trial and error

Slideshare – Social Amplification Blows Up the Good, Bad, and Ugly

“Before you do ‘trial-and-error’ social media marketing, you’d better plan ahead and be ready for it to blow up – good OR bad. The opportunity for marketers is to leverage social amplification instead of sticking ads in social media sites.” – Augustine Fou
Social Amplification Blows Up the Good, Bad, and Ugly
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"Success Comes Through Rapidly Fixing our Mistakes Rather than Getting Things Right the First Time" [Quotables]

Source: http://lifehacker.com/5842592/success-comes-through-rapidly-fixing-our-mistakes-rather-than-getting-things-right-first-time

500x 1230 quotable tim harford 01 "Success Comes Through Rapidly Fixing our Mistakes Rather than Getting Things Right the First Time" [Quotables]This quote comes from Tim Harford, who argues that success is really just a product of failure. He believes we have to try, fail, and quickly correct our mistakes in order to properly succeed. Because failure is just an inevitability, no matter who you are, the key is to get better at recovering from it rather than trying to avoid it altogether.

Harford suggests that there are a few key things we need to pay attention to when dealing with failure. First is avoiding the denial that we’re wrong. He says, “It seems to be the hardest thing in the world to admit we’ve made a mistake and try to put it right. It requires you to challenge a status quo of your own making.” Sometimes we’ll go so far as to chase our losses just to avoid failure, as if accepting the failed situation will make all our effort worthless. In the end, we can’t predict what’s going to work. We can only experiment with trial and error. Failure is an important part of this process, and accepting it makes us capable of actually finding success in the long run.

For more information, check out the full article on The 99 Percent. For another take on the same idea, check out this article in the New York Times.

Why Success Always Starts With Failure | The 99 Percent


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Thursday, September 22nd, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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