traffic

Google acquires ITA for $700m, dives headfirst into airline ticket search

Source: http://www.engadget.com/2010/07/02/google-acquires-ita-for-700m-dives-headfirst-into-airline-tick/

online travel ecosystem google ita Google acquires ITA for $700m, dives headfirst into airline ticket search

Look out, Kayak / Bing Travel — you both are about to have your respective worlds rocked. While Google has managed to stay on top (or close to the top) when it comes to almost everything search related, the company has curiously allowed smaller niche brands to handle the travel side. Even amongst the hardcore Googlers, avid flyers typically head to a place like Kayak to weigh their options, while vacation planners either do likewise or turn to Bing Travel. In a few months time, we suspect some of that traffic will be diverted back to El Goog. The company has just announced plans to acquire Cambridge-based ITA Software for a cool $700 million, which will put one of the world’s most sophisticated QPX software tools for organizing flight information into the hands of the planet’s most dangerous search ally. According to Google, the pickup will allow consumers to search and buy airline tickets with less hassle and frustration, though it’s quick to point out that it has “no plans to sell airline tickets [directly] to consumers.” For the travel junkies in attendance, there’s a high probability that you won’t find any better news coming your way today than this.

[Thanks, Matthew]

Continue reading Google acquires ITA for $700m, dives headfirst into airline ticket search

Google acquires ITA for $700m, dives headfirst into airline ticket search originally appeared on Engadget on Fri, 02 Jul 2010 13:02:00 EDT. Please see our terms for use of feeds.

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Friday, July 2nd, 2010 news No Comments

Android Phones Surpass iPhone in Web Traffic

Source: http://lifehacker.com/5525578/android-phones-surpass-iphone-in-web-traffic

Android Phones Surpass iPhone in Web TrafficAccording to data collected by mobile advertising network AdMob, Android phones have surpassed the iPhone in mobile traffic—at least in terms of ads served to the devices, which is a pretty good measure for overall traffic. As mobile browsers account for more and more of our online time, it’ll be interesting to see how the OS distribution works out. [TechCrunch]

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Wednesday, April 28th, 2010 statistics No Comments

How the iPhone Could End Up In Second Place

Source: http://gizmodo.com/5504622/how-the-iphone-could-end-up-in-second-place

How the iPhone Could End Up In Second PlaceHere are the US mobile web traffic figures for iPhone OS and Android, getting ready to collide: Android, on its way up; iPhone, on its way down. So when will Android overtake the iPhone? Try next month.

AdMob’s Mobile Metrics Report sees a predictable continuation of what we’d seen before from the ad tracking firm—specifically, that Android is on a serious tear, thanks in no small part to the massive success of the Droid. But before, the iPhone seemed unassailable. Now, it’s about to get trumped by Google’s OS, on terms it defined. In the US, that is. The rest of the world’s still warming to Android.
How the iPhone Could End Up In Second Place
Modern smartphones are as much browsing devices as they are phones, so while mobile traffic isn’t the best way to measure total sales for a device, it’s a solid way to measure a device’s success, both in terms of how many people are using it, and how it’s getting used. The iPhone is a browsing device. So is the Pre. So are all the Android phones. But Windows Phones? BlackBerrys? Symbian devices? As popular as some of these are, they’re obviously not being used as smartphones.

The other key piece here, and one that’s not obvious from looking at the chart, is total browsing: It’s up. Way up. 193% up, in just one year. So when I talk about the iPhone falling to second place, I’m not declaring a loser—just a platform that’s winning more slowly. (Note: AdMob was recently, and generously, acquired by Google, though their advertising solutions are still cross-platform.) [Ars Technica]

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Monday, March 29th, 2010 charts No Comments

NYC’s Depressingly Congested Traffic, Mapped by Taxicab GPS

Source: http://gizmodo.com/5501068/nycs-depressingly-congested-traffic-mapped-by-taxicab-gps

NYC's Depressingly Congested Traffic, Mapped by Taxicab GPSWhy I take the subway: This is what NYC traffic congestion looks like, charted by the GPS units built into cabs. The real surprise is that average travel speeds remain a crushingly slow 7MPH, even when everybody’s at work. [NYT]

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Thursday, March 25th, 2010 Uncategorized, news No Comments

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/xZHNT92BICw/bing-could-catch-yahoo-by-the-end-of-the-year

500x sai chart yahoo bing Since Microsoft’s Bing search engine launched last summer, it has gained market share at the expense of Yahoo. If the trends stay consistent, Bing could pass Yahoo in the U.S. by the end of November.

To be sure, some (most?) of Microsoft’s gains have come with an expense: The company is buying up toolbar deals to become the default search engine for more users — less-valuable, paid traffic that Yahoo seems happy to give up. And Microsoft has spent a lot of money advertising Bing.

But there’s no doubt that Yahoo’s declining search business, long term, is bad news for the company. Especially because its deal to farm out its search technology to Bing will only generate revenue for searches conducted through Yahoo, not through Bing, even though Yahoo is selling the ads on Bing.


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Friday, January 15th, 2010 Uncategorized No Comments

The numbers vary depending on who you ask or whose data you use

Bing search volume continues to drop despite tons of ads and cheating — redirecting traffic from live.com, msn.com, microsoft.com, and windows search (see also – http://bit.ly/7qDBEz) .

January 13, 2010

The Nielsen Company today reported December 2009 data for the top U.S. Search Providers.

MegaView Search data – including total searches, unique searchers, search share, and all other search figures – cannot be trended with search results prior to October 2009 due to recent methodology changes.

search volumes comparison The numbers vary depending on who you ask or whose data you use

Searches represent the total number of queries conducted at the provider. Example:  An estimated 6.7 billion search queries were conducted at Google Search, representing 67.3 percent of all search queries conducted during the given time period.

versus Oct 2009 numbers from hitwise

experian hitwise percentage us searches leading search engine provider september 2009 The numbers vary depending on who you ask or whose data you use

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Wednesday, January 13th, 2010 analytics No Comments

Even Major Sites are Not Yet Benefiting From the Full Power of Search

@glenngabe‘s post on  FaceYahoogle – The Impact of Facebook, Yahoo, and Google on Website Traffic inspired me to also look at the search terms driving traffic.  Most sites, even major ones have their own brand terms driving traffic. This is OK, but it is taking significantly less advantage of the full power of search.A more ideal scenario for sites is that they have a large number of non-brand terms driving traffic — i.e. the keywords they want to be known for are driving traffic to them.  The premise is that if the user already knew the brand or brand name, it would be redundant for the advertiser to spend awareness ad dollars on them. The advertiser wants to get users to their site who do not already know their brand name.  This is especially true for pharma drug websites, as you will see in the following examples.

GENERAL SITES

These sites have such a diverse set of products, services, or topics, we don’t expect the top search terms driving traffic to be anything other than their brand terms.  But they should have a long tail of thousands of keywords driving traffic (and they are, in the following examples).

NYTimes.com

nytimes Even Major Sites are Not Yet Benefiting From the Full Power of Search

LinkedIn.com

linkedin Even Major Sites are Not Yet Benefiting From the Full Power of Search

Weather.com

weather Even Major Sites are Not Yet Benefiting From the Full Power of Search

CATEGORY SPECIFIC SITES

These sites focus on specific product categories, so one would expect that they should have keywords around their product category driving traffic — e.g. clothing, chocolate, wine, etc.  But as you can see, most don’t and the total number of keywords driving traffic could be larger than it is now (implying more long tail keywords).

JCrew.com – clothing

jcrew1 Even Major Sites are Not Yet Benefiting From the Full Power of Search

Apple.com – computers, consumer electronics, iPod, music

apple Even Major Sites are Not Yet Benefiting From the Full Power of Search

Godiva.com – chocolate

godiva Even Major Sites are Not Yet Benefiting From the Full Power of Search

AnnTaylor.com – clothing, women’s

anntaylor Even Major Sites are Not Yet Benefiting From the Full Power of Search

SINGLE NICHE SITES

Such sites should be all over search terms that surround the topic areas that they want to be known for. But as you see from the analytics, most don’t. Instead, the top terms driving traffic are their own brand name. Again, if the user already knew the brand, additional advertising would be wasted on them. The sites need to make efforts to “own” additional keywords (or at least “show up at the party”) so people who don’t know the brand name might still have a chance finding them when they type in other keywords surrounding the specific niche.

Sutent (Pfizer) – cancer drug

sutent Even Major Sites are Not Yet Benefiting From the Full Power of Search

Nucynta (J0hnson & Johnson) – pain drug

nucynta Even Major Sites are Not Yet Benefiting From the Full Power of Search

Spiriva (Boehringer Ingelheim, Pfizer) – COPD drug

NOTE: This is the best of the bunch of drug sites.  COPD, the disease area they want to be known for, does actually show up in the first 5 search terms driving traffic, along with emphysema and their product name handihaler. Also, notice they have nearly 10 times the number of keywords driving traffic compared to the other 2 drugs cited (65 vs 7 or 8 )

spiriva Even Major Sites are Not Yet Benefiting From the Full Power of Search

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Sunday, December 6th, 2009 Uncategorized 1 Comment

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/IMPiDaoQJ4M/wikipedias-brain-drain

500x wikidrain The decay of time, bitter infighting, and the increasing scope and strength of regulations slowly strangle the life out of Wikipedia, with editors—its braintrust—fleeing in droves, even as traffic at the world’s fifth most-popular website keeps growing. [WSJ]


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Monday, November 23rd, 2009 Uncategorized No Comments

#whentwitterwasdown – Twitter crippled by massive #ddos (distributed denial of service) attack

As many of you may have noticed, Twitter was down for many hours starting Thursday morning August 6 and remained intermittent even when it was brought back up. The theory is that this was caused by a massive DDOS attack on their servers including the services that other web applications depended on — that means that outside services (twitter applications) were also taken down.

For an explanation of denial-of-service attack or distributed-denial-of-service, this is the wikipedia entry. It basically is an attacker using a large number of “zombie” computers to “hit” the victim’s site at the same time, thus overloading it, and causing it to not be able to respond to legitimate traffic.

ddos diagram #whentwitterwasdown   Twitter crippled by massive #ddos (distributed denial of service) attack

Full Coverage of the Social Media DDoS (Source: Mashable)


Is Cyber Warfare to Blame for Twitter Meltdown?

Denial of Service Attacks Being Investigated by Google, Twitter, Facebook

Facebook Problems Also the Result of DDoS Attack

Twitter Outage Explained: What’s a Distributed Denial of Service Attack (DDoS)?

Twitter Down Due to Denial of Service Attack (DDoS)

Facebook Down. Twitter Down. Social Media Meltdown.

Twitter Down: Twitter Doesn’t Know Why

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Friday, August 7th, 2009 Uncategorized No Comments