Standards for the show’s models are high. A Victoria’s Secret executive famously told The New York Times that fewer than 100 women in the world would be suitable to walk in the show.
Meanwhile, skincare company Dove has a “real beauty” campaign, using real women instead of models.
A Reddit user posted a photo showing the stark contrast between the two:
The Paris Motor Show just wrapped up, and now automakers have moved south to Sydney, where the Australian International Motor Show starts tomorrow.
For the occasion, Lexus is continuing its tour of the LF-CC, its high-end hybrid concept. First revealed in Detroit in January, the LF-LC is back with an update.
The latest take on the concept is the LF-LC Blue, a sports version with a new color and a more powerful battery pack and engine to pump out 500 bhp.
Other than that, it’s the same car, but it’s still worth a closer look.
Here’s the LF-LC in red at its Detroit debut.
Not much has changed since then, but it’s still a good looking car.
For Australia, Lexus went with ‘Opal Blue.’
JCPenney and its CEO Ron Johnson are going through a period of total transformation, but the retailer has had plenty of critics.
They understand that the metamorphosis is going to take time, but some disagree with the way Johnson is going about it.
Bruce Dybvad at brand consultancy Interbrand writes that JCPenney is the perfect example of what happens when a big-time retailer “fails to keep pace, listen, and respond.”‘
He commends JCPenney’s attempt to turn things around, but he’s worried about the amount of input consumers are getting regarding all the changes. Customers have been confused and unwilling to go along with the new image.
“Retailers pay a steep price when they break a sacred covenant; that is, the need for the experience to deliver on the expectations set by its brand communications. Leaders of tomorrow will be those who effectively manage transformational change with the participation of their customers and keep their promises.”
It’s a real problem that JCPenney has to deal with. Some customers actually feel betrayed. So far, JCPenney hasn’t been able to match the expectations that it set for itself.
One customer explained how she felt about her beloved store in an email that we published back in August:
“Think of the way most women have a best friend. For many of us, our favorite department stores and ! brands a re like best friends. We rely on them to offer what we need and provide support and interest in our lives. Large-scale drastic changes to stores and brands are akin to having a best friend become a completely different person and leave the friendship. This effect is compounded when a favorite retailer suddenly sends signals that you as a customer are no longer valued or wanted. Not only does it create discomfort, but it shatters trust and causes emotional pain.”
Not too long ago, Samsung faced a big loss against Apple in court, and now, it’s just sat through the announcement of the new iPhone, which sold out its preorders in a matter of hours. What’s a rival manufacturer to do? That’s easy; if you’re Samsung, you attack.
Samsung has crafted a pretty aggressive ad comparing Apple’s flagship iPhone 5 to its own Galaxy S III. You can guess who comes out on top. While the lion’s share of the ad’s criticisms are fair—the S III does have NFC while the iPhone 5 doesn’t, and the same goes for removable battery and microSD storage—the bit referring to Apple’s new connector comes off as a bit snide. But you didn’t expect this to be civil, did you?
Adorned with the clever (admit it, it’s clever) tagline “It doesn’t take a genius,” the ad is due to roll out a bunch of newspapers tomorrow, where it will doubtlessly reach the sort of people who still read newspapers. Clearly Samsung isn’t about to take anything lying down, and who could blame them? The question is, will it work? [CNET]
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We’re holding our Mobile Advertising Conference tomorrow, and one of the things we’ll discuss is the breakdown of mobile ad spend.
Right now, mobile ad revenue is predominately from mobile search. According to data from the Interactive Advertising Bureau, search accounts for 62 percent of mobile ad revenues, with the balance coming from display and SMS ads.
It’s even more dominant overseas. Search accounts for 48 percent of mobile ad spend in North America, but is 72 percent and 65 percent in Asia and Europe, respectively.
Conventional wisdom holds that mobile ad spend will surge to catch up with user engagement. However, as Henry Blodget wrote in January, “Most individuals do not spend more money buying things merely because they can now use the web on their mobile devices.” In other words, advertisers will only spend more money if they believe they can increase their return on investment. Mobile spending may indeed catch up with engagement, but it will come partially at the expense of other kinds of advertising.
Want more data about mobile ads? Watch for a special report from BI Intelligence on the State of Mobile Advertising later this week….
Feedback? Questions? Send us an email
It’s been two years since Next Issue Media was first announced but the subscription-swapping, all-you-can-read digital news-stand is set to launch tomorrow.
Next Issue Media is a digitial subscription service proposed by five of the world’s largest publishers (Conde Nast, Time Inc, Hearst, Meredith, News Corp). Users would receive as many digital magazines as they wish for a flat monthly rate of $10-15, depending on if you want delivery of weeklies like The New Yorker. And just like Hulu, the user will be able to freely pick and choose which content to consume.
The digital magazines will still read like physical magazines—top to bottom, left to right, including ads—which is kind of odd but likely a necessary intermediary step for publishers to make that cognitive leap to accepting digital publishing. At launch, 35 titles will be available for perusal including, Motor Trend, Popular Mechanics, and Time. More titles are expected to debut in the coming weeks.
“You download the Next Issue Media reader once, and all the magazines will be presented there in single format,” Morgan Guenther, CEO of Next Issue Media said. “We think we’ll have a compelling proposition.”
However if the Big Five is counting on this production immediately taking off, well, that’s not likely. NIM requires an app to run—an app only available on Android tablets running Honeycomb. That nobody thought to port this to—much less not build it specifically for—the iPad and its spiffy new Retina display is an inauspicious way to kick off a publishing platform.[allthingsd, Adweek – Image: The AP]
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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