transparency
drag2share: Facebook Users Are Uploading 350 Million New Photos Each Day
Facebook revealed in a white paper that its users have uploaded more than 250 billion photos, and are uploading 350 million new photos each day. To put that into perspective, that would mean that each of Facebook’s 1.15 billion users have uploaded an average of 217 photos apiece. These numbers do not include photo uploads on Instagram.
Facebook is the world’s largest photo-sharing site, and the acquisition of Instagram solidified its place at the top of all photo-sharing activity on the Web. However, Snapchat, despite being much smaller than Facebook, has proven to be a serious contender and drives incredible photo-sharing volume. Snapchat has also reported that its users share an average of 350 million photos daily. Read >
Majority Of Brands Plan To Increase Social Media Spending (Socialbakers)
Socialbakers surveyed more than 1,000 marketers to find out how much their social media spending will increase over the next three years; 82% of respondents said their Facebook marketing budgets will increase. Read >
Facebook Testing New Marketing Analytics Tool For Retailers (Inside Facebook)
Facebook Marketing Lead Joshua Opoku says Facebook has developed a marketing analytics tool that lets retailers evaluate return on ad spend and volume per dollar spent on Facebook. Such a tool will provide advertisers with much-needed transparency about the performance of their ads on Facebook and help them determine how much of their marketing budget should be allocated to Facebook. Read >
drag2share: Google+ Is The Fourth Most-Used Smartphone App
Google+ Is The Fourth Most-Used Smartphone App (GlobalWebIndex)
It’s no surprise that Google Maps is the most popular mobile app, used by 54% of the global smartphone population last month, according to a recent survey by GlobalWebIndex. However, the mobile apps for YouTube and Google+ were used by 35% and 30% of smartphone users respectively, which means that Google owns three of the four most widely used apps on smartphones.
Advertisers want visibility across platforms and across verticals. No company does that better than Google — which has the top location and video apps, and the second most popular social media app.
drag2share: PRISM: The NSA Leaks Are Starting To Hit The Bottom Lines Of Tech Companies
Revelations about vast US data collection programs are starting to hit American tech companies, which are ramping up pressure for increased transparency to try to mitigate the damage.
An industry group, the Cloud Security Alliance said last month that 10 percent of its non-US members have cancelled a contract with a US-based cloud provider, and 56 percent said they were less likely to use an American company.
A separate report this month by the Information Technology & Innovation Foundation, or ITIF, a Washington think tank, said US cloud providers stand to lose $22 billion to $35 billion over the next three years due to revelations about the so-called PRISM program.
drag2share: Privacy Concerns Drive Usage of DuckDuckGo Search Engine
source: http://feedproxy.google.com/~r/compete/RMiU/~3/yCSRSQf0d-g/
Although originally thought to be temporary jump in traffic due to the large amount of attention the search engine was getting from various news outlets, DuckDuckGo has proved in July that their traffic gains were not a one month outlier and that many are now using this as their search engine of choice. This is further enforced, and perhaps a nod to their transparency, by a page on their site that shows the amount of search queries per day.
Copyright Takedowns on Twitter Are Up 76 Percent
Source: http://gizmodo.com/copyright-takedowns-on-twitter-are-up-76-percent-979437082
Twitter just released its latest transparency report detailing government requests for information requests, content removal requests and copyright takedowns. Not just one or two but all three categories are up in the first half of this year.
A Guide To Everything Google Has Been Asked To Censor
Source: http://gizmodo.com/a-guide-to-everything-google-has-been-asked-to-censor-624948425
The internet is all about the free flow of ideas, right? Collaboration! Discourse! Sharing! The day to day reality of what we do online may not always be quite so idealistic and ideologically motivated, but the open underpinnings are there. Except, of course, when they’re not at all. This visualization, published by Sebastian Sadowski, uses Google’s transparency data to visualize all the things the company has been asked to censor.
The governments of many countries routinely ask Google to suppress content across sites like Google Search and YouTube. Reasons range from national security, to suicide promotion, and government criticism. There are also categories for “other” and “reason unspecified.” It’s interesting to see which countries are better or worse than you thought they would be. And check out that little chunk of mint green “reason unspecified” censorship on the U.S. chart. You can get the gist below, but because of the interactivity you really have to explore on visual.ly to see what’s going on. Even though Google’s data are openly available, a chart like this allows you to take everything in quickly because someone did the processing work for you. So no excuses. [Digg]
Google’s latest transparency report reveals 88 percent of US information requests are complied with
Source: http://www.engadget.com/2013/01/24/google-q4-2012-transparency-report/
When Google receives government requests for personal data, does it spit in the G-Man’s face or invite him in for tea and crumpets? The search giant’s transparency report reveals that, 88 percent of the time, the US will be able to rifle through your emails while eating baked goods. The States tops the chart, demanding Mountain View release information on 14,791 users in the last three months — with 3,152 requested with a search warrant, 10,390 with a subpoena and 1,249 from processes including EDPA court orders. The list of the top five nosiest countries is rounded out by India, France, Germany and the UK. Tour the report and you may notice that, breaking with tradition, content takedowns are no longer mentioned — Google is planning to break out that data as a separate filing in the future.
Google And Yahoo! Ad Networks Accused Of Helping Finance Online Piracy
Tech giants Google and Yahoo are among the worst offending ad networks that help financially fund major film and music pirating sites around the world, according to a new report by USC’s Annenberg Innovation Lab.
Using Google’s own Transparency Report as a guide, USC named the 10 ad networks that place the most ads on pirate sites, based on the most DMCA Takedown requests
It’s Incredible How Much Reputation Matters For Brands
Source: http://www.businessinsider.com/its-incredible-how-much-reputation-matters-for-brands-2012-12
In a time where trust in companies is at an all time low, it’s more valuable than ever. That’s not a moral or values based statement, it’s about the impact on the bottom line.
This chart, from a presentation at McKinsey’s Chief Marketing And Sales Officer Forum, shows how much investors and consumers reward an outstanding reputation:
Despite the incredible value of reputation, according to McKinsey’s Betsy Holden, companies aren’t taking full advantage of their opportunities to increase it:
One thing they can do to improve their reputation is bolster their social media presence. They can publish material related to the above, like information about transparency or environmental efforts, and can use it as a customer service tool. Being accessible and accountable increases trust.
That route may be particularly effective because social media is trusted by consumers at a rapidly increasing rate:
NOW READ: McK insey Predicts The War For Talent Will Go Nuts By 2020
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This Photo Shows Exactly Why You Should Be Skeptical Of Psychology Research
Source: http://www.businessinsider.com/why-psychology-research-is-unreliable-2012-10
One of the biggest problems in the world of science is researcher bias.
More transparency is needed across the board, say Joseph Simmons and Uri Simonsohn of Wharton and Leif Nelson of UC Berkeley in their paper “21 word solution.”
It’s a follow-up to their 2011 paper, “False Positive Psychology,” which uncovered many of the holes that exist in psychology research. One of the problems is “p-hacking,” or the practice of changing assumptions or data in an experiment to ensure that the probability (“p”) an opposite hypothesis (“null”) contradicts the research is below a certain level. Ultimately, “p-hacking” makes research less valid and increases the number of “false positives.”
Because of this, the authors put together a 21-word statement every researcher should use as a disclosure, which they hope will make the field of science more transparent:
“We report how we determined our sample size, all data exclusions (if any), all manipulations, and all measures in the study.”
The authors perfectly sum up the transparency problem with an analogy and a photo. Whereas coffee shops are required to label milk containers, scientists don’t have to “label their milk.” In other words, researchers don’t have to relay what data they started out with, whether they took observations out, or whether they’ve dropped things from their model:
The table below of simulated results from their earlier paper shows how much these! unrepor ted techniques can impact statistical significance:
The lesson? Look for disclosures in any scientific paper, and always be skeptical.
Read the full article here
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Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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