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More and more tools to block ads and other “distractions”

As more and more users adopt tools to de-clutter web pages and remove all distractions (such as ads) the effectiveness of display ads will continue to decline, despite innovations and advancements in targeting technologies.

Source: http://lifehacker.com/5568752/add-safari-reader+like-powers-to-firefox-and-chrome

Add Safari Reader-Like Powers to Firefox and ChromeThe Safari 5 feature that’s caught the web’s attention is the Reader button, which strips down articles and blog posts into an ad-free, highly readable format. Two add-ons for Firefox and Chrome do a good job of recreating that convenience.

Add Safari Reader-Like Powers to Firefox and ChromeIf you missed our round-up of what’s new in Safari 5, the short explanation of Reader is that, while many bookmarklets have come along to offer a simplified, less-cluttered reading experience, Safari is the first major browser to go ahead and offer that kind of feature by default, as an address bar button. If you’re a fan of bookmarklets, and your bookmarks aren’t too cluttered to lose them in, we recommend the tools from arc90′s Readability, the Instapaper Text bookmarklet, and the Readable app for highly customized formatting.

But maybe you want your Firefox or Chrome rig to offer that kind of button-click functionality. You’re in luck. First off, here’s the Top 10 feature we’ll try our reading tools out on—click the image for a larger view:

Add Safari Reader-Like Powers to Firefox and Chrome

Now here are two add-ons for Firefox and Chrome, and a look at how they do at getting all minimalist with the text and pics. Click any of the images below, too, for a larger view

Readability (Firefox)

Add Safari Reader-Like Powers to Firefox and Chrome
Baris Derin rolled the Readability bookmarklet into a full-fledged add-on for Firefox, but also added in a pretty neat auto-scrolling feature for the true lean-back-and-read experience. Readability tends to keep more of the text and formatting in and around the page, but strips out all the marketing and navigation material. It places an “R” button in the lower-right status area of Firefox, which isn’t the most convenient spot for our use, but some may prefer having it hidden away until needed. Notice the transparent icons, too, that provide printing, email, and refresh functions for live-updating posts.

iReader (Chrome)

Add Safari Reader-Like Powers to Firefox and ChromeMhd Hejazi’s iReader is directly inspired by Safari’s Reader function, offering the same kind of pop-out white box that darkens the rest of the page, a button right in the address bar, and very, very minimal decoration—as you can see, it pared down our Top 10 feature quite a bit. There are also keyboard shortcuts for Windows and Mac to activate iReader, and options to change the background opacity, font and formatting, and add a “Send with Gmail” link to your articles. Neat stuff.


Both add-ons are free downloads. Know of another reading/simplifying extension that gets the job done? Tell us about it in the comments. Thanks to emmikkelsen for the inspiration!

Readability [Add-ons for Firefox]
iReader [Google Chrome extension gallery]

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Monday, June 21st, 2010 news No Comments

When ads invade license plates, you know the end is near

Source: http://gizmodo.com/5568729/california-license-plates-to-become-electronic-billboards

California License Plates Are the Next Electronic BillboardsYou probably paid a bit too much for your car, but you know what would really be the cherry on top of that upgraded paint job? A mini electronic advertisement that’s completely out of your control!

The California Legislature is considering a bill that would begin the research process of digital license plates—license plates that would replace age-old stamped metals. From what we can tell, the system would display your normal license plate number whenever your car was in motion. But stop for four seconds, and the plate switches over to advertise a service or product.

Of course, politicians are quick to remind the public, the ad revenue for a state that’s $19 billion in debt is only a small reason for turning every citizen’s car into a cheesy mobile billboard. Drivers will also be able to further customize the plates with personalized messages and support for their favorite sports teams.

It’ll be a tragedy when California eventually falls into the ocean, but I’ll tell you, the state is really taking proactive steps in shortening the mandatory 3-week mourning period. [MercuryNews]

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Monday, June 21st, 2010 news No Comments

Sony LCD 3DTV Gets Disappointing First Look

Source: http://gizmodo.com/5561454/sony-lcd-3dtv-gets-disappointing-first-look

Sony LCD 3DTV Gets Disappointing First LookGary Merson at HD Guru has seen Sony’s new KDL-55HX800 LCD 3DTV live and in person. His first take? Even a slight tilt of the head makes you see double and lose the 3D effect. Uh oh.

Merson found a whole range of things to be troubled about in his time with the Sony: double-vision, color shift, relatively shallow depth. But the main issue—as Mark reported at this year’s CES—is that LCD and OLED screens just aren’t up to 3D. At least not in the way that plasma displays clearly are.

It’s also worth mentioning that the HX800 Merson viewed is actually the lowest end 3D model Sony offers, and in fact is technically a “3D-ready” set, meaning that it uses a separate sync transmitter instead of the integrated 3D functionality of the LX900 series. We won’t know how big, if any, a difference that makes until we’re able to compare the two side by side. But for now, the early returns suggest that plasma’s still the early king of 3D technology. [HD Guru]

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Sunday, June 13th, 2010 news No Comments

Google’s New Indexing System Is Fully Caffeinated

Source: http://gizmodo.com/5559015/googles-new-indexing-system-is-fully-caffeinated

Google's New Indexing System Is Fully CaffeinatedGoogle’s latest web indexing system, the tool that pre-scans the entire web to have a ready answer to your search query, promises “50 percent fresher results for web searches.” It’s called Caffeine. And it comes with staggering Google search stats.

The main difference with Caffeine is that, rather than search one entire group of sites (represented in that lead graphic as a layer), then another, less prioritized group of sites, then yet another less prioritized group of sites, everything with the Caffeine algorithm is pretty much indexed constantly. Teased for several months now, Caffeine is the sort of update Google needs to follow the pace of searching services like Twitter. And indeed, Google will need to maintain/continue such innovations to keep up—our world is translated from analog to digital in more, quicker ways every day.

So now for those wicked Google stats:

• Every second Caffeine processes hundreds of thousands of pages in parallel.
• If this were a pile of paper it would grow three miles taller every second
• Caffeine takes up nearly 100 million gigabytes of storage in one database
• Caffeine adds new information at a rate of hundreds of thousands of gigabytes per day.
• You would need 625,000 of the largest iPods to store that much information
• If these iPods were stacked end-to-end they would go for more than 40 miles.

[Google]

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Wednesday, June 9th, 2010 Uncategorized 1 Comment

Adobe and Greystripe partner for ads that convert Flash to HTML5

Source: http://www.engadget.com/2010/06/08/adobe-and-greystripe-partner-for-ads-that-convert-flash-to-html5/

ipadiabads3200 Adobe and Greystripe partner for ads that convert Flash to HTML5When you complain about Apple’s products lacking Flash support, we figure you’re talking about games and video, but web developers have to make a living too, right? That’s why Greystripe and Adobe are working together to bring ads to iDevices all around, with an intriguing technology that might one day enable the real reasons we want Flash as well. Like the Smokescreen demo we saw last week, Greystripe can reportedly transcode the banned content to HTML5 on the fly, and it’s apparently impressive enough that Adobe’s signed on to create an interactive, crossplatform ad solution (also on Android and Java devices) priced and market specifically to rival Apple’s own. With Apple’s distinguished record as keeper of the walled garden, we’ll see how well that goes, but we’re definitely interested in other possibilities for the company’s code. Full press release after the break.

Continue reading Adobe and Greystripe partner for ads that convert Flash to HTML5

Adobe and Greystripe partner for ads that convert Flash to HTML5 originally appeared on Engadget on T ue, 08 Jun 2010 01:24:00 EDT. Please see our terms for use of feeds.

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Tuesday, June 8th, 2010 news No Comments

iPhone OS Still Triples Android’s Market Share

Source: http://gizmodo.com/5556346/iphone-os-triples-androids-market-share-for-now

iPhone OS Still Triples Android's Market ShareNielsen’s new “iPhone vs. Android” report offers up the latest numbers in the big mobile battle: Both platforms have loyal users, but Apple’s still on top by a long shot.

They don’t come as much of a surprise, but with all the talk of Android’s surging popularity and explosive app growth, Nielsen’s numbers do serve as a reminder that Apple still has a comfortable lead. Versus Android, that is—nationally, the iPhone’s still in second place, with a 28% market share compared to RIM’s 35% (Android has 9%; Windows Mobile has 19%).

But it will be interesting to see how things shake out over the course of the year. With the new iPhone dropping in a matter of weeks, prospective smart phone buyers (23% of U.S. mobile customers now have them) will be faced with the choice of hopping on the Apple wagon or exploring the multitude of Android options. As Matt noted in his Froyo review, Android is as polished as it’s ever been and is likely to improve even more in coming months. And while it’s hard to top the iPhone hype machine, reception to early versions of iPhone OS 4 hasn’t exactly been rapturous.

iPhone OS Still Triples Android's Market Share

Another Nielsen graph shows that both platforms enjoy loyal users—80% of iPhone users want another iPhone; 70% of Android users want another Android phone—with Android’s group slightly more curious about the iPhone than the other way around. But in my experience, it seems like things are trending to the opposite. With Android’s app offerings increasingly matching up with the iPhone’s, I’m seeing more and more people considering Android a viable option for themselves, as well as one they can recommend to others.

Though still on top, Blackberry’s loyalty is only 47%, and as current Bold owner, I’m definitely of the 53% that’s planning on jumping ship when it comes time to buy my next phone. I’m just not sure what ship I want to jump into. [Nielsen via CNET]

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Monday, June 7th, 2010 news No Comments

‘iPhone vs Android’ report finds Apple has three times Google’s market share

Source: http://www.engadget.com/2010/06/05/iphone-vs-android-report-finds-apple-has-three-times-googles/

10x0606menasmarkshare iPhone vs Android report finds Apple has three times Googles market share

It’s oftentimes easy for us to get swept up in Android mania and forget that Google’s mobile platform is still in its infancy. Then we get cold hard numbers like these — showing iPhone OS owning 28 percent of the US smartphone market and closing in on RIM’s leading 35 percent — and we face up to the realization that Android handsets still account for less than one in every ten smartphones owned by Americans today. In spite of collecting 28 percent of all consumer smartphone purchases in the first quarter of 2010 (according to NPD), Google’s OS was only able to climb up a couple of percentage points in terms of total market share, showing just how long a road lies ahead of its world-conquering plans. Guess that now explains why Apple’s response to the earlier numbers was so nonchalant.

Other intriguing figures include a high rate of loyalty among iPhone OS and Android users, with 80 percent of the former and 70 percent of the latter expressing a preference for the same OS in their next phone — both rather shaming Microsoft and RIM’s numbers, which were a mediocre 34 and 47 percent, respectively. Funnily enough, despite its inflammatory title, this report finds Android and iPhone users are more similar to each other than anyone else — an uncomfortable fact for both parties to deal with, we’re sure. The source link contains some more demographic comparisons, so why not go check them out and drop some sage analysis for us in the comments?

‘iPhone vs Android’ report finds Apple has three times Google’s market share originally appeared on Engadget on Sat, 05 Jun 2010 15:34:00 EDT. Please see our terms for use of feeds.

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Monday, June 7th, 2010 news No Comments

Everything Wrong With The Steve Ballmer Era On Display At D8

Source: http://gizmodo.com/5554787/everything-wrong-with-the-steve-ballmer-era-on-display-at-d8

Everything Wrong With The Steve Ballmer Era On Display At D8Today at the All Things D conference we saw a snapshot of what’s wrong with Microsoft under Steve Ballmer’s tenure.

Walt Mossberg asked Steve Ballmer and Ray Ozzie, Microsoft’s chief software architect, what they thought of Google, Android, and Chrome.

Everything Wrong With The Steve Ballmer Era On Display At D8Ballmer yammered away about how Google’s strategy of having two operating systems doesn’t make any sense. Why have Android and Chrome? Why do two operating systems like that? Makes no sense, he says,

After Ballmer is done, Ray Ozzie says, Chrome is a bet on the future, Android is a bet on the past.

We can’t think of a better illustration of the Ballmer-era.

A competitor announces something innovative. Ballmer goes out in public, plays dumb, trashes it, acts like he doesn’t think it makes any sense, even though it does.

Remember his quote on the $500 iPhone? On Android being free? Ballmer likes to laugh at his rivals, only to become the laughingstock years later.

Chrome doesn’t make sense today. But it will make a lot of sense in the future when browsers are more powerful and web-based applications are more robust.

Obviously Ray Ozzie gets this. Why doesn’t Steve Ballmer?

Interestingly, before the interview started Ina Fried at CNet wrote that Ray and Steve don’t talk very much. Clearly, that needs to change.

Everything Wrong With The Steve Ballmer Era On Display At D8

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Friday, June 4th, 2010 news No Comments