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See The Difference Between Victoria’s Secret And Dove Models

Source: http://www.businessinsider.com/victorias-secret-angels-vs-dove-models-2012-12

The Victoria’s Secret Fashion Show airs tomorrow night.

Standards for the show’s models are high. A Victoria’s Secret executive famously told The New York Times that fewer than 100 women in the world would be suitable to walk in the show.

Meanwhile, skincare company Dove has a “real beauty” campaign, using real women instead of models.

A Reddit user posted a photo showing the stark contrast between the two:

victoria's secret and dove models

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Monday, December 3rd, 2012 news No Comments

Romney’s 47% Video Has Been Viewed 3 Times As Often As His Convention Speech

Source: http://www.businessinsider.com/romneys-47-viewed-more-than-convention-speech-2012-9

Here’s an amazing chart from Pew Research, which is being tweeted around by Charley Warzel of AdWeek, Andrew Kaczynski of Buzzfeed, and others.

It shows the number of times different convention-related videos have been viewed on YouTube.

The highlights:

  • Barack Obama’s convention speech has been viewed 5 times as many times as Mitt Romney’s convention speech.
  • Mitt Romney’s “47%” video has been viewed 2 million times more than his convention speech.
  • Clint Eastwood’s convention speech has been viewed 2 million times more than Mitt Romney’s convention speech
  • Michelle Obama’s convention speech has been viewed 3-times as many times as Romney’s convention speech–and 6-times as often as Ann Romney’s

Convention Videos

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Friday, September 28th, 2012 news No Comments

Apple Stores Perform 17 Times Better Than The Average Retailer (AAPL)

Source: http://www.businessinsider.com/apple-stores-perform-17-times-better-than-the-average-retailer-2012-4

According to new data from RetailSales, Apple Stores still lead in sales per square foot by a significant margin, reports Asymco.

Sales of $300 per square foot and above is considered respectable, with the average for US malls being $341 and the average jeweler hitting $600.

Apple blows these numbers out of the water, fetching just over $6,000 per square foot for its stores.

asymco

DON’T MISS: The secrets of Apple’s retail success >

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Wednesday, April 18th, 2012 news No Comments

Why You Should Build Brand Loyalty Before Worrying About SEO, Especially In The Age Of Social Media

Source: http://www.forbes.com/sites/erikkain/2012/02/29/why-you-should-build-brand-loyalty-before-worrying-about-seo-especially-in-the-age-of-social-media/

 

Megan Garber has yet another fantastic post up in The Atlantic. She notes that revenue is up for the New York Times, and that the ability of that publication to build a strong brand, rather than cater simply to the whims of SEO, has made it a stronger company for the long haul:

Click here to continue reading >

 

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Friday, March 2nd, 2012 news No Comments

The Powerful Impact NPR And The New York Times Have On Book Sales

Source: http://www.businessinsider.com/chart-of-the-day-the-powerful-impact-npr-and-the-new-york-times-have-on-book-sales-2012-2

Goodreads is a site where people list the books they are reading or would like to read. Check out how much a book’s listings spike after it’s mentioned by NPR or the New York Times

cotd, interest in book spikes following media mentions, feb 27 2012

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Wednesday, February 29th, 2012 news No Comments

Source: http://gizmodo.com/5884415/travelling-in-modern-china-requires-serious-secret-agent-skills

Travelling in Modern Day China Requires Cold War Era Secret Agent SkillsIf Kenneth G. Lieberthal were anything but a China expert at the Brookings institution, his travelling-in-China security procedures would read like the product of a paranoid mind that watched too many spy movies as a kid:

He leaves his cellphone and laptop at home and instead brings “loaner” devices, which he erases before he leaves the United States and wipes clean the minute he returns. In China, he disables Bluetooth and Wi-Fi, never lets his phone out of his sight and, in meetings, not only turns off his phone but also removes the battery, for fear his microphone could be turned on remotely. He connects to the Internet only through an encrypted, password-protected channel, and copies and pastes his password from a USB thumb drive. He never types in a password directly, because, he said, “the Chinese are very good at installing key-logging software on your laptop.”

Talk about overkill, right? Well he’s not alone. The Times reports that these seemingly paranoid precautions are par for the course for just about anyone with valuable information including government officials, researchers, and even normal businessmen who do business in China.

But what about the rest of us? I may not have any valuable state secrets or research that needs protecting but that doesn’t mean I want the Chinese government snooping on my internetting when I visit my grandparents (especially when the consequences can be so severe). In the past, I’ve relied on a combination of VPNs, TOR, and password-protecting everything I can, but now it sounds like even that isn’t enough. Or maybe it’s totally overkill given my general unimportance in the grand scheme of things. Dear readers, I ask you, how much security is enough when it comes to the average person on vacation? [NY Times]

Image credit: Shutterstock/Rynio Productions

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Sunday, February 12th, 2012 Uncategorized No Comments

Disney considering 28-day rental window, because ‘On Stranger Tides’ was that good

Source: http://www.engadget.com/2012/02/08/disney-28-day-window/

That sound you can hear is the studios dashing around as they look for a new scapegoat. Disney’s got Redbox and Netflix in its sights as it declares plans to impose a 28-day window before it’ll make its titles available for rental. Despite conceding that the studio hadn’t seen any impact on overall DVD sales, CEO Bob Iger pointed to a 16 percent drop in quarterly revenue compared to 2010 as the motivation. It’s also collecting splinters in its backside as it watches to see how well digital locker service UltraViolet fares with consumers before committing to join the program. Of course, given the legitimacy of First Sale Doctrine, it’s possible Redbox will do as its done with Warner titles and just buy ’em at retail — as long as it can cover its costs as it does so.

Disney considering 28-day rental window, because ‘On Stranger Tides’ was that good originally appeared on Engadget on Wed, 08 Feb 2012 18:46:00 EDT. Please see our terms for use of feeds.

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Thursday, February 9th, 2012 news No Comments

Disney considering 28-day rental window, because ‘On Stranger Tides’ was that good

Source: http://www.engadget.com/2012/02/08/disney-28-day-window/

That sound you can hear is the studios dashing around as they look for a new scapegoat. Disney’s got Redbox and Netflix in its sights as it declares plans to impose a 28-day window before it’ll make its titles available for rental. Despite conceding that the studio hadn’t seen any impact on overall DVD sales, CEO Bob Iger pointed to a 16 percent drop in quarterly revenue compared to 2010 as the motivation. It’s also collecting splinters in its backside as it watches to see how well digital locker service UltraViolet fares with consumers before committing to join the program. Of course, given the legitimacy of First Sale Doctrine, it’s possible Redbox will do as its done with Warner titles and just buy ’em at retail — as long as it can cover its costs as it does so.

Disney considering 28-day rental window, because ‘On Stranger Tides’ was that good originally appeared on Engadget on Wed, 08 Feb 2012 18:46:00 EDT. Please see our terms for use of feeds.

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Thursday, February 9th, 2012 news No Comments

Source: http://gizmodo.com/5879847/bribing-customers-to-get-five+star-amazon-reviews-is-a-new-marketing-low

We all read reviews and check star ratings on Amazon before we buy stuff. We’ve already seen that companies sometimes write reviews themselves, and they’re easy to spot by the way they’re written. But there’s a new trend among some less trustworthy Amazon sellers: bribing customers to write favorable reviews.

Accorrding to a report by the New York Times a compnay called VIP Deals has been offering its customers a complete refund on their purchase — while still allowing them to keep the item — in return for a review.

The product in question is a Vipertek brand premium slim black leather case for the Kindle Fire — a fairly lucrative market given how many Kindles were sold over the holidays. VIP Deals have been selling the case for under $10 plus shipping (the official list price was $59.99). The New York Times explains what customers experienced:

When the package arrived it included a letter extending an invitation “to write a product review for the Amazon community.”

“In return for writing the review, we will refund your order so you will have received the product for free,” it said.

While the letter did not specifically demand a five-star review, it broadly hinted. “We strive to earn 100 percent perfect ‘FIVE-STAR’ scores from you!” it said.

Apparently VIP deals has no web site and uses a mailbox drop in suburban Los Angeles as a return address, and last week had received 4,945 reviews on Amazon for a nearly perfect 4.9 rating out of five. Since, Amazon has removed the product page.

Speaking to the New York Times, Anne Marie Logan, a Georgia pharmacist, said: “I was like, ‘Is this for real?’ ” she said. “But they credited my account. You think it’s unethical?” Just a bit, Anne. Just a bit. [New York Times; Image: MikeBlogs]

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Friday, January 27th, 2012 Uncategorized No Comments

Sports Fans Coalition motivated the FCC to review its NFL blackout rules

Source: http://www.engadget.com/2012/01/12/sports-fans-coalition-motivated-the-fcc-to-review-its-nfl-blacko/

Well, well, apparently the Sports Fans Coalition was had some success getting the FCC’s attention about the unfairness that is the most popular sports league in the State’s blackout policy. Currently, the NFL rules require any game that isn’t sold out to be blacked out in the home team’s market. The FCC extended that rule from over-the-air broadcasters to cable and satellite since most people don’t get TV with an antenna. This sounds like a good use of the FCC’s time and all, but considering FOX, CBS etc own the rights, we don’t see how removing this rule would change the NFL’s mind on its blackout policy. We suppose it’s possible that publicity from this type of deliberation from the FCC could spur bigger change from the NFL or even Congress, but considering the success of the NFL, this might not end peacefully.

Sports Fans Coalition motivated the FCC to review its NFL blackout rules originally appeared on Engadget on Thu, 12 Jan 2012 21:42:00 EDT. Please see our terms for use of feeds.

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Friday, January 13th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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