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One Of The Most Amazing Things About The iPhone’s First Five Years (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-one-of-the-most-amazing-things-about-the-iphones-first-five-years-2012-6

The iPhone turns five this week. One of the most impressive things about the iPhone’s five year run is that the average selling price of the phone has remained just about the same around $600, notes Horace Dediu of Asymco. Meanwhile, Apple’s rivals pull in less than $400 per device.

Think about that for a second. Apple defined the modern smartphone market with the iPhone. It then faced an onslaught of competition from Google, Microsoft, Palm, and Research In Motion. Despite their various efforts to dethrone the iPhone, Apple has managed to stay on top. This is evident by the fact that since 2008 Apple has never had to slash its prices.

With all the competition, and pressure from carriers, if Apple was losing the smartphone battle, you’d expect it to cut the price of the phone. Instead, it’s been steady.

chart of the day iphone

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Wednesday, June 27th, 2012 news No Comments

The Rise Of Pinterest

Source: http://www.businessinsider.com/chart-of-the-day-the-rise-of-pinterest-2012-2


After less than two years in business, Pinterest is already one of the most popular social networks in the world, as measured by engagement, according to data from comScore, via BI Intelligence.

As you can see here, it’s ranked just below Facebook and Tumblr as the most popular site to hang out on.

One other thing of note on this chart is Twitter’s low engagement rate. It’s somewhat surprising, but we’d guess it’s a mix of factors. One being that mobile app usage is big for Twitter. The other being that clicking on links on Twitter takes you off of Twitter, unlike the other sites which encourage you to click to content they host.

chart of the day pinterest

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Friday, February 10th, 2012 news No Comments

The Most Overpaid CEOs In America (OXY)

Source: http://www.businessinsider.com/obermatt-overpaid-underpaid-ceos-america-2012-2


oil occidental irani

Executive compensation is one of the most ironic hotly-debated topics out there.  It’s hotly debated because people often complain that CEOs are overpaid.  It’s ironic because most of the people who complain about excessive pay have the capacity to do something, yet they do nothing.

You see, every year shareholders of a company are mailed a Form DEF 14A, also known as the proxy statement. In the proxy are the details of the company’s executive compensation plans, and they are typically written plain English.  If shareholders don’t like the plan, they vote it down.

But many shareholders will receive the proxy in the mail and throw it right into the trash. And by default, they vote in favor of whatever plan is recommended by the Board.

Anyways, research firm Obermatt (via The Economist) computed the excess pay of CEOs of the S&P 100 companies.  Excess pay is calculated as deserved pay less actual pay.  Deserved pay is measured considering earnings growth and shareholder return and the compensation practices of peer group companies.

On the top of the “Most Overpaid” list is Occidental Petroleum’s Ray Irani. Irani is widely considered the poster child of excessive pay.

On the bottom are fan favorites Steve Jobs and Warren Buffett.

Here’s a chart of Obermatt’s rankings courtesy of The Economist:

chart

SEE ALSO: These CEOs Were Paid $100+ Million To Quit >

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Tuesday, February 7th, 2012 news No Comments

iPhones recover market share in Q4 2011, but Android draws the first-timer crowds

Source: http://www.engadget.com/2012/02/06/npd-iphones-recover-market-share-in-q4-2011-but-android-draws/

NPD: iPhones recover market share in Q4 2011, but Android draws the first-timer crowds

According to the latest research from the NPD group, Apple has got its second wind in smartphone sales. In the same quarter that saw the iPhone 4S reinvent the wheel obey our every vocal whim, the trio of available models soaked up a total of 43 percent of the US smartphone market in Q4 2012, apparently knawing away at Android’s market share of 53 percent held during the rest of 2011. However, Google’s mobile OS appears to be the debutante smartphone of choice, cornering 57 percent of new purchases, with 34 percent going for Apple. The remaining 9 percent is distributed between the smartphone also-rans, with the likes of Windows Phone and BlackBerry languishing in that anonymous grey bar at the top. The top five handsets from NPD’s Mobile Phone Track service is an Apple and Samsung love-in, with iOS devices claiming the three top spots, followed by the Samsung Galaxy S II (we assume collectively) and the Galaxy S 4G. NPD’s blow-by-blow commentary on this increasingly two-horse race awaits below.

Continue reading NPD: iPhones recover market share in Q4 2011, but Android draws the first-timer crowds

NPD: iPhones recover market share in Q4 2011, but Android draws the first-timer crowds originally appeared on Engadget on Mon, 06 Feb 2012 13:09:00 EDT. Please see our terms for use of feeds.

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Monday, February 6th, 2012 Uncategorized No Comments

Android leads US market share, iOS may have stopped growing, RIM is still falling

Source: http://www.engadget.com/2011/12/14/shocker-android-grew-us-market-share-after-q2-ios-was-static/

NPD just published its latest plotting of the great American smartphone OS rivalry, and although the report covers annual rather than quarterly trends, it’s perhaps more interesting to hold it up against the previous set of figures we saw — those for Q2 2011. Back then, Google’s OS had a 52 percent share, but these new figures suggest a marginally better performance of 53 percent between January and October. Meanwhile, iOS’s 29 percent share is identical to what we saw in Q2, hinting that its growth has slowed right down or even stopped. RIM’s share of the pie is 10 percent, compared to 11 percent in Q2, showing that the Summer flurry of new BB7 handsets like the Bold 9930 and Torch 9810 had little immediate impact. WP7 obstinately refuses to overtake Windows Mobile, although these figures are pre-Titan, while the doomed Symbian and webOS are barely clinging to life. Aside from all that, perhaps the only stats that are genuinely still shocking are those at the top of the column for 2006. Click below for further detail’s in NPD’s press release.

Continue reading Android leads US market share, iOS may have stopped growing, RIM is still falling

Android leads US market share, iOS may have stopped growing, RIM is still falling originally appeared on Engadget on Wed, 14 Dec 2011 08:41:00 EDT. Please see our terms for use of feeds.

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Wednesday, December 14th, 2011 news No Comments

Search Ads versus Display Ads

UPDATED:  April 10, 2012

AdSafe study shows that a quarter of display ads are never in view on publishers’ websites. And it gets worse from there — 41% never in view for content networks and 46% never in view for ad exchanges. Users are there to view content, not ads. And they are conditioned to avoid the top, right side, and bottoms of web pages (see eye tracking at the bottom of this post).

Image Source: http://www.emarketer.com/Article.aspx?id=1008965

Cumulative Time that Digital Display Ads Worldwide Are In-View, by Platform, Q4 2011 (% of total)

ORIGINAL POST:  March 25, 2011

Hands down, search ads beat display ads in click through rates (CTRs).  In every one of the examples below and the several dozen more that I did not screen shot, search is more effective than display because the ads are brought up when the user types in the search term and are looking for something, vs display which is served up alongside content.

search advertising versus display advertising display ads vs search ads CTRs search CTRs vs display CTRs search ads display ads

Facebook display advertising click through rates are even sadder (i.e. worse) as you can see from the chart below — like an order of magnitude

lower (0.024%)
facebook ad click through rate

display ad spending search ad spending emarketer

search ads vs display ads

digital display vs search ads

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Eye tracking studies show that most users are already conditioned to avoid looking at the top and right side of web pages because they know that is where banner ads or display ads go.

 

 

 

 

 

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Friday, March 25th, 2011 analytics 1 Comment

Vapor4 May Be the First Bumper Worthy of the iPhone 4

The ecosystem for the iPhone4 has begun in earnest.

Source: http://gizmodo.com/5576923/vapor4-may-be-the-first-bumper-worthy-of-the-iphone-4

Vapor4 May Be the First Bumper Worthy of the iPhone 4The iPhone 4 shatters easily, and its tiny plastic bezel offers no protection. On top of that, touching its metal rim causes interferences. The Vapor4 bumper—made of aluminum—may solve most of these design problems. And it looks great:

Of course, nothing looks as cool as the iPhone 4 on its own, but if you want to avoid the antenna problems and the shattering, you are going to need one of these. They are made of aluminum, and they have an interior liner that separates the metal from the antenna, insulating it. The manufacturer—the same who makes the beautiful Joule iPad stand—told me that their tests showed no interference whatsoever across all models of iPhone:

We basically wrapped it in an inch thick of anodized aluminum all around with our special secret liner inside, nothing impacted the reception.

We will have to test this, but it definitely is the first bumper that actually looks cool. Especially the way you put it together, with those hex screws.

Vapor4 May Be the First Bumper Worthy of the iPhone 4

The Vapor4 is not cheap, although not as expensive as the beautiful exotic wood back replacement: The Vapor4 is $80. For $100 you also get the V4Carbon, a carbon fiber back plate that will further protect the iPhone 4 fragile glass back. [Elementcase]

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Thursday, July 1st, 2010 news No Comments

When ads invade license plates, you know the end is near

Source: http://gizmodo.com/5568729/california-license-plates-to-become-electronic-billboards

California License Plates Are the Next Electronic BillboardsYou probably paid a bit too much for your car, but you know what would really be the cherry on top of that upgraded paint job? A mini electronic advertisement that’s completely out of your control!

The California Legislature is considering a bill that would begin the research process of digital license plates—license plates that would replace age-old stamped metals. From what we can tell, the system would display your normal license plate number whenever your car was in motion. But stop for four seconds, and the plate switches over to advertise a service or product.

Of course, politicians are quick to remind the public, the ad revenue for a state that’s $19 billion in debt is only a small reason for turning every citizen’s car into a cheesy mobile billboard. Drivers will also be able to further customize the plates with personalized messages and support for their favorite sports teams.

It’ll be a tragedy when California eventually falls into the ocean, but I’ll tell you, the state is really taking proactive steps in shortening the mandatory 3-week mourning period. [MercuryNews]

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Monday, June 21st, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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