Standards for the show’s models are high. A Victoria’s Secret executive famously told The New York Times that fewer than 100 women in the world would be suitable to walk in the show.
Meanwhile, skincare company Dove has a “real beauty” campaign, using real women instead of models.
A Reddit user posted a photo showing the stark contrast between the two:
The Paris Motor Show just wrapped up, and now automakers have moved south to Sydney, where the Australian International Motor Show starts tomorrow.
For the occasion, Lexus is continuing its tour of the LF-CC, its high-end hybrid concept. First revealed in Detroit in January, the LF-LC is back with an update.
The latest take on the concept is the LF-LC Blue, a sports version with a new color and a more powerful battery pack and engine to pump out 500 bhp.
Other than that, it’s the same car, but it’s still worth a closer look.
Here’s the LF-LC in red at its Detroit debut.
Not much has changed since then, but it’s still a good looking car.
For Australia, Lexus went with ‘Opal Blue.’
JCPenney and its CEO Ron Johnson are going through a period of total transformation, but the retailer has had plenty of critics.
They understand that the metamorphosis is going to take time, but some disagree with the way Johnson is going about it.
Bruce Dybvad at brand consultancy Interbrand writes that JCPenney is the perfect example of what happens when a big-time retailer “fails to keep pace, listen, and respond.”‘
He commends JCPenney’s attempt to turn things around, but he’s worried about the amount of input consumers are getting regarding all the changes. Customers have been confused and unwilling to go along with the new image.
“Retailers pay a steep price when they break a sacred covenant; that is, the need for the experience to deliver on the expectations set by its brand communications. Leaders of tomorrow will be those who effectively manage transformational change with the participation of their customers and keep their promises.”
It’s a real problem that JCPenney has to deal with. Some customers actually feel betrayed. So far, JCPenney hasn’t been able to match the expectations that it set for itself.
One customer explained how she felt about her beloved store in an email that we published back in August:
“Think of the way most women have a best friend. For many of us, our favorite department stores and ! brands a re like best friends. We rely on them to offer what we need and provide support and interest in our lives. Large-scale drastic changes to stores and brands are akin to having a best friend become a completely different person and leave the friendship. This effect is compounded when a favorite retailer suddenly sends signals that you as a customer are no longer valued or wanted. Not only does it create discomfort, but it shatters trust and causes emotional pain.”
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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