transition

Tablet CPCs Almost the Same as Desktop CPCs for Paid Search

source: http://www.rimmkaufman.com/blog/rkg-digital-marketing-report-q2-2013-released/10072013/

In the paid search industry, Google’s Enhanced Campaigns have been top of mind for many, with the mandatory transition to the new model less than two weeks away.  While RKG data shows Google having another strong quarter with spending up 18% Y/Y in Q2, the performance impacts of Enhanced Campaigns have been minor to date for larger advertisers.

While smartphone CPCs accelerated from 55% of desktop levels to 60% as more advertisers transitioned to Google Enhanced Campaigns, the impact to total CPC growth was negligible.

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Monday, July 15th, 2013 news No Comments

Global Spending on Entertainment and Media Shifting Away From Physical Content

source: http://www.marketingcharts.com/wp/interactive/global-spending-on-entertainment-and-media-shifting-away-from-physical-content-30100/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

PwC-Global-Entertainment-Media-Content-Spending-Shift-June2013Consumer spending on entertainment and media content is moving away from physical purchases, and that shift will only intensify over the next 5 years, according to the latest “Global entertainment and media (E&M) outlook,” from PricewaterhouseCoopers (PwC). While physical purchases represented 88% of total spending on E&M content in 2008, that number has dropped to 73% this year, and will fall to 53% by 2017. That mirrors an overall spending transition in the global E&M market.

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Thursday, June 6th, 2013 news No Comments

Android metrics show Jelly Bean adoption overtaking Ice Cream Sandwich

Source: http://www.engadget.com/2013/05/01/android-versions-may-2013/

Google dashboard metrics show Android 4 near 60 percent of active users

Google’s big shake-up of Android version metrics has already given us a better understanding of where the platform’s active users truly stand. Now that we’re a month into the new methodology, we have a good sense of where those users are going — and they’re moving to Jelly Bean in droves. Android 4.1 and 4.2 combined grew to represent 28.4 percent of regular usage, or enough to finally overtake Ice Cream Sandwich at 27.5 percent. Not surprisingly, the transition to the newer OS involved a balanced mix of users either upgrading from ICS (down by 1.8 percent) or transitioning from devices running Gingerbread or earlier (down 1.7 percent). It will be a long while before Jelly Bean becomes the dominant platform, if it ever does, but we’re not expecting a slowdown in adoption when flagships like the Galaxy S 4 and One are luring many of us into an upgrade.

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Source: Android Dashboard

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Wednesday, May 1st, 2013 news No Comments

CHART OF THE DAY: Facebook’s Steadily Growing Mobile Ad Business (FB)

Source: http://www.businessinsider.com/chart-of-the-day-facebooks-steadily-growing-mobile-ad-business-2013-5

A year ago Facebook was going public.

At the time, one of the biggest worries about the company was its ability to handle the transition from the desktop to mobile. After all, it hadn’t generated a dime of mobile revenue.

Today, the company reported 30% of its ad revenue was mobile. That’s $375 million, up from $306 million, or 23% of ad revenue the quarter before.

The bulk of Facebook’s revenue is still coming from the desktop, which is worrisome. But, considering that its mobile business was non-existent last year, this is very promising.

facebook revenue chart of the day

 

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Wednesday, May 1st, 2013 news No Comments

Intel will discontinue desktop motherboards following Haswell release

Source: http://www.engadget.com/2013/01/23/intel-will-discontinue-desktop-motherboards/

The decline in desktop PC sales is beginning to ripple throughout the industry, as Intel has revealed plans to wind down its desktop motherboard division over the next three years. According to AnandTech, the company will release boards that are based on the Haswell architecture before completely suspending development. Moving forward, Intel will instead focus its efforts on creating form factor reference designs for the Ultrabook, tablet and desktop markets. Curiously, one product that’s currently immune from the announcement is the Next Unit of Computing (NUC), a miniature barebones system that will see continual development from Intel. While custom PC builders will likely take a moment to reflect upon the news, it’s said that the transition is unlikely to affect the company’s workforce. Instead, current employees will be absorbed into other divisions within Intel. After all, there’s no point in showing talented engineers to the door, even in an age of market shifts.

[Image credit: huangjiahui, Flickr]

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Source: AnandTech

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Wednesday, January 23rd, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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