You might want to file this under the “why didn’t we have this in 2010″ category, but Google just announced a new app that’ll let you fire off that smartphone camcorder and boot your videos straight to the YouTubes Curiously, the appropriately named YouTube Capture app is only available for iPhone and iPod touch at the moment — an Android version is set to launch “in the future” — and it should be hitting the App Store sometime today. You can shoot video directly from within the new tool, then add a caption, select to send links to Google+, Facebook or Twitter, and hit Share to upload it directly to YouTube. You can also select from private, unlisted or public sharing options, depending on your intended audience. That’s about it — a very straightforward addition to Google’s app portfolio. You can see it in action just past the break.
Continue reading YouTube launches Capture iOS app for smartphone shooting straight to the web (video)
Filed under: Cellphones, Internet, Google
Source: YouTube, Goo gle Blog
In a time where trust in companies is at an all time low, it’s more valuable than ever. That’s not a moral or values based statement, it’s about the impact on the bottom line.
This chart, from a presentation at McKinsey’s Chief Marketing And Sales Officer Forum, shows how much investors and consumers reward an outstanding reputation:
Despite the incredible value of reputation, according to McKinsey’s Betsy Holden, companies aren’t taking full advantage of their opportunities to increase it:
One thing they can do to improve their reputation is bolster their social media presence. They can publish material related to the above, like information about transparency or environmental efforts, and can use it as a customer service tool. Being accessible and accountable increases trust.
That route may be particularly effective because social media is trusted by consumers at a rapidly increasing rate:
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