tips and tricks

This Map Reveals The Trick Behind IKEA’s Store Layout

Source: http://www.businessinsider.com/the-brilliant-trick-behind-ikeas-store-design-2012-1


Grocery stores all use some simple tricks to disorient and delay customers, but IKEA takes the so-called Gruen Transfer to another level.

A lecture on the subject by Alan Penn, professor of architectural computing at University College London, has gotten a lot of buzz this year (via Good and WSJ).

Penn found that IKEA customers, following the signature yellow path, walk through the entire warehouse store. They get lost, encounter products they weren’t looking for and spend enough time shopping that they feel justified making impulse purchases.

Here’s a customer heatmap from Penn’s presentation, followed by the video.

ikea

Now check out 15 ways supermarkets trick you into spending more money >

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Wednesday, January 4th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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