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Consumers No Longer Associating Name Brands With Higher Quality

source: http://www.marketingcharts.com/wp/traditional/consumers-no-longer-associating-name-brands-with-higher-quality-36877/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

IntegerGroupM:A:R:C-Name-Brands-Quality-Perceptions-Sept201383% of Americans are either buying as the same amount of (48%) or more (35%) private label brands than last year, a figure which has held steady over the past couple of years, per new data from The Integer Group and M/A/R/C Research. Part of the challenge for name brands is that perceived advantages in areas traditionally considered to be their strong suits – such as innovation and quality – have eroded.

This year, just 29% of respondents said they believe name brands are better quality products. That’s down from 36% last year and 43% the year before. Private label acceptance in this area is particularly significant, as 54% of respondents cited quality as their top priority when shopping for everyday products.

Moreover, this year only a minority 45% of respondents believe that brands names offer more new products, varieties and innovations compared to store or private label brands. In 2010, a majority 56% felt that way.

Last year, a study by Ipsos found 7 in 10 consumers agreeing that store brands were either better than or about the same as national brands in terms of offering high-quality products. Similarly, most respondents at the time said that store brands were on equal or better footing when it came to offering products they trust (78%) and offering innovative products (67%).

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Tuesday, September 24th, 2013 news No Comments

SMB Digital Marketers Say Driving Sales is Their Top Priority

Source: http://www.marketingcharts.com/wp/interactive/smbs-look-to-digital-marketing-first-and-foremost-to-drive-sales-30179/

About half of SMBs engaged in digital marketing devote at least 50% of their marketing budgets to digital, according to [download page] a new study from Inc.com and Vocus. And with more than 1 in 5 devoting at least three-quarters of their budgets to digital, it’s not surprising that they’re looking for tangible value out […]

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Tuesday, June 11th, 2013 news No Comments

Instapaper Was Just Bought By the Same Company That Bought Digg (Updated)

Source: http://gizmodo.com/5995402/instapaper-was-just-bought-by-the-same-company-that-bought-digg

Instapaper Was Just Bought By the Same Company That Bought Digg (Updated)Betaworks, the company that rescued Digg from the toilet, has just bought a majority stake in Instapaper from its founder Marco Arment.

The biggest question is what will become of Instapaper, which rose to the top amongst the many bookmarking/mobile reader apps because of its superior design and engineering. Digg was acquired at what seemed like the end of its life, whereas Instapaper is thriving at the moment.

Arment announced the deal on his blog, saying that his company had expanded beyond what he anticipated when he launched Instapaper in 2008. But his reasons aside, the important news is that Arment has taken care to ensure that all the users who are invested in his product will be taken care of.

We’ve structured the deal with Instapaper’s health and longevity as the top priority, with incentives to keep it going well into the future. I will continue advising the project indefinitely, while Betaworks will take over its operations, expand its staff, and develop it further.

In other words, this isn’t going to be one of those deals where a mammoth company acquires a smaller company only to shutter it and implement its technology elsewhere. Instapaper will live on. This is, I’ll remind you again, the company that revived Digg in just six weeks—Not to mention that Betaworks isn’t exactly Google or anything.

But there’s more than enough reason to think that Betaworks might have additional plans for the tech that Arment built, especially as Digg prepares to launch an RSS reader this summer. As a mobile reader and bookmarking app, Instapaper is a natural fit for Digg, which is basically a source of interesting things to read about online. Put the two together and you’ve got some textbook synergy going on. Jack Donaghy would be proud.

Arment has done such a nice job with Instapaper since 2008 that we’re a little sad to see him hand it over to someone else. At the very least, he sold Instapaper to a small company that wants to nurture the product, rather than to a titan that would eat it alive and absorb its entrails.

Update: PaidContent interviewed Arment about the deal and asked him about what new features will come to the new Instapaper.

“I have a lot of half-done major features that Betaworks is going to take to completion. I want to have a fresh new design on the app, new sidebars…so many things I got partially through or didn’t have the time to start. The service has always been about doing the basics really well, not about having a million different features. That’s what I’m looking forward to, going forward – a staff that can keep up with a lot of that stuff.”

Read Arment’s whole interview at PaidContent]

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Friday, April 26th, 2013 news No Comments

Brewster, The iPhone App Everyone Was Going Nuts For Yesterday, Had A Big Privacy Leak

Source: http://www.businessinsider.com/brewster-privacy-2012-7

brewster app iphone

Brewster, the new contacts management app for iPhone, had a few privacy leaks on launch day yesterday.

TechCrunch first reported that the app leaked personal contact information for Ashton Kutcher, MG Siegler, Dave Morin, and others.

We pressed Brewster for more details, but they would only give us this statement

“We take privacy extremely seriously at Brewster. When we launched yesterday, we had a tremendous number of user signups, and fixed a number of problems, including scale issues and bugs.

One unfortunate problem that arose was for Foursquare users who were fans, but not friends, of other Foursquare users. Even further, Foursquare only offers the ability to be fanned to an extremely small number of users. In this case, if we had the contact information from a full Foursquare friend, we briefly displayed their contact information to fans. This happened with one user who was fans of multiple people on Foursquare.

As soon as we heard of this issue from the user, we made sure this bug was resolved immediately, and put safeguards in place to ensure it never happens again. This is the only instance we heard of this issue.

Separately, from this bug, we have also responded to questions from users related to information that they had access to from different services. For instance, a user might have a public photo available that they haven’t seen before, or a phone number rightfully accessible if connected on Foursquare. These instances are completely consistent with the access the user gives these third-party services.

Brewster strives to be a trusted personalized address book for our users. We hope this serves as an example of how seriously we take issues of privacy, how candid we will be if issues ever arise, and that our users remain a top priority.

Don’t Miss: Meet Brewster, The Next Must-Have App For Your iPhone >

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Friday, July 13th, 2012 news No Comments

2.3 Million Americans Have Pulled The Plug Since 2010

Source: http://www.businessinsider.com/goodbye-cable-tv-23-million-americans-have-pulled-the-plug-since-2010-2012-2


videodrome

This chart (below) from ISI Group tells you all you need to know about the fate of cable TV in the age of the iPad: Since Q1 2010, 2.3 million people have stopped subscribing to pay TV as delivered by cable TV companies such as Cablevision, Comcast, DirecTV, Time Warner Cable, Dish, Verizon, and AT&T.

Currently, only 41.5 million Americans watch TV on pay cable.

I’ve been arguing for a while now that Americans are on the cusp of a dramatic change in how they watch video. They’re moving to video over the internet. Traditional TV is dying, in much the same way that in the mid-2000s we all largely stopped using hardwired telephones to make calls in favor of wireless mobile cellphones.

Hardwired phones are still a big business, of course, and most households still have them. But they’re really a vestigial offshoot of whatever bundled communications package you’ve bought.

It looks like cable is about to go the same way. Although its subscriber numbers are dwindling, subscriber numbers for satellite TV and broadband phone/internet service remain relatively healthy, as the second chart (below) shows. That suggests to me that there is a growing number of households choosing a broadband package with the internet as their top priority, and a dwindling number choosing it based on TV.

Ironically, the fall has come at a time when cable is making more ad money than ever. It’s a supply-and-demand issue: It may be that cable TV’s audience is dwindling, but it’s still one of the few venues that reliably delivers millions of eyeballs all at once.

First, the cable TV chart, based on numbers from ISI Group:

cable tv

Here’s the market share situation. Note that 2011 was a threshold year, when cable slipped from having more than 50 percent of the market to less:

cable tv share

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Wednesday, February 29th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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