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Facebook ‘experiment’ lets select users pay to have messages routed directly to a stranger’s inbox

Source: http://www.engadget.com/2012/12/20/facebook-experiment-pay-messages-routing-email/

Facebook 'experiment' lets select users pay to have messages routed directly to a stranger's inbox

Get ready to have your preconceived notions of email destroyed. In a Facebook blog post today, the company has gone to great lengths to bury the lede — which, essentially, says that it’s experimenting with the idea of letting non-connected users pay in order to have a message routed to one’s inbox instead of that ill-fated “Other” folder. According to the company, it’s being dubbed a “small experiment” to “test the usefulness of economic signals to determine relevance.” As an excuse, Facebook has evidently consulted with “several commentators and researchers,” which “have noted that imposing a financial cost on the sender may be the most effective way to discourage unwanted messages and facilitate delivery of messages that are relevant and useful.”

Bitterness aside, there is some value in being able to directly ping a stranger you heard speak at an event, or you want to really show your interest in a job opportunity, but it still destroys the level playing field that we’ve all come to know and respect as it relates to digital communication. This message routing feature is only for personal messages between individuals in the United States, and if there’s a silver lining to be found, we’re told that the number of messages a person can have routed from their Other folder to their Inbox will be limited to a maximum of one per week. It’s unclear how the service will evolve once the testing ends, but perhaps it depends on how much blowback occurs compared to the whole Instagate thi! ng.< /p>

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Source: Facebook

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Thursday, December 20th, 2012 news No Comments

YouTube launches Capture iOS app for smartphone shooting straight to the web (video)

Source: http://www.engadget.com/2012/12/17/youtube-capture-ios-app/

YouTube launches Capture iOS app for smartphone shooting straight to the web video

You might want to file this under the “why didn’t we have this in 2010″ category, but Google just announced a new app that’ll let you fire off that smartphone camcorder and boot your videos straight to the YouTubes Curiously, the appropriately named YouTube Capture app is only available for iPhone and iPod touch at the moment — an Android version is set to launch “in the future” — and it should be hitting the App Store sometime today. You can shoot video directly from within the new tool, then add a caption, select to send links to Google+, Facebook or Twitter, and hit Share to upload it directly to YouTube. You can also select from private, unlisted or public sharing options, depending on your intended audience. That’s about it — a very straightforward addition to Google’s app portfolio. You can see it in action just past the break.

Continue reading YouTube launches Capture iOS app for smartphone shooting straight to the web (video)

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Source: YouTube, Goo gle Blog

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Monday, December 17th, 2012 news No Comments

Why Android Phones, And Not The iPhone, Will Capture The Business Market

Source: http://www.businessinsider.com/the-financial-times-on-google-android-2012-12

There was time, not so long ago, when the innovative RIM device dominated the business market, but in today’s mobile-drive world, the Blackberry is being pushed out by more advanced smartphones.

The Financial Times recently switched their emailing system to Gmail, and managing director Rob Grimshaw gave up his Blackberry for an Android device that let him seamlessly transition his workflow.

During our IGNITION 2012 conference, Grimshaw explained why switching to a Google-powered phone has convinced him that Google is well positioned to take over the business market that Blackberry once held.

“Google are placing themselves very well within the business market because the combination of the email services and the Android devices is really very powerful and it’s perhaps something that Apple doesn’t have to the same extent.”

He goes on to explain how this impacts the mobile market for publishers: 

 
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SEE ALSO: Former AOL CEO Tells Us What Working With Rupert Murdoch Is Really Like

SEE ALSO: AOL Co-Founder Steve Case’s Entrepreneurship-Friendly Plan To Save The Economy

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Thursday, December 13th, 2012 news No Comments

Groupon Soars Thanks To A Rumor Google Might Buy It (GRPN, GOOG)

Source: http://www.businessinsider.com/groupon-stock-2012-12

Groupon’s stock was up 23% today.

Bloomberg is reporting there’s speculation that Google might take over Groupon.

Two years ago, Google wanted to buy Groupon for $6 billion, but was rejected. Today, the company is worth $3 billion. While growth has slowed, its core business is bigger. Google might think that it could buy Groupon, shutter the underperforming businesses and fix the flaws. 

Or, this could just be chatter. Bloomberg doesn’t really source where the speculation is coming from.

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Friday, December 7th, 2012 news No Comments

Groupon’s Stock Is On Fire And No One Knows Why (GRPN)

Source: http://www.businessinsider.com/groupon-stock-2012-12

Groupon is on tear today for some reason.

The stock was up as much as 24%, and we’re not sure why.

The only thing we can think of is that there’s new news about CEO Andrew Mason, but we haven’t heard anything.

grpn

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Friday, December 7th, 2012 news No Comments

‘The Sad Moment Has Arrived’

Source: http://www.businessinsider.com/tina-brown-daily-beast-firings-2012-12

Tina Brown

Newsweek is cutting a chunk of its editorial staff.

We still don’t know exactly how many in the Newsweek/Daily Beast newsroom will be losing their jobs, but an anonymous source tells The New York Observer that it’s a “bloodbath” that could annihilate half the jobs in editorial.

The Observer acquired the somber memo editor-in-chief Tina Brown and CEO Baba Shetty sent out to the staff.

Here it is:

To: All Staff
From: Tina Brown / Baba Shetty

The sad moment has arrived when we must go forth with the editorial staff reductions that we discussed in person with all of you several weeks ago. Employees in the affected positions will be notified today. Much of this has already happened on the business side, and today we will be letting staff on the editorial side know where we will be eliminating positions. This is a very difficult day, and one that we approach with enormous regret.

Anyone whose job (or job category) is affected will meet today with a senior member of the editorial team. No one will be asked to leave before December 31st (and many will stay at least into mid-January). Managers will be getting in touch later this afternoon with groups of affected employees to let them know when and where their particular meeting will take place. After the meetings with management, you should feel free to speak with Holly Antiuk or Lauren Strada for more specifics on all aspects of this transition. We are working to ensure that the process is handled as sensitively as possible.

Tina & Baba

S EE ALSO: The Most Iconic And Controversial Newsweek Covers Ever >

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Friday, December 7th, 2012 news No Comments

T-Mobile To Start Selling Apple Products In 2013 (AAPL, DT)

Source: http://www.businessinsider.com/t-mobile-to-start-selling-apple-products-in-2013-2012-12

t-mobile bike girl

T-Mobile will start selling Apple products in 2013, the companies announced today.

Developing…refresh this post for the latest.

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Thursday, December 6th, 2012 news No Comments

Netflix signs licensing agreement with Disney, will be exclusive US subscription service for first-run films beginning in 2016

Source: http://www.engadget.com/2012/12/04/netflix-strikes-licensing-agreement-with-disney-will-be-exclusi/

Netflix just announced a couple of new deals with Warner last week, and it’s now landed a big one with The Walt Disney Company. While it’s still a few years out, the company has announced today that it will be the exclusive US subscription television service for first-run live-action and animated films from Disney beginning in 2016 — meaning that theatrically-released movies will be available on Netflix during what’s known as the pay TV window (ordinarily afford to HBO and the like). That deal also includes first-run rights to direct-to-video releases, which will begin appearing on Netflix in 2013. What’s more, the two companies have also announced a separate multi-year agreement that will see popular Disney catalog titles like Dumbo and Alice in Wonderland be made available on Netflix beginning today. You can find the full announcement after the break.

Continue reading Netflix signs licensing agreement with Disney, will be exclusive US subscription service for first-run films beginning in 2016

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Source: Netflix

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Tuesday, December 4th, 2012 news No Comments

Google acquires coupon-focused Incentive Targeting for undisclosed sum

Source: http://www.engadget.com/2012/11/28/google-acquires-coupon-focused-incentive-targeting-for-undisclos/

Google acquires couponfocused Incentive Targeting for undisclosed sum

Google is no stranger to the business of discounts and special offers, but it looks like it’s decided to reach outside the company to further bolster its offerings. The company confirmed today that it has acquired the Cambridge, Massachusetts-based marketing firm Incentive Targeting for an undisclosed sum. While not offering too much in the way of specifics, Google said in a statement that “we look forward to working with Incentive Targeting in our ongoing efforts to help consumers save time and money and enable retailers deliver relevant discounts to the right customers.” For its part, Incentive Targeting has said that it “set out to do for retail couponing what Google had done for online advertising: make it simple, relevant, measurable, and effective,” and to that end it has developed a variety of tools for retailers and manufacturers alike, all designed to deliver coupons and discounts in a more targeting manner. You can find the company’s full statement on its website.

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Via: TechCrunch

Source: Incentive Targeting

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Wednesday, November 28th, 2012 news No Comments

Zara Has Fundamentally Changed Fashion And There’s No Going Back

Source: http://www.businessinsider.com/how-zara-is-changing-fashion-forever-2012-11

zara clothing

Fast-fashion retailer Zara is on a mission to take over the world, and in the process it has changed the whole fabric of the industry. 

Zara’s strategy involves stocking very little and updating collections often. Instead of other brands that only update once a season, Zara restocks with new designs twice a week, reported Suzy Hansen at the New York Times

That strategy works two ways, according to Hansen. First, it encourages customers to come back to the store often. It also means that if the shopper wants to buy something, he or she feels that they have to in order to guarantee it won’t sell out. 

As a result of its massive success, Zara is making luxury retailers pretty nervous. Zara tries to build their stores as close as possible to the luxury boutiques like Stella McCartney and Chanel. Meanwhile, those retailers are trying to stay far away from the fast-fashion company. 

“They broke up a century-old biannual cycle of fashion,” an analyst told Hansen. “Now, pretty much half of the high-end fashion companies” — Prada and Louis Vuitton, for example — “make four to six collections instead of two each year. That’s absolutely because of Zara.”

Another important way that Zara has impacted the fashion is by negating the idea that expensive clothes are more desirable. Kate Middleton has often been photographed in the brand, and getting something chic for a steal is something to brag about. 

Zara also fits in with another trend: today’s demanding consumer. 

Now that shoppers can get what they want from virtually any channel for a variety of prices, they’re becoming much more discerning about what they want.

That means that a company that sells high fashion for low prices and offers constant new merchandise is set to do well in today’s marketplace, and other retailers should be rushing to emulate Zara’s model.

DON’T MISS: 19 Years In The Evolution Of The Victoria’s Secret Fashion Show >

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Saturday, November 10th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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