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21 Crazy Facts About The Unbelievably Corrupt Olive Oil Industry

Source: http://www.businessinsider.com/fake-olive-oil-2012-1

Olive oil has played a prominent part in Mediterranean culture for over 2,000 years and is beloved by foodies the world over.

However, the industry has a dirty little secret.

A lot of the “Italian extra virgin olive oil” isn’t what it says on the tin. Sometimes its not extra virgin, sometimes its not Italian — and sometimes it’s not even made from olives.

Here’s what you need to know about one of the world’s most lucrative criminal endeavors.

Olive oil is far more expensive than other oils, but surprisingly easy to fake.

(Source).

The fake industry seems to have almost as long a history as the real industry.

In the past merchants used to mix the oil with lard.

(Source)

It’s probably because of how valuable it is — way back in ancient Rome, per-capita consumption of olive oil was as much as fifty liters every year.

“People were prepared to spend the same amount of money on olive oil back then as they do on petroleum today.”

Nigel Kennell a specialist in ancient history, tells the New Yorker’s Tom Mueller.

See the rest of the story at Business Insider

Please follow Europe on Twitter and Facebook.

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Thursday, January 19th, 2012 news No Comments

Is Facebook Tracking You After You Cancel Your Account? Does It Even Really Matter? [Facebook]

Source: http://gizmodo.com/5855723/is-facebook-tracking-you-after-you-cancel-your-account-does-it-even-really-matter

Citing employees at Hamburg Data Protection, Bloomberg claims that Facebook’s cookies will still actively track your online activity even if you’ve cancelled your account. But it mostly just seems like tin hat paranoia.

According to the report, there’s “suspicion” and over the way Facebook is using cookies. What that means exactly is unclear, as they don’t elaborate any further aside from saying that the cookies can identify specific people. Facebook says they delete any user specific cookies, but leave some for security purposes, such as phishing.

Remaining cookies are used in “identifying spammers and phishers, detecting when somebody unauthorized is trying to access your account, helping you get back into your account if you get hacked,” and blocking underage users from re-registering with a different birth date, Facebook said.

Should Facebook be doing this without people knowing? Probably not. But even if they are collecting data on you after you cancel your account, is it different from what any other website is doing? If these are supercookies, which are considerably harder to get rid of, then yeah, it’s problematic. But sites will drop a cookie on your computer and track your data even if you’re just visiting—regardless of whether or not you have an account.

This instance doesn’t seem to be much different. Sure, Facebook has data about us that is much more focused and specific, but if you’re that paranoid about it, clear out your cookies. [Bloomberg]

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Thursday, November 3rd, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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