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drag2share: LinkedIn is Preferred by a Wide Margin for Professional Social Networking

source: http://feedproxy.google.com/~r/businessinsider/~3/bMYiX9ybL7w/how-to-use-linkedin-for-marketing-and-sales-2013-7

All of these ad products have targeting capabilities, pin-pointing LinkedIn members by job title, industry, company size, interests, and seniority.

BII social media professionalsUp to three LinkedIn ads are shown in each ad placement on the website. These locations are:

  • Profile Page – When users view the profile of other LinkedIn members.
  • Homepage – The page members see after they sign in to LinkedIn.
  • Inbox – The page where members see messages and invitations to connect.
  • Search Results Page – The page that results when you search for a member by name.
  • Groups – When members view pages in their group.

BOTTOM LINE

  • As one of the largest social media platforms on the Web, and a hub for professional networking, LinkedIn can be a powerful resource for sales and marketing professionals.
  • LinkedIn’s InMail products allow you to reach LinkedIn users directly to pitch them products and services. One sales team saw open rates of 8.2% for InMail ads.
  • LinkedIn has begun to develop social ads that appear in-stream and prompt users to follow companies their connections also follow.
  • Spend the time to make sure your individual and company profiles conform to SEO best practices, so that people associate you with being a thought leader in your industry.


drag2share – drag and drop RSS news items on your email contacts to share ! (click S EE DEMO)

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Wednesday, July 17th, 2013 news No Comments

Amazon quietly introduces Kindle rentals for US readers, bases prices on duration

Source: http://www.engadget.com/2013/01/18/amazon-kindle-rentals/

Amazon quietly introduces Kindle rentals for US readers, bases prices on duration

Think you can finish a 168-page novel in a month? It might pay to opt for Amazon’s new Kindle rental feature, now available on an incredibly limited number of titles. A few options published by Princeton University Press appear to represent the site’s introductory offering. The 5 Elements of Effective Thinking isn’t exactly a bestseller — we weren’t able to locate any eligible books from that list — but it’s a popular enough title, with a current rank of 1,432 (if the rental option takes off, that position’s likely to change). You can buy it outright for $9.99, or you can instead opt for a 30-day rental. Prices there start at $5.50, increasing by pennies each day until you reach the buy price (in this case, that’ll happen at the end of June).

This new rental option certainly seems appealing, unless you’re the type who slowly makes your way through a text over the course of a year. The feature appears to be open to any US-based Kindle owners, though you’ll need to do quite a bit of digging before you locate any titles with the rental option affixed. In fact, if you wouldn’t mind, do us a favor and share your findings in the comments section after the break — we have quite a few bookworms on staff who wouldn’t mind saving a buck or two.

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Via: Zatz Not Funny

Source: Amazon

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Friday, January 18th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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