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How Burberry And Caesars Took Different Approaches To Dominate The Competition Online

Source: http://www.businessinsider.com/how-burberry-and-caesars-went-digital-2012-11

burberry Instagram

“It’s all very nice being a digital leader, but do you make more money?” According to a recent study from Capgemini Consulting and MIT’s Center For Digital Business, the answer is yes, to the tune of a 26 percent increase in profitability.

According to Didier Bonnet, Capgemini’s Global Practice manager, what distinguishes these companies is an intense focus on transforming in one area that they’re best at, getting it right, and then applying those lessons and data throughout the rest of the business.

These companies see digital technology as the thing that sets them apart, not just another tool. It’s not an experiment, but an intensely focused program based on getting business results. 

“They were very focused to start with in their investment,” Bonnet says, “so rather than just going all over the place and investing in, you know, people, collaboration, customer experience, and operations, they had a pretty clear starting point.”

But that starting point can be very different depending on the company, as Bonnet highlighted with these two digital outperformers from the report

Burberry: Starting with the customer

“For example, Burberry, the fashion retailer, really started with customer experience, they first tried to get their shop sorted out very well, they put screens in that connected all of the shops to the head office. From there, they moved on to slightly more sophisticated social media applications where they actually launch their collection on soc! ial medi a first before they’re at the Milan or Paris shows. From there they moved on to mobility, and now they’re right in the middle of using all of the data for analytic purposes that they’ve managed to gather from connecting their organization. But it started from the customer experience.”

Burberry took the customer experience, invested heavily, then used that data and experience across every channel. Bonnet says “it’s the difference between sticking a technology in an existing process, substitution if you will, versus really transforming the process with the power of what the technology can do.”

Caesars: Using data to make everything personal

“Caesars has really started on analytics, so they tried to really work on how to personalize the experience for the customer. Once the analytics were sorted out, they moved into mobility with location based marketing, eventually reaching a point where you can get recognized when you walk into a store and get preference based coupons and advice on what you can do in the resorts and the casinos. Now they’re moving more and more into the operations side.” 

Caesars’ business encompasses shopping, restaurants, casinos, and more. Starting with data from their customers allowed them to take every other tool digital technology has to offer and use it to boost performance across all parts of the company.

Though the paths were very different, the lessons are the same.   

Find the report here

NOW READ: Digitally Mature Companies Significantly Outperform Everybody Else 

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Wednesday, November 14th, 2012 news No Comments

Cleveland Clinic and IBM team up to make Watson a Doctor (video)

Source: http://www.engadget.com/2012/10/30/cleveland-clinic-watson/

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Medical research facility Cleveland Clinic and IBM are teaming up to develop ways to let supercomputer Watson become a useful tool for doctors. The machine’s ability to analyze language and scour its database for answers is hoped to offer quicker and more exhaustive diagnoses for patients. As modern medical students spend less time memorizing diseases, they’re focusing on learning how to think critically and navigate the huge amount of available data. Big Blue is also hoping that the Jeopardy champion will learn how to digest a person’s medical records in order to match up their history with maladies. We’re just nervous that someone will give Watson a telepresence robot and send him out onto the wards — you’d be worried about his bedside manner if you’ve seen his ruthless quizzing manner.

Continue reading Cleveland Clinic and IBM team up to make Watson a Doctor (video)

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http://w ww.engadget.com/2012/10/30/cleveland-clinic-watson/”>Cleveland Clinic and IBM team up to make Watson a Doctor (video) originally appeared on Engadget on Tue, 30 Oct 2012 15:46:00 EDT. Please see our terms for use of feeds.

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Wednesday, October 31st, 2012 news No Comments

Field Sales Reps Seen Underrepresented In B2B Content, Message Creation

Source: http://www.marketingcharts.com/wp/topics/business-to-business/field-sales-reps-seen-underrepresented-in-b2b-content-message-creation-23863/

Just one-third of business-to-business (B2B) companies report involving field sales representatives in messaging and tool creation,¬†according to [pdf] October 2012 findings from Corporate Visions. Marketing management personnel (75%) are the most likely to be involved, followed by product managers and sales management (60%) and marketing associates (54%), while C-level executives (27%) mostly stay uninvolved. The […]

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Thursday, October 4th, 2012 news No Comments

There’s A New Tool For Brands To Launch Instagram Campaigns

Source: http://www.businessinsider.com/new-tool-for-brands-instagram-campaigns-2012-9

Liz Eswein Instagram

With 100 million (and counting) registered users on Instagram and 5 billion photos shared, brands are clamoring to find new ways to engage with users on — not to mention monetize — the new social media platform. 

This comes in many forms, from companies creating a new Instagram persona to them integrating the photo stream site onto their actual company websites. Urban Outfitters owned Free People, for example, uses Instagrammers who post shots in the retailers’ jeans as models on the company website.

In the same vein, VenueSeen launched a management and CRM tool that that allows brands to run Instagram campaigns that integrate onto their company websites.

The tool aggregates photos that have been labeled with a specific hashtag and brings them to a company’s campaign page. Instagrammers can then claim their photograph and collect prizes, coupons, and other incentives the company have put in place. This allows for easy company/consumer interaction and gives brands customer contact information.

The price for a campaign can range from under $1000 a month to tens of thousands, depending on the scope and reach of the project,” CEO Brian Zuercher told Business Insider.

VenueSeen originally was a social media management and monitoring tool that helped brands identify fans based on hashtags, check-ins, comme! nts, and location-specific photos on Instagram and FourSquare. It worked with The Columbus Zoo, Macaroni Grill and other restaurants and vendors.




It now has an Instagram specific campaign tool. “The question was, how do we get to the next level and see Instagram as a monetization strategy,” CEO Brian Zuercher explained.




Warrior, a New Balance owned company that sells Lacrosse equipment, was the first brand to use VenueSeen for an Instagram campaign.



See the rest of the story at Business Insider

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Sunday, September 23rd, 2012 news No Comments

How Advertisers Use Facebook To Figure Out When You’re Pregnant (FB)

Source: http://www.businessinsider.com/how-advertisers-use-facebook-to-figure-out-when-youre-pregnant-2012-9

pregnant

Facebook got taken to task by Ad Age this weekend in a report that accuses the social network of being  “purposefully vague” about how it targets users based on their likes and interests.

We told you yesterday that Facebook has more than 200 ways of tracking its users around the web.

Age says Facebook’s advertising tool applies a hashtag to terms such as “morning sickness,” “ultrasound” and “pregnancy test” and can then serve ads against them. But Facebook declined to come out and say that it uses posts made by users to identify pregnant women (or other consumers going through a life change that might require a large number of new purchases):

Facebook, for its part, said it rarely uses the content of status updates as a signal for ad targeting.

But Facebook is careful to note that it doesn’t use the content of status updates to target pregnant women.

Finally, a spokesperson told Age:

“Not all advertisers are created equally in terms of how they define privacy as opposed to how we define privacy,” he said.

Facebook’s clients, however, told Age that they can use the site to ID pregnant women.

Café Mom VP-Marketing Kristina Tipton said her team has identified a Facebook audience of more than a million women who are likely to be pregnant or may have recently been so by anonymously targeting specific keywords that show up in users’ conversations … Ms. Tipton has been told by her Facebook rep that this process includes people who have mentioned the terms in their posts as well as users who have added those terms to their profile.

T! he big s urprise in the article is when Age all but accuses Facebook of lying:

Certainly there’s a gap between what marketers say they are being told and Facebook tells a journalist on the record.

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Monday, September 10th, 2012 news No Comments

Source: http://lifehacker.com/5939011/lovely-offers-photo+based-apartment-search-results-for-quickly-identifying-an-awesome-new-pad

Lovely Offers Photo-Based Apartment Search Results for Quickly Identifying an Awesome New PadCraigslist’s apartment search still sucks, but thankfully there are third-party developers out there making it better (even if Craigslist doesn’t like it). Previously mentioned Lovely is dedicated to making the apartment finding process easier, and this weekend they built a new search tool to help you find a great place with photo-based search results.

All you need to do is choose a city and a neighborhood to get started. From there you can narrow down your options by choosing the number of bedrooms you want in your apartment and a price range. As you make your selections, Lovely will provide you with a grid of photos depicting the various apartments available to you. From there you can click on anything appealing for more information and view the entire listing if you choose. While browsing on a map is great, sometimes you just want to pick the places that look the best before you worry too much about the exact location. Lovely’s new tool helps you do just that.

Lovely Labs

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Thursday, August 30th, 2012 news No Comments

How People Find Apps

Source: http://www.businessinsider.com/chart-of-the-day-how-people-find-apps-2012-8

This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.

Search is the top app discovery tool. According to Nielsen, 63 percent of Android and iOS users have utilized search to discover new apps in their respective app stores.

While most developers focus on cracking the top 25, search is becoming an increasingly important tool in the “long tail” of mobile apps. App revenue is no longer as concentrated with the proliferation of apps, which helps explain why Apple is buying a company like Chomp to revamp search in the App Store.

chart of the day, how people find apps, august 2012

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Thursday, August 30th, 2012 news No Comments

How People Find Apps

Source: http://www.businessinsider.com/chart-of-the-day-how-people-find-apps-2012-8

This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.

Search is the top app discovery tool. According to Nielsen, 63 percent of Android and iOS users have utilized search to discover new apps in their respective app stores.

While most developers focus on cracking the top 25, search is becoming an increasingly important tool in the “long tail” of mobile apps. App revenue is no longer as concentrated with the proliferation of apps, which helps explain why Apple is buying a company like Chomp to revamp search in the App Store.

chart of the day, how people find apps, august 2012

Follow the Chart Of The Day on Twitter: @chartoftheday


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Join the conversation about this story »



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Thursday, August 30th, 2012 news No Comments

Google lands patent for automatic object recognition in videos, leaves no stone untagged

Source: http://www.engadget.com/2012/08/28/google-lands-patent-for-automatic-object-recognition-in-videos/

Google lands patent for automatic object recognition in videos, leaves no stone untagged

Google has already been working on patents that could pick out faces and song melodies in our YouTube clips. Now, it might just have the ultimate tool: the technique in a just-granted patent could pick out objects in a video, whether they’re living or not. Instead of asking the creator to label objects every time, Google proposes using a database of “feature vectors” such as color, movement, shape and texture to automatically identify subjects in the frame through their common traits — a cat’s ears and fast movement would separate it from the ball of yarn it’s attacking, for example. Movie makers themselves could provide a lot of the underlying material just by naming and tagging enough of their clips, with the more accurate labels helping to separate the wheat from the chaff if an automated visual ranking system falls short. The one mystery is what Google plans to do with its newfound observational skills, if anything, although the most logical step would be to fill in YouTube keywords without any user intervention — a potential time-saver when we’re uploading that twelfth consecutive pet video.

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Google lands patent for automatic object recognition in videos! , leaves no stone untagged originally appeared on Engadget on Tue, 28 Aug 2012 17:31:00 EDT. Please see our terms for use of feeds.

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Tuesday, August 28th, 2012 news No Comments

Search Is The Biggest Driver Of App Discovery

Source: http://www.businessinsider.com/search-is-the-biggest-driver-of-app-discovery-2012-8

Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

Search is the top app discovery tool. According to Nielsen, 63 percent of Android and iOS users have utilized search to discover new apps in their respective app stores.

While most developers focus on cracking the top 25, search is becoming an increasingly important tool in the “long tail” of mobile apps. App revenue is no longer as concentrated with the proliferation of apps, which helps explain why Apple is buying a company like Chomp to revamp search in the App Store. 

App Discovery

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Monday, August 27th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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