professor who put together the study, came to a bevy of other mobile-versus-Web-consumption findings. Many of them suggest that while mobile marketers have more opportunities to craftily target ads, they better hit on-the-go consumers’ sweet spots because those folks won’t be paying attention for very long.
A Massachusetts Town Has Made Bottled Water Illegal
Source: http://www.businessinsider.com/massachusetts-town-bans-bottled-water-2013-1
Water, water everywhere — just not in plastic bottles, says a town in the US state of Massachusetts.
A law passed by the town of Concord went into effect with the New Year, making single-serving bottles of water illegal.
The ban is intended to encourage use of tap water and curb the worldwide problem of plastic pollution.
It only applies to “non-sparkling, unflavored drinking water.” Coke or other soft drinks are exempt.
Jean Hill, an 84-year-old activist, thought up the ban, arguing that bottles fill garbage dumps, while consumers are lured into drinking water they could obtain for a tiny fraction of the cost at their own sink.
“The bottled water companies are draining our aquifers and selling it back to us. I’m going to work until I drop on this,” Hill told The New York Times in 2010.
First time offenders get a warning. Anyone caught selling the banned bottles a second time will be fined $25, and $50 thereafter.
Copyright (2013) AFP. All rights reserved.
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It’s Time To Admit That Hulu Is A Failure (DIS, NWS)
Source: http://www.businessinsider.com/its-time-to-admit-that-hulu-is-a-failure-2012-12
This morning, a Wall Street Journal story by
drop photos, trials simplified Timeline and delivers new privacy controls
Source: http://www.engadget.com/2012/12/20/facebook-lets-us-drag-and-drop-to-upload-photos/
Anyone who’s returned from an event with a virtual armful of photos may have been frustrated with Facebook’s upload interface, which until now has involved a less-than-intuitive file browser. The company is quietly solving that problem: an update pushing out to individual users lets them drag-and-drop photos into a new post, like we’ve seen on other social networks, and to a newly streamlined Messages format that’s rolling out at the same time. A much smaller circle is seeing a second update. Facebook has confirmed to ABC News that it’s conducting limited trials of an updated Timeline that moves the news feed to a single column, replaces the thumbnail navigation with simpler-looking tabs and makes all profile page information available through scrolling. A spokesperson wouldn’t say if or when the new Timeline would reach the wider public, but history points to “when” being more likely. They did however mention that the new privacy shortcuts, activity log and untagging tool would be going live for all users starting tonight, and we’ve already seen them pop up on some of our accounts.
Filed under: Internet, Facebook
Via: The Verge!
Source: Inside Facebook, ABC News (1), (2)
Why Many Are Unlikely To Switch To Windows Phone Or BlackBerry 10
Source: http://gigaom.com/mobile/why-many-are-unlikely-to-switch-to-windows-phone-or-blackberry-10/
The smartphone industry is at an interesting point in time. In 2007, Apple’s iPhone practically invented — or re-invented, if you will — the current smartphone age with a full capacitive touchscreen and support for mobile apps. Google Android followed in 2008 and although it was slow to catch up, is relatively on par with iOS in terms of usability and app support.
Can Microsoft and RIM succeed where others have failed?
These incumbents — Apple and Google’s Android partners — account for 89.9 percent of smartphone sales as of the third quarter of 2012, per IDC. Some alternative platforms, such as Palm’s webOS and Nokia’s Maemo software, entered the market only to disappointingly disappear: webOS is now an open-source platform and Maemo became MeeGo, which Nokia abandoned when it chose to use Microsoft’s Windows Phone software. Windows Phone has been around for two years but has relatively little in the way of sales to show for it.
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It’s Incredible How Much Reputation Matters For Brands
Source: http://www.businessinsider.com/its-incredible-how-much-reputation-matters-for-brands-2012-12
In a time where trust in companies is at an all time low, it’s more valuable than ever. That’s not a moral or values based statement, it’s about the impact on the bottom line.
This chart, from a presentation at McKinsey’s Chief Marketing And Sales Officer Forum, shows how much investors and consumers reward an outstanding reputation:
Despite the incredible value of reputation, according to McKinsey’s Betsy Holden, companies aren’t taking full advantage of their opportunities to increase it:
One thing they can do to improve their reputation is bolster their social media presence. They can publish material related to the above, like information about transparency or environmental efforts, and can use it as a customer service tool. Being accessible and accountable increases trust.
That route may be particularly effective because social media is trusted by consumers at a rapidly increasing rate:
NOW READ: McK insey Predicts The War For Talent Will Go Nuts By 2020
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Why Android Phones, And Not The iPhone, Will Capture The Business Market
Source: http://www.businessinsider.com/the-financial-times-on-google-android-2012-12
There was time, not so long ago, when the innovative RIM device dominated the business market, but in today’s mobile-drive world, the Blackberry is being pushed out by more advanced smartphones.
The Financial Times recently switched their emailing system to Gmail, and managing director Rob Grimshaw gave up his Blackberry for an Android device that let him seamlessly transition his workflow.
During our IGNITION 2012 conference, Grimshaw explained why switching to a Google-powered phone has convinced him that Google is well positioned to take over the business market that Blackberry once held.
“Google are placing themselves very well within the business market because the combination of the email services and the Android devices is really very powerful and it’s perhaps something that Apple doesn’t have to the same extent.”
He goes on to explain how this impacts the mobile market for publishers:
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How Are Dead People Liking Stuff on Facebook?
Source: http://gizmodo.com/5967716/how-are-dead-people-liking-stuff-on-facebook
Have you noticed your friends liking stuff on Facebook that you know they don’t like? Yes? No? Well, have you seen some people like stuff on Facebook even though they’re… dead? It’s happening. And it’s because of a weird underworld of fake Facebook Likes.
Read Write took a look at the odd phenomenon of fake or accidental likes, showing countless examples of people claiming they’ve never liked a company or brand even though Facebook showed them as ‘Liking’ it. Facebook says these fake Likes aren’t fake at all but rather “accidental” mistakes, possibly done by “inadvertently pressing a button, perhaps on the mobile app.” I guess. Maybe it’s a good time to audit all your Facebook Likes to see if any rogue Likes happened to you.
But how does that explain people who’ve passed away still liking things after they’ve been, well, dead? The picture above shows a zombie Like.
A Facebook spokesman says the “likes” from dead people can happen if an account doesn’t get “memorialized” (meaning someone informs Facebook that the account-holder has died). If nobody tells Facebook that the account-holder is dead, Facebook just keeps operating on the assumption the person is alive.
And the way Facebook operates is that it keeps on recycling and re-using a user’s Like. So if you Like something from a long time ago, it could pop up again as if it was a bradn new Like. Read more about this weird Facebook phenomenon at Read Write. [Read Writer]
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