traffic source

Online Merchants Seeing Greater Dividends From Paid Than Organic Search Traffic

source: http://www.marketingcharts.com/wp/topics/e-commerce/online-merchants-seeing-greater-dividends-from-paid-than-organic-search-36114/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

MarketLive-Online-Merchants-Search-Traffic-Aug2013The online merchants who comprise the MarketLive Performance Index are enjoying the rewards of their greater investments in paid search, according to [download page] a new MarketLive report. During the first half of this year (H1), paid search accounted for 32% of all their search visits, up from 26% during the first half of 2012. Paid search traffic continued to be more valuable than organic search traffic, with the former accounting for an outsized 44% of revenues from search.

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Friday, August 23rd, 2013 news No Comments

drag2share: Google visits reportedly represent nearly 25 percent of North American web traffic

source: http://www.engadget.com/2013/07/22/google-25-percent-web-traffic/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget

Google visits reportedly represent nearly 25 percent of North American web traffic

Google’s pretty popular here in North America, but one analytics firm is reporting some figures that might sound a bit too good to be true. DeepField, a company that focuses on analyzing web performance, is today claiming that Google broke a web record within the last month — visits to the site now represent 25 percent of all North American web traffic, with 60 percent of all internet-connected devices accessing the service each day. Netflix, for its part, represents the leader in bandwidth (despite YouTube falling under the Google umbrella), but far more users access the search site within a 24-hour period, as you’d probably expect. Without a statement from Mountain View, it’s important to note that these figures are unconfirmed. Considering Google’s reach, however, the claims might not be far off.


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Monday, July 22nd, 2013 news No Comments

4G Phones Account for 30 Percent Of North American Mobile Traffic

source: http://feedproxy.google.com/~r/businessinsider/~3/p007fRFauv0/4g-account-for-30-percent-of-mobile-traffic-2013-6

The traffic from 4G smartphones splits evenly between devices bought before and after July 2012. Read >

4g traffic


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Friday, June 28th, 2013 news No Comments

Retailers Weigh in on the Digital Channels That Best Drive Store Traffic

Source: http://www.marketingcharts.com/wp/interactive/retailers-weigh-in-on-the-digital-channels-that-best-drive-store-traffic-and-sales-29497/

Some retailers aren’t sold on the concept of digital channels being the primary driver of future growth, at the expense of stores. But most do see the value of digital channels in driving traffic to stores – and they have some thoughts on which work best once the consumer is actually in the store. Results […]

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Monday, May 20th, 2013 news No Comments

Netflix + YouTube = Half of North American Peak Downstream Traffic

Source: http://www.marketingcharts.com/wp/interactive/netflix-youtube-half-of-north-american-peak-downstream-traffic-29549/

Netflix isn’t the only video service eating up North American bandwidth, although it is the largest, according to [download page] Sandvine’s “Global Internet Phenomena Report 1H 2013.” The report reveals that Netflix accounts for 32.3% share of North American peak downstream fixed access traffic, a slight dip from H1 2012, with YouTube next at 17.1%, […]

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Monday, May 20th, 2013 news No Comments

iOS Drives The Vast Majority Of E-commerce Mobile Traffic

Source: https://intelligence.businessinsider.com/welcome

iOS users are much more active on their devices than Android users, judging by traffic to U.S. e-commerce websites.

iOS accounted for over 70 percent of e-commerce websites’ mobile traffic last quarter, according to Monetate, which includes international visitors in its data.

Android, with a commanding 65 percent of global mobile platform market share last quarter—more than three times that of iOS— drove a relatively weak 23 percent of traffic. 

Apple’s strength is partly the result of the iPad’s continued dominance in the tablet market. The iPad accounted for 89 percent of tablet traffic and is the largest single driver of mobile traffic, reflecting tablets’ strength as a consumption device.  

However, even among smartphones, which drive more overall traffic than tablets, the iPhone drove 61 percent of e-commerce traffic last quarter to Android’s 38 percent. (Android had a 72 percent global smartphone market share to the iPhone’s 14 percent.)   

It’s unclear why Android users are so much less active on their devices, but it is probably also why app developers make four times as much money on iOS and significantly favor the platform.

Ecommerce Traffic By platform

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Wednesday, November 28th, 2012 news No Comments

One Theory On Why The iPhone Is Dominating Flash Sales Site Traffic

Source: http://www.businessinsider.com/one-theory-on-why-the-iphone-is-dominating-e-commerce-2012-5

Doug Mack, One Kings Lane CEO

At Fab.com, a flash sales site, 95 percent of its mobile visits (which make up a third of its overall visits) come from the iPhone.

At OneKingsLane, another designer flash sales site specializing in home decor, iPhone and iPad owners stand far above other mobile devices among mobile shoppers (who make up more than 20 percent of OneKingsLane’s revenue).

Why?

We sat down with Doug Mack, CEO of OneKingsLane, to find out why. Here’s one theory:

  • Before the iPad came out, very few shoppers came from the iPhone — or any mobile device. Very few of the site’s sales came from the iPhone just 18 months ago. There wasn’t enough screen real estate to trigger a shopper to buy something on OneKingsLane, Mack said.
  • After the iPad came out, mobile sales shot up like crazy across the board. They now account for more than 20 percent of OneKingsLane’s revenue. There’s more screen real estate on the iPad, so it removed a mental block on shopping on a mobile device.
  • iPad owners are probably more likely to own an iPhone. So it’s natural to expect that the sales would translate to the iPhone from the iPad. The iPad version of the website is now the second-most visited version of OneKingsLane, behind the desktop website.

There is a little bit of cross-over for OneKingsLane’s audience, though, since most of its users use Mac computers, Mack said.

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Sunday, May 13th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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