traditional computers

E-Commerce in Q2: Tablet Traffic as Valuable as Traffic From Computers



Computers led with an AOV of $115.74, compared to $113.15 for tablet tablets and $112.73 for smartphones.

[Editor’s note: Monetate’s previous report covering Q1 had found tablets converting at a higher rate than computers, while data from this latest report indicates that the opposite was true for Q1. The discrepancy owes to a different random sample of clients being used for each quarterly report.]

Among tablets, the iPad continued to boast the highest conversion rate (2.6%) during the second quarter, with Android (2%) also out ahead of the Kindle Fire (1.6%). The iPad also sported the highest average order value ($114.18), outpacing Android ($101.22) and Kindle Fire ($91.84).

The iPhone re-assumed the lead in conversion rates among smartphones, just exceeding 1%, and putting some distance between itself and Android (0.88%) and Windows (0.77%) phones. i! Phone tra! ffic also ended up with the highest average order value, of $114.45, followed closely by Windows ($112.36) and Android ($109.52).

All told, smartphones (9.7%) and tablets (12.4%) together accounted for more than 1 in 5 e-commerce visits during Q2, up from about 15% a year earlier. In the past year, tablets have overtaken smartphones in terms of e-commerce traffic share, with the gap between the devices steadily increasing.

The iPad continues to dominate tablet e-commerce traffic to the tune of 90.6% share, while the iPhone also retains its lead (62.7% share) of smartphone visits.

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Tuesday, September 17th, 2013 news No Comments

Samsung and Apple rule connected device share, those who snooze in mobile lose


IDC Samsung and Apple rule connected device share, those who snooze in mobile lose

Most market share studies are broken down by individual categories that don’t tell the whole story of their successes and failures. IDC has stepped forward with a more holistic look that covers PCs, phones and tablets all at once — and paints a very different picture. Samsung and Apple lead the pack in the third quarter of this year with an estimated 21.8 and 15.1 percent share each, based mostly on their mobile dominance. Lenovo’s equal balance between its rapidly growing PC and phone businesses put it at 7 percent. It’s those who haven’t done well outside of PCs that have struggled: IDC is quick to point out that HP’s exit from mobile left it at 4.6 percent and sinking fast, while it’s commonly known that Sony has yet to enjoy a truly blockbuster hit with its Android-based smartphones or tablets. The situation is changing quickly, but the data shows that companies can’t lean solely on traditional computers to thrive in the broader technology landscape.

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Source: IDC

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Tuesday, December 11th, 2012 Uncategorized No Comments

Where The iPad Fails In Comparison To A Normal Computer (AAPL, MSFT)


We teamed up with SurveyMonkey to find out how people use their tablets versus how they use laptops/desktop computers. As the iPad becomes more and more popular, we want to know what people feel like they can’t do with it compared to a traditional computer.

According to our survey, tablets like the iPad are most useful for surfing the web, reading news, social networking, and playing games. It’s about tied with traditional computers for email. What is a traditional computer better at? Banking, shopping, creating documents, and doing work related activities.

(Also, for what it’s worth 73% of the people that responded to the survey said their tablet was an iPad.)

chart of the day, tablet vs desktop activity, oct 2012

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Tuesday, October 23rd, 2012 news No Comments

PC market flattened out in Q2 while Apple, ASUS and Lenovo remain the stars


IDC and Gartner PC market flattened out in Q2 while Apple, ASUS and Lenovo remain the stars

Microsoft’s Steve Ballmer might be working overtime to keep Apple at bay, but the PC market that his company largely built is hurting, if you ask researchers at Gartner and IDC. Both estimate that shipments of traditional computers dropped by a tenth of a point in the second quarter of 2012 — not a good sign when Intel’s Ivy Bridge processors and a wave of Ultrabooks were supposed to usher in a PC renaissance. While the exact numbers vary, the two paint a partly familiar picture of the world stage: HP and Dell are taking a bruising, while ASUS and Lenovo are making huge leaps forward. Depending on who you ask, though, Acer is either kicking Dell down to fourth place or occupying that all too comfortable spot itself. The economy and tablets are once again blamed for making would-be PC upgraders jittery, although this time it may also be the wait for Windows 8 leading some to hold off.

If there’s a point of contention, it’s the US figures. Gartner and IDC alike agree that Acer, Dell and HP all took a drubbing. Tthe two analyst groups are at odds with each other when it comes to everyone else, thou! gh. Appl e will have gained market share to as much as 12 percent, but either increased or shrank its shipments; it’s Lenovo or Toshiba completing the top five outside of the usual suspects. Accordingly, take results with a grain of salt until all the PC builders have reported in. Nonetheless, if the groups have the same reasonable level of precision as they’ve had in the past, Microsoft may have to defer its ambitions for a little while longer.

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IDC and Gartner: PC market flattened out in Q2 while Apple, ASUS and Lenovo remain the stars originally appeared on Engadget on Thu, 12 Jul 2012 02:58:00 EDT. Please see our terms for use of feeds.

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Thursday, July 12th, 2012 news No Comments

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