Toyota
Ad Targeting Gone Horribly Wrong
Just because the content contains certain words doesn’t mean targeting ads based on those words will work.
Toyota ad appears as Camry hits supermarket doors in this video. (Florida Highway Patrol/ April 14, 2012)
Superbowl Ads Already Aired Before Superbowl 46
Source: http://adage.com/article/special-report-super-bowl/super-bowl-commercials-released/232442/
AMERICAN HONDA MOTOR
Honda: "Matthew's Day Off"
RPA , Santa Monica
Acura: "Transactions"
RP& , Santa Monica
AUDI OF AMERICA
Audi: "Vampire Party"
Venables , Bell & Partners, San Francisco
CAREERBUILDER
CareerBuilder: "Business Trip"
In-house
CARS.COM
Cars.com: "Neck"
DDB, Chicago
CENTURY 21
Century 21: "Smarter. Bolder. Faster."
Red Tettemer & Partners, Philadelphia
COCA-COLA
Coca-Cola: "The Catch"
Wieden & Kennedy, Portland, Ore.
Coca-Cola: "Superstition"
Wieden & Kennedy, Portland, Ore.
Coca-Cola: "Arggghhh"
Wieden & Kennedy, Portland, Ore.
DANNON
Oikos Yogurt: "The Tease"
Poptent, Y&R
E-TRADE
E-Trade: "Fatherhood"
Grey, New York
GENERAL ELECTRIC
GE: "Building Something Big in Louisville"
BBDO , New York
GE: "Power and Beer"
BBDO , New York
GENERAL MOTORS
Cadillac: "Sneak Peek"
Fallon , Minneapolis
Chevrolet: "Happy Grad"
(Consumer-Generated)
Chevrolet: "Stunt Anthem"
Goodby , Silverstein and Partners
Silverado: "2012"
Goodby , Silverstein and Partners
H&M
H&M.com: "David Beckham"
In-house
HISTORY CHANNEL
History Channel: "Swamp People: This Is Your Boss"
In-house
HYUNDAI
Hyundai: "Think Fast"
Innocean
Hyundai: "Cheetah"
Innocean
KIA MOTORS AMERICA
Kia: "A Dream Car. For Real Life"
David & Goliath, Los Angeles
PEPSICO
PepsiMax: "Check-Out"
TBWA /Chiat/Day
Pepsi: "King's Court"
TBWA /Chiat/Day
SKECHERS
Skechers: "Go Run"
TELEFLORA
Teleflora: "Give and Receive"
In-house
TOYOTA MOTOR SALES U.S.A.
Toyota : "Reinvented"
Saatchi & Saatchi, Los Angeles
Lexus: "The Beast"
Attik, Team One
VOLKSWAGEN
Volkswagen : "Dog Strikes Back"
Deutsch , Los Angeles
–
Augustine Fou, PhD
646-867-0826 Google Voice
Nielsen IAG Top Ten Most-Recalled In-Program Placements: Dramas/Comedies
Sex sells … well, sex .. but not much else. Victoria’s Secret was the most recalled product placement on TV — fortunately they sell products related to what was recalled. Not so sure about the mayo and cell phone.
Source: http://adage.com/madisonandvine/article?article_id=143808
 |
||||
| Rank | Brand | In-Program Placement Description | Program Airing Info | Recall Index |
|---|---|---|---|---|
| 1 | Victoria’s Secret | Michael interrupts meeting to offer Donna a retail store’s catalog | The Office (NBC, Apr 29) | 214 |
| 2 | Ford | Cole Austin points to his Mustang and says he still owns it | Cold Case (CBS, May 2) | 190 |
| 3 | Skype | Joyce tells Benson and Stabler that she talks to Andrew online | Law and Order: SVU (NBC, Apr 7) | 183 |
| 4 | Yamaha | Susan explains to Mike that she has inherited a piano | Desperate Housewives (ABC, May 2) | 181 |
| 5 | Rolex | Provo tells Fin that Jack stole his watch; member of the cooking staff is wearing it | Law and Order: SVU (NBC, Apr 7) | 178 |
| 6 | MedTec | Name is visible on the ambulance doors | Trauma (NBC, Apr 5) | 176 |
| 7 | Toyota | Mitchell and Cameron park their car at Charlie’s house | Modern Family (ABC, Apr 14) | 161 |
| 8 | Chevrolet | Winston drives with Guerrero, who identifies the car as a Camaro | Human Target (FOX, Apr 7) | 155 |
| 9 | Porsche | Zack asks Nick where he got his car from | Accidentally On Purpose (CBS, Apr 21) | 152 |
| 10 | Chevrolet | Pres. Hasaan rides in a black SUV after turning himself over to terrorists | 24 (FOX, Apr 5) | 147 |
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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