go-Digital Blog on Digital Marketing

This Map Reveals The Trick Behind IKEA’s Store Layout

Source: http://www.businessinsider.com/the-brilliant-trick-behind-ikeas-store-design-2012-1

Grocery stores all use some simple tricks to disorient and delay customers, but IKEA takes the so-called Gruen Transfer to another level.

A lecture on the subject by Alan Penn, professor of architectural computing at University College London, has gotten a lot of buzz this year (via Good and WSJ).

Penn found that IKEA customers, following the signature yellow path, walk through the entire warehouse store. They get lost, encounter products they weren’t looking for and spend enough time shopping that they feel justified making impulse purchases.

Here’s a customer heatmap from Penn’s presentation, followed by the video.

Now check out 15 ways supermarkets trick you into spending more money >

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See Also:

• TURN YOUR LIFE AROUND: 14 Ways To Make Better Decisions And Strengthen Your Willpower
• 19 Tips And Tricks On How To Read People
• This Vietnam Study About Heroin Reveals The Most Important Thing About Kicking Addictions

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